Business Research Methods
Exam Bank
Course Introduction
Business Research Methods offers an in-depth exploration of the principles and practices used to collect, analyze, and interpret data for business decision-making. The course covers qualitative and quantitative research designs, sampling techniques, data collection methods, and statistical analysis tools. Students learn how to formulate research questions, develop hypotheses, conduct literature reviews, and present their findings effectively. Emphasis is placed on ethical considerations, practical applications, and the critical evaluation of research quality, preparing students to undertake independent business research projects and contribute valuable insights to organizational strategy.
Recommended Textbook MR2 2nd Edition by Tom J. Brown
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14 Chapters
810 Verified Questions
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Chapter 1: Marketing Research: From Data to Information to Action
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Sample Questions
Q1) Which of the following is TRUE for marketing research ethics?
A) All research methods that are legal are ethical.
B) Sugging is ethical under certain conditions.
C) A research method may be unethical even if it is legal.
D) Advocacy research is not necessarily unethical.
E) A research method may be ethical even if it is illegal.
Answer: C
Q2) Which of the following is FALSE?
A) The federal government is the largest producer of marketing facts.
B) All businesses share a common problem of needing information.
C) The principal task of marketing research is to increase profit.
D) Marketing research is only one of the aspects of a marketing strategy.
E) Not all of the above are false.
Answer: C
Q3) The particular subset of the population for whom data are available is known as a sample.
A)True
B)False
Answer: True
3
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Chapter 2: The Research Question: Formulation of the Problem
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Sample Questions
Q1) A research request agreement includes all of the following items, EXCEPT:
A) an analysis of the results of the research process.
B) the decision problem confronting the manager.
C) the target population from which a sample will be drawn.
D) an approximation of the time and expense of the research report.
E) the way each piece of information will be used.
Answer: A
Q2) A document that describes, as specifically as possible, the nature of the problem for which research is sought and that asks providers to offer proposals, including cost estimates, about how they would perform a job is called a(n)
Answer: request Falseor proposal
Q3) Research problems might arise from:
A) unanticipated change in the marketing environment.
B) a firm's planned change of a marketing variable.
C) customer complaint letters and salepeople's reports.
D) both a and
E) a, b and c.
Answer: E
Page 4
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Chapter 3: Exploratory, Descriptive, and Causal Research Designs
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Q1) General Mills has placed a new cake mix flavor in stores in Midland, TX. The company is promoting the flavor with a coupon offer in the local newspaper. The company would like to see how the flavor sells in Midland before putting it in stores across the US. The company is using:
A) descriptive or causal research.
B) exploratory research.
C) a controlled test market.
D) an experimental study.
E) both c and d.
Answer: E
Q2) To determine the effect of change in ticket price on attendance, a market researcher may devise a laboratory experiment in which fans are offered the opportunity to purchase a ticket at a variety of prices. In this experiment, price would be the _____.
A) independent variable
B) effect variable
C) dependent variable
D) result variable
E) extraneous variable
Answer: A
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Chapter 4: Collecting Secondary Data from Inside and
Outside the Organization
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Q1) Joe is conducting research for the marketing department of Major League Baseball about the effects of sports strikes on ticket sales. The regression model he has developed is from information and data he found in sports journals, periodicals, and newspapers. Joe is using what kind of data in his research?
A) Primary data
B) Secondary data
C) Survey data
D) Focus group data
E) Experimental data
Q2) The primary advantage of using online computer searches to gather secondary data is:
A) savings in time spent.
B) savings in cost of assembling data.
C) the accuracy of the data obtained.
D) the ability to take advantage of expert help from a reference librarian.
E) data are furnished in machine-readable formats.
Q3) Name at least one of the key sources researchers should keep in mind in conducting a search process: ____________________.
Q4) Compare and contrast primary and secondary data.
Page 6
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Chapter 5: Collecting Primary Data by Observation
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Q1) The ability of a data collection technique to provide many types of primary data is known as:
A) breadth of scope.
B) cost efficiency.
C) communicability.
D) versatility.
E) objectivity.
Q2) Which of the following is true about primary data?
A) A motive may refer to any inner state that channels behavior toward goals.
B) A general advantage of the questionnaire approach over the observational approach is its versatility or wide scope.
C) A person's intention refers to her anticipated or planned future behavior.
D) Only a and b
E) a, b, and c.
Q3) Demographic and socioeconomic characteristics correlate highly with purchase intentions for specific brands.
A)True
B)False
Q4) Scanner data are probably the most common type of ____________________ data.
Page 7
Q5) The best predictor of future behavior is usually ____________________.
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Chapter 6: Collecting Primary Data by Communication
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Q1) The amount of knowledge about the purpose of a study communicated to the respondent is called ____________________.
Q2) Which of the following provides the most control in terms of the time it takes to complete a study?
A) Personal interview
B) Telephone survey
C) Mail questionnaire
D) Self-administered mail questionnaire
E) Structured personal interview
Q3) A technique used in studies using telephone interviews, in which the numbers to be called are randomly generated is called ____________________.
Q4) Long questionnaires can usually be handled best by:
A) telephone interview.
B) mail questionnaire.
C) personal interview.
D) a focus group interview.
E) a depth interview.
Q5) Sampling ____________________ concerns the ability to identify, reach, and receive answers from population members.
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Chapter 7: Asking Good Questions
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Q1) Error in measurement that is also known as constant error since it affects the measurement in a constant way is called ____________________ error.
Q2) What type of scale would be one way to collect marketing research data in African countries that have a high illiteracy problem and where people cannot converse in English?
A) Semantic-differential scale
B) Stapel scale
C) Faces scale
D) Likert scale
E) Graphic-ratings scale
Q3) The zero scale value found when measuring marketing variables typically represents:
A) the ordinal nature of the variable.
B) an absolute lack of an attribute.
C) the logical existence of a natural zero point.
D) a point of absolute zero magnitude.
E) a point of indifference to which the value zero is arbitrarily attached.
Q4) Any scale or other measurement instrument that actually measures what it was intended to measure is said to have ____________________.
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Chapter 8: Designing the Questionnaire
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Q1) Which of the following is TRUE?
A) Smaller questionnaires that do not appear crowded are better at securing cooperation than larger ones.
B) One thing that seems to promote respondent cooperation is physically numbering the questions on a questionnaire.
C) The first pretest should uncover any problems with question wording or question sequence.
D) The second pretest should reveal any problems unique to the planned mode of administration.
E) All of the above are true.
Q2) In any study there should be two pretests, the first should be conducted by ____ and the second by ____.
A) personal interview, mail
B) the planned method of administration, mail
C) personal interview, the planned method of administration
D) the planned method of administration, the planned method of administration
E) There is no one best way to conduct the pretests.
Q3) A(n) ____________________ question is framed so as to give the respondent a clue as to how he or she should answer.
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Chapter 9: Developing the Sampling Plan
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Q1) The distinguishing features of a simple random sample are:
A) each population element has a known chance of being selected.
B) each population element has an equal chance of being selected.
C) every combination of n population elements is a sample possibility.
D) Both a and b
E) a, b, and c.
Q2) Which of the following conclusions to the sentence is INCORRECT? "It is often preferable to sample rather than canvass a population because..."
A) complete counts of populations of even moderate size are very costly and time consuming.
B) the information will be obsolete by the time the census is complete.
C) in some cases a census is impossible.
D) a sample has less potential for nonsampling error.
E) statistical procedures cannot be used on population data.
Q3) Respondents can misunderstand, guess, lose attention, suffer distractions, and fatigue. These are all examples of unintentional respondent error and they all contribute to nonsampling error.
A)True
B)False
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Chapter 10: Data Collection: Enhancing Response Rates
while Limiting Errors
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Q1) Nonresponse error represents a failure to obtain information from some elements of the population that were selected and designated for the sample.
A)True
B)False
Q2) A random sample of 5,000 households are selected for interviews with the following results: 1,010 completed interviews
864 refusals by the respondent
3,126 no answer/not at home
The response rate is:
A) 19%.
B) 20%.
C) 36%.
D) 38%.
E) 51%.
Q3) Discuss at least five (5) ways in which response rates might be improved.
Q4) The lower the ____________________ rate, the more likely it is that nonresponse error will affect research results.
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Chapter 11: Data Preparation for Analysis
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Q1) In a multiple-column record of a data file, _____ represent different variables and _____ represent different respondents.
A) codes, numbers
B) numbers, codes
C) rows, columns
D) columns, rows
E) codes, symbols
Q2) Which of the following statements about open-ended questions is FALSE?
A) Precoding is not necessary.
B) Response categories are provided for responses.
C) There are multiple legitimate responses.
D) When categorizing open-ended responses, it is often necessary to include an "other" category.
E) All of the above statements about open-ended questions are true.
Q3) Compare and contrast the various methods or options for dealing with missing data in analyses.
Q4) ____________________ is a source of nonsampling error that arises when a respondent agrees to an interview but refuses, or is unable, to answer specific questions.
Q5) ____________________ is the process of transforming raw data into symbols.
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Chapter 12: Analysis & Interpretation: Individual Variables
Independently
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Q1) Which of the following is true regarding the standard deviation?
A) It indicates the degree of variation in the values in such a way as to be translatable into a normal curve.
B) One standard deviation above and below the midpoint in a normal distribution includes approximately 68% of the area underneath the curve.
C) + or - 1.96 standard deviations above and below the midpoint in a normal distribution includes 95% of the area underneath the curve.
D) The standard deviation can be approximated by dividing the range of the data by 6.
E) All of the above are correct.
Q2) Refer to Exhibit 12.3. Using the data provided, the calculated value of c² =
A)0.883
B)36.30
C)11.95
D) -0.542
E) Not enough information is provided to calculate the value.
Q3) The hypothesis that a proposed result is not true for the population is called the ____________________ hypothesis.
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Chapter 13: Analysis & Interpretation: Multiple Variables
Simultaneously
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Q1) In which of the following situations would it be useful to test for differences between two groups?
A) A retailer wishes to know if customer satisfaction is different between in-store vs. online shoppers.
B) A beverage company wants to know if a new beverage concept differs between users vs. nonusers of the current brand.
C) A department store wishes to know the differences between online catalogs vs. mail order catalog shoppers.
D) A state university ants to know is there is a significant difference in GPA between undergraduate and graduate students.
E) All of the above situations would benefit from tests for differences between two groups.
Q2) All other variables held constant, a 95% confidence interval will give us a narrower range than will a 99% confidence interval.
A)True
B)False
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Chapter 14: The Research Report
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Q1) The methods, results, and limitations of the research project are presented in the _____ of the written report.
A) summary
B) body
C) conclusion
D) introduction
E) appendix
Q2) Completeness of the research report should be evaluated from the perspective of the:
A) researcher.
B) data collected.
C) reader.
D) data analyst.
E) report writer.
Q3) A stratum chart is also called a stacked line chart.
A)True
B)False
Q4) Pie charts are useful for illustrating trend relationships.
A)True
B)False
Page 16
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