Business Analytics
Final Exam Questions
Course Introduction
Business Analytics is a multidisciplinary course that introduces students to the concepts, tools, and techniques used to analyze data and make informed business decisions. The curriculum encompasses data collection, data visualization, statistical analysis, predictive modeling, and optimization, all within a business context. Students learn to apply analytical methods and use software tools to interpret large datasets, derive actionable insights, and solve real-world business problems. Emphasis is placed on bridging the gap between data-driven results and strategic decision-making, preparing students to add value across various industries through quantitative and analytical expertise.
Recommended Textbook
Business Intelligence 2nd Edition by Efraim
Turban Ramesh Sharda
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6 Chapters
415 Verified Questions
415 Flashcards
Source URL: https://quizplus.com/study-set/1402 Page 2
Chapter 1: Business Intelligence
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65 Verified Questions
65 Flashcards
Source URL: https://quizplus.com/quiz/27901
Sample Questions
Q1) End users can work with the data and information in a data warehouse by using a variety of tools and techniques. These tools and techniques fit into two major categories. Identify and explain or give examples of these two categories.
Answer: 1. Reports and queries. Business analytics include static and dynamic reporting, all types of queries.
2. Data, text, and Web mining and other statistical tools. Data mining is a process of searching for unknown relationships or information in large databases or data warehouses, using intelligent tools such as neural computing, predictive analytics techniques, or advanced statistical methods.
Q2) Business intelligence (BI) is a narrow term that refers to specific architectures, tools, databases, analytical tools, applications, and methodologies.
A)True
B)False
Answer: False
Q3) The process of business intelligence is based on the ________ of data to information, then to decisions, and finally to actions. Answer: transformation
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3
Chapter 2: Data Warehousing
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27902
Sample Questions
Q1) In a three-tier architecture, operational systems contain the data and the software for data acquisition in the first tier, the data warehouse is a second tier, and the third tier includes the DSS/BI/BA engine.
A)True
B)False
Answer: True
Q2) Operational data store is used for the medium- and long-term decisions associated with the enterprise data warehouse (EDW).
A)True
B)False
Answer: False
Q3) One of the benefits of a well-designed data warehouse is that business rules can be stored in a ________ repository and applied to the data warehouse centrally. Answer: metadata
Q4) A(n) ________ data warehouse has nearly the same, if not more, functionality as an on-site data warehouse, but it does not consume computer resources on client premises.
Answer: hosted
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4
Chapter 3: Business Performance Management
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27903
Sample Questions
Q1) The average knowledge worker spent less than 20 percent of his or her time focused on higher-value analytical and decision support tasks, according to the Saxon Group's findings.
A)True
B)False
Answer: True
Q2) Describe the conditions under which an information system can be used as diagnostic control system.
Answer: Able to set a goal in advance
Able to measure outputs
Able to compute or calculate absolute or relative performance variances
Able to use the variance information as feedback to alter inputs and/or processes to bring performance back in line with present goals and standards
Q3) Both balanced scorecards and Six Sigma are performance management tools and methodologies.
A)True
B)False
Answer: True
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Chapter 4: Data Mining for Business Intelligence
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27904
Sample Questions
Q1) Identify and describe the two types of categorical data. Give an example of each.
Q2) On the commercial side, the most common use of data mining has been in ________ sectors.
A) manufacturing and heath care
B) finance, retail, and health care
C) online retail and government
D) R&D and scientific
Q3) The ________ algorithm is the most commonly used algorithm to discover association rules.
Q4) Newer Web-based tools enable managers at all educational levels to do data mining.
A)True
B)False
Q5) ________ data contains measurements of simple codes assigned to objects as labels, such as marital status, but those labels are not measurements.
Q6) List five of the data mining mistakes often made in practice.
Q7) ________ partitions a collection of things, such as objects and events stored in a dataset, into segments whose members share similar characteristics.
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Chapter 5: Text and Web Mining
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27905
Sample Questions
Q1) The quality of search results is impossible to measure accurately using strictly quantitative measures such as click-through rate, abandonment, and search frequency. Additional quantitative and qualitative measures are required.
A)True
B)False
Q2) ________ is the process of reducing inflected words to their base or root form.
Q3) Why does the Web pose great challenges for effective and efficient knowledge discovery?
A) The Web search engines are indexed-based.
B) The Web is too dynamic.
C) The Web is too specific to a domain.
D) The Web infrastructure contains hyperlink information.
Q4) The purpose and processes of text mining are different from those of data mining because with text mining the input to the process are data files such as Word documents, PDF files, text excerpts, and XML files.
A)True
B)False
Q5) A(n) ________ is one or more Web pages that provide a collection of links to authoritative pages.
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Chapter 6: Business Intelligence Implementation: Integration and Emerging Trends
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27906
Sample Questions
Q1) By applying algorithms that reduce the volume of personally identifiable information, reality mining can characterize places according to the activity and movement between them.
A)True
B)False
Q2) RFID tag data for products consist of the following information except:
A) manufacturer
B) carrier
C) product
D) serial number
Q3) Placing ________ chips on each flavor cartridge and using readers allows Coca-Cola to test new drink flavors and concepts, observe what flavors and combinations customers are choosing, identify regional preferences, and keep track of the amounts they are drinking.
Q4) RFID technology generates massive amounts of data that can be analyzed to achieve great insights into a company's environment, a major purpose for the very existence of BI and decision support.
A)True
B)False
Q5) Describe social network analysis (SNA) software.
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