Business Analytics and Decision Support Systems
Chapter Exam Questions
Course Introduction
Business Analytics and Decision Support Systems explores the application of data-driven methods, tools, and technologies to support effective business decision-making. The course covers fundamental concepts in analytics, including descriptive, predictive, and prescriptive techniques, alongside the design and implementation of decision support systems (DSS). Students learn how to collect, process, and analyze large datasets, utilize statistical and machine learning models, and translate analytical insights into actionable business strategies. Through case studies and applied projects, students develop practical skills using industry-standard software platforms to solve real-world business problems and drive value-based organizational decisions.
Recommended Textbook
Information Technology for Management 11th Edition by Efraim Turban
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Chapter 1: Disruptive IT Impacts Companies, competition,
and Careers
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Q1) Mass migration to mobile devices from PCs has expanded the scope of IT beyond traditional organizational boundaries-making location practically irrelevant.
A)True
B)False
Answer: True
Q2) Computers,databases,and network services are examples of commodities that do not provide a competitive edge.
A)True
B)False
Answer: True
Q3) Influential industry leaders cite ____________ as their largest business challenge in sustaining a competitive edge.
A)employee performance
B)keeping up with technology
C)economic climate
D)new competition
Answer: D
Q4) Routine formal business processes are referred to as ________.
Answer: standard operating procedures,or SOPs
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Chapter 2: Information Systems, IT Architecture, Data
Governance, and Cloud Computing
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Q1) Most health care organizations are drowning in data,yet cannot get reliable,actionable insights from this data.Information from physician notes,registration forms,and discharge summaries often go unused or are difficult for administrators and mangers to access because the information is trapped in data silos.
A)True
B)False
Answer: True
Q2) The central feature of a ________ is a model or formula that enables sensitivity analysis,what-if analysis,goal seeking,and/or risk analysis.
Answer: Decision Support System (DSS)
Q3) A SaaS provider licenses an application to customers either on demand,through a subscription,based on usage,or increasingly at no cost when there is opportunity to generate revenue from advertisement or other method.
A)True
B)False
Answer: True
Q4) The cloud computing ___________ consists of SaaS,PaaS,and IaaS.
Answer: stack
Page 4
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Chapter 3: Data Management, Business Intelligence, and Data Analytics
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Q1) Companies need to be prepared to respond to an audit,federal investigation,lawsuit,or any other legal action against them.
A)True
B)False
Answer: True
Q2) A business ________ is documentation of a business event,action,decision,or transaction.
Answer: record
Q3) ________ tools and techniques process data and do statistical analysis for insight and discovery.
A)Operational intelligence
B)Business intelligence
C)Information accessibility
D)Information fluidity
Answer: B
Q4) Specialized software used to analyze large data sets to find patterns,correlation,trends,or other meaningful relationships are called __________ tools.
Answer: Data mining
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Chapter 4: Networks, Collaborative Technology, and the Internet of Things
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Q1) There are three general types of mobile networks: wide area networks (WANs),____________,and local area networks (LANs).
Q2) As technologies that make up the mobile infrastructure evolve,identifying strategic technologies and avoiding wasted investments require more ad hoc adoption of mobile devices and network infrastructure.
A)True
B)False
Q3) In terms of digital transmissions,_______ transfers data in small blocks based on the destination IP address.
A)Chunking
B)Circuit switching
C)Packet switching
D)IP Streaming
Q4) Mobile device apps that enable users to pay for things or check-in to hotels or venues use _________ technology.
A)GPS
B)GIS
C)TCP/IP
D)NFC
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Chapter 5: Cybersecurity and Risk Management Technology
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Q1) In Cybersecurity terminology,a threat is defined as ________.
A)A weakness that threatens the confidentiality,integrity,or availability of data.
B)Something or someone that can damage,disrupt,or destroy an asset.
C)Estimated cost,loss,or damage that can result from an exploit.
D)Tools or techniques that take compromise a network.
Q2) Botnets are stealth network attacks in which an unauthorized person gains access to a network and remains undetected for a long time to steal data continuously.
A)True
B)False
Q3) SOX and the SEC regulators are making it clear that if controls can be ignored,there is no control.Therefore,fraud prevention and detection require an effective monitoring system.
A)True
B)False
Q4) _______ are software programs that users download and install to fix a vulnerability.
Q5) Discuss how social networks and cloud computing increase IT security risks.How do you recommend that the risks be reduced?
Page 7
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Chapter 6: Search, Semantic, and Recommendation Technology
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Q1) ________ engines proactively identify products that have a high probability of being something the consumer might want to buy
Q2) Which of the following is not one of the three basic types of searches targeted by SEM experts?
A)Navigational Search
B)Social Search
C)Informational Search
D)Transactional Search
Q3) Dogpile.com is a ______ engine that generates listings by combining results from Google,Yandex,and Yahoo.
Q4) Context defines the________ of the user;for example,trying to purchase music,to find a job,or to share memories with friends and family.
Q5) Advertisers bid on having their ads appear when someone searches on one of their keywords.
A)True
B)False
Q6) With metadata,the content of these files can be labeled with ________ that describe the nature of the information.
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Chapter 7: Web 20 and Social Technology
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Q1) Most advocacy groups engage in hashtag activism by using Twitter to maintain awareness about their cause and to influence people's attitudes on key issues.
A)True
B)False
Q2) Diigo and Delicious are social ________ tools.
Q3) The Google brand name appears on thousands of websites due to its open source mashups.
A)True
B)False
Q4) A ________ agreement is a formal listing of the policies,liability limits,fees and user rights and responsibilities associated with using a particular service.
Q5) A mashup is a web application that combines information from two or more sources and presents this information in a way that creates a new benefit or service.
A)True
B)False
Q6) A collection of software tools used by developers for writing applications that run on a specific device or platform is called a(n)__________.
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Chapter 8: Retail, e-Commerce, and Mobile Commerce Technology
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Q1) To take advantage of the growth of mobile device use,many retailers like Macy's are using mobile check-in strategies and partnering with companies like Shopkick and ____________ that use mobile apps to alert retailers when a customer is in their stores.
Q2) Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on a near field communications (NFC)device in order to transfer funds to Macy's.
A)True
B)False
Q3) When customers use a brand's mobile app to shop for products,their shopping experience can be customized based on the company's knowledge of previous purchases,product preferences,payment methods,and even location.
A)True
B)False
Q4) Duplicating the Electronic Serial Number (ESM)of one phone and using it in a second phone is called ____________.This allows the perpetrator to have calls and other transactions billed to the original phone.
Q5) Identify three business uses of QR codes.
Page 10
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Chapter 9: Functional Business Systems
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Q1) A key benefit of ________ is that they minimize variation and promote quality through consistent implementation of a process or procedure within the organization,even if there are temporary or permanent personnel changes.
A)Compliance systems
B)Standard operating procedures
C)Strategic marketing plans
D)Laws and regulations
Q2) ___________ work by offering customers an incredible offer for a very short time.This sales method lends itself perfectly to the immediacy of social media,and it's a next stage in social commerce
A)Flash sales
B)Rapid Point of Purchase Promotions
C)Online auctions
D)Membership sales
Q3) ________ work by offering customers an incredible offer for a very short time.This sales method lends itself perfectly to the immediacy of social media.
Q4) History has shown that if the punishment for committing fraud is not severe,the fraudster's next employer will be the next __________.
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Chapter 10: Enterprise Systems
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Q1) Products that are returned make up what is called the __________.
A)Reverse supply chain
B)Return logistics
C)Backflow
D)Reorder fulfillment
Q2) The _________ layer,or middleware,enables the ERP to interface with legacy apps.
A)Client-server
B)Data center integration
C)enterprise application integration
D)Web browser
Q3) Typically,how are ERP systems acquired?
A)By purchasing or leasing in a SaaS arrangement
B)By building in-house
C)By building with proprietary software
D)From consulting companies
Q4) As global supply chains become more complex and expansive,companies want to leverage analytics that produce insights to improve customer service and reduce costs and risk.
A)True
B)False
Page 12
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Chapter 11: Data Visualization and Geographic Information Systems
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Q1) People rely on visual cues to grasp and process huge amounts of information because visuals are the single best way our brain processes information.
A)True
B)False
Q2) Enterprise ________ combine business data and applications from multiple sources to create an integrated experience.
Q3) A _________ captures,manages,analyzes,and displays multidimensional geographic data,also called geospatial data.
Q4) Enterprise mashup technology provides a mechanism to easily customize and share knowledge throughout the company.
A)True
B)False
Q5) In an effort to improve product innovation,Safeway implemented data-sharing programs with PepsiCo and other key vendors.
A)True
B)False
Q6) Tag clouds represent the relative ________ of words and terms by their sizes.
Q7) Describe the functions and business value of GIS and geocoding.
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Chapter 12: IT Strategy, Sourcing, and Strategic Technology Trends
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Q1) ______________ are those business activities through which a company produces goods,thus creating value for which customers are willing to pay such as purchasing of materials,processing materials into products,and delivery of products to customers.
Q2) Two of the biggest risks and concerns of top management are (1)failing to align IT to real business needs and,as a result,(2)failing to deliver value to the business.
A)True
B)False
Q3) According to Porter's strategic planning model,an industry's profit potential is largely determined by the intensity of __________ forces within the industry.
Q4) Tactical IT adoption approaches solve integration problems-as occurred with adoption of ERP,mobile,social,and big data systems.
A)True
B)False
Q5) ________ are any activity that enhances the value of a product or service to consumers,thereby creating value for the company.
Q6) What are the major reasons why organizations choose sourcing?
Page 14
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Chapter 13: Systems Development and Project Management
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Q1) Except in extreme cases,the evaluation of success or failure is ________ because time and cost to complete the project are _________.
A)Subjective;estimates
B)Done by the project manager;fixed
C)Objective;inflexible
D)Done by the project team;set by them
Q2) During a project,the more involvement you have from users,the greater your chance of delay,conflict,and failure.
A)True
B)False
Q3) The system development life cycle (SDLC)is the traditional system development method for large IT projects,such as IT infrastructure or an enterprise system.
A)True
B)False
Q4) Explain the purpose of integrated change control.Why must decisions about changes be documented?
Q5) The ________ refers to the three attributes that must be managed effectively for successful completion and closure of any project
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Chapter 14: IT Ethics, Privacy and Sustainability
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Q1) Discrimination is prejudicial treatment that tends to be easy to prove.
A)True
B)False
Q2) There are competing business interests and trade-offs at work when the issue is privacy.
A)True
B)False
Q3) Companies expose themselves to harsh sanctions by federal agencies when they violate the privacy policies that their customers rely upon.
A)True
B)False
Q4) Analysis by consultants McKinsey and Company reveals that the IT sector could double its percent of global emissions by 2020 due to _________.
A)substituting digital formats for paper formats
B)50 billion machine-to-machine connections
C)increased use of tablets,smartphones,apps,and services
D)increased use of real-time analytics
Q5) Discuss two technologies that illustrate the trend toward a people first approach to technology.
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