Business Analytics Review Questions
Course Introduction
Business Analytics is a comprehensive course that introduces students to the principles, concepts, and tools used to analyze and interpret data for informed decision-making in the business world. The course covers a range of techniques, including statistical analysis, data mining, predictive modeling, and data visualization. Students learn to apply these methodologies using real-world business scenarios and industry-standard software, enabling them to extract meaningful insights from data. By the end of the course, students will be equipped with the analytical skills needed to solve complex business problems, drive strategic initiatives, and support organizational objectives through evidence-based solutions.
Recommended Textbook
Business Research Methods 12th Edition by Donald
R. Cooper
Available Study Resources on Quizplus
24 Chapters
1221 Verified Questions
1221 Flashcards
Source URL: https://quizplus.com/study-set/2640 Page 2
Chapter 1: Research in Business
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/52691
Sample Questions
Q1) Which characteristic of good research involves distinguishing between the organization's symptoms,its problems,the manager's perception of the problems,and the research problem?
A) Clearly defined purpose
B) Detailed research process
C) Thorough research design
D) High ethical standards
E) Justifiable conclusions
Answer: A
Q2) Which of the following is NOT a required characteristic of good research?
A) Clearly defined purpose
B) Detailed research process
C) Focused on theory
D) Thorough research design
E) Recognition of limitations
Answer: C
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Ethics in Business Research
Available Study Resources on Quizplus for this Chatper
52 Verified Questions
52 Flashcards
Source URL: https://quizplus.com/quiz/52690
Sample Questions
Q1) Under the guidelines established by the Privacy Act of 1974 and the Privacy Protection Act of 1980,individuals have the right to _____.
A) refuse to be interviewed
B) refuse to answer any question in an interview
C) refuse to answer the telephone
D) be free from observation in private places
E) all of the above
Answer: E
Q2) What types of information can threaten participant confidentiality?
A) Ethnicity
B) Telephone numbers
C) Household income
D) Educational level
E) Gender
Answer: B
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: Thinking Like a Researcher
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/52689
Sample Questions
Q1) Which of the following can NOT be thought of as variables?
A) Events
B) Acts
C) Characteristics
D) People
E) All of the above can be thought of as variables
Answer: D
Q2) Which of the following is a requirement for a deduction to be considered correct?
A) Validity
B) Reliability
C) Inference
D) Empiricism
E) Conclusiveness
Answer: A
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: The Research Process: an Overview
Available Study Resources on Quizplus for this Chatper
52 Verified Questions
52 Flashcards
Source URL: https://quizplus.com/quiz/52688
Sample Questions
Q1) Which type of sample provides a group of participants who are most representative of the target population?
A) Census
B) Judgment
C) Probability
D) Nonprobability
E) Primary
Q2) Reducing data to a manageable size,developing summaries,and applying statistical techniques are all aspects of _____.
A) sampling
B) data collection
C) pilot testing
D) data analysis
E) data transformation
Q3) Explain the value of conducting a pilot test and the primary considerations for a research planning to use a pilot test.
Q4) Explain the difference between interim evaluation and ex post facto evaluation.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: Clarifying the Research Question Through
Secondary Data and Exploration
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/52687
Sample Questions
Q1) What is the first step in conducting a literature search?
A) Define the management dilemma or question
B) Identify key terms, people, or events
C) Search indexes, bibliographies, and the Web
D) Locate and review secondary sources
E) Evaluate the value and credibility of secondary sources
Q2) An analysis of past sales data shows that the average household purchases a new vacuum cleaner approximately every seven years.This data process is known as _____.
A) process analysis
B) data mining
C) obtrusive measures
D) record analysis
E) trace evidence
Q3) Which of the following is the first step in an exploratory study?
A) Identifying the target population
B) Choosing a sample
C) Interviewing experts
D) Conducting a literature search
E) Writing interview questions
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Research Design: An Overview
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/52686
Sample Questions
Q1) A(n)_____ is a study in which the conditions of a system or process are replicated.
A) laboratory study
B) field study
C) mall-intercept study
D) simulation
E) mystery shopping study
Q2) Harris Interactive monthly surveys members of its YouthQuery,a group of consumers ages 8-18 who were recruited to report consumption data on a variety of products and their response to various promotional methods.The YouthQuery members are part of a(n)_____.
A) longitudinal study
B) cross-sectional study
C) monitoring study
D) cohort study
E) statistical study
Q3) Compare and contrast the cross-sectional and longitudinal designs.
Q4) Explain the difference between a field setting (research under field conditions),laboratory setting,and simulation.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Qualitative Research
Available Study Resources on Quizplus for this Chatper
61 Verified Questions
61 Flashcards
Source URL: https://quizplus.com/quiz/52685
Sample Questions
Q1) Which statement below best reflects the general rule regarding how many group interviews should be conducted for a given research project?
A) Conduct interviews until no new insight is gained
B) Use at least 3 groups for every geographic region involved
C) Include groups of men only, women only, and men and women combined
D) The more homogeneous the groups, the more groups are needed
E) All of the above are true
Q2) Which type of nonprobability sampling technique is most useful when individuals with the desired characteristics,experiences,or attitudes are difficult to identify or reach?
A) Random sampling
B) Purposive sampling
C) Convenience sampling
D) Snowball sampling
E) Quota sampling
Q3) List and explain the factors affecting the decision of how many focus groups are needed in a qualitative research project.
Q4) How can researchers increase the confidence business decision makers have in qualitative data?
To view all questions and flashcards with answers, click on the resource link above.
9
Chapter 8: Observation Studies
Available Study Resources on Quizplus for this Chatper
61 Verified Questions
61 Flashcards
Source URL: https://quizplus.com/quiz/52684
Sample Questions
Q1) All of the following are reasons why researchers use machines to record behaviors except _____.
A) human eye cannot record behavior that happens rapidly
B) humans cannot record and observe simultaneously
C) machines can be disguised easily
D) design may require more than one person to be observed simultaneously
E) trained human observers are expensive
Q2) Which of the following attributes must be identified using inferential observation?
A) Selling points presented
B) Length of sales meeting
C) Time and day of week
D) Salesperson credibility
E) Customer purchase decision
Q3) Proxemics is one form of _____ observation.
A) nonverbal
B) linguistic
C) spatial
D) mechanical/digital
E) temporal
To view all questions and flashcards with answers, click on the resource link above.
Page 10
Chapter 9: Experiments
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/52683
Sample Questions
Q1) The use of a control group in experimentation _____.
A) provides for the manipulation of the IV
B) serves as a comparison to assess the manipulation
C) minimizes the cost of experimentation
D) allows for discovery of the average effect of the IV in different situations
E) increases generalizability of results
Q2) Explain the primary differences between preexperiments,true experiments,and quasi-experiments.
Q3) What characteristic distinguishes the pretest-posttest control group design from the nonequivalent control group design?
A) Membership in the experimental and control groups is naturally assembled in the pretest-posttest control group design
B) Random assignment is not possible in the nonequivalent control group
C) No pretest is used in the nonequivalent control group design
D) One cannot determine which group was exposed to the treatment in the nonequivalent control group design
E) No posttest is used in the nonequivalent control group design
Q4) List five possible threats to internal validity.How do these threats weaken a design?
To view all questions and flashcards with answers, click on the resource link above.
Page 11
Chapter 10: Surveys
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/52682
Sample Questions
Q1) Which of the following is NOT a reason for the growth in web-based surveys?
A) Participant perceptions of anonymity
B) Ability to use visual stimuli
C) Speed of response
D) Cost efficiencies
E) Internet penetration rates
Q2) Response error in surveys occurs when ____ surveys?
A) Interviewer modifies the questions between participants
B) Participant gives an inaccurate answer
C) Interviewer fails to encourage a participant to take a survey
D) Participant answers only some of the questions on a questionnaire
E) None of the above
Q3) The failure to secure full participant cooperation for a study can result in _____ error.
A) measurement
B) instrumentation
C) data entry
D) sampling
E) nonresponse
To view all questions and flashcards with answers, click on the resource link above.
Page 12
Chapter 11: Measurement
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/52681
Sample Questions
Q1) The record low in Buffalo,New York for February 16 this 20 degrees below 0.Which of the following characteristics are exhibited by this temperature?
A) Classification only
B) Classification and order
C) Classification, order, and distance
D) Classification, order, distance, and origin
E) Classification, order, distance, origin, and exclusivity
Q2) Which characteristic of mapping rules refers to ordered numbers in which one number is greater than,less than,or equal to another number?
A) Classification
B) Order
C) Distance
D) Origin
E) Exclusivity
Q3) Explain the three characteristics of a good measurement tool.
Q4) What are the four characteristics of mapping rules? Which of the four types of data corresponds with the possible combinations of these characteristics? Provide an example for each.
Q5) Name the four sources of error in measurement and provide an example for each.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Measurement Scales
Available Study Resources on Quizplus for this Chatper
60 Verified Questions
60 Flashcards
Source URL: https://quizplus.com/quiz/52680
Sample Questions
Q1) The SERVQUAL scale seeks to describe perceptions of service quality with five dimensions.This scale is _____.
A) unidimensional
B) multidimensional
C) balanced
D) unbalanced
E) valid
Q2) Scales that allow participants to select a "don't know" or "no opinion" response are called _____.
A) unforced-choice
B) multidimensional
C) balanced
D) unbalanced
E) forced-choice
Q3) A scalogram analysis should be used with which of the following scale types.
A) Dichotomous scale
B) Multiple choice-single response scale
C) Cumulative scale
D) Constant-sum scale
E) Graphical rating scale
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Questionnaires and Instruments
Available Study Resources on Quizplus for this Chatper
61 Verified Questions
61 Flashcards
Source URL: https://quizplus.com/quiz/52679
Sample Questions
Q1) The issue of biased wording in the design of questions asks _____.
A) does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another
B) is the question worded from the researcher's perspective or the participant's perspective
C) does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered
D) does the question use words that have no meaning or a different meaning for the participant
E) is it reasonable to assume that the participant can frame an answer to the question
Q2) Dichotomous questions are appropriate when ___.
A) Respondent defines answer choices as mutually exclusive
B) Respondent would clarify their choice (e.g. under specific conditions, A; other conditions, B, etc.)
C) Respondent doesn't have a clear choice among the answer choices
D) Respondent views answer choices as too extreme
Q3) What are the steps in drafting and refining a survey instrument?
To view all questions and flashcards with answers, click on the resource link above.
Page 15
Chapter 14: Sampling
Available Study Resources on Quizplus for this Chatper
55 Verified Questions
55 Flashcards
Source URL: https://quizplus.com/quiz/52678
Sample Questions
Q1) The skip interval refers to ____.
A) Amount of time between questions when interviewing a participant
B) The physical distance between two questions on a questionnaire
C) The calculation applied to a sample frame when drawing a systematic sample
D) The place within a sample frame where you start to draw sample elements
E) None of the above
Q2) With which of the following sampling techniques is the practice of double sampling typically found?
A) Simple random
B) Stratified
C) Systematic
D) Purposive
E) Quota
Q3) The standard error of the estimate is a type of measure of _____.
A) central tendency
B) accuracy
C) significance
D) confidence
E) standard deviation
Q4) Explain the rationale for sampling rather than using a census for every study.
Page 16
To view all questions and flashcards with answers, click on the resource link above.
Chapter 15: Data Preparation and Description
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/52677
Sample Questions
Q1) Which of the following is an accurate interpretation for a "don't know" response from the respondent?
A) It isn't important enough to answer
B) I don't know
C) I don't want to answer that question
D) I'm too ambivalent to figure out the best answer
E) All of the above
Q2) When viewing data entered into a spreadsheet,the columns identify _____.
A) records
B) variables
C) categories
D) coding instructions
E) variable labels
Q3) What type of data results from the employment status question?
A) Dichotomous
B) Nominal
C) Ordinal
D) Interval
E) Ratio
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Exploring,Displaying,and Examining Data
Available Study Resources on Quizplus for this Chatper
56 Verified Questions
56 Flashcards
Source URL: https://quizplus.com/quiz/52676
Sample Questions
Q1) Which of the following is most appropriately displayed with a frequency table?
A) What percentage of people prefer Hunt's brand ketchup
B) The relationship between gender and job performance
C) How much explanatory value comes from the study's variables
D) The home location of the most valuable customers
E) The relative effectiveness of ads in newspapers verses ads in magazines
Q2) Hypothesis testing is conducting using _____ data analysis techniques.
A) Exploratory
B) Confirmatory
C) Qualitative
D) Quantitative
E) Forensic
Q3) The vertical axis on a histogram indicates the _____.
A) number of observations in each interval
B) midpoint for each interval
C) variable of interest
D) cumulative percent
E) valid percent
Q4) What can a researcher determine through the use of cross-tabulations?
Q5) What advantages do stem-and-leaf displays provide over histograms?
Page 18
To view all questions and flashcards with answers, click on the resource link above.
Chapter 17: Hypothesis Testing
Available Study Resources on Quizplus for this Chatper
56 Verified Questions
56 Flashcards
Source URL: https://quizplus.com/quiz/52675
Sample Questions
Q1) How can a researcher determine whether data meet the assumption of normality necessary for using parametric tests?
A) Assess the level of significance
B) Determine the probability of making a type II error
C) Determine the probability of making a type I error
D) Examine a normal probability plot
E) Examine whether the distribution is bimodal or multimodal
Q2) Hypothesis testing of the effectiveness of two experimental manipulations against a control group finds that there is a significant difference in the mean score by group and the null hypothesis is rejected.Which test below can be used to determine where a difference exists?
A) ANOVA
B) X<sup>2</sup>
C) F ratio
D) Z test
E) Scheffe's S
Q3) What is the difference between a Type I error and a Type II error? How are the two errors related?
Q4) What are the assumptions for using parametric tests for hypothesis testing?
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 18: Measures of Association
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/52674
Sample Questions
Q1) Which of the following is a measure of non-metric correlation?
A) Pearson product moment correlation
B) Bivariate linear regression
C) Kendall's tau
D) Partial correlation
E) All of the above
Q2) What are the assumptions made by the regression model in estimating the parameters and in significance testing?
Q3) Regression analysis seeks to _____.
A) predict Y using X values
B) evaluate differences between X and Y
C) determine whether X and Y are part of the same construct
D) determine whether the means of X and Y are significantly different
E) all of the above
Q4) What type of measure is Spearman's rho?
A) Chi-square statistic
B) Correlation coefficient
C) Measure of variance
D) Measure of error
E) Measure of skewness
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 19: Presenting Insights and Findings: Written Reports
Available Study Resources on Quizplus for this Chatper
52 Verified Questions
52 Flashcards
Source URL: https://quizplus.com/quiz/52673
Sample Questions
Q1) According to a recent poll on the Prevention magazine website: "Most people (56%)reported that even though they are overweight,their doctor never discusses the role of weight in leading a healthy life.Only 14% indicated that it was not an issue because they are already in good shape."
The Prevention magazine survey results are presented using _____ to present the statistics.
A) text presentation
B) semitabular form
C) tables
D) graphics
E) bullet listing
Q2) The rate at which the printed page presents information to the reader is called _____.
A) readability
B) speed
C) comprehensibility
D) pace
E) gait
Q3) Provide some advice for a person writing a short research report.
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 20: Presenting Insights and Findings: Oral Presentations
Available Study Resources on Quizplus for this Chatper
66 Verified Questions
66 Flashcards
Source URL: https://quizplus.com/quiz/52672
Sample Questions
Q1) If you were creating a slide for an oral research presentation,what characteristic would you aim for?
A) Low word count and the 10-20-30 rule.
B) Simplicity by considering using a title only.
C) Keep it simple and choose a font size = oldest audience member age/2.
D) Develop a slideument similar to those recommended by PowerPoint and that have served presenters well for over a decade.
E) All but D
Q2) What is the Motivated Sequence form of presentational organization?
A) Uses time sequence for a framework [e.g., by when each research activity (focus group, survey, experiment) occurred].
B) The sequence of ideas, which, by following the normal processes of human thinking, motivates an audience to respond to the speaker's purpose.
C) First part describes the cause of a problem, the second describes its effect, and the third presents a solution.
D) Material is organized from the least important information to the most important.
E) Benefits, disadvantages, how benefits are superior are discussed.
To view all questions and flashcards with answers, click on the resource link above.
Page 22
Chapter 21: Appendix 1A: How the Industry Works
Available Study Resources on Quizplus for this Chatper
9 Verified Questions
9 Flashcards
Source URL: https://quizplus.com/quiz/52694
Sample Questions
Q1) Most firms in the business research industry are _____.
A) syndicated data providers
B) small firms and one-person shops
C) large full-service suppliers
D) wholesale distributors
E) advertising agencies
Q2) A _____ study combines one or a few questions from several business decision makers who need information from the same population.
A) syndicated
B) proprietary research
C) omnibus
D) sampling
E) full-service
Q3) Which of the following is an advantage of using an omnibus study?
A) Ability to reach a convenience sample of consumers
B) Cost of less than $2000 per question
C) Ability to receive full-service research services
D) Ability to receive results in 24-48 hours
E) All of the above
To view all questions and flashcards with answers, click on the resource link above.
Page 23
Chapter 22: Appendix 5A and 5B: Bibliographic Database
Searchers and Advanced Searches
Available Study Resources on Quizplus for this Chatper
12 Verified Questions
12 Flashcards
Source URL: https://quizplus.com/quiz/52693
Sample Questions
Q1) The _____ describes the function of every government agency and is useful for identifying key personnel and agency contacts,including those at the local and regional levels.
A) ABI/Inform
B) Congressional Directory
C) U.S. Government Manual
D) J.D. Power
E) Monthly Catalog of U.S. Government Publications
Q2) You have learned that there is a magazine published under the title,Journal of Accounting Research.You go to your library and find they do not have it.Which of the following would be most helpful to you in this situation?
A) Ayer's Directory of Publications
B) Coman's Sources of Business Information
C) Union List of Serials
D) Library of Congress Subject Catalog
Q3) The search engine consists of?
A) A set of linked documents.
B) A set of computerized databases.
C) An Internet "crawler" and the "indexer" to prepare searchable indexes.
D) All of the above.
Page 24
To view all questions and flashcards with answers, click on the resource link above.
Chapter 23: Appendix 9B: Test Markets
Available Study Resources on Quizplus for this Chatper
2 Verified Questions
2 Flashcards
Source URL: https://quizplus.com/quiz/52692
Sample Questions
Q1) Burger King is examining the sales potential for a new burger,the Western Angus Ranch burger,by offering the product for sale at 10 randomly selected Burger King locations.Burger King is using a(n)_____ to test the potential for this product.
A) static group comparison
B) standard test market
C) electronic test market
D) controlled test market
E) simulated test market
Q2) A _____ is a controlled experiment conducted in a carefully chosen marketplace to measure and predict sales or profitability of a product.
A) pretest-posttest control group
B) test market
C) simulation
D) replication
E) research and development test
To view all questions and flashcards with answers, click on the resource link above. Page 25
Chapter 24: Appendix: Multivariate Supplement
Available Study Resources on Quizplus for this Chatper
62 Verified Questions
62 Flashcards
Source URL: https://quizplus.com/quiz/52671
Sample Questions
Q1) _____ is a regression procedure in which the predictor variables enter or leave the regression equation one at a time.
A) Forward selection
B) Backward elimination
C) Stepwise selection
D) Ad hoc selection
E) Random elimination
Q2) Which of the following multivariate techniques is NOT appropriate if the research question demonstrates an assumption of dependence?
A) Multiple Regression
B) Multiple Analysis of variance (MANOVA)
C) Discriminant Analysis
D) Factor Analysis
E) All of the above are appropriate techniques
Q3) Explain when and how a researcher would go about conducting a factor analysis.
Q4) List the five steps that are basic to most cluster studies.
Q5) List and explain the five steps researchers take when using structural equation modeling.
To view all questions and flashcards with answers, click on the resource link above. Page 26