Business Analytics
Pre-Test Questions
Course Introduction
Business Analytics is a comprehensive course that equips students with the tools and techniques necessary to analyze data and make informed business decisions. The course covers fundamental concepts such as data collection, data cleaning, statistical analysis, predictive modeling, and data visualization. Through case studies and practical applications, students learn how to interpret data trends, develop actionable insights, and use analytical software to solve real-world business problems across industries. Emphasis is placed on critical thinking, problem-solving, and effective communication of analytical findings to stakeholders. This course prepares students to leverage data-driven strategies for improved organizational performance and competitiveness.
Recommended Textbook
Business Research Methods 11th Edition by Donald Cooper
Available Study Resources on Quizplus
21 Chapters
1121 Verified Questions
1121 Flashcards
Source URL: https://quizplus.com/study-set/2750 Page 2
Chapter 1: Research in Business
Available Study Resources on Quizplus for this Chatper
52 Verified Questions
52 Flashcards
Source URL: https://quizplus.com/quiz/54858
Sample Questions
Q1) Researchers have the ethical responsibility to guard the welfare of _____.
A) research participants
B) clients
C) colleagues
D) organizations to which they belong
E) all of the above
Answer: E
Q2) Researchers who study retail shoppers by tracing their footsteps and recording the amount of time a shopper spends reading labels are conducting _____ studies.
A) survey
B) interviewing
C) observation
D) focus groups
E) empathic
Answer: C
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Ethics in Business Research
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54857
Sample Questions
Q1) All of the following are ways to protect participant confidentiality except _____.
A) obtain signed nondisclosure documents from those who wish access to the data
B) restrict access to participant identification
C) offer access to study results to participants
D) reveal participant information only with written consent
E) restrict access to data where the participant is identified
Answer: C
Q2) Debriefing differs from informed consent in that _____.
A) debriefing occurs after the study while informed consent occurs before B) debriefing discloses any deception while informed consent does not
C) informed consent discloses the purpose of the study while a debriefing does not
D) individuals who are not competent to give consent and simply be debriefed
E) debriefing guidelines are based on the Nuremberg Code while informed consent guidelines are based on the American Psychological Association's code of ethics
Answer: A
To view all questions and flashcards with answers, click on the resource link above.
4
Chapter 3: Thinking Like a Researcher
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54856
Sample Questions
Q1) _____ variables product data that fit into three or more categories with specific assigned values.
A) Dichotomous
B) Discrete
C) Operational
D) Independent
E) Continuous
Answer: B
Q2) Consider the following statements: "Inner-city household interviewing is especially difficult and expensive.This survey involves substantial inner-city household interviewing.The interviewing in this survey will be especially difficult and expensive." This is an example of a(n)_____.
A) empirical argument
B) inductive argument
C) exposition
D) deductive argument
E) hypothesis
Answer: D
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: The Research Process: an Overview
Available Study Resources on Quizplus for this Chatper
46 Verified Questions
46 Flashcards
Source URL: https://quizplus.com/quiz/54855
Sample Questions
Q1) Which of the following terms fails to capture the meaning of a research design?
A) Map
B) Blueprint
C) Manual
D) Dictionary
E) Guidebook
Q2) Reducing data to a manageable size,developing summaries,and applying statistical techniques are all aspects of _____.
A) sampling
B) data collection
C) pilot testing
D) data analysis
E) data transformation
Q3) Which type of sample provides a group of participants who are most representative of the target population?
A) Census
B) Judgment
C) Probability
D) Nonprobability
E) Primary
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Clarifying the Research Question Through Secondary
Data and Exploration
Available Study Resources on Quizplus for this Chatper
60 Verified Questions
60 Flashcards
Source URL: https://quizplus.com/quiz/54854
Sample Questions
Q1) Which of the following is a reason researchers use encyclopedias?
A) To verify spelling
B) To find authors and titles of prior works
C) To locate articles from a large set
D) To find historical information
E) All of the above
Q2) The exploratory research phase of a research project allows a researcher to accomplish several objectives.Name three of the objectives common to this stage.
Q3) The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the
A) research question
B) management-research-question hierarchy
C) management dilemma
D) management question
E) investigative question
Q4) What are the five factors a manager should consider when evaluating an information source? Explain each one.
Q5) Explain the five steps in conducting a literature search.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Research Design: An Overview
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54853
Sample Questions
Q1) Which of the following exploratory techniques is used most often in business research?
A) Proxemics
B) Empathic research
C) Focus groups
D) Street ethnography
E) Surveys
Q2) In the book,In Search of Excellence,the authors examined the characteristics of highly successful companies by studying the full context of each organization,using multiple sources of information,and identifying the relationship between managerial decisions and success.This is an example of a(n)_____.
A) case study
B) exploratory study
C) descriptive study
D) statistical study
E) causal study
Q3) Explain the difference between a field setting,laboratory setting,and simulation.
Q4) Compare and contrast the cross-sectional and longitudinal designs.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Qualitative Research
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54852
Sample Questions
Q1) American Airlines is conducting a qualitative study on preferences of business travelers who fly frequently.Before inviting an individual to participate,the researcher on the project wants to ensure that all participants travel for business more than pleasure and meet the American Airlines' definition of frequent flier.What is the best way for the researcher to ensure that participants will meet these criteria?
A) Use a recruitment screener prior to inviting individuals to participate
B) Delete interviews after the study ends from those who don't meet the qualifications
C) Draw a sample from a list of people with an American Airlines affinity credit card
D) Draw a sample from a list of people with an affinity credit card associated with any airline
E) Contact a travel agency for a list of prospects
Q2) Focus groups should not be used when _____.
A) facing a high-risk decision
B) stimulating new ideas for products
C) obtaining general background about a topic
D) uncovering perceptions about a brand
E) diagnosing problems
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Observation Studies
Available Study Resources on Quizplus for this Chatper
55 Verified Questions
55 Flashcards
Source URL: https://quizplus.com/quiz/54851
Sample Questions
Q1) The occurrence of errors caused by a halo effect can sometimes be minimized by choosing observers with a low degree of _____.
A) concentration
B) detail-orientation
C) experience
D) distinctiveness
E) enthusiasm
Q2) The use of _____ is illustrated by the frequency of replacement of carpet in front of museum exhibits as an indicator of exhibit popularity.
A) process analysis
B) data mining
C) erosion measures
D) record analysis
E) accretion measures
Q3) What are the four dimensions of extralinguistic activity that can be observed? Explain the behaviors common to each dimension.
Q4) Discuss the strengths and limitations of observation as a data collection method.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 9: Experiments
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54850
Sample Questions
Q1) What is the dependent variable in the bystanders and thieves study?
A) The store environment
B) Exposure to a robbery
C) State of being alone or with another person
D) Act of reporting the robbery or not
E) Reaction of the accosted shopper following the robbery
Q2) Which variable in an experiment is the variable expected to be affected by the manipulation?
A) Dependent variable
B) Extraneous variable
C) Moderating variable
D) Independent variable
E) Mediating variable
Q3) The actors playing the role of the accosted shopper and thief in the bystanders and thieves study are known as _____.
A) confederates
B) assistants
C) criterions
D) affiliates
E) accomplices
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Surveys
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54849
Sample Questions
Q1) Which of the following is not a type of personal interview data collection method?
A) In-home
B) Mall intercept
C) Computer-assisted personal interview
D) Electronic mail
E) All of the above are personal interview methods
Q2) Which term is used to describe the act of surveying prospects or customers who have given permission for such engagement?
A) Opt-in
B) Choice
C) Opt-out
D) Permission surveying
E) Direct surveying
Q3) Interviewer error may be caused by _____.
A) an unwillingness to participate
B) participant faulty recall
C) the falsification of answers
D) social desirability responding
E) all of the above
To view all questions and flashcards with answers, click on the resource link above.
Page 12
Chapter 11: Measurement
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54848
Sample Questions
Q1) The population of a city is an example of _____ data.
A) ratio
B) interval
C) nominal
D) ordinal
E) dispersed
Q2) Which measure of central tendency is appropriate for interval scales?
A) Mode
B) Mean
C) Median
D) Range
E) Dispersion
Q3) Attitudes are a type of _____.
A) object
B) physical property
C) psychological property
D) social property
E) mapping rule
Q4) Explain the three characteristics of a good measurement tool.
Q5) Name the four sources of error in measurement and provide an example for each.
Page 13
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Measurement Scales
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54847
Sample Questions
Q1) Participants tend to _____ when they make an error of central tendency.
A) be easy raters
B) give extreme judgments
C) choose the central or neutral point
D) rate objects consistently from question to question
E) procrastinate in making choices
Q2) A scale that uses the response options "very bad,bad,average,good,very good" is a(n)_____ rating scale.
A) unidimensional
B) multidimensional
C) balanced
D) unbalanced
E) valid
Q3) I turn my cellular telephone off when dining in restaurants.What is the basis of the attitude reflected in this statement?
A) Cognitive
B) Affective
C) Conative
D) Centrality
E) Peripheral
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Questionnaires and Instruments
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54846
Sample
Questions
Q1) Explain the meaning of pretesting and why instrument designers should pretest questionnaires prior to using them in a study.
Q2) What type of questions identifies the participant,interviewer,interview location,and conditions?
A) classification questions
B) Target questions
C) Administrative questions
D) Structured questions
E) Supervisory questions
Q3) All of the following questions must be answered prior to designing a questionnaire except _____.
A) What type of scale is needed to perform the desired analysis to answer the management question?
B) What data collection mode will be used?
C) Should the question be structured, unstructured, or some combination?
D) Should the questioning be disguised or undisguised?
E) How will the results be translated into managerial recommendations?
Q4) What are the steps in drafting and refining a survey instrument?
To view all questions and flashcards with answers, click on the resource link above.
15
Chapter 14: Sampling
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/54845
Sample Questions
Q1) A _____ is the total collection of elements about which the researcher wishes to make inferences.
A) population
B) target population
C) population element
D) sampling frame
E) sample
Q2) Explain the rationale for sampling rather than using a census for every study.
Q3) A local restaurant is planning a study on demand for meals over holiday weekends.In calculating the desired sample size for the study,the restaurant's researcher decides to use a rule-of-thumb calculation for estimating the population dispersion.If the range of meals in the study is 0 to 30,what standard deviation does the rule-of-thumb method produce?
A) 2
B) 4
C) 5
D) 6
E) 10
Q4) Compare and contrast stratified sampling and cluster sampling.
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Data Preparation and Description
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/54844
Sample Questions
Q1) When viewing data entered into a spreadsheet,the columns identify _____.
A) records
B) variables
C) categories
D) coding instructions
E) variable labels
Q2) Allison is editing a data set and finds that a response of 7 has been entered for a question that requests a response between 1 and 5.What should Allison do?
A) Enter a response between 1 and 5
B) Enter a response of unknown
C) Enter a mode for the question
D) Enter a 3 as a neutral response
E) None of the above
Q3) What type of data results from the employment status question?
A) Dichotomous
B) Nominal
C) Ordinal
D) Interval
E) Ratio
To view all questions and flashcards with answers, click on the resource link above.
Page 17
Chapter 16: Exploring, Displaying, and Examining Data
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54843
Sample Questions
Q1) Visual representations of data values are consistent with which form of data analysis?
A) Confirmatory
B) Exploratory
C) Conclusive
D) Descriptive
E) Hypothesis-testing
Q2) Data analysis is _____ when the analytical process is guided by classical statistical inference in its use of significance and confidence.
A) confirmatory
B) descriptive
C) exploratory
D) conclusive
E) forensic
Q3) Cross-tabulations with more than two variables are called _____ tables.
A) multivariate
B) n-way
C) kth
D) CHAID
E) nested
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 17: Hypothesis Testing
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54842
Sample Questions
Q1) What type of hypothesis states that the sample statistic is not the same as the population statistic but is either greater than or less than,but not both?
A) Null
B) One-tailed
C) Two-tailed
D) Three-tailed
E) None of the above
Q2) Which of the following hypotheses is an alternative hypothesis?
A) There is no relationship between grade point average and drinking behavior among college students
B) Seniors are no more likely than freshmen to binge drink
C) Men are more likely to binge drink than women
D) Athletes and non-athletes are equally likely to binge drink
E) There is no difference in alcohol consumption among beer drinkers and wine drinkers
Q3) Define the null and alternative hypotheses.Discuss the relationship between the two hypotheses.
Q4) What is the difference between a Type I error and a Type II error? How are the two errors related?
To view all questions and flashcards with answers, click on the resource link above.
19
Chapter 18: Measures of Association
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54841
Sample Questions
Q1) To estimate the accuracy of predicted values,Y,found in bivariate regression,it is useful to calculate the _____,the standard deviation of the actual Y values for the predicted Y values.
A) coefficient of determination
B) standard error of the estimate
C) covariance
D) standard error
E) sum of squares
Q2) Briefly explain how an analyst should interpret the r2 value in a regression analysis.
Q3) Which of the following ordinal measures is a measure of association that compensates for tied ranks and adjusts for direction of the independent variable?
A) Kendall's tau b
B) Gamma
C) Phi
D) Lambda
E) Somers's d
Q4) What are the assumptions made by the regression model in estimating the parameters and in significance testing?
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 19: Multivariate Analysis: An Overview
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54840
Sample Questions
Q1) Which of the following statements is not an objective of discriminant analysis?
A) Examination of whether significant differences exist among the groups, in terms of the criterion variables
B) Determination of which predictor variables contribute to most of the intergroup differences
C) Classification of cases to one of the groups based on the values of the predictor variables
D) Evaluation of the accuracy of classification
E) All of the above are objectives of discriminant analysis
Q2) Which of the following statements is false?
A) In cluster analysis, objects in each cluster tend to be similar to each other and dissimilar to objects in the other clusters
B) Cluster analysis is also called classification analysis or numerical taxonomy
C) Groups or clusters are suggested by the data, not defined a priori
D) Cluster analysis is appropriate when the criterion or dependent variable is categorical and the independent variables are interval
E) All of the above are true
Q3) Explain when and how a researcher would go about conducting a factor analysis.
Q4) List the five steps that are basic to most cluster studies.
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 20: Presenting Insights and Findings: Written Reports
Available Study Resources on Quizplus for this Chatper
46 Verified Questions
46 Flashcards
Source URL: https://quizplus.com/quiz/54839
Sample Questions
Q1) John must submit a progress report to his client every six weeks throughout the research project.What type of report should John use?
A) Formal
B) Technical
C) Short
D) Management
E) Long
Q2) All of the following tend to be short reports except _____.
A) informational reports
B) progress reports
C) interim reports
D) technical reports
E) memorandum reports
Q3) Which section contains a clear statement of the management question and the business research problem?
A) Approach
B) Problem statement
C) Background
D) Table of contents
E) Methodology
To view all questions and flashcards with answers, click on the resource link above. Page 22
Chapter 21: Presenting Insights and Findings: Oral
Presentations
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/54838
Sample Questions
Q1) Describe four of the seven supporting materials for presentations listed in the chapter.
Q2) How are elements of pathos established in a research presentation?
A) By collecting past impressions from prior associations
B) Interviewing critical members of the intended audience
C) Surveying a sample of the invitees regarding agreement with a series of statements about issues
D) Discovering demographic and dispositional audience characteristics
E) All of the above
Q3) What are the three types of learners?
A) Learners in small, large, and research presentation audiences
B) Visual, auditory, and media-savvy
C) Rule of thirds-type learners
D) Visual, auditory, and kinesthetic
Q4) Facts (supporting material)are defined as:
A) verifiable data about situations that exist or events that are known to have occurred
B) a critical incident selected to prove an overarching claim
C) a single instance used to clarify a complex concept
D) a comparison between two different things to highlight a point of similarity
Page 23
To view all questions and flashcards with answers, click on the resource link above.