Business Analytics Test Bank
Course Introduction
Business Analytics is a comprehensive course that introduces students to the systematic exploration and analysis of data to support business decision-making. It covers fundamental concepts such as data collection, data visualization, statistical analysis, predictive modeling, and optimization techniques. Students learn how to leverage analytical tools and software to interpret complex datasets, generate actionable insights, and solve real-world business problems. The course emphasizes practical applications across various business functions, including marketing, finance, operations, and strategy, preparing students to make informed decisions in a data-driven business environment.
Recommended Textbook
Business Research Methods 12th Edition by Donald
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Page 2
R. Cooper
Chapter 1: Research in Business
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Sample Questions
Q1) A requirement that researchers think strategically means that ...
A) Research insights must be linked to strategic recommendations.
B) Research insights must be linked to tactics that the organization will execute.
C) Research insights must be linked to organizational opportunities.
D) A and C above
E) None of the above.
Answer: D
Q2) Which of the following is an example of a business decision maker?
A) Politician's election consultant
B) Church pastor
C) Manager of a non-profit program
D) Business manager of a consumer goods product
E) All of the above
Answer: E
Q3) What is the difference between applied research and basic research?
Answer: Applied research is research that has a practical problem-solving emphasis and is conducted to reveal answers to specific questions related to action,performance,or policy needs.Basic research is designed to solve problems of a theoretical nature with little direct impact on strategic or tactical decisions.
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Chapter 2: Ethics in Business Research
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Sample Questions
Q1) A privacy guarantee not only protects participants but also protects _____.
A) research from legal liability
B) the sponsoring organization
C) the validity of the study
D) the value of the research
E) against fraud
Answer: C
Q2) Under the guidelines established by the Privacy Act of 1974 and the Privacy Protection Act of 1980,individuals have the right to _____.
A) refuse to be interviewed
B) refuse to answer any question in an interview
C) refuse to answer the telephone
D) be free from observation in private places
E) all of the above
Answer: E
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Chapter 3: Thinking Like a Researcher
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Q1) Recently,several states have passed "no texting while driving" laws,believing that texting is a major influence in the increase in traffic accidents,especially among younger drivers.Explain the meaning of an operational definition and develop a good operational definition for "texting while driving." Identify the omissions that would weaken your definition.
Answer: An operational definition is one that defines a variable in terms of specific measurement and testing criteria.Texting while driving can mean different things to different people.The use of an operational definition will ensure that the measurement is consistent.An example of an operational definition of texting while driving is "any use of a smart phone to read a received text or send a text while behind the wheel of a car that is turned on,regardless of whether that car is moving." A poor definition of texting while driving would fail to define 'driving' and whether the person texting is sending or receiving/reading a text.
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Chapter 4: The Research Process: an Overview
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Q1) The quantifiable characteristic,attribute,or outcome on which a choice decision will be made is called a _____.
A) decision theory
B) decision rule
C) ex post facto evaluation
D) decision variable
E) success probability
Q2) A _____ is a trial collection of data to detect weaknesses in the design or instrument.
A) test market
B) census
C) sample
D) pilot test
E) sampling frame
Q3) Departmental budgeting means that research budgets are determined by _____.
A) allocating the same amount to research that competing firms allocate
B) the contributions of various departments to fund department-specific projects
C) evaluating projects on a case-by-case basis
D) taking a fixed percentage of some criterion
E) allocating whatever is left after covering other required expenditures
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Chapter 5: Clarifying the Research Question Through
Secondary Data and Exploration
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Q1) A Google search can be classified as which type of information source?
A) Secondary
B) Primary
C) Tertiary
D) Statistical
E) External
Q2) In evaluating a secondary source,identifying the ______ allows you to identify any hidden agenda that might bias the information in that source.
A) Purpose
B) Scope
C) Authority
D) Audience
E) Format
Q3) Which of the following is the first step in an exploratory study?
A) Identifying the target population
B) Choosing a sample
C) Interviewing experts
D) Conducting a literature search
E) Writing interview questions
Q4) Explain the steps involved in the data mining process.
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Chapter 6: Research Design: An Overview
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Q1) Which of the following is not a type of evidence used to test causal hypotheses?
A) Covariation between variables A and B
B) Time order of events
C) Alternative causes
D) Disposition of variable B
E) All of the above can be used to test causal hypotheses
Q2) In the best-selling book,Good to Great,the author examined the characteristics of eleven highly successful companies by studying the full context of each organization,using multiple sources of information,and identifying the relationship between managerial decisions and success.This is an example of a(n)_____.
A) case study
B) exploratory study
C) descriptive study
D) statistical study
E) causal study
Q3) What are the three types of evidence a research seeks when testing causal hypotheses? Explain.
Q4) What is an asymmetrical relationship? List and explain the four types of asymmetrical relationships that a research may observe.
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Chapter 7: Qualitative Research
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Q1) When using the _____ projective technique,participants are presented with scents,textures and sounds,and asked to arrange them by one or more criteria.
A) brand mapping
B) sensory sorts
C) thematic apperception test
D) component sorts
E) laddering
Q2) The minimum number of cases used in a cross-case analysis is _____ case(s).
A) one
B) three
C) four
D) fifteen
E) twenty-five
Q3) Which of the following research purposes are associated with qualitative research?
A) Description
B) Prediction
C) Theory building
D) Theory testing
E) Forecasting
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Chapter 8: Observation Studies
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Q1) Discuss the strengths and limitations of observation as a data collection method.
Q2) The use of _____ is illustrated by the frequency of replacement of carpet in front of museum exhibits as an indicator of exhibit popularity.
A) process analysis
B) data mining
C) erosion measures
D) record analysis
E) accretion measures
Q3) The ability for an observer to function in a setting with many distractions is most associated with the observer's level or degree of _____.
A) concentration
B) detail-orientation
C) experience
D) distinctiveness
E) enthusiasm
Q4) What are the four dimensions of extralinguistic activity that can be observed? Explain the behaviors common to each dimension.
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Chapter 9: Experiments
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Q1) What are the three types of evidence necessary to form a conclusion regarding the results of the bystanders and thieves study? Explain how each form of evidence would be used to draw a conclusion for the example provided.
Q2) List five possible threats to internal validity.How do these threats weaken a design?
Q3) What are the seven steps a researcher follows in conducting an experiment?
Q4) Which variable in an experiment is the variable expected to be affected by the manipulation?
A) Dependent variable
B) Extraneous variable
C) Moderating variable
D) Independent variable
E) Mediating variable
Q5) The use of a control group in experimentation _____.
A) provides for the manipulation of the IV
B) serves as a comparison to assess the manipulation
C) minimizes the cost of experimentation
D) allows for discovery of the average effect of the IV in different situations
E) increases generalizability of results
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Chapter 10: Surveys
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Q1) Your instructor provides to each student a URL link via email to a course evaluation following the last class session.Sally accessed her university intranet and completes the survey using her iPad.This is an example of a _____.
A) Self-administered survey
B) Computer-assisted self-interview (CASI)
C) Electronic e-mail survey
D) Mobile/web survey
E) None of the above
Q2) The _____ suggests that a participant's burden should be minimized in the survey response process by creating questionnaires that are easy to read,offer clear response directions,include personalized communication,notify the participant about the survey in advance,and encourage the respondent to participate.
A) Survey Design Bible
B) economic decision making literature
C) Total Design Method
D) Gallup organization
E) theory of reciprocation
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Chapter 11: Measurement
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Q1) Which of the following types of validity refers to the extent to which measurement scales provide adequate coverage of the investigative questions?
A) External
B) Content
C) Criterion-related
D) Construct
E) Discriminant
Q2) Differences in respondent responses associated with where the interview took place,such as at the mall,in a home,or over the telephone are errors originating from the _____ associated with the study.
A) situational factors
B) respondent
C) interviewer
D) instrument
E) sample
Q3) Name the four sources of error in measurement and provide an example for each.
Q4) What are the four characteristics of mapping rules? Which of the four types of data corresponds with the possible combinations of these characteristics? Provide an example for each.
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Chapter 12: Measurement Scales
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Q1) The following is TRUE of cumulative scales.
A) Identical scores from participants have the same meaning
B) It is impossible to judge which scale items were answered positively or negatively
C) There is no tool to judge whether a set of scale items forms a unidimensional scale
D) The Stapel analysis is used to judge multidimensionality of the cumulative scale.
E) None of the above
Q2) An item analysis ____.
A) is used with multiple-choice, single response scales
B) can only be used with rating scales with seven scale points
C) generates ratio data
D) assesses whether Likert scale items discriminate between participants with high and low scores
E) does not offer the researcher the ability to judge extreme views of the participants
Q3) What types of tactics can researchers use to minimize participant tendencies to avoid extreme judgments or choose extreme positions on a scale?
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Chapter 13: Questionnaires and Instruments
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Q1) Which type of measurement question poses more than two response choices but seeks a single answer?
A) Free-response
B) Open-ended
C) Dichotomous
D) Multiple-choice
E) Checklist
Q2) The issue of biased wording in the design of questions asks _____.
A) does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another
B) is the question worded from the researcher's perspective or the participant's perspective
C) does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered
D) does the question use words that have no meaning or a different meaning for the participant
E) is it reasonable to assume that the participant can frame an answer to the question
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Chapter 14: Sampling
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Q1) With what does one measure the degree of precision of a sample estimate?
A) Feasibility studies
B) Census comparisons
C) Unstandardized coefficients
D) Standard error of the estimate
E) Significance indicators
Q2) When the variables of interest are measured on nominal or ordinal scales,what should be used to estimate population variance?
A) Standard error
B) Standard deviation
C) Sample proportion of incidence (p)
D) Sample proportion of incidence (p) * 1 - (p)
E) Sample statistic
Q3) Assuming that the sample frame is appropriate,systematic variance can be minimized in a study by _____.
A) decreasing the sample size
B) increasing the sample size
C) contacting nonrespondents
D) increasing response rates
E) matching
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Chapter 15: Data Preparation and Description
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Q1) Which of the following groups of words indicates a series of words for which stemming would be used in content analysis?
A) be, is, of, the
B) pretty, beautiful, attractive
C) search, searching, searches, searched
D) going, walking, running, flying
E) all of the above
Q2) In the PLAVIX advertisement,the claim that adding PLAVIX to aspirin helps raise a person's protection against future heart attack is a _____ unit,because it makes an assertion about the benefits of aspirin alone.
A) syntactical
B) referential
C) propositional
D) thematic
E) semiotic
Q3) What are the four rules that guide the coding and categorization of a data record? Explain why each one is important for researchers.
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Chapter 16: Exploring,Displaying,and Examining Data
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Q1) A _____ reduces the detail of the stem-and-leaf display and provides a different visual image of the distribution's location,spread,shape,and tail length.
A) histogram
B) box plot
C) Pareto diagram
D) frequency table
E) geographic map
Q2) Explain why percentage decreases can never exceed 100%.
Q3) What information is presented in a stem-and-leaf display?
A) Percent
B) Actual values
C) Valid percent
D) Cumulative percent
E) Value labels
Q4) Measures that are resistant are _____.
A) inappropriate for statistical analysis
B) corrupted with measurement bias
C) based on nominal scales
D) able to resist influence of extreme values
E) sensitive to localized data
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Chapter 17: Hypothesis Testing
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Q1) When conducting an ANOVA,if the F ratio is close to 1,which of the following interpretations is true?
A) The null hypothesis is rejected
B) There is no difference between the means of the groups examined
C) The population means are unequal
D) The between-groups variance is twice the within-groups variance
E) All of the above are true
Q2) Statisticians recommend that the power of a test equal _____,that is,the probability that one will correctly reject a false null hypothesis.
A) 5%
B) 10%
C) 50%
D) 80%
E) 95%
Q3) Define the null and alternative hypotheses.Discuss the relationship between the two hypotheses.
Q4) List the six-stage sequence for testing statistical significance.
Q5) What are the assumptions for using parametric tests for hypothesis testing?
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Chapter 18: Measures of Association
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Q1) What type of measure is Spearman's rho?
A) Chi-square statistic
B) Correlation coefficient
C) Measure of variance
D) Measure of error
E) Measure of skewness
Q2) The primary advantage of the contingency coefficient C is _____.
A) it can only be used on 2 x 2 tables
B) that it can accommodate skewed data
C) it is comparable to phi
D) it replaced chi-square
E) it is asymmetrical
Q3) Which of the following measures is used to detect the strength of a relationship between nominal variables?
A) Z score
B) t-test
C) X<sup>2</sup>
D) r<sup>2</sup>
E)
Q4) Briefly explain how a researcher can benefit from using scatterplots.
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Chapter 19: Presenting Insights and Findings: Written Reports
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Q1) Jacob is writing a report on a study of how store traffic changes based on the weather among senior citizens in Florida.Which title below is most appropriate?
A) An investigation into the effects of weather on store traffic among senior citizens in Florida
B) Store traffic and weather effects
C) Driving patterns among seniors in Florida
D) The weather effect
E) State-based investigation of weather and store traffic
Q2) Where should the study's methodology be mentioned in a written short report?
A) Executive summary
B) Introduction
C) Letter of transmittal
D) Appendix
E) Research design section
Q3) Provide some advice for a person writing a short research report.
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Chapter 20: Presenting Insights and Findings: Oral Presentations
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Q1) The ultimate success of an oral research report depends on the speaker's ability to
A) know why listeners should really care about the information presented
B) understand the demographic and dispositional audience characteristics
C) anticipate audience response
D) know the needs of key audience members either through informal or formal advance conversations or feedback
E) all of the above
Q2) Which psychological principle influences visualization?
A) Principle of capacity limitations.
B) Principle of irrelevance
C) Principle of small change
D) Principle of remote organization
Q3) Scripts (full manuscripts of a presentation)are _____.
A) most frequently used in impromptu speaking
B) important in the planning phase but should be shelved by the time you get to practice
C) more reliable than note cards to reduce stage fright
D) are more accepted as props than speaker note cards
E) all of the above
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Chapter 21: Appendix 1A: How the Industry Works
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Q1) What type of research firm dominates the small research firms operated by a single person or a small staff?
A) Proprietary
B) Syndicated
C) Full-service
D) Specialty
E) Internal
Q2) Which term below refers to a research program or technique that is owned by a single firm?
A) Proprietary
B) Omnibus
C) Full-service
D) Limited service
E) Internal
Q3) Which of the following is an advantage of using an omnibus study?
A) Ability to reach a convenience sample of consumers
B) Cost of less than $2000 per question
C) Ability to receive full-service research services
D) Ability to receive results in 24-48 hours
E) All of the above
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Chapter 22: Appendix 5A and 5B: Bibliographic Database
Searchers and Advanced Searches
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Q1) An inter library loan is:
A) A financial arrangement between libraries, from a common source of finance.
B) An arrangement between libraries to cooperate on the sharing of costs relating to electronic databases.
C) An arrangement to obtain hardcopy material from other libraries, if the lending library does not have it.
D) A financial facility to enable students to buy discarded library books.
Q2) A URL is?
A) Unique Remote Location where a data mart is located
B) An unauthorized Internet user
C) Internet address where a document, database, or image is located
D) Internet dedicated client server station
Q3) The search engine consists of?
A) A set of linked documents.
B) A set of computerized databases.
C) An Internet "crawler" and the "indexer" to prepare searchable indexes.
D) All of the above.
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Chapter 23: Appendix 9B: Test Markets
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Q1) Burger King is examining the sales potential for a new burger,the Western Angus Ranch burger,by offering the product for sale at 10 randomly selected Burger King locations.Burger King is using a(n)_____ to test the potential for this product.
A) static group comparison
B) standard test market
C) electronic test market
D) controlled test market
E) simulated test market
Q2) A _____ is a controlled experiment conducted in a carefully chosen marketplace to measure and predict sales or profitability of a product.
A) pretest-posttest control group
B) test market
C) simulation
D) replication
E) research and development test
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Chapter 24: Appendix: Multivariate Supplement
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Q1) List and explain the five steps researchers take when using structural equation modeling.
Q2) How does a research analyst determine on which factor a variable is loading?
A) By the p value
B) By assessing the eigenvalues
C) By identifying the highest factor loading
D) By rotating the correlation matrix
E) all of the above
Q3) Which of the following statistical techniques identifies homogenous subgroups?
A) Factor analysis
B) Multivariate analysis of variance
C) Cluster analysis
D) Multidimensional scaling
E) Discriminant analysis
Q4) Nonmetric measures refer to data that are _____.
A) Nominal
B) Interval
C) Ordinal
D) Ratio
E) A & C above
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