Business Communications
Test Bank
Course Introduction
Business Communications explores the principles and practices required to communicate effectively in professional business environments. The course covers key topics such as writing clear business documents, delivering presentations, using digital communication tools, and understanding intercultural communication. Students will develop skills in tailoring messages for various audiences, creating persuasive proposals and reports, and practicing effective listening and feedback. Emphasizing both written and oral communication, this course prepares students to navigate complex business interactions, collaborate in teams, and build strong professional relationships essential for career success.
Recommended Textbook
Social Media Marketing 1st Edition by
Tracy L. Tuten
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10 Chapters
1001 Verified Questions
1001 Flashcards
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Page 2
Chapter 1: The Horizontal Revolution
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Sample Questions
Q1) Marketers can choose specific ________ to place a message within a medium.
A) channels
B) blogs
C) apps
D) vehicles
E) connections
Answer: D
Q2) ________ particularly appeal(s)to ________.
A) Push messaging; social media marketers
B) Niche products; micromarkets
C) Niche products; mass audiences
D) Traditional media; Digital Natives
E) Push messaging; social media consumers
Answer: B
Q3) The horizontal revolution is supported by the flow of information from government and companies to the people.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Strategic Planning With Social Media
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100 Flashcards
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Sample Questions
Q1) Which of the following depicts an organization in the strategic phase of the social media marketing maturity life cycle?
A) experimenting with cool new social media ways to communicate
B) exploring the potential for social media as a venue
C) planning social media marketing activities with clear objectives and metrics
D) thinking about social media activities in a more systematic way
E) None of the above
Answer: C
Q2) The GEICO gecko is a(n)________ in that he gives the company a head start in terms of consumer recognition as it tries to break through the clutter of competing messages.
A) activation tool
B) hashtag
C) creative asset
D) social persona
E) stunt
Answer: C
Q3) Give an example of a love mark that has personal relevance to you.
Answer: A love mark is a brand that commands passionate loyalty from its target market.
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Chapter 3: Social Consumers
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Sample Questions
Q1) The ________ impulse represents participation in social media as a way to do something good.
A) validation
B) altruistic
C) immediacy
D) prurient
E) affinity
Answer: B
Q2) When you attempt to use social media to earn worldwide fame,you are responding to the ________ impulse.
A) validation
B) altruistic
C) immediacy
D) prurient
E) affinity
Answer: A
Q3) We cannot experience contact comfort simply from a social media site alone.
A)True
B)False
Answer: False
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Chapter 4: Digital Communities
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Sample Questions
Q1) Cyberbullying includes group sites where a boy or girl is singled out for sexual harassment.
A)True
B)False
Q2) Your mother is an example of a node in your social network.
A)True
B)False
Q3) Your level of SNS activity is based on:
A) a mix of the people with whom you are connected.
B) the content you produce on the site.
C) the feedback you receive from others.
D) the distribution of content and feedback throughout the network.
E) All of the above
Q4) Reflect on if you would want to be a part of an online gated community and your reasons why.
Q5) Texts that tease is a form of cyberbullying.
A)True
B)False
Q6) Reflect on the unique challenges that various forms of cyberbullying present.
Q7) Reflect on why norms are necessary in virtual communities.
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Chapter 5: Social Communities
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Sample Questions
Q1) The fandom characteristic of fans becoming involved in the creation of content related to the object is:
A) emotional engagement.
B) self-identification.
C) cultural competence.
D) auxiliary consumption.
E) production.
Q2) Nissan launched a site for its employees called N-Square.The network enables employees to post profiles,maintain a blog,participate in discussion groups,and share files.This is an example of a(n)________.
A) activity stream
B) backchannel
C) niche market
D) external social network
E) internal social network
Q3) A gift application is an example of a virtual good.
A)True
B)False
Q4) Do you experience social networking fatigue?
Q5) Reflect on what makes a social network site personally "sticky" to you.
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Chapter 6: Social Publishing
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Sample Questions
Q1) Contributions that originate with the poster are categorized as ________.
A) original content
B) reposted content
C) filler content
D) retweeted content
E) secondhand content
Q2) "Call right now.Operators are standing by!" is an example of a call to action.
A)True
B)False
Q3) A site called ArticlesBase.com is a free online article directory.It hosts articles that have been contributed by authors hoping to expand the reach of their work online.Which of the following types of content is highlighted on ArticlesBase.com?
A) pillar
B) authority-building
C) original
D) filler
E) flagship
Q4) Reflect on which of the types of link hooks listed in the chapter you find particularly effective in getting you to click onto the link.
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Chapter 7: Social Entertainment
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102 Flashcards
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Sample Questions
Q1) Reflect on why you would need to commit to the ARG and its management for it to be successful.
Q2) Netflix offered Farm Cash to FarmVille players who registered for a free trial.This is an example of ________.
A) a screen placement
B) a script placement
C) a display ad
D) a transactional ad
E) an achievement badge
Q3) Which one of the following statements about ARGs is FALSE?
A) The reach of ARGs can be substantial.
B) The ARG games attract media attention and publicity.
C) Exposures earned from ARGs do not last as long as those for traditional media.
D) ARGs are high-engagement messages.
E) The ARG games pull enthusiasts into the story.
Q4) Only a small percentage of American households today play computer and video games.
A)True
B)False
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Chapter 8: Social Commerce
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Sample Questions
Q1) Which of the following social commerce approach characteristics is labeled as reciprocity?
A) Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
B) Enable consumers to rate the value of opinions offered on the site.
C) Make it easy for users to share reviews on blogs and social networking platforms.
D) Acknowledge the value of the opinions customers offer.
E) Encourage consumers to contribute posts.
Q2) To reciprocate means to:
A) expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best."
B) peel off just enough information to make a choice.
C) change beliefs or actions as a reaction to real or imagined group pressure.
D) repay debts and favors.
E) jump on the bandwagon.
Q3) Today,most consumers who conduct research online during the decision process do NOT shop online.
A)True
B)False
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Chapter 9: Social Media for Consumer Insight
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Sample Questions
Q1) Primary research cannot be conducted in social media spaces.
A)True
B)False
Q2) Sentiment is heavier on reason than emotion.
A)True
B)False
Q3) Visiting people's homes and offices to observe them as they go about their everyday lives is an example of ________.
A) survey research
B) observational research
C) ethnographic research
D) sentiment research
E) netnography research
Q4) Sentiment ________ are words or other cues used to denote positive or negative sentiment.
A) crawlers
B) indicators
C) codes
D) weights
E) echoes
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Chapter 10: Social Media Metrics
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Sample Questions
Q1) ________ measure the actions the organization takes relative to social media.
A) Activity metrics
B) Viewthroughs
C) Return metrics
D) Clickthroughs
E) Interaction metrics
Q2) Which of the following is an example of a question answered by a content consumption metric?
A) Who is interacting with and utilizing the brand-generated and consumer-generated content?
B) Who is adding to or changing your content by continuing the conversation with response posts?
C) How many consumers have subscribed to branded content with RSS feeds?
D) What is the comment -to-post ratio?
E) Is the number of friends -to-brand profiles growing?
Q3) Higher rate of traffic to a company's website is an example of tracking a social media marketing campaign's efforts of search engine optimization.
A)True
B)False
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Page 12