Business Research Methods
Question Bank
Course Introduction
Business Research Methods introduces students to the fundamental concepts, tools, and techniques used in the systematic investigation of business phenomena. The course covers the entire research process, including problem identification, literature review, research design, sampling, data collection, and data analysis. Students will learn both qualitative and quantitative research methods and develop the skills to critically evaluate research studies and apply findings to real-world business decisions. Emphasis is placed on ethical considerations, effective communication of research results, and the practical application of research methods in various business contexts.
Recommended Textbook
MR2 2nd Edition by Tom J. Brown
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810 Verified Questions
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Page 2
Chapter 1: Marketing Research: From Data to Information to Action
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Sample Questions
Q1) The particular subset of the population for whom data are available is known as a sample.
A)True
B)False
Answer: True
Q2) Which of the following is an example of advocacy research?
A) A firm manipulates research questions to portray a favorable impression of its products.
B) A website employs people to click on its ads in order to generate increased revenue.
C) A firm surveys its existing customers in order to find those who might be interested in a new product.
D) An airline offers reduced fares to frequent fliers, but does not advertise these on its website.
E) A marketer contacts people for a survey, but is actually trying to sell a product. Answer: A
Q3) Descriptive and causal research are also known as ____________________. Answer: quantative research
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Page 3
Chapter 2: The Research Question: Formulation of the Problem
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Sample Questions
Q1) Strategy-oriented decision problems are commonly used:
A) with unplanned change.
B) with planned change.
C) to determine what is going on in a situation.
D) to make a choice between strategic alternatives.
E) Both b and
Answer: E
Q2) Which of the following statements is FALSE?
A) Under normal circumstances, poor problem formulation can be rescued by more sophisticated statistical analyses.
B) Misdefining the problem or opportunity can produce disastrous results for companies.
C) The best way to avoid researching the wrong problem is to delay the research until the problem is properly defined.
D) A "problem" confronting a company might also be viewed as an opportunity, and vice versa.
E) A research problem is merely a restatement of the decision problem in research terms, from the researcher's perspective.
Answer: A
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Chapter 3: Exploratory, Descriptive, and Causal Research Designs
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Sample Questions
Q1) Dummy tables:
A) are a statement of how the analysis will be structured.
B) provide guidance on which questions to ask.
C) are complete tables except for filling in the actual numbers.
D) should be developed after the data are collected.
E) a, b, and c describe dummy tables.
Answer: E
Q2) The key to an effective focus group is:
A) members experienced in focus group participation.
B) the skills of the moderator.
C) participants' prior familiarity with each other.
D) an appropriate location.
E) None of the above.
Answer: B
Q3) The general objective in causal research is to gain insights and ideas.
A)True
B)False
Answer: False
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Chapter 4: Collecting Secondary Data from Inside and
Outside the Organization
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Sample Questions
Q1) Which of the following does not constitute an advantage of secondary sources of information?
A) Help to better state the problem under investigation
B) Complete fit with the problem
C) Suggest improved methods or data for better coming to grips with the problem
D) Provide comparative data by which primary data can be more insightfully interpreted
E) Less costly
Q2) Secondary data rarely fit perfectly the researcher's particular problem. The most important reason for the lack of fit is(are):
A) out-of-date statistics, differences in units of measurement, differences in class boundaries.
B) differences in units of measurement, theories of measurement, and class boundaries.
C) differences in evaluations of what is important.
D) the volume of data provided is too large.
E) differences in collection method and research design.
Q3) The use of analytic techniques to explore the data held within a dataset in order to isolate useful information is called ____________________.
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Page 6
Chapter 5: Collecting Primary Data by Observation
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Sample Questions
Q1) Ferrari has segmented their market on the basis of income and lifestyle. Their target market has household income greater than $200,000 and enjoys spectator sports like NASCAR racing. These two segmentation variables are grouped under the broader classifications of:
A) demographics and product awareness.
B) psychographics and customer intentions.
C) geographic and motives.
D) demographics and psychographics.
E) demographics and product usage.
Q2) Which of the following types of primary data can be measured by observation?
A) Attitudes and opinions
B) Motivations and present behavior
C) Gender and present behavior
D) Social class and gender
E) Motivations and intentions
Q3) The ability of a data collection technique to provide many types of primary data is known as ____________________.
Q4) A motive is any inner state that directs behavior toward goals.
A)True
B)False
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Chapter 6: Collecting Primary Data by Communication
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Sample Questions
Q1) Which of the following is FALSE?
A) Mailing lists to serve as the sampling frame for a mail survey may be generated internally by the firm or purchased externally.
B) In recent years, one of the keys to using a mail questionnaire is the ability to direct the questionnaire to a specific individual, not just a position (e.g., Vice President of Marketing).
C) The quality of the mailing list determines the sampling control in a mail study.
D) Mail questionnaires typically provide more sample control than telephone or personal interviews.
E) They are all true.
Q2) Long questionnaires can usually be handled best by:
A) telephone interview.
B) mail questionnaire.
C) personal interview.
D) a focus group interview.
E) a depth interview.
Q3) Sampling ____________________ concerns the ability to identify, reach, and receive answers from population members.
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Chapter 7: Asking Good Questions
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Sample Questions
Q1) Any scale or other measurement instrument that actually measures what it was intended to measure is said to have ____________________.
Q2) The zero scale value found when measuring marketing variables typically represents:
A) the ordinal nature of the variable.
B) an absolute lack of an attribute.
C) the logical existence of a natural zero point.
D) a point of absolute zero magnitude.
E) a point of indifference to which the value zero is arbitrarily attached.
Q3) Random error affects the measurement in a constant way.
A)True
B)False
Q4) The ordinal scale represents a higher level of measurement than the nominal scale in that:
A) the assigned numerals serve to identify the objects.
B) the magnitude of the differences in the objects is shown.
C) the assigned numerals represent the order as well as identifying the object.
D) it has a natural zero.
E) it has an arbitrary zero.
Q5) Discuss in detail the two types of errors that may affect measurement scores.
Page 9
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Chapter 8: Designing the Questionnaire
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Sample Questions
Q1) The words occasionally, sometimes, regularly and often are considered ambiguous.
A)True
B)False
Q2) The question in a restaurant survey, "What is your evaluation of the speed and courtesy of your waitperson?" is an example of a(n):
A) unambiguous question.
B) branching question.
C) double-barreled question.
D) generalization.
E) redundant question.
Q3) A(n) ____________________ question is framed so as to give the respondent a clue as to how he or she should answer.
Q4) Item nonresponse refers to:
A) deception on the part of a respondent.
B) respondent refusing to answer a question.
C) respondent incorrectly answering a question.
D) deception on the part of the researcher.
E) poor phrasing of a question.
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Chapter 9: Developing the Sampling Plan
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Sample Questions
Q1) Choosing a sample of size n at random is statistically equivalent to first identifying all possible samples of size n in the population and then picking one of these samples randomly.
A)True
B)False
Q2) Which of the following is NOT a problem with using a phone book for a sampling frame?
A) Unlisted phone numbers.
B) Not all homes have phones.
C) Double counting homes with multiple phone numbers.
D) The phone book is always outdated.
E) All of the above are problems when sampling from phone books.
Q3) The primary advantage of area sampling plans is:
A) area sampling data is easy to tabulate and analyze.
B) they don't require probability-based methods of element selection.
C) results can be generalized from one area to another without loss of statistical efficiency.
D) they don't require a list of elements from the population of interest.
E) the results are more understandable for the general public than other, more complex plans.
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Chapter 10: Data Collection: Enhancing Response Rates
while Limiting Errors
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Sample Questions
Q1) Much nonsampling error occurs during "data collection" process in the field. These "data collection" errors may be divided into
A) Data error in; data error out.
B) Noncoverage error and nonrespondent error.
C) Intentional error and office error.
D) Response error and office error.
E) None of the above.
Q2) Which of the following statements concerning response errors is FALSE?
A) Respondents who understand a question may not always provide a truthful answer to the question.
B) It is possible that a respondent may understand a question correctly but not actually know the answer to the question.
C) Providing a "don't know" response category will often create difficulties in data analysis.
D) Pre-testing the questionnaire with members of the relevant population is generally not effective at eliminating problems due to respondents misunderstanding questionnaire items.
E) All of the above statements are true.
Q3) Discuss at least five (5) ways in which response rates might be improved.
Page 12
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Chapter 11: Data Preparation for Analysis
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Sample Questions
Q1) Which of the following is NOT a step in coding open-ended responses?
A) Identify separate responses given by each individual.
B) Specify categories into which the responses can be placed.
C) Place each response into as many categories as possible.
D) Assess the degree of agreement between multiple coders.
E) All of the above are steps in the process of coding open-ended responses.
Q2) The location of each variable in the data array and the way in which it was coded is contained in a:
A) diary.
B) random file.
C) codebook.
D) focus group.
E) catalog.
Q3) ____________________ is a source of nonsampling error that arises when a respondent agrees to an interview but refuses, or is unable, to answer specific questions.
Q4) Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.
A)True
B)False
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Chapter 12: Analysis & Interpretation: Individual Variables
Independently
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Sample Questions
Q1) In estimating the standard deviation in the population for the formula for calculating the sample size for estimating a mean, we can use some prior knowledge about the:
A) sample to estimate our standard deviation.
B) population, undertake a pilot study or estimate the range, and divide by 10.
C) population, undertake a pilot study or estimate the range, and divide by 6.
D) Either of the two; b or c would work.
E) None of the above; if you do not have the actual standard deviation, you cannot use the formula.
Q2) Suppose that a random sample of 550 new car owners found that 38 percent of them were aware of a particular brand of tires that your company sells. If you are willing to accept less than a 5 percent chance of error that the true awareness rate of your company's brand of tire across all new car owners is less than 0.45, which statistical technique should you use from this data?
A) Test for a single proportion
B) Test of two means when samples are independent.
C) Test for a single mean.
D) Test of two means when samples are dependent.
E) ANOVA
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Chapter 13: Analysis & Interpretation: Multiple Variables
Simultaneously
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Sample Questions
Q1) Refer to Exhibit 13.1. The above table is an example of A) one-way classification.
B) cross tabulation.
C) one-way tabulation.
D) four-way classification.
E) three-way cross tabulation.
Q2) If the correlation between two variables x and y is equal to -0.90, which of the following is TRUE?
A) x and y are highly related, whereby a positive change in x is accompanied by a positive change in y.
B) The two variables x and y are not related to one another.
C) x and y are highly related, whereby a negative change in x is accompanied by a positive change in y.
D) The coefficient of determination is equal to -0.81.
E) An increase in x is accompanied by a decrease in y.
Q3) Compare and contrast the use of analysis of variance (ANOVA) versus conducting a series of t-tests to examine differences across groups.
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Page 15
Chapter 14: The Research Report
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Sample Questions
Q1) Which of the following is FALSE for a research report?
A) The research report represents the end product of the research process.
B) The audience determines the type of report.
C) The fundamental criterion for evaluating reports is communication with the reader.
D) The technical capacity of the reader is unimportant as far as the research report is concerned.
E) The competency of the researcher is often evaluated based on the readability of the research report.
Q2) Which type of bar chart is most useful to illustrate the change in two or more series through time?
A) Stacked-bar chart
B) One-scale bar chart
C) Divided-bar chart
D) Two-scale bar chart
E) Grouped-bar chart
Q3) If the body of the report uses references, the report should include a
Q4) Distinguish between a conclusion and a recommendation for a research report.
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