Business Research Methods
Question Bank
Course Introduction
Business Research Methods provides students with the essential tools and techniques for conducting effective research in a business context. The course covers the research process from problem identification and literature review to data collection, analysis, and interpretation of results. Students will explore both qualitative and quantitative methodologies, develop skills in designing surveys and experiments, and become adept at using statistical software for data analysis. Emphasis is placed on ethical considerations, critical evaluation of sources, and the application of research findings to inform managerial decision-making and strategy. Through practical assignments and projects, students gain hands-on experience in addressing real-world business challenges through systematic inquiry.
Recommended Textbook
Basic Marketing Research 4th Edition by Naresh K. Malhotra
Available Study Resources on Quizplus
19 Chapters
1722 Verified Questions
1722 Flashcards
Source URL: https://quizplus.com/study-set/1651 Page 2
Chapter 1: Introduction to Marketing Research
Available Study Resources on Quizplus for this Chatper
84 Verified Questions
84 Flashcards
Source URL: https://quizplus.com/quiz/32756
Sample Questions
Q1) According to the text,most of the research suppliers are ________.
A) multinational operations
B) Fortune 500 operations
C) foreign operations
D) small operations
E) 501(c)(3) organizations
Answer: D
Q2) Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?
A) problem-solving research
B) problem-identification research
C) problem-manipulation research
D) problem-correction research
E) problem exception
Answer: B
Q3) Promotion is considered an uncontrollable environmental factor.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: Defining the Marketing Research Problem and Developing an Approach
Available Study Resources on Quizplus for this Chatper
88 Verified Questions
88 Flashcards
Source URL: https://quizplus.com/quiz/32757
Sample Questions
Q1) General economic conditions are considered elements of the legal environment.
A)True
B)False
Answer: False
Q2) ________ includes the underlying motives,perceptions,attitudes,buying habits,and demographic and psychographic profiles of buyers and potential buyers.
A) Buyer behavior
B) Economic behavior
C) Organizational behavior
D) Ethical behavior
E) Advertising creativity
Answer: A
Q3) ________ are data collected for some purpose other than the problem at hand.
A) Primary data
B) Secondary data
C) Virtual data
D) Observational data
E) Research data
Answer: B
Page 4
To view all questions and flashcards with answers, click on the resource link above.
Chapter 3: Research Design
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/32758
Sample Questions
Q1) Which of the following is NOT one of the major types of descriptive studies?
A) internally or externally focused sales studies
B) consumer perception and behavior studies
C) cause-and-effect qualitative studies
D) market characteristic studies
E) consumer behavior studies
Answer: C
Q2) The only classifications used for descriptive studies are in the following three categories: 1)sales,2)consumer perception,and 3)behavior studies.
A)True
B)False
Answer: False
Q3) A disadvantage of a longitudinal design would be ________.
A) detecting change
B) amount of data that can be collected
C) accuracy of data collected
D) lower expenses
E) response bias
Answer: E
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Exploratory Research Design: Secondary Data
Available Study Resources on Quizplus for this Chatper
69 Verified Questions
69 Flashcards
Source URL: https://quizplus.com/quiz/32759
Sample Questions
Q1) ________ are indexes of studies and reports published in journals,magazines,and newspapers.
A) Bibliographic databases
B) Numeric databases
C) Directory databases
D) Full-text databases
E) Special-purpose databases
Q2) CRM databases can be analyzed in terms of a customer's activity over the life of the business relationship.
A)True
B)False
Q3) Availability is mentioned in the text as a primary criterion for evaluating secondary data.
A)True
B)False
Q4) Indexes and bibliographies are general business sources of external secondary data that provide brief descriptions of companies,organizations,or individuals.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Exploratory Research Design: Syndicated
Sources of Secondary Data
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/32760
Sample Questions
Q1) According to the text,surveys are the primary means of obtaining information about consumers' motives,attitudes,and preferences.
A)True
B)False
Q2) According to the text,________ are the primary means of obtaining information about consumers' motives,attitudes,and preferences.
A) surveys
B) focus groups
C) secondary research
D) experiments
E) in-depth interviews
Q3) The uses of media panels include all of the following EXCEPT:
A) establishing advertising rates.
B) selecting media programs or airtime.
C) determining market potential by geographic area.
D) establishing view profiles.
E) A and B
Q4) In a short essay,describe an audit and list at least four uses of audit data.
Q5) In a short essay,list and discuss the three types of scanner data.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Exploratory Research Design: Qualitative Research
Available Study Resources on Quizplus for this Chatper
94 Verified Questions
94 Flashcards
Source URL: https://quizplus.com/quiz/32761
Sample Questions
Q1) In a short essay,discuss at least two applications of projective techniques and provide three basic guidelines that can enhance the usefulness of these techniques.
Q2) The structured and direct form of questioning on social media has consumers willing to project their underlying thoughts,motivations,and feelings regarding the issues of concern.
A)True
B)False
Q3) According to the text,the typical focus group costs the client about $6,500.
A)True
B)False
Q4) Which of the following statements is not an advantage of online focus groups?
A) The researcher can reach segments that are usually hard to survey.
B) Researchers can re-contact group participants at a later date.
C) The cost of the online focus group is much less.
D) Only people that have and know how to use a computer can participate.
Q5) Qualitative research is a research methodology that seeks to quantify the data and,typically,applies some form of statistical analysis.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Descriptive Research Design: Survey and Observation
Available Study Resources on Quizplus for this Chatper
96 Verified Questions
96 Flashcards
Source URL: https://quizplus.com/quiz/32762
Sample Questions
Q1) Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.
A)True
B)False
Q2) According to the text,despite their value,personal in-home interviews are being replaced by telephone interviews.
A)True
B)False
Q3) High social desirability and high cost are disadvantages of using computer-assisted personal interviewing to collect research data.
A)True
B)False
Q4) Which of the following types of incentives is included with the survey or questionnaire?
A) promised incentive
B) observed incentive
C) prepaid incentive
D) virtual incentive
E) Hollywood incentive
Page 9
To view all questions and flashcards with answers, click on the resource link above.
Chapter 8: Causal Research Design: Experimentation
Available Study Resources on Quizplus for this Chatper
102 Verified Questions
102 Flashcards
Source URL: https://quizplus.com/quiz/32763
Sample Questions
Q1) According to the text,factorial designs are the most common statistical designs.
A)True
B)False
Q2) In a short essay,list and discuss the three specific preexperimental designs.
Q3) The ________ is not exposed to the independent variable manipulation but provides a point of comparison when examining the effects of these manipulations on the dependent variable.
A) control group
B) hypothetical group
C) experimental group
D) extraneous group
E) caveat group
Q4) Designs that apply part of the procedures of true experimentation,while lacking full experimental control are called quasi-experimental designs.
A)True
B)False
Q5) "History" refers to the occurrence of events before the experiment.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Measurement and Scaling: Fundamentals and Comparative Scaling
Available Study Resources on Quizplus for this Chatper
98 Verified Questions
98 Flashcards
Source URL: https://quizplus.com/quiz/32764
Sample Questions
Q1) A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________.
A) rank order scaling
B) paired comparison scaling
C) constant sum scaling
D) semantic differential scaling
E) semantic meaning scaling
Q2) Preference rankings,market position,and social class are examples of interval scales.
A)True
B)False
Q3) Only a limited number of statistics,all of which are based on frequency counts,are permissible on the numbers in a nominal scale.
A)True
B)False
Q4) In marketing research,ordinal scales are used to measure market share. A)True
B)False
Q5) Discuss measurement and scaling.What are they and how are they related?
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Measurement and Scaling: Noncomparative Scaling Techniques
Available Study Resources on Quizplus for this Chatper
97 Verified Questions
97 Flashcards
Source URL: https://quizplus.com/quiz/32765
Sample Questions
Q1) ________ is a form of internal consistency reliability in which the items constituting the scale are divided into two halves,and the resulting half scores are correlated.
A) Split-half reliability
B) Test-retest reliability
C) Alternative-form reliability
D) Random reliability
E) Correlated half-scores
Q2) Which of the following describes a measurement scale in which respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other?
A) a comparative scale
B) a continuous rating scale
C) an itemized rating scale
D) a Likert scale
E) extreme scaling
Q3) The Likert scale is also referred to as a summated scale.
A)True
B)False
Q4) Explain how continuous rating scales can be easily implemented on the Internet.
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Questionnaire and Form Design
Available Study Resources on Quizplus for this Chatper
92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/32766
Sample Questions
Q1) According to the text,________ are also referred to as free-response or free-answer questions.
A) structured questions
B) unstructured questions
C) double-barreled questions
D) filtered questions
E) free-bird questions
Q2) Questions that prespecify the set of response alternatives and the response format are called structured questions.
A)True
B)False
Q3) When respondents are unable to articulate a response to a question,this usually indicates they have no opinion on that topic.
A)True
B)False
Q4) An open-ended question is a structured question with only two response alternatives,such as yes or no.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Sampling: Design and Procedures
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/32767
Sample Questions
Q1) A complete enumeration of the elements of a population or study object is called a sample.
A)True
B)False
Q2) A(n)________ is the total of all the elements that share some common set of characteristics.
A) sample
B) population
C) inference
D) hypothesis
E) sum of the elements
Q3) According to the text,in survey research,the element is usually the ________.
A) questionnaire
B) interviewer
C) respondent
D) product
E) Metropolitan Statistical Area (MSA)
Q4) A census involves a complete count of each element in a population.
A)True
B)False
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Sampling: Final and Initial Sample Size
Determination
Available Study Resources on Quizplus for this Chatper
88 Verified Questions
88 Flashcards
Source URL: https://quizplus.com/quiz/32768
Sample Questions
Q1) According to the text,the confidence level is the probability that a confidence interval will include the population parameter.
A)True B)False
Q2) When conducting marketing research in foreign countries,statistical estimation of sample size may be difficult since estimates of the population variance may be unavailable.
A)True B)False
Q3) Sample size is directly affected by the variability of the characteristic in the population.
A)True B)False
Q4) Confidence intervals around sample means or proportions are estimated using the variance formula.
A)True B)False
Q5) In a short essay,discuss the concept of statistical inference.
Q6) In a short essay,discuss the concept of the sampling distribution.
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Fieldwork: Data Collection
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/32769
Sample Questions
Q1) Supervision of field workers involves coding of questionnaires.
A)True
B)False
Q2) "Stays focused on a task and completes it" describes the interviewer characteristic of discipline.
A)True
B)False
Q3) Interviewers should record responses after the interview.
A)True
B)False
Q4) To control the problems of interviewers not strictly following the sampling plan,supervisors should keep daily records of all of the following EXCEPT:
A) the number of calls made.
B) the number of not-at-homes.
C) the number of refusals.
D) the number of completed interviews for each interviewer.
E) supervisors should keep daily records of all of the selections to control interviewers.
Q5) In a short essay,discuss the process of selecting qualified field workers.
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Data Preparation and Analysis Strategy
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/32770
Sample Questions
Q1) Which of the following is NOT an option available for the treatment of missing responses?
A) substitute a neutral value
B) casewise deletion
C) modify the questionnaire
D) pairwise deletion
E) A and C
Q2) The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called ________.
A) editing
B) coding
C) sampling
D) pretesting
E) selecting
Q3) In a short essay,list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.
Q4) In a short essay,discuss the ethical issues related to data preparation and analysis.
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Frequency Distribution,hypothesis Testing,and
Cross-Tabulation
Available Study Resources on Quizplus for this Chatper
92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/32771
Sample Questions
Q1) Standard deviation is the square root of the variance and is expressed in the same units as the data.
A)True
B)False
Q2) When the frequency in any cell of a contingency table is low,it is ________.
A) time to stop the analysis
B) OK to ignore this and move on to finish the analysis
C) OK to proceed if the phi coefficient is used
D) time to increase the size of the table
E) time to reduce the size of the table by combining categories
Q3) The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.
A)True
B)False
Q4) The value of the test statistic that divides the rejection and nonrejection regions is called the critical value.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 18
Q5) Discuss the relationship between cross-tabulation and frequency distribution.
Chapter 17: Hypothesis Testing Related to Differences
Available Study Resources on Quizplus for this Chatper
88 Verified Questions
88 Flashcards
Source URL: https://quizplus.com/quiz/32772
Sample Questions
Q1) An F-test is commonly used for the purpose of providing inferences for making statements about the means of parent populations.
A)True
B)False
Q2) The t statistic is calculated by assuming that all of the following exists EXCEPT:
A) the variable is normally distributed.
B) the mean is known.
C) the population variance is estimated from the sample.
D) the sample size is large.
E) C and D
Q3) According to the text,the t distribution is similar to the normal distribution in appearance.
A)True
B)False
Q4) Two samples that are not experimentally related are called dependent samples. A)True
B)False
Q5) In a short essay,discuss t-test,the t statistic,and the t distribution.
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 18: Correlation and Regression
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/32773
Sample Questions
Q1) The process by which the raw data are transformed into new variables that have a mean of 0 and a variance of 1 is called ________.
A) standardization
B) covariance
C) correlation
D) regression
E) analysis of variance
Q2) The most commonly used technique for fitting a straight line to a scattergram is the ________.
A) most-squares procedure
B) analysis of variance
C) least-squares procedure
D) correlation equation
E) sum of squared errors
Q3) The final step involved in conducting bivariate analysis is significance testing.
A)True
B)False
Q4) In a short essay,discuss multiple regression and the multiple regression model.
Q5) In a short essay,discuss the characteristics of bivariate regression.
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 19: Report Preparation and Presentation
Available Study Resources on Quizplus for this Chatper
89 Verified Questions
89 Flashcards
Source URL: https://quizplus.com/quiz/32774
Sample Questions
Q1) If ease of locating items is critical,an alphabetical arrangement is most appropriate.
A)True
B)False
Q2) ________ can be used to display the steps or components of a process.
A) Pie charts
B) Line charts
C) Bar charts
D) Flowcharts
E) Streamline
Q3) If a research report will be used across different countries and languages only one report should be prepared.
A)True
B)False
Q4) In a short essay,discuss at least five elements that should be included in the research design section of the marketing research report.
Q5) The researcher's task ends with the oral presentation.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 21