Business Research Methods
Exam Solutions
Course Introduction
Business Research Methods introduces students to the fundamental principles and techniques used to conduct research in a business context. The course covers the entire research process, from formulating problem statements and research questions to designing studies, collecting and analyzing data, and interpreting findings. Emphasizing both qualitative and quantitative methodologies, students learn to critically evaluate sources, design surveys and experiments, use statistical tools, and present research results effectively. Ethical considerations and practical applications of business research are highlighted, preparing students to apply systematic inquiry to solve real-world business problems and make informed managerial decisions.
Recommended Textbook
Business Research Methods 1st Edition by
William G. Zikmund
Available Study Resources on Quizplus
16 Chapters
832 Verified Questions
832 Flashcards
Source URL: https://quizplus.com/study-set/1915 Page 2
Chapter 1: Introducing Business Research
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38183
Sample Questions
Q1) How do you ensure that your research project is researchable?
Answer: In order for a project to be researchable, you, the researcher, must have the tme needed to carry out the research, the money needed, if any money is needed, to carry out the research, and access to the data required for the research project. So, you ensure that your research project is researchable, by ensuring that you have the time needed to carry out the research, by ensuring you that you have any money you need to carry out the research, and by ensuring that you have access to the data required for the research.
Q2) The fourth framework of the four frameworks approach is:
A)the analytical framework
B)the concluding framework.
C)the delta framework.
D)the key framework.
Answer: A
Q3) Positivists see the world:
A)very clearly.
B)as being a very positive place.
C)as having one reality of which we are all a part.
D)as being comprised of multiple realities.
Answer: C
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Developing Research Skills
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/38184
Sample Questions
Q1) The conceptual framework for the research project can be stated:
A)As a research statement or as a research question.
B)At the beginning, the middle or the end of the research project.
C)And it can be accepted or rejected.
D)In terms of the social world.
Answer: A
Q2) A key concept is:
A)A brilliant idea.
B)A thought that facilitates the researcher in completing the research project.
C)A key idea, a key word or a key phrase in the research project.
D)An idea that opens up the research project.
Answer: C
Q3) It is important to develop a research project with a good fit. This means:
A)That the researcher and the research project must fit well together.
B)That the research project must fit well into the time allowed for it.
C)That the researcher can fit the project in with all of the other tasks and assignments s/he is charged with completing.
D)That each aspect of the research projects fits well, is congruent, with every other aspect of the research project.
Answer: D
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Understanding Research Ethics
Available Study Resources on Quizplus for this Chatper
44 Verified Questions
44 Flashcards
Source URL: https://quizplus.com/quiz/38185
Sample Questions
Q1) Ethics is business research is:
A)A list of the right way to do things in business research.
B)A list of rules governing the way in which to conduct business research.
C)The code under which researchers can be prosecuted if they break the law.
D)Simply the application of ethical principles and standards to business research.
Answer: D
Q2) Ethics can be defined as the moral principals governing the conduct of an individual, a group, or an organisation.
A)True
B)False
Answer: True
Q3) Research ethics is simply a matter of getting the permissions necessary and the forms signed.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Understanding Research Philosophy
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/38186
Sample Questions
Q1) Define positivism, social constructionism and interpretivism.
Q2) Critical theory calls for a critical engagement with society and the way in which the structures in society privilege some groups over others.
A)True
B)False
Q3) All research is about the generation of knowledge.
A)True
B)False
Q4) The conceptual framework is contained in:
A)The literature review.
B)The data analysis.
C)The research statement or question.
D)The conclusions and recommendations.
Q5) All research carried out in an academic setting is embedded in theory.
A)True
B)False
Q6) The philosophical framework functionalism relates to the way in which society is structured.
A)True
B)False
Page 6
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: Developing a Research Proposal
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38187
Sample Questions
Q1) The theoretical framework is contained in:
A)The aim and objectives outlined for the research.
B)The methodology devised for the research.
C)The data analysis developed from data gathered for the research.
D)The literature review.
Q2) The research statement or question, the conceptual framework for the research drives:
A)The researcher in the work of carrying out the research.
B)The relationship between the researcher and her/his supervisor.
C)Every element of the research process.
D)The process of gaining approval for the research.
Q3) This simple approach of re-stating the well-conceptualised research statement or question as the aim of the research project helps to:
A)Cut down on the work of research.
B)Maintain the focus of the research.
C)Shorten the time needed for the research.
D)Ensure that the research project is researchable.
Q4) Outline the first three steps of the research process.
Q5) What is a research proposal?
Q6) What are spidergrams and what are they used for?
Page 7
To view all questions and flashcards with answers, click on the resource link above.
Chapter 6: Reviewing the Literature
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38188
Sample Questions
Q1) A key objective of the search is that the researcher sources and develops an awareness of all of the literature relevant to their study.
A)True
B)False
Q2) The key concepts in the conceptual framework guide and direct:
A)The application for ethical approval.
B)The reading for and the structure of the literature review.
C)Applications for permission to carry out the research.
D)Applications for funding for the research.
Q3) In order to develop useful and thorough key word searches, the researcher develops a search strategy.
A)True
B)False
Q4) The researcher reads the literature with a view to developing from it:
A)A particular perspective on it.
B)A theoretical framework for their own research.
C)An insight into the people working in the field.
D)A large collection of material.
Q5) Why does the researcher undertake a review of the literature?
Q6) Detail the key elements of structure in terms of writing research.
Page 8
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: Understanding Research Methodology and Design
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38189
Sample Questions
Q1) Different research methodologies will produce different research projects.
A)True
B)False
Q2) The methodological framework for the research project is contained in:
A)The research methodology chapter of the thesis, or in the research methodology section of the report of the research.
B)The literature review.
C)The data analysis chapter or in the data analysis section of the report of the research.
D)Conclusions and recommendations.
Q3) Triangulation in social science research means :
A)You should use three data gathering methods.
B)You should engage with three different populations.
C)You should use three different research methodologies.
D)Looking at the phenomenon under investigation from more than one perspective.
Q4) As illustrated in the methodological pyramid, the fundamental philosophies support the research methodologies, and in turn, the research methodologies support the data collection methods.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Understanding Research Methods, Populations and Sampling
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38190
Sample Questions
Q1) Simple random sampling:
A)Is not sophisticated enough for an academic research project.
B)Does not involve the use of a sampling frame.
C)Is the same as cluster sampling.
D)Is a probability sampling technique.
Q2) The population of the research is also called:
A)The people
B)The world
C)The planet
D)The Universe
Q3) It is often the case that the entire population of the research is too big, and as a result beyond the scope of the researcher. In such situations, the researcher clearly defines the population of the research, and then selects from that population a sample to study.
A)True
B)False
Q4) The sample is a small sub-set of the population.
A)True
B)False
Q5) Give three examples of research projects without human populations.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Using Secondary Data and Archival Sources
Available Study Resources on Quizplus for this Chatper
48 Verified Questions
48 Flashcards
Source URL: https://quizplus.com/quiz/38191
Sample Questions
Q1) A primary source is a first hand account of an experience or a phenomenon by a person who has had the experience or experienced the phenomenon.
A)True
B)False
Q2) It is important to develop the capacity to evaluate the:
A)The amount of data available online.
B)Utility or the value of data that you find online.
C)The amount of sources of data available online.
D)The length of time it will take you to online data.
Q3) The main danger in selecting out a subset of data from a large data set is that in selecting out data, you render the data invalid in some way.
A)True
B)False
Q4) Final decisions around research methodology and data collection methods tend to be made:
A)As soon as the researcher undertakes the research project.
B)When the literature review is completed, or nearly completed.
C)At the very last moment.
D)In time to submit the formal research proposal
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Using Observation
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38192
Sample Questions
Q1) The researcher's recorded observations are the data gathered for the research project.
A)True
B)False
Q2) An observation schedule is the structure created by the researcher to facilitate the recording of the observations made.
A)True
B)False
Q3) The record of the observation made by the researcher is:
A)Sometimes useful.
B)The data gathered.
C)Often referred to in the research project.
D)Often difficult to read and understand.
Q4) When selecting observation as a data gathering method the most important issue to be address is whether or not:
A)Observation is an appropriate data gathering method for the study.
B)The researcher knows how to carry out an observation study.
C)The research supervisor knows how to carry out an observation study.
D)The researcher would like to carry out an observation study.
Q5) What kind of data can be produced in an observation study?
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Using Interviews and Focus Groups
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38193
Sample Questions
Q1) Closed questions are questions that provide respondents with a restricted set of possible responses.
A)True
B)False
Q2) Quantitative research is said to be objective and situated within a framework of positivism.
A)True
B)False
Q3) Interviews can be carried out:
A)Face to face.
B)Online.
C)Back to face.
D)Face to face and/or online.
Q4) Interviews and focus groups are research methodologies.
A)True
B)False
Q5) Name the five different types of interview detailed in the text.
Q6) Explain the value of the research diary when planning to conduct interviews for gathering data.
Q7) What is a closed question?
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Using Questionnaires and Scales
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38194
Sample Questions
Q1) The researcher works hard at producing a questionnaire and/or a scale that will be valid and reliable, that will provide the data needed for the research project, and that will be simple for the respondent to the research to complete.
A)True
B)False
Q2) It is important when administering questionnaires and scales to give clear instructions to respondents, instructions that they can easily understand and follow.
A)True
B)False
Q3) Scales are specially designed, highly structured, very focused, and usually short, data collection instruments.
A)True
B)False
Q4) Role play is:
A)A questionnaire.
B)A scale.
C)An element of the theoretical framework.
D)A projective technique.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Managing Data and Introducing Data Analysis
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38195
Sample Questions
Q1) Outline some of the key ways in which qualitative data can be analysed.
Q2) The third stage in data analysis is:
A)Description.
B)Interpretation.
C)Drawing conclusions.
D)Theorisation.
Q3) Explain the role of research in the generation of theory.
Q4) Qualitative data analysis is the analysis of numerical data using statistical methods.
A)True
B)False
Q5) Simple and small quantitative data sets can be analysed by simply counting the numbers and calculating simple statistics in relation to them. A)True
B)False
Q6) If there is a lot of quantitative data, it may be necessary, even advisable, to use a dedicated software package for the analysis.
A)True B)False
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Analysing Quantitative Data
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38196
Sample Questions
Q1) The analytical framework is the third framework in the four frameworks approach to the research project.
A)True
B)False
Q2) Inferential statistics are used to infer, based on the study of a sample of the population, what the entire population might think or do.
A)True
B)False
Q3) The mean is:
A)The arithmetic average.
B)The most commonly occurring value in a range of values.
C)The middle value in a range of values.
D)The last value in a range of values.
Q4) The mean, mode and median are:
A)Measures of central tendency.
B)Measures of dispersion.
C)Measures of distance.
D)Measures of height.
Q5) What are primary sources of data?
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Analysing Qualitative Data
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38197
Sample Questions
Q1) Content analysis has application only in quantitative data analysis.
A)True
B)False
Q2) In thematic analysis the researcher is focused on:
A)Narratives in the data and on identifying and interpreting the different narratives in the data.
B)Themes in the data and on identifying and interpreting the different themes in the data.
C)Discourses in the data and on identifying and interpreting the different discourses in the data.
D)Identifying signs in the data, and on describing and interpreting the way in which signs are used in the data, and the meanings of the signs in the data.
Q3) In qualitative research, the codes used by the researcher are words or concepts which the researcher identifies in the data as relevant or even key or critical to the study.
A)True
B)False
Q4) Define reflexivity.
Q5) What is meant by the term 'thick description'?
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Drawing Conclusions and Writing Research
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/38198
Sample Questions
Q1) The process of developing the overall conclusion for a research process is a process of conceptualisation similar to the process of conceptualisation engaged in in order to develop a conceptual framework for a research project.
A)True
B)False
Q2) The thesis/report of the research that is submitted should be:
A)Short, simple and to the point.
B)Long, rambling and complex.
C)Complex, difficult to read and understand.
D)A complete, well-structured, well-written and well-integrated research project.
Q3) All research undertaken within an academic setting is required to make a contribution to knowledge.
A)True
B)False
Q4) The complexity of the conclusion(s) should reflect the complexity of the research undertaken.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 18