Business Research Methods Final Exam - 1323 Verified Questions

Business Research Methods Final Exam https://quizplus.com/study-set/1343 20 Chapters 1323 Verified Questions

Business Research Methods Final Exam Course Introduction Business Research Methods provides students with a comprehensive understanding of the key concepts, tools, and techniques used in conducting research within a business context. The course explores both qualitative and quantitative research methods, covering topics such as research design, data collection, sampling, data analysis, and report writing. Students will learn how to formulate research questions, develop hypotheses, and critically evaluate existing literature. Emphasis is placed on ethical considerations and practical applications, enabling students to design and implement research projects that inform managerial decisions and contribute to organizational success.

Recommended Textbook Basic Marketing Research 9th Edition by Tom J. Brown

Available Study Resources on Quizplus 20 Chapters 1323 Verified Questions 1323 Flashcards Source URL: https://quizplus.com/study-set/1343

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Chapter 1: The Role of Marketing Research Available Study Resources on Quizplus for this Chatper 52 Verified Questions 52 Flashcards Source URL: https://quizplus.com/quiz/26784

Sample Questions Q1) All businesses or organizations share a common problem: A)They need information to develop and deliver products or services that satisfy customer needs. B)They need a capable and creative marketing staff. C)They need to invest sufficiently in marketing and marketing research. D)All of these are correct. E)None of these are correct. Answer: A Q2) Marketing research used for _______ deals largely with determining which marketing opportunities are worthwhile and which are not promising for the firm. A)planning B)decision making C)problem solving D)performance monitoring E)control Answer: A To view all questions and flashcards with answers, click on the resource link above.

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Chapter 2: The Research Process and Ethical Concerns Available Study Resources on Quizplus for this Chatper 57 Verified Questions 57 Flashcards Source URL: https://quizplus.com/quiz/26785

Sample Questions Q1) The single most important step in the marketing research process is exploratory research. A)True B)False Answer: False Q2) Generating primary data is generally a ____________ process. A)time consuming,inexpensive B)quick,expensive C)quick,inexpensive D)time consuming,expensive E)None of these are correct. Answer: D Q3) Research should be avoided when resources such as time and budget are lacking to do the research properly. A)True B)False Answer: True To view all questions and flashcards with answers, click on the resource link above.

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Chapter 3: Problem Formulation Available Study Resources on Quizplus for this Chatper 45 Verified Questions 45 Flashcards Source URL: https://quizplus.com/quiz/26786

Sample Questions Q1) Strategy-oriented decision problems are aimed squarely at A)large organizations. B)tactical situations. C)complex problems. D)making decisions. E)All of these are correct. Answer: D Q2) One of the most important things a researcher can do for a manager is to provide the same perspective of the problem/opportunity. A)True B)False Answer: False Q3) Discovery-oriented research rarely solves a problem in the sense of providing A)quantitative data. B)actionable results. C)cause and effect. D)qualitative data. E)noticeable improvement. Answer: B To view all questions and flashcards with answers, click on the resource link above. Page 5

Chapter 4: Exploratory Research Available Study Resources on Quizplus for this Chatper 48 Verified Questions 48 Flashcards Source URL: https://quizplus.com/quiz/26787

Sample Questions Q1) Which of the following is NOT one of the common projective method techniques? A)Word association B)IQ testing C)Sentence completion D)Storytelling E)Role playing Q2) Candidates for depth interviews could include A)current customers. B)members of the target market. C)executives and managers of the company. D)wholesalers and retailers. E)All of these are candidates for depth interviews. Q3) Capitol Brewing Inc.'s management is very concerned with declining sales of their major product,a dark ale,and has asked for help understanding the reasons.The most appropriate way to begin is with A)causal research. B)descriptive research. C)exploratory research. D)exploratory and causal research. E)descriptive and causal research. To view all questions and flashcards with answers, click on the resource link above. Page 6

Chapter 5: Decision Support Systems: Introduction Available Study Resources on Quizplus for this Chatper 56 Verified Questions 56 Flashcards Source URL: https://quizplus.com/quiz/26788

Sample Questions Q1) The component of a Decision Support System that allows users to manipulate the data and conduct analysis is known as the A)data system. B)model system. C)dialog system. D)information system. E)research system. Q2) A big advantage of the systems approach over the project approach is A)current information is available when managers need it. B)systems automatically gather all needed information. C)The systems approach requires no special software or programming. D)The project approach yields less accurate data. E)The systems approach better anticipates future informational needs. Q3) Which of the following is NOT a useful means of assessing the accuracy of secondary data? A)The cost of the data B)The source of the data C)The sponsor of the research D)The data collection methods E)The presentation of the data To view all questions and flashcards with answers, click on the resource link above. Page 7

Chapter 6: Decision Support Systems: Working With Big Data Available Study Resources on Quizplus for this Chatper 55 Verified Questions 55 Flashcards Source URL: https://quizplus.com/quiz/26789

Sample Questions Q1) Which of the following represent valid sources of Big Data? A)Survey responses B)Transactions details C)Social media references D)Location data E)All of these are valid types of data. Q2) Discovering data-based trends by analyzing sequences of data over successive times to not only recognize the data pattern but forecast how the data will extend into the future is the goal of A)regression analysis. B)trend analysis. C)time series analysis. D)simulation analysis. E)spectral analysis. Q3) Starbucks creating over 800 "geofences" in the UK to send geotargeted text messages to customers is an example of using location-based services of mobile data. A)True B)False To view all questions and flashcards with Page answers, 8 click on the resource link above.

Chapter 7: Using External Secondary Data Available Study Resources on Quizplus for this Chatper 47 Verified Questions 47 Flashcards Source URL: https://quizplus.com/quiz/26790

Sample Questions Q1) One of the oldest services for measuring exposure to,and readership of,print media is A)Nielsen's Digital Voice. B)Arbitron. C)comScore's Mobile Metrix. D)Webtrends. E)GfK Group's Starch Ad Readership Program. Q2) People meters attempt to measure which household members are watching which television channels at what times. A)True B)False Q3) When it comes to external secondary data,which of the following statements is FALSE? A)Most people underestimate what is available. B)There is likely to be relevant,external secondary data on almost any problem. C)The fundamental problem with relevant,external secondary data is availability. D)The fundamental problem with relevant,external secondary data is identifying and accessing what is there. E)Researchers who know how much valuable secondary data exists may not know how to find it. To view all questions and flashcards with answers, click on the resource link above. Page 9

Chapter 8: Conducting Causal Research Available Study Resources on Quizplus for this Chatper 71 Verified Questions 71 Flashcards Source URL: https://quizplus.com/quiz/26791

Sample Questions Q1) Typically,____ experiments have greater internal validity,and ____ experiments have greater external validity. A)lab;field B)field;lab C)field;field D)lab;lab E)The internal and external validities are usually the same for both types of experiments. Q2) To determine the effect of change in ticket price on attendance,a market researcher may devise a laboratory experiment in which fans are offered the opportunity to purchase a ticket at a variety of prices.In this experiment,price would be the A)independent variable. B)effect variable. C)dependent variable. D)result variable. E)extraneous variable. Q3) Compare and contrast descriptive and causal research designs. To view all questions and flashcards with answers, click on the resource link above.

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Chapter 9: Collecting Descriptive Primary Data Available Study Resources on Quizplus for this Chatper 50 Verified Questions 50 Flashcards Source URL: https://quizplus.com/quiz/26792

Sample Questions Q1) "Mission Possible" is a non-profit retail store that sells gift items made by artisans from over thirty different underdeveloped countries.This store provides employment to impoverished third world craftspeople and markets their handiwork at a fair price.The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible.The store uses ____ segmentation. A)demographic B)psychographic C)geodemographic D)ethnic E)geographic Q2) Ferrari has segmented their market on the basis of income and lifestyle.Their target market has household income greater than $200,000 and enjoys spectator sports like NASCAR racing.These two segmentation variables are grouped under the broader classification(s)of A)demographics. B)psychographics. C)geographic. D)demographics and psychographics. E)demographics and product usage. To view all questions and flashcards with answers, click on the resource link above. Page 11

Chapter 10: Collecting Data by Observation Available Study Resources on Quizplus for this Chatper 69 Verified Questions 69 Flashcards Source URL: https://quizplus.com/quiz/26793

Sample Questions Q1) Observation research doesn't have to be sophisticated to be effective. A)True B)False Q2) Levis Strauss sent one of its employees',who is fluent in Japanese,to stay at the home of a traditional Japanese family with teenage daughters.The employee disguised himself as an exchange student but was actually in Japan spying on the family and their friends to better understand how Levi jeans are used and worn by teenagers in Japan.This illustrates that A)all good observations should be disguised. B)observation raises ethical questions. C)observation is not a good research technique. D)structured observation is legal. E)None of these are correct. Q3) In terms of observational studies,ethical dilemmas are most likely to arise when observation is A)structured. B)disguised. C)performed by mechanical means. D)undisguised. E)unstructured. To view all questions and flashcards with answers, click on the resource link above. Page 12

Chapter 11: Collecting Data by Communication Available Study Resources on Quizplus for this Chatper 68 Verified Questions 68 Flashcards Source URL: https://quizplus.com/quiz/26794

Sample Questions Q1) Response rates are higher for telephone interviews than most other methods. A)True B)False Q2) Jane Doe wants to administer a short survey on "student driving habits" to a representative sample of students at the local university.She secured a list of students from the student directory.She as-signed each student a unique number and then used a random number table to select her sample.The student directory from which Jane selected her sample of students to contact is referred to as A)sampling frame. B)sampling control. C)sampling error. D)sampling directory. E)None of these are correct. Q3) Which of the following is NOT true of a questionnaire with a high degree of structure? A)They are relatively simple to administer. B)They are difficult to code. C)They are associated with greater consistency of answers. D)There is no probing or follow-up questions. E)They are easier to analyze. To view all questions and flashcards with answers, click on the resource link above. Page 13

Chapter 12: Asking Good Questions Available Study Resources on Quizplus for this Chatper 93 Verified Questions 93 Flashcards Source URL: https://quizplus.com/quiz/26795

Sample Questions Q1) When using the ordinal scale,the chosen number scale reflects the relative standing of the different options for that particular individual. A)True B)False Q2) Which of the following about interval scales is FALSE? A)An interval scale exhibits the property of order. B)Absolute magnitudes cannot be compared using an interval scale because the zero point is established arbitrarily. C)The number of years the respondent has lived at a particular address is an example of an interval scale. D)All of these are false. E)None of these are false. Q3) Consistency is the hallmark of validity. A)True B)False Q4)

The

four

types

of

scales

used

to

measure

an

attribute

nominal,ordinal,interval,and ratio. A)True B)False To view all questions and flashcards with answers, click on the resource link above. Page 14

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Chapter 13: Designing the Data Collection Form for Communication Data Available Study Resources on Quizplus for this Chatper 97 Verified Questions 97 Flashcards Source URL: https://quizplus.com/quiz/26796

Sample Questions Q1) If you were told that a young monk was rebuffed by his superior when he asked if he could "smoke while he prayed".A friend advised the monk to ask the question a different way: "May I pray while I smoke?" This illustrates that A)questions may be worded to always get a positive response. B)questions may be worded so that the response is biased by the question itself. C)questions should be worded to support the interests of the research sponsor. D)monks shouldn't smoke. E)None of these are correct. Q2) Which of the following is TRUE? A)An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time. B)Item nonresponse is the group of respondents who refuse to participate in the survey being con-ducted. C)Once a good set of questions has been developed,it is of little consequence as to the order they are asked on the questionnaire. D)All of these are true. E)None of these are true. To view all questions and flashcards with answers, click on the resource link above. Page 15

Chapter 14: Developing the Sampling Plan Available Study Resources on Quizplus for this Chatper 101 Verified Questions 101 Flashcards Source URL: https://quizplus.com/quiz/26797

Sample Questions Q1) Many online panels in use today are essentially large quota samples. A)True B)False Q2) Based on the selection of a random number,every sixth block in a city in which the blocks are numbered from 1 to 960 is to be surveyed by contacting each household.This sample is A)area. B)systematic. C)one-stage. D)a,b,and c are correct. E)None of these are correct. Q3) The distinguishing features of a simple random sample are that A)each population element has a known chance of being selected. B)each population element has an equal chance of being selected. C)every combination of n population elements is a sample possibility. D)None of these are correct. E)All of these are correct. Q4) In general,populations that are larger in number are easier to locate. A)True B)False Page 16 To view all questions and flashcards with answers, click on the resource link above.

Chapter 15: Data Collection: Types of Error and Response Rate Calculation Available Study Resources on Quizplus for this Chatper 106 Verified Questions 106 Flashcards Source URL: https://quizplus.com/quiz/26798

Sample Questions Q1) Which of the following is TRUE? A)It is generally true that bias caused by interviewer expectations will balance out if a sufficiently large number of interviews is used. B)The behavior of either interviewer or respondent occurs merely as a physical reaction to the behavior of the other. C)Questions which state the alternative answers and multiple-choice questions are particularly recommended in studies where personal interviews are used because they are not subject to interviewer bias. D)The empirical evidence suggests that an interviewer with strong positive attitudes toward a particular issue will tend to secure more favorable responses than an interviewer with strong negative attitudes. E)All of these statements are true. Q2) Increasing sample size ____ but may also ____. A)decreases sampling error,increase nonsampling error B)has no influence on sampling error,increase nonsampling error C)increases nonsampling error,increase sampling error D)increases sampling error,increase nonsampling error E)decreases nonsampling error,decrease sampling error To view all questions and flashcards with answers, click on the resource link above. Page 17

Chapter 16: Data Preparation for Analysis Available Study Resources on Quizplus for this Chatper 53 Verified Questions 53 Flashcards Source URL: https://quizplus.com/quiz/26799

Sample Questions Q1) Which of the following might indicate that a respondent lacked interest in a questionnaire? A)Check marks are not within the boxes provided. B)Scribbles on the questionnaire C)Spills on the questionnaire D)It's unlikely that these mistakes occur due to lack of interest. E)All of these examples may indicate a lack of respondent interest. Q2) Which of the following statements about the coding process is FALSE? A)During the coding process,data is categorized. B)Raw data are transformed into symbols during the coding process. C)Coding involves judgment on the part of the coder. D)The coding process occurs almost automatically. E)All of these statements about the coding process are true. Q3) Coding is the process of transforming raw data into symbols. A)True B)False Q4) While not a formal rule,if half or more of the responses are missing on a survey,it is recommended to drop that case entirely. A)True B)False Page 18 To view all questions and flashcards with answers, click on the resource link above.

Chapter 17: Analysis and Interpretation: Individual Variables Independently Available Study Resources on Quizplus for this Chatper 73 Verified Questions 73 Flashcards Source URL: https://quizplus.com/quiz/26800

Sample Questions Q1) The chi-square goodness-of-fit test is a statistical test to determine whether some observed pattern of frequencies corresponds to an expected pattern. A)True B)False Q2) You can "prove" that the alternative hypothesis is true if the null hypothesis is rejected. A)True B)False Q3) When a sample mean is compared against a standard for a large sample,which statistic is calculated? A)t B)p C)|2 D)s E)z Q4) The hypothesis that a proposed result is not true for the population is called the alternative hypothesis. A)True B)False

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Chapter 18: Analysis and Interpretation: Multiple Variables Simultaneously Available Study Resources on Quizplus for this Chatper 81 Verified Questions 81 Flashcards Source URL: https://quizplus.com/quiz/26801

Sample Questions Q1) In multiple regression analysis,t tests are used to test for the statistical significance of betas.If a beta is insignificant,it means that its respective independent variable plays no meaningful role in predicting the dependent variable,and the independent variable should be "removed" from the model. A)True B)False Q2) A research study involving the research question: "On the basis of a survey of husband-wife house-holds,is there a significant difference between the mean attitude score of husbands and that of wives toward our product?" will involve a test A)for a single proportion. B)of two means when samples are independent. C)for a single mean. D)of two means when samples are dependent. E)None of these are correct. Q3) If you have a significant and very strong (e.g.,> 0.90)correlation coefficient,you may assume there is a causal relationship between the two variables. A)True B)False To view all questions and flashcards withPage answers, 20 click on the resource link above.

Chapter 19: The Oral Research Presentation Available Study Resources on Quizplus for this Chatper 42 Verified Questions 42 Flashcards Source URL: https://quizplus.com/quiz/26802

Sample Questions Q1) Which type of bar chart is most useful to illustrate the change in two or more series through time? A)Stacked-bar chart B)One-scale bar chart C)Divided-bar chart D)Two-scale bar chart E)Grouped-bar chart Q2) The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a _____ chart. A)divided-bar B)stacked-line C)two-scale vertical bar D)pie E)line Q3) There is no risk of being led to the wrong conclusion when reading pictograms. A)True B)False Q4) Discuss the major considerations for preparing a successful oral report. To view all questions and flashcards with answers, click on the resource link above. Page 21

Chapter 20: The Written Research Report Available Study Resources on Quizplus for this Chatper 59 Verified Questions 59 Flashcards Source URL: https://quizplus.com/quiz/26803

Sample Questions Q1) Report writing should NOT be evaluated on which of the following criteria? A)Inclusion of technically sophisticated explanations of data analyses B)Completeness of the report C)Conciseness of the writing style D)Accuracy of the information presented E)Clarity of the writing style Q2)

The

fundamental

criterion

by

which

research

reports

are

evaluated

communication with the reader. A)True B)False Q3) To improve your writing, A)use technical terminology. B)use the longest words possible. C)write only one draft. D)read it aloud. E)use complex sentences. Q4) Tables,charts,and exhibits of other kinds can't replace text completely. A)True B)False Q5) Distinguish between a conclusion and a recommendation. Page 22 To view all questions and flashcards with answers, click on the resource link above.

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