Business Communication Study Guide Questions
Course Introduction
Business Communication is a course designed to equip students with essential skills for effective communication within the business environment. It covers various forms of communication, including written, oral, non-verbal, and digital methods, emphasizing clarity, conciseness, and professionalism. Students learn techniques for crafting business documents such as emails, reports, and proposals, as well as strategies for conducting presentations, meetings, and negotiations. The course also explores intercultural communication, ethical considerations, and the impact of emerging technologies on business interactions, preparing students to navigate diverse and dynamic professional contexts.
Recommended Textbook
Social Media Marketing 2nd Edition by
Tracy L. Tuten
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10 Chapters
500 Verified Questions
500 Flashcards
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Page 2
Chapter 1: The Horizontal Revolution
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Sample Questions
Q1) Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?
A)Social storefronts.
B)Deal aggregators.
C)Folksonomies.
D)Connections.
E)Tag clouds.
Answer: D
Q2) Which of the following completes the sentence,'The ability to grow and expand capacity as needed without negatively affecting the contribution margin of the business is referred to as _______'?
A)scalability
B)radical trust
C)network effect
D)crowdsourcing
E)folksonomy
Answer: A
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Chapter 2: Strategic Planning With Social Media
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Sample Questions
Q1) Which of the following completes the sentence,'Valspar featured experts,designers,architects,and contractors who all endorsed the Valspar brand in their marketing campaign,and these authority-based testimonials made up the ________'?
A)share of voice
B)positioning statement
C)social persona
D)creative message strategy
E)stunts
Answer: D
Q2) Which term refers to why planners need to define how the brand will behave in the social Web,what voice will be used,and even how deeply the brand will interact in the social space with customers?
A)Social personality.
B)Social brand.
C)Social persona.
D)Social tactics.
E)Social media policy.
Answer: C
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Chapter 3: Social Consumers
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Sample Questions
Q1) Which of the following completes the sentence,'_________ is/are characterized by highly interconnected people such as hobbyists,fans,or professional groups'?
A)Support networks
B)Tight crowds
C)Brand clusters
D)Community clusters
E)Polarized crowds
Answer: B
Q2) Which of the following terms describes the extent to which worries about sharing too much information impact our online behavior is known?
A)Privacy salience.
B)Privacy paradox.
C)Social privacy.
D)Social identity.
E)None of the above.
Answer: A
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Chapter 6: Social Publishing
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Sample Questions
Q1) Which of the following completes the sentence,'______ links are not paid for but are based on the search engine's model for delivering relevant search results'?
A)Counterfeit.
B)Three-way.
C)Organic.
D)Dynamic.
E)Sponsored.
Q2) Which type of pillar post is equivalent to opinion-editorial pieces in your local newspaper?
A)'How-to' article.
B)Definition article.
C)Glossary article.
D)Theory article.
E)List article.
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Chapter 4: Digital Communities
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Sample Questions
Q1) Which of the following would illustrate the example of Michelle and Mike being indirectly connected on LinkedIn through John,a co-worker of Michelle and a neighbor to Mike?
A)Vertical network.
B)Small-world network.
C)Niche market.
D)Open access site.
E)Social contract.
Q2) Which of the following completes the sentence,'When viral content evolves within a social community,it becomes a _____,or a snippet of cultural information that spreads person to person until eventually it enters the general consciousness'?
A)meme
B)hashtag
C)influenced content
D)word-of-mouth content
E)none of the above
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Chapter 5: Social Communities
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Sample Questions
Q1) Which of the following refers to a type of app that fits strategically with the brand and consumer needs?
A)Brand butler.
B)Brand fan.
C)Brand engagement.
D)App store.
E)Application expert.
Q2) Which of the following best describes seed app?
A)Contains ad creative (image and text),along with an option to encourage the viewer to engage with the brand.
B)Includes ad creative,an engagement device,and personalized referral content from people in the viewer's network.
C)Is shared on a person's activity stream following a brand interaction.
D)Motivates the receiver to get involved with the message and help spread it to others.
E)Occurs when an opinion leader publishes brand-relevant content,such as a blog post in social media.
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Chapter 7: Social Entertainment
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Sample Questions
Q1) With this type of media,marketers can buy advertising space in and around the source of entertainment?
A)Social media.
B)Paid media.
C)Product placement.
D)Owned media.
E)Traditional media.
Q2) What are the content marketing aspects of social publishing focused on?
A)Performing.
B)Entertainment.
C)Informing.
D)Researching.
E)Experiences.
Q3) Play and the motivations for individuals to participate include all of the following save which one?
A)Power.
B)Frivolity.
C)Fun.
D)Identity.
E)Fantasy.
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Chapter 8: Social Commerce
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Sample Questions
Q1) Which type of influence tactic is being used when companies run promotions that make you feel like a bad person if you do not buy a product or service?
A)Social proof.
B)Authority.
C)Affinity.
D)Scarcity.
E)Consistency.
Q2) Which of the following are personalized product endorsements that originate from the recipient's social graph?
A)Ratings.
B)Reviews.
C)Recommendations.
D)Filters.
E)Feeds.
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Page 10
Chapter 9: Social Media for Consumer Insight
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Sample Questions
Q1) Retweets on Twitter and shares on Facebook are both examples of which of the following?
A)Echo effect.
B)Viral spread.
C)A participation effect.
D)Online echo.
E)Both A and D.
Q2) Which of the following is exemplified when results in a 30-minute phone survey are skewed because the people who were willing to take part in the survey were different from those who weren't?
A)The echo effect.
B)Sampling error.
C)Nonresponse bias.
D)Coverage error.
E)Informed consent.
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11
Chapter 10: Social Media Metrics
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Sample Questions
Q1) Which of the following allows a marketer to compare its performance on some dimension to other things,such as how competitors are doing or how its own efforts fluctuate over time?
A)BVI.
B)ROI.
C)A baseline metric.
D)AEV.
E)A measurement map.
Q2) Which of the following best describes the return on impressions model?
A)Demonstrates how many 'opportunities to see' for the target audience were generated by the social media tactics.
B)Tracks coverage across media and in different markets against sales over time.
C)Relies upon survey data to assess the effectiveness of social media marketing.
D)Measures effective resource utilization.
E)Captures how effective a company is at using capital to generate profits.
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