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Business Communication focuses on the principles and practices of effective communication in a business environment. Topics include verbal and non-verbal communication, business writing, presentation skills, teamwork, cross-cultural communication, and the use of communication technologies. Students will learn to craft clear reports, persuasive emails, and professional presentations while developing strategies for successful interpersonal and organizational interactions. The course emphasizes real-world applications to prepare students for effective communication in diverse business settings.
Recommended Textbook
Business Communication Essentials 6th Edition by Courtland Bovee
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Q1) Why is decoding a message such a complex process?
Answer: Extracting meaning is a highly personal process that is influenced by culture,experience,learning and thinking styles,hopes,fears,and even temporary moods.Moreover,audiences tend to extract the meaning they expect to get from a message,even if it's the opposite of what the sender intended.In fact,rather than extracting the sender's meaning,it's more accurate to say that receivers re-create their own meanings from the message.
Q2) The medium of a message refers to the form a message takes and the channel is the system used to deliver the message.
A)True
B)False
Answer: True
Q3) In high-context cultures,________.
A)rules and expectations are spelt out through explicit statements
B)the primary role of communication is to exchange information
C)people rely less on cues to convey meaning
D)the conveyed meaning is encoded into the message itself
E)people rely more on circumstances surrounding the message to convey meaning
Answer: E

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Q1) Which of the following is true for nonverbal communication?
A)Vocal characteristics are both intentional and unintentional means of nonverbal communication.
B)The meaning of gestures remains constant, though facial expressions may differ.
C)Eye contact has a universal meaning across cultures and languages.
D)Intentional postures or gestures are not means of nonverbal communication.
E)All nonverbal communication is unintentional, while all vocal communication is intentional.
Answer: A
Q2) ________ organize and control website content and can include features that help team members work together on webpages and other documents.
A)Content management systems
B)Telepresence systems
C)Virtual whiteboards
D)Instant messaging systems
E)Assistive technologies
Answer: A
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Q1) Which of the following is true of the direct approach to presenting information?
A)It is generally used when the audience is uninterested in the message.
B)It is used when the audience may react negatively to the message.
C)It generally presents evidence to build a case before reaching a conclusion.
D)It generally starts with the main idea and follows up with the evidence.
E)It is used when audience receptivity to the message is not known.
Answer: D
Q2) Briefly explain the activities involved in the writing step of the writing process.
Answer: In the writing step of the writing process,you adapt to your audience with sensitivity,relationship skills,and style,and then you compose your message by choosing strong words,creating effective sentences,and developing coherent paragraphs.
Q3) Which of the following forms of communication is the richest?
A)a phone call
B)a memo
C)an email
D)a face-to-face conversation
E)a letter
Answer: D
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Q1) Which of the following is true for simple sentences?
A)A simple sentence may be expanded by modifying phrases.
B)A simple sentence has two independent clauses.
C)Using predominantly simple sentences makes it easier to express relationships among ideas.
D)If you want to downplay an idea in a simple sentence, position the dependent clause within the sentence.
E)A simple sentence sometimes has a subordinate clause.
Q2) Briefly describe at least four word processing capabilities that can help business writers shape their writing.
Q3) Transitions connect ideas by ________.
A)showing how one thought is related to another
B)extending the sentence with a support sentence
C)using clichés to establish familiarity with the subject
D)avoiding usage of words that are frequently or commonly paired
E)avoiding usage of connecting words such as and, therefore, although, etc
Q4) Active sentences are usually stronger than passive ones.
A)True
B)False
Q5) List four methods of using transitions to help make paragraphs coherent.
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Q1) List four factors that influence the distribution of a message.Explain how each factor has an influence on the choice of medium.
Q2) Type style refers to any modification that lends contrast or emphasis to type,including boldface,italic,underlining,and color.
A)True
B)False
Q3) Which of the following is true for creating readable lists?
A)Long sentences should be used to increase the likelihood that readers will find the key points.
B)Use one-sentence paragraphs for emphasis.
C)Skimming is more difficult with bulleted lists.
D)Introductions are avoided as lists enable skimming.
E)Using parallelism makes it easier for readers to skim through lists.
Q4) Long sentences ________.
A)are easier for nonnative speakers to interpret
B)are the best way to convey complex ideas
C)can make writing choppy and disconnected
D)are easier to understand than short sentences
E)are easier to skim through than short sentences
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Q1) Which of the following is true about creating content for social media?
A)Write informally and include sloppiness, so that readers can relate to your message.
B)Headlines and teasers should focus on clever wordplay.
C)It is best to withhold information and create a virtual barricade to avoid public attack in social media.
D)Ensure control over the messages to discourage conversation.
E)Focus on a feeling of conversation in the social media landscape.
Q2) Electronic media is ideal for conveying nuances in communication.
A)True
B)False
Q3) Which of the following is an effective strategy for business communication on social networks?
A)Disable the group feature on social networks to prevent the formation of special-interest groups.
B)Inject conventional promotional efforts into all social networking conversations.
C)Change the company's personality to fit in with the respective social network.
D)Join existing conversations on social networks.
E)Maintain a consistent compositional mode across networks.
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Q1) When developing routine requests and positive messages,you should ________.
A)slowly build up to the request or main idea
B)not assume that your audience will comply
C)demand action to ensure compliance
D)be non-specific when stating what you want
E)state precisely what you want
Q2) In order to write a successful news release,you should ________.
A)use positive, self-congratulatory adjectives and adverbs
B)try to cover multiple, unrelated news items at once
C)break up long sentences and keep paragraphs short
D)put your most important idea last
E)include extraneous facts to add interest
Q3) Which of the following is a pointer for writing positive messages?
A)Thank the reader "in advance" for cooperating.
B)Avoid offering additional services.
C)Avoid trite sayings that you may have heard or read.
D)Do not volunteer information about the request.
E)If the message is mixed, present the bad news first.
Q4) Describe the advantages social media releases have over traditional news releases.
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Q1) The direct approach to organize negative news messages should be used when
A)the blow of the negative news is to be softened
B)the reader has an emotional investment in the situation
C)the reader's attention is needed immediately
D)a close working relationship with the reader is to be maintained
E)the bad news will come as a shock to the reader
Q2) The purpose of using the indirect approach to organize a negative message is to
A)obscure bad news
B)help readers accept the news
C)limit your responsibility
D)help readers get to the main idea of the message immediately
E)reduce the time it takes you to write the message
Q3) Termination messages should always be written with input from the company's legal staff.
A)True
B)False
Q4) What are the four steps an organization must take to respond effectively to rumors and negative information in a social media environment?
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Q1) A product's selling points ________.
A)refer to the specific locations at which the product is sold
B)are the particular advantages that purchasers can realize from the product
C)focus on what the user experiences or gains
D)refer to its different prices at various sales locations
E)are its most attractive features
Q2) According to the FTC,________.
A)letters from satisfied customers are the best evidence to support claims
B)failing to include important information is considered deceptive
C)marketing messages and websites cannot target children
D)offering a money-back guarantee is illegal
E)bait-and-switch advertising is legal
Q3) In a bid to persuade consumers to buy your product,you quote the results of a taste test in which most individuals preferred your product over the competitor's.Which kind of reasoning device are you using in this case?
A)analogy
B)induction
C)deduction
D)circular reasoning
E)abductive reasoning
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Q1) Statement of purpose helps explain who you are preparing the report for and where you plan to deliver.
A)True
B)False
Q2) Proposals are grouped into two general categories: internal proposals that request decisions from managers from within the organization; external proposals request decisions from parties outside the organization.
A)True
B)False
Q3) Mark wants to overcome the differences in multiple search engines,so he decides to format his search request for multiple search engines.For this he needs to use
A)search engine optimization techniques
B) human editors
C)open directories
D)metasearch engines
E)online-databases
Q4) Describe the ways in which analytical reports and proposals differ.
Q5) Describe a work plan and list the elements of a detailed work plan.
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Q1) When writing a report,the ________ presents,analyzes,and interprets the information you gathered during your investigation of the subject matter.
A)body
B)close
C)introduction
D)conclusion
E)preview
Q2) Well-designed visual elements can enhance the communication power of textual messages and,in some instances,even replace textual messages.Discuss six principles of graphic design that can improve the quality of your visuals.
Q3) Bart is relatively new to wikis and needs to practice his writing and editing skills.He should ________.
A)write and edit content on a notepad, before loading it to the wiki
B)use the sandbox
C)use the talk page
D)use screencasts
E)use different page templates and formatting options than the rest of the wiki
Q4) How would you adapt the three-step process to successful wiki writing?
Q5) List points to be kept in mind when drafting website content.
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Q1) Which of the following is a disadvantage of free-form slides?
A)They follow a text-heavy structured design.
B)They require the speaker to convey most of the content.
C)They cannot present complex subjects.
D)They follow a bullet-intensive design.
E)They limit the amount of information delivered at any one time to prevent cognitive overload.
Q2) Whether or not you can establish ground rules for Q&A depends on the audience and the situation.Guidelines,such as the number of questions allowed per person and the overall time limit for questions,should be established if you are presenting to a ________.
A)small group of high-ranking executives
B)large group of upper managers
C)group of potential investors
D)small group of clients
E)group of peers
Q3) Reciting your speech from memory is usually the most effective or easiest delivery mode.
A)True
B)False
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Q1) When writing a résumé,in order to handle inexperience,________.
A)mention related volunteer work and membership in professional groups. List relevant course work and internships
B)use the interview process to explain any mitigating circumstances and to emphasize your rehabilitation and commitment to being a law-abiding, trustworthy employee
C)itemize each position held at the firm to show growth within the organization and increasing responsibilities along the way
D)tone down your résumé, focusing exclusively on the experience and skills that relate to the position
E)group a number of short-term jobs of a similar type under a single heading
Q2) Résumés and curriculum vitae (CV)are essentially the same,although résumés can be much more detailed.
A)True
B)False
Q3) Choose a position in any field that you could be potentially qualified for after your graduation and prepare a list of 5 keywords that should be included in the résumé when applying for this position.
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Q1) When you discuss salary requirements with a job recruiter you should ________.
A)be proactive and initiate the discussion
B)let the interviewer raise the topic first
C)insist on a signing bonus
D)be certain about the company's compensation policies
E)mention that your salary is non-negotiable
Q2) While practicing for interviews ________.
A)evaluate the quality of your voice
B)elaborate all answers and include anecdotes
C)avoid using hand gestures
D)use filler words
E)practice speaking in monotone, while making eye-contact
Q3) When and how should you follow up after submitting your résumé? How is following up after an interview different from following up after submitting a résumé?
Q4) If your application letter and résumé fail to illicit a response,you may contact them a week after the close date.
A)True
B)False
Q5) Describe six of the common types of interviews.
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