Business and Society in the Digital Age Test Bank
Course Introduction
Business and Society in the Digital Age explores the dynamic relationship between modern businesses and the broader social environment in an era defined by rapid technological innovation. This course examines how digital technologies such as social media, big data, artificial intelligence, and e-commerce are transforming organizational practices, consumer behavior, and the ethical responsibilities of firms. Students will analyze the opportunities and challenges businesses face in a connected world, including issues related to privacy, digital marketing, global reach, and corporate social responsibility. Through case studies and critical discussions, learners will develop an understanding of the evolving role of businesses in shaping and responding to contemporary societal expectations in the digital landscape.
Recommended Textbook
E Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?
Answer: First movers are firms who are first to market in a particular area,and who move quickly to gather market share.First movers hope to establish a large customer base quickly,build brand name recognition early,and inhibit competitors by building in switching costs for their customers through proprietary interface designs and features.The thinking was that once customers became accustomed to using a company's unique web interface and feature set,they could not easily be switched to competitors.In the best case,the entrepreneurial firm would invent proprietary technologies and techniques that almost everyone adopted,creating a network effect,which occurs where all participants receive value from the fact that everyone else uses the same tool or product.
Q2) Price dispersion has been eliminated in e-commerce
A)True
B)False
Answer: False
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) Portals primarily generate revenue in all of the following ways except:
A) charging advertisers for ad placement.
B) collecting transaction fees.
C) sales of goods.
D) charging subscription fees.
Answer: C
Q2) The financial services,travel services,and job placement services industries typically use the ________ business model.
A) community provider
B) transaction broker
C) market creator
D) e-tailer
Answer: B
Q3) Information asymmetries enable some firms to have an edge over others.
A)True
B)False
Answer: True
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Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
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Sample Questions
Q1) WLAN-based Internet access derives from the same technological foundations as telephone-based wireless Internet access.
A)True
B)False
Answer: False
Q2) Which of the following is not one of the basic technological foundations of the Internet?
A) client/server computing
B) FTP
C) TCP/IP
D) packet switching
Answer: B
Q3) Which of the following protocols is used to send mail to a server?
A) SMTP
B) FTP
C) HTTP
D) SSL
Answer: A
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Chapter 4: Building an E-Commerce Presence: Websites, Mobile Sites, and Apps
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Q1) All of the following are important factors in search engine optimization except:
A) selecting keywords and page titles.
B) encouraging other sites to link to your site.
C) buying search engine ads.
D) adhering to privacy policies.
Q2) Scrum is a type of agile development.
A)True
B)False
Q3) Which of the following is a simple but powerful method for strategizing about a business?
A) benchmarking
B) SLDC
C) SWOT analysis
D) DevOps
Q4) Discuss some of the unique features that must be considered when designing a mobile web presence.
Q5) Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's,a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet.Describe the elements you will include in your proposal to Tucci's.
Page 6
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Which of the following is a set of short-range wireless technologies used to share information among devices within about two inches of each other?
A) DES
B) NFC
C) IM
D) text messaging
Q2) All of the following statements about public key cryptography are true except:
A) public key cryptography uses two mathematically related digital keys.
B) public key cryptography ensures authentication of the sender.
C) public key cryptography does not ensure message integrity.
D) public key cryptography is based on the idea of irreversible mathematical functions.
Q3) Which of the following is not a key factor for establishing e-commerce security?
A) data integrity
B) technology
C) organizational policies
D) laws and industry standards
Q4) What dimensions do digital signatures and hash digests add to public key cryptography and how do they work?
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7
Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) What is marketing analytics software and what is it used for?
Q2) A web beacon is:
A) a cookie that carries a virus.
B) an executable cookie.
C) an automated applet for performing web searches.
D) a tiny graphics file embedded in an e-mail or web page.
Q3) Which of the following measures the percentage of times an ad is clicked?
A) retention rate
B) CTR
C) loyalty rate
D) conversion rate
Q4) How do the Interactive Advertising Bureau's new standard ad unit portfolio and guidelines released in July 2017 differ from its earlier guidelines for display ads.
Q5) Which of the following statements about native advertising is not true?
A) Native advertising's share of mobile display ad revenues exceeds 75%.
B) Native advertising is a new form of advertising found only online.
C) Native advertising is growing rapidly, especially on social networks.
D) Consumers look at native ads much more frequently than display ads.
Q6) How are blogs being used for marketing?
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Chapter 7: Social, Mobile, and Local Marketing
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Q1) Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
A) TweetDeck
B) Curalate
C) Amplify
D) Webtrends
Q2) Which of the following statements is not true?
A) Google is the leading platform for mobile display ads.
B) Google has four of the top eight apps.
C) Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share.
D) Google generates over 50% of all mobile search ad spending.
Q3) In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing?
A) 2014
B) 2015
C) 2016
D) 2017
Q4) How does the multi-screen environment change the marketing funnel?
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) Which of the following protects original forms of expression in a tangible medium?
A) trade secret law
B) copyright law
C) patent law
D) trademark law
Q2) All of the following are required for information to be considered a trade secret except:
A) it must have commercial value to its owner.
B) the owner must have taken steps to protect it.
C) it must be unique.
D) it must be something that others do not know.
Q3) Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of:
A) cybersquatting.
B) cyberpiracy.
C) framing.
D) metatagging.
Q4) Explain why the taxation of e-commerce raises governance and jurisdiction issues.
Page 10
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Chapter 9: Online Retailing and Services
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Q1) All of the following were parts of the vision during the early days of e-commerce except the belief that:
A) new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
B) online consumers were rational and cost-driven.
C) entry costs to the online retail market would be much less than those needed to establish a physical storefront.
D) the cost of acquiring customers would be much lower.
Q2) Which of the following categories generates the highest percentage of online retail revenue?
A) computers and electronics
B) apparel and accessories
C) books/music/video
D) automobile and automobile parts and accessories
Q3) Why have so many online retailers had difficulty in achieving profits? How had this changed by 2018?
Q4) Define the term insurtech and give an example of an insurtech company.
Q5) Describe the virtual merchant business model and its unique challenges in becoming financially viable.
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Chapter 10: Online Content and Media
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Q1) The video game industry accounts for the second highest amount of U.S.media revenues.
A)True
B)False
Q2) In 2017,which of the following was the largest producer of revenues in the U.S.entertainment industry?
A) radio
B) television
C) motion pictures
D) video games
Q3) Which of the following statements is not true about OTT?
A) To use OTT services, consumers must purchase a bundle of channels.
B) OTT entertainment services are a threat to cable/satellite television delivery systems.
C) OTT services include the ability to download content after purchase or rental, as well as subscription streaming and "live" TV services.
D) OTT entertainment services enable binge watching.
Q4) What is DRM and why is it used?
Q5) Explain the concept of media convergence.
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) Howard Rheingold,one of The Well's early participants,coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
A) social networks
B) virtual communities
C) community portals
D) social forums
Q2) The original portals in the early days of e-commerce were search engines. A)True
B)False
Q3) A(n)________ offers members focused discussion groups,help,information,and knowledge related to an area of shared interest.
A) practice network
B) general community
C) affinity community
D) interest-based social network
Q4) If a large number of Internet users set Facebook as their primary destination on their web browser,should Facebook be considered a portal?
Q5) Identify and describe the main types of portals.
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Chapter 12: B2B E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) B2B e-commerce websites tend to serve horizontal markets.
A)True
B)False
Q2) The liquidity of a market is measured by all of the following except:
A) price transparency.
B) number of buyers and sellers in market.
C) volume of transactions.
D) size of transactions.
Q3) The term BYOD refers to employees:
A) working from home.
B) being allowed or encouraged to use their own mobile devices and laptops.
C) using mobile devices for work.
D) bringing work devices to the home.
Q4) In 2018,which of the following accounted for the smallest amount of B2B commerce?
A) EDI
B) private industrial networks
C) Net marketplaces
D) traditional B2B
Page 14
Q5) Identify and describe the major stages in the development of B2B commerce.
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