Business Research Methods
Mock Exam
Course Introduction
Business Research Methods provides students with an in-depth understanding of the processes and techniques used to investigate business phenomena systematically. The course covers the fundamentals of research design, including both qualitative and quantitative methodologies, data collection methods, sampling strategies, questionnaire development, and ethical considerations in research. Emphasis is placed on developing critical thinking and analytical skills, enabling students to formulate research questions, analyze data, and interpret results to make informed business decisions. Practical applications, case studies, and the use of statistical software are integrated to equip students with the tools necessary to conduct effective business research in real-world settings.
Recommended Textbook
Essentials of Marketing Research 1st Edition by Naresh K. Malhotra
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Chapter 1: Introduction to Marketing Research
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Sample Questions
Q1) Selecting an outside supplier is always done with a formal "request for proposal."
A)True
B)False
Answer: False
Q2) Marketing research departments located within a firm are called internal suppliers.
A)True
B)False Answer: True
Q3) The services of full-service suppliers can be categorized into syndicated, customized, and Internet services.
A)True
B)False
Answer: True
Q4) Research undertaken to help solve specific marketing problems is called problem-solving research.
A)True
B)False
Answer: True
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Chapter 2: Defining the Marketing Research Problem and Developing an Approach
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Sample Questions
Q1) The researcher can determine what information should be obtained by focusing on
A)the components of the problem
B)research questions
C)hypotheses
D)all of the above
E)none of the above
Answer: D
Q2) Which of the following is NOT considered an element of the legal environment?
A)public policies
B)general economic conditions
C)laws
D)government agencies
E)pressure groups
Answer: B
Q3) Graphical models explicitly specify the strength and direction of relationships among variables, usually in equation form.
A)True
B)False
Answer: False
Page 4
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Chapter 3: Research Design, Secondary and Syndicated
Data
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Sample Questions
Q1) ________ refer to the psychological profiles of individuals and to psychologically based measures of lifestyle, such as brand loyalty and risk taking.
A)Psychometrics
B)Psychographics
C)Demographics
D)Geodemographics
E)Ego-profiling
Answer: B
Q2) The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.
A)problem definition
B)research design
C)fieldwork design
D)data preparation and analysis
E)research directive
Answer: B
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Chapter 4: Qualitative Research
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Sample Questions
Q1) Qualitative research is a research methodology that seeks to quantify the data and, typically, applies some form of statistical analysis.
A)True
B)False
Q2) Whenever a new marketing research problem is addressed, ________ research must be preceded by appropriate ________ research.
A)qualitative; quantitative
B)quantitative; qualitative
C)observational; qualitative
D)descriptive; observational
E)total; partial
Q3) An unstructured and indirect form of questioning that encourages respondents to project their underlying motivations, beliefs, attitudes, or feelings regarding the issues of concern is called a projective technique.
A)True
B)False
Q4) There are fewer people in an online group than in a face-to-face group.
A)True
B)False
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Chapter 5: Survey and Observation
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Sample Questions
Q1) Which of the following disadvantages does NOT apply to using telephone interviewing to collect research data?
A)no use of physical stimuli
B)limited to simple questions
C)low quantity of data
D)poor response rate
E)labor costs
Q2) Use of a formal questionnaire that presents questions in a prearranged order is called ________.
A)exploratory data collection
B)structured data collection
C)randomized data collection
D)hypothetical data collection
E)pre-arranged data collection
Q3) An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.
A)True
B)False
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Chapter 6: Experimentation and Causal Research
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Sample Questions
Q1) Randomization is the preferred method for controlling extraneous variables.
A)True
B)False
Q2) Designs that do not control for extraneous factors by randomization are called true experimental design.
A)True
B)False
Q3) Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called ________.
A)nonresponse bias
B)environmental constraints
C)demand artifacts
D)sample controls
E)guessing bias
Q4) The one-group pretest-posttest design is a design that involves randomization of the test units.
A)True
B)False
Q5) In a short essay, list and discuss the three specific preexperimental designs.
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Chapter 7: Measurement and Scaling
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Sample
Questions
Q1) The scaling techniques commonly used in marketing research can be classified into ________ and ________.
A)random; nonrandom scales
B)comparative; noncomparative scales
C)interval; ratio scales
D)nominal; ordinal scales
E)object; non-object scales
Q2) A scale consisting of multiple items, in which an item is a single question or statement to be evaluated, is called a ________.
A)forced rating scale
B)systematic scale
C)multiple measurement scale
D)multi-item scale
E)single question scale
Q3) The most complex of the primary scales of measurement is the ratio scale.
A)True
B)False
Q4) Nominal scales are used for classification and identification purposes only.
A)True
B)False
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Chapter 8: Questionnaire and Form Design
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Sample Questions
Q1) A well-designed questionnaire can motivate the respondents and increase the response rate.
A)True
B)False
Q2) A questionnaire is an informal set of questions for obtaining information from respondents.
A)True
B)False
Q3) According to the text, ________ is information that relates directly to the marketing research problem.
A)classification information
B)problem-solving information
C)basic information
D)identification information
E)quantification information
Q4) Basic information is the most important aspect of a marketing research study.
A)True
B)False
Q5) In a short essay, list the ten steps to designing the ideal questionnaire.
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Chapter 9: Sampling: Design and Procedures
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Sample Questions
Q1) A(n)________ is the total of all the elements that share some common set of characteristics.
A)sample
B)population
C)inference
D)hypothesis
E)elements
Q2) ________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.
A)Simple random sampling
B)Quota sampling
C)Snowball sampling
D)Cluster sampling
E)Equivalent sampling
Q3) Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.
A)True
B)False
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Chapter 10: Data Collection and Preparation
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Sample Questions
Q1) In a short essay, discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.
Q2) An important aspect of supervision is sampling control, which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.
A)True
B)False
Q3) The assignment of a symbol to represent a specific response to a specific question, along with the data record and column position that symbol will occupy, is called
A)editing
B)coding
C)sampling
D)pretesting
E)selecting
Q4) List and discuss the major areas of the fieldwork/data collection process
Q5) In a short essay, discuss the importance of properly evaluating field workers and discuss five elements that are important when conducting these evaluations.
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Chapter 11: Data Analysis: Frequency Distribution,
Hypothesis Testing, and Cross-Tabulation
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Q1) A statistic that indicates the distribution's dispersion is called ________.
A)measures of location
B)measures of variability
C)measures of association
D)measures of relativity
E)measures of difference
Q2) If the distribution is asymmetric and the variable is measured on a nominal scale, the median should be used.
A)True
B)False
Q3) A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.
A)cross-tabulation
B)regression analysis
C)frequency distribution
D)random sampling
E)binary regression
Q4) Discuss the relationship between cross-tabulation and frequency distribution.
Page 13
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Chapter 12: Data Analysis: Hypothesis Testing Related to
Differences, Correlation, and Regression
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Q1) In the case of conducting the t-test on the means of two samples of observations, the samples can be independent or paired.
A)True
B)False
Q2) A frequency distribution that depends on two sets of degrees of freedom is called an F distribution.
A)True
B)False
Q3) A two-tailed test is more conservative than the corresponding one-tailed test.
A)True
B)False
Q4) The two sets of degrees of freedom in which the F distribution depends on are the degrees of freedom in the ________ and the degrees of freedom in the ________.
A)sample; questionnaire
B)numerator; denominator
C)variance; standard deviation
D)t-test; F-test
E)matrix; contingency table
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Q5) In a short essay, discuss multiple regression and the multiple regression model.
Chapter 13: Report Preparation and Presentation
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Q1) A pie chart is a chart that displays data in bars positioned horizontally or vertically.
A)True
B)False
Q2) Leaders are designations placed in the left-hand column of a table.
A)True
B)False
Q3) According to the text, a pie chart is not useful for displaying relationships over time or relationships among several variables.
A)True
B)False
Q4) An excellent check on the clarity of the report is ________.
A)limiting the report to no more than 100 pages
B)limiting the report to 50 pages
C)having 2 people write the report
D)putting it on the web for unsolicited comments
E)having 2 or 3 people who are unfamiliar with the report read the report and give comments
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