Business Analytics
Final Exam Questions
Course Introduction
Business Analytics is a course focused on the systematic exploration of data using statistical analysis, predictive modeling, and data visualization to support informed business decision-making. Students will learn how to collect, process, and interpret data, apply analytical tools, and derive actionable insights that drive business strategy and operational improvements. The course covers techniques such as regression analysis, forecasting, optimization, and the use of software tools to solve real-world business problems across various industries.
Recommended Textbook
Decision Support and Business Intelligence Systems 9th Edition by Efraim Turban
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Chapter 1: Decision Support Systems and Business Intelligence
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Sample Questions
Q1) A ________ is a system in which human participants and/or machines perform a business process,using information,technology,and other resources,to produce products and/or services for internal or external customers.
Answer: work system
Q2) The process of business intelligence is based on the ________ of data to information,then to decisions,and finally to actions.
Answer: transformation
Q3) One measure of productivity is the ratio of inputs to outputs.
A)True
B)False
Answer: False
Q4) ________ which is also referred to as corporate performance management (CPM),is an emerging portfolio of applications and methodology that contains evolving BI architecture and tools in its core.
Answer: Business performance management (BPM)
Q5) Making a decision means selecting the best alternative from two or more ________ solutions.
Answer: alternative
3
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Chapter 2: Decision Making, Systems, Modeling, and Support
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Sample Questions
Q1) Decision making that involves too much information may lead to a condition known as _______.
A) groupthink
B) information overload
C) experimentation
D) over assumption
Answer: B
Q2) There is a continuous flow of activity from one phase to the next phase in a decision making process,but at any phase there may be a return to a previous phase.________ is an essential part of this process.
A) Testing
B) Trial-and-error
C) Experimenting
D) Modeling
Answer: D
Q3) Much of the information used in seeking new opportunities is ________,or soft.
Answer: qualitative
Q4) A ________ is a model that prescribes how a system should operate.
Answer: normative model
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Chapter 3: Decision Support Systems Concepts,
Methodologies, and Technologies:
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Sample Questions
Q1) Which of the following subsystem can support any of the other subsystems or act as an independent component? It also provides intelligence to augment the decision maker's own?
A) Knowledge-base management subsystem
B) Intelligence-base subsystem
C) User interface subsystem
D) Expertise-base subsystem
Answer: A
Q2) User interface of a DSS includes not only the hardware and software but also factors that deal with ease of use,accessibility,and human-machine interactions.
A)True
B)False
Answer: True
Q3) Distributed DSS runs on various types of networks,including the Internet,intranets,and extranets.Access may be provided for mobile devices,e.g.,notebook PCs and mobile telephones.This ________ has become critical for deploying decision-making capability in the field,especially for salespersons and technicians.
Answer: portability
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Chapter 4: Modeling and Analysis
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Sample Questions
Q1) E-commerce has created an immense need for ________ and an abundance of available information for performing it.
A) nonlinear programming
B) forecasting
C) auction models
D) queuing
Q2) Distinguish between a static model and a dynamic model.
Q3) A model builder makes predictions and assumptions regarding the input data,many of which deal with the assessment of uncertain futures.Which of the following attempts to assess the impact of a change in the input data or parameters on the proposed solution?
A) Mathematical relationships
B) Decision analysis
C) Goal programming
D) Sensitivity analysis
Q4) ________ distributions are situations with unlimited numbers of possible events that follow density functions,such as the normal distribution.
Q5) List the steps involved in the simulation process.
Q6) A(n)________ is a step-by-step search process for obtaining an optimal solution
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Chapter 5: Data Mining for Business Intelligence
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Q1) ________ data mining finds patterns,associations,and other relationships hidden within datasets.It can uncover facts that an organization had not previously known or contemplated.
Q2) The simple split methodology splits the data into two mutually exclusive subsets called a ________ set and a ________ set.
A) training; test
B) positive; negative
C) holdout; training
D) matrix; test
Q3) The model's ability to make reasonably accurate predictions,given noisy data or data with missing and erroneous values,is called ________.
Q4) The ________ algorithm is the most commonly used algorithm to discover association rules.
Q5) Business analytics and data mining provided 1-800-Flowers with all of the following benefits except:
A) More efficient marketing campaigns.
B) Increased mailings and response rates.
C) Better customer experience and retention.
D) Increased repeat sales.
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Chapter 6: Artificial Neural Networks for Data Mining
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Sample Questions
Q1) ________ is the most commonly used network paradigm.
A) Parallel processing
B) Processing element
C) Minotaur
D) Backpropagation
Q2) The purpose of the neural network is to compute the ________ of the output.
Q3) Weights are crucial in network information processing because they store learned patterns of information; and it is through repeated adjustments of these weights that a network learns.
A)True
B)False
Q4) Which of the following is a trait of an artificial neural network?
A) Fault tolerance
B) Duplicate cell
C) Self-repaired
D) Memory less
Q5) In ________,the network is self-organizing; that is,it organizes itself internally so that each hidden processing element responds strategically to a different set of input stimuli.
Q6) List the procedures of the learning algorithm.
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Chapter 7: Text and Web Mining
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Q1) The quality of search results is impossible to measure accurately using strictly quantitative measures such as click-through rate,abandonment,and search frequency.Additional quantitative and qualitative measures are required.
A)True
B)False
Q2) ________ is a branch of the field of linguistics and a part of natural language processing that studies the internal structure of words.
A) Morphology
B) Corpus
C) Stemming
D) Polysemes
Q3) Commercial software tools include all of the following except:
A) GATE
B) IBM Intelligent Miner Data Mining Suite
C) SAS Text Miner
D) SPSS Text Mining
Q4) Stemming is the process of reducing inflected words to their base or root form.
A)True
B)False
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Chapter 8: Data Warehousing
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Q1) There are many middleware tools that business users can use to access data stored in the data repositories,including data mining,reporting tools,and data visualization.
A)True
B)False
Q2) During data modeling,expertise is required to determine what data are needed,define business rules associated with the data,and decide what ________ and other calculations may be necessary.
Q3) List four characteristics of a data warehouse.
Q4) A(n)________ data warehouse has nearly the same,if not more,functionality as an on-site data warehouse,but it does not consume computer resources on client premises.
Q5) A data warehouse needs to support scalability,which pertains to the amount of data in the warehouse,how quickly the warehouse is expected to grow,the number of concurrent users,and the complexity of user queries.
A)True
B)False
Q6) Identify at least five data warehouse best practices.
Q7) Describe the data warehousing process.
Page 10
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Chapter 9: Business Performance Management
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Q1) To dramatically increase the success of Six Sigma,the Six Sigma results should "pay as you go" and be confirmed by objective parties.
A)True B)False
Q2) An organization's strategic objectives and key metrics should serve as top-down drivers for the allocation of an organization's tangible and intangible assets.
A)True B)False
Q3) Describe the common tasks in strategic planning process.
Q4) The primary challenge of dashboard design is to display all the required information to be displayed clearly and without distraction on a single screen in a manner that can be assimilated quickly.
A)True B)False
Q5) In a ________ plan,tactics are established to meet the objectives and targets established in the strategic plan.
Q6) Explain three of the drawbacks or limitations of using financial data as the core of a performance measurement system.
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Chapter 10: Collaborative Computer-Supported
Technologies and
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Sample Questions
Q1) The advancement of Web-based systems such as <i>webex.com</i> and <i>gotomeetings.com</i> opens the door for improved electronically supported virtual meetings.
A)True
B)False
Q2) One of the characteristics of groupwork is that a group can be at one managerial level or can span across several levels.
A)True
B)False
Q3) WebEx Meeting Center integrates data,voice,and video within a standard ________ for real-time meetings over the Internet from any desktop,laptop,or wireless handheld device.
Q4) <i>Intraspec</i>t from Vignette Corp.allows employees to create Web sites,invite co-workers to join discussions and post documents.
A)True
B)False
Q5) Describe the steps in the process model for implementing a CPFR project.
Page 12
Q6) Describe the major steps in a standard GSS.
Q7) Describe the benefits of working in groups.
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Chapter 11: Knowledge Management
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Sample Questions
Q1) Distinguish between a process approach and a practice approach to knowledge management.
Q2) KM systems are used to leverage a company's intellectual assets,or intellectual capital-the valuable knowledge of its employees.
A)True
B)False
Q3) A learning organization must have an organizational memory and a means to save,represent,and ________ its organizational knowledge.
Q4) What is an organization's valuable knowledge of its employees?
A) Effective and efficient problem solving
B) corporate information
C) intellectual capital
D) active management
Q5) In contrast to the process approach,the practice approach to knowledge management assumes that a great deal of organizational knowledge is tacit in nature and that formal controls,processes,and technologies are not sui for transmitting this type of understanding.
A)True
B)False
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Chapter 12: Artificial Intelligence and Expert Systems
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Q1) Acquiring knowledge from experts is often a bottleneck in expert system construction.
A)True
B)False
Q2) Artificial intelligent systems have the learning capabilities as humans have.
A)True
B)False
Q3) Describe the capabilities of human experts.
Q4) Which of the following is usually included in an expert system that interacts with users?
A) Blackboard
B) Justifier
C) Knowledge acquisition subsystem
D) All of the above
Q5) Which of the following technology allows computer users the ability to communicate with a computer in their native language?
A) NAP
B) NLP
C) NBP
D) XML
Page 14
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Chapter 13: Advanced Intelligent Systems
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Q1) Which of the following is not a step in case-based reasoning process?
A) Retrieve
B) Reuse
C) Retain
D) Reserve
Q2) In machine learning,the ________ is a method for using a linear classifier algorithm to solve a nonlinear problem
Q3) ________ allows computers to examine historical cases and generate rules that can be chained to solve new problems.
Q4) Interactivity is the most important characteristic of intelligent agents,making them capable of acting on their own or of being empowered.
A)True
B)False
Q5) Development of a fuzzy inference system is a four-step process: fuzzification,inferencing,summation,and defuzzification.
A)True
B)False
Q6) What is fuzzy logic?
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Chapter 14: Management Support Systems: Emerging
Trends and Impacts
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Q1) Cloud computing is an important initiative for a BI professional to watch even though concerns have been raised about cloud computing,including loss of control and privacy,legal liabilities,cross-border political issues,and so on.
A)True
B)False
Q2) Gillette has used RFID to determine whether stores have stocked their shelves with particular items for a particular promotion.They found that in those stores that used RFID to move a product from the backroom to the shelf before a promotion started,sales were ________ than those that did not move the product in a timely manner.
A) 8 percent higher
B) 18 percent higher
C) 28 percent higher
D) 48 percent higher
Q3) Mobile social networking is much ________ popular in Japan,South Korea,and China than it is in the West.
Q4) ________ computing offers the possibility of using software,hardware,platform,and infrastructure,all on a service-subscription basis.
Q5) Describe social network analysis (SNA)software.
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