Business Administration
Test Questions
Course Introduction
Business Administration is a comprehensive course designed to introduce students to the fundamental principles and practices involved in managing and operating businesses effectively. Through the exploration of topics such as organizational management, strategic planning, marketing, finance, human resources, and operations, students gain a broad understanding of how different business functions interact to achieve organizational goals. The course emphasizes critical thinking, problem-solving, communication, and leadership skills, equipping students with the knowledge and competencies necessary to succeed in diverse business environments and to adapt to the rapidly changing global marketplace.
Recommended Textbook
Marketing 11th Edition by Charles W. Lamb
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21 Chapters
3517 Verified Questions
3517 Flashcards
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Page 2
Chapter 1: An Overview of Marketing
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141 Verified Questions
141 Flashcards
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Sample Questions
Q1) Which marketing management philosophy focuses on the question,"What can we make or do best?"
A) production
B) marketing
C) sales
D) societal
E) internal
Answer: A
Q2) Kellogg's gives consumers the chance to receive a free DVD.Consumers who buy five boxes of specially marked cereal can cut out the coupons and mail in their completed official form to get a free DVD.Kellogg's is engaging in:
A) transactional marketing
B) sports distribution
C) relationship marketing
D) one-to-one marketing
E) customer transformation
Answer: C
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Page 3
Chapter 2: Strategic Planning for Competitive Advantage
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174 Verified Questions
174 Flashcards
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Sample Questions
Q1) What is the difference between planning,strategic planning,and marketing planning?
Answer: Planning is the process of anticipating future events and determining strategies to achieve organizational objectives in the future.
Strategic planning is the managerial process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunities.The goal of strategic planning is long-run profitability and growth.Thus,strategic decisions require long-term commitments of resources.
Marketing planning involves designing activities relating to marketing objectives and the changing marketing environment.Marketing planning is the basis for all marketing strategies and decisions.Issues such as product lines,distribution channels,marketing communications,and pricing are all delineated in the marketing plan.
Q2) A competitive advantage is some unique aspect of a firm's offering,or of the firm itself,that causes target customers to patronize the firm rather than its competition.
A)True
B)False
Answer: True
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Chapter 3: Ethics & Social Responsibility
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118 Verified Questions
118 Flashcards
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Sample Questions
Q1) Refer to Florida Hospitals.When one administrator said,"We got into medicine to help people and these illegals without insurance need our help as much as anyone else does," he was expressing his opinion in accordance with the _____ ethical theory.
A) act utilitarianism
B) casuist
C) role utilitarianism
D) moral relativity
E) deontological
Answer: E
Q2) The two types of utilitarianism are _____ and _____ .
A) primary; secondary
B) causal; superfluous
C) consideration; evoked
D) proactive; reactive
E) act; rule
Answer: E
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5
Chapter 4: The Marketing Environment
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142 Flashcards
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Sample Questions
Q1) One component of the external environment marketing managers must understand and react to is the economic environment.Briefly describe the four economic areas of greatest concern to U.S.marketers and the marketing implications of trends in these four areas.
Q2) Which of the following is the largest Asian American segment?
A) Chinese
B) Filipino
C) Vietnamese
D) Korean
E) Japanese
Q3) What do self-sufficiency,upward mobility,work ethic,and conformity have in common?
A) These are no longer valued attitudes
B) They are attitudes that can easily be changed
C) These are three perceptions that Americans have of the Asian lifestyle
D) These are three of the core values that influence lifestyles in the United States
E) They are the determinants of a component lifestyle
Q4) Compare and contrast Generation Y and Generation X. Which generation is of more interest to marketers? Why?
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Chapter 5: Developing a Global Vision
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160 Verified Questions
160 Flashcards
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Sample Questions
Q1) Refer to Boeing Company.Boeing has chosen the _____ method of entering the Japanese market.
A) dumping
B) contract manufacturing
C) licensing
D) direct investment
E) joint venture
Q2) Otis Elevators has entered into a strategic alliance with a company in France from which it gets its elevator door systems.It has a similar agreement with a manufacturer in Japan that provides it with special motor drives.A manufacturer in Spain has worked closely with Otis to create small geared parts necessary for the manufacture of elevators.The component parts are assembled at its plant in the United States.Otis elevators can be found in buildings all over the world.Otis Elevators is an example of a(n):
A) cultural marketer
B) global trader
C) multinational corporation
D) exporting company
E) global enterprise
Q3) Why is developing a global vision important for firms in the United States?
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Chapter 6: Consumer Decision Making
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180 Verified Questions
180 Flashcards
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Sample Questions
Q1) Because her mother only went to the supermarket once a month,this is how Monique prefers to do her grocery shopping.One of the reasons Monique is such an efficient shopper is that,like her mother,Monique believes,"Waste not,want not." The passing down of norms and values to Monique is an example of:
A) consumerism
B) the socialization process
C) acculturation
D) the roles opinion leaders play in business decision making
E) the role of society in consumer decision making
Q2) According to Maslow's hierarchy of needs model,the first needs most people would try to satisfy are their _____ needs.
A) safety
B) physiological
C) economic
D) esteem
E) derived
Q3) Define perception and describe the three types of selective perception.Use personal examples in your discussion.
Q4) Compare and contrast beliefs and attitudes.
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Chapter 7: Business Marketing
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196 Verified Questions
196 Flashcards
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Sample Questions
Q1) According to the text,another commonly used name for producers is:
A) fabricators
B) installers
C) original equipment manufacturers
D) product providers
E) component networks
Q2) All of the following are roles found within a buying center EXCEPT:
A) influencers
B) gatekeepers
C) suppliers
D) users
E) initiators
Q3) Refer to Baseball Dirt.The first time Roger Bossard purchased Partac Peat,it was most likely an example of which type of buying situation?
A) modified rebuy
B) new buy
C) habitual buying decision
D) buying heuristics
E) straight rebuy
Q4) Why is customer service an important factor in business marketing?
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Chapter 8: Segmenting and Targeting Markets
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208 Verified Questions
208 Flashcards
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Sample Questions
Q1) A potential disadvantage of multisegment targeting is _____,which occurs when sales of a new product cut into sales of a firm's existing products.
A) cannibalization
B) synergy
C) positioning
D) demarketing
E) inelastic demand
Q2) What is geodemographic segmentation? What is the result of geodemographic segmentation? Give one specific example that illustrates this type of segmentation.
Q3) Market segmentation:
A) is a scientific technique for selecting ways to attract specific population samples
B) is rarely done by consumer products companies
C) only needs to be done once for each product
D) should be redone periodically
E) should be done every time a product enters a new stage of its life cycle
Q4) To be useful,a segmentation scheme must produce segments that meet four basic criteria.Name and briefly describe each of these four criteria.
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Chapter 9: Decision Support Systems and Marketing Research
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202 Flashcards
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Sample Questions
Q1) A _____ sample is any sample in which little or no attempt is made to obtain a representative cross section of the population.
A) frame
B) random
C) probability
D) nonprobability
E) representational
Q2) All of the following statements explain the success of Internet marketing research EXCEPT:
A) It allows for faster and better decision making through more rapid access to business intelligence.
B) It slashes labor- and time-intensive research activities and associated costs.
C) Its use makes it much easier to conduct follow-up studies.
D) It improves the ability to respond quickly to customer needs and market shifts.
E) It relieves the researcher of having to determine the research design.
Q3) What is scanner-based research? What two companies currently provide most of the scanner data?
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Page 11
Chapter 10: Product Concepts
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174 Flashcards
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Sample Questions
Q1) Product modification occurs when changes are made in how the product functions,its quality,or some aesthetic characteristic of the product.
A)True
B)False
Q2) _____ products are searched for extensively,and substitutes are not acceptable.These products may be quite expensive,and often distribution is limited.
A) Exclusive shopping
B) Homogeneous convenience
C) Branded shopping
D) Specialty
E) Heterogeneous convenience
Q3) Given the many differences in majors available,living options,and image differences,universities would be classified as a heterogeneous shopping product for most people.
A)True
B)False
Q4) How would a marketer define the term product?
Q5) Define cobranding and describe the three different types of cobranding.
Q6) Name and describe the two labeling forms.
Page 12
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Chapter 11: Developing and Managing Products
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172 Verified Questions
172 Flashcards
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Sample Questions
Q1) The length of the introductory stage of the product life cycle for a new product is largely determined by:
A) the size of the product
B) the product's marketing mix
C) the efficiency of the test marketing
D) product characteristics, such as advantages over substitute products
E) the size of the market
Q2) The first stage of the new-product development process is:
A) screening and concept testing
B) establishing the new-product strategy
C) exploring opportunities
D) developing a business analysis
E) the building of a prototype
Q3) Seven employees from a company are trying to come up with ideas for new-product development.The employees are all in a room together,shouting out potential ideas.The ideas are written down and evaluated as they are generated.This is an example of brainstorming.
A)True
B)False
Q4) List four potential advantages that come to the company that is first to market.
Page 13
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Chapter 12: Services and Nonprofit Organization Marketing
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167 Verified Questions
167 Flashcards
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Sample Questions
Q1) U.S.service firms such as financial institutions and construction,engineering,and insurance companies will have a difficult time expanding to global markets because competing foreign firms possess many competitive advantages.
A)True
B)False
Q2) Nonprofit organizations do not use all 4 Ps of marketing.
A)True
B)False
Q3) If a benefit is indirect to the customer,the marketer may find a challenge in promoting a product with little:
A) benefit complexity
B) feature charisma
C) benefit strength
D) personalization
E) benefit exchange
Q4) What is a nonprofit organization? Discuss the marketing activities performed by nonprofit organizations.
Q5) What are the five key issues to remember when developing distribution strategies for service organizations?
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Chapter 13: Marketing Channels
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145 Flashcards
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Sample Questions
Q1) The only way Jim Keeler in New Mexico can get a box of Carolyn Popwell's Festive Holiday Truffles from Washington is to order it through the mail.Popwell,who makes the candy by hand,uses a(n)_____ exclusively.
A) exclusive distribution system
B) conventional channel
C) vertical marketing system
D) reciprocal channel
E) direct channel
Q2) Refer to Redbox.Redbox offers DVDs from several production studios,such as Disney,Sony,and Paramount. Consumers just have to rent from Redbox instead of obtaining the DVD from the various production studios if they want a children's movie from Disney and an action movie from Paramount. Thus,one kiosk provides _____ for both consumers and the production studios.
A) contact efficiency
B) integration
C) synergy
D) distribution efficiency
E) distribution intensity
Q3) Discuss the three main areas of importance in service distribution.
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Page 15
Chapter 14: Supply Chain Management
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147 Flashcards
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Sample Questions
Q1) Refer to Fishy Business. In the future,suppliers of fresh fish will be able to use electronic bar codes to verify the fish species for members of the supply chain. This information can be incorporated into the information technology used in the inventory management and control business process. This information technology is called:
A) activity-based costing (ABC)
B) electronic data interchange (EDI)
C) benchmarking
D) materials-handling system
E) procurement
Q2) What is the Balanced Scorecard Approach? Briefly describe the elements of this approach and its usefulness in supply chain management.
Q3) Which supply chain strategy focuses primarily on the ability of the firm to fulfill customer demand,even if this means somewhat higher costs?
A) lean supply chain management
B) reactive supply chain management
C) agile supply chain management
D) proactive supply chain management
E) Leagile supply chain management
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16
Chapter 15: Retailing
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166 Verified Questions
166 Flashcards
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Sample Questions
Q1) Marketers can precisely target their customers according to demographics,geographics,and psychographics with:
A) direct mail
B) vending machines
C) franchise stores
D) specialty retail outlets
E) electronic selling
Q2) Which type of retailing is the selling of products by representatives who work door-to-door,office-to-office,or at home parties?
A) personal marketing
B) remote retailing
C) direct retailing
D) off-site retailing
E) primary retailing
Q3) The two types of franchising are target market franchising and geographic franchising.
A)True
B)False
Q4) Discuss three new developments in retailing.
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Chapter 16: Promotional Planning for Competitive Advantage
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159 Verified Questions
159 Flashcards
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Sample Questions
Q1) Encoding is the:
A) creation of the original ideas and thoughts of a message
B) conversion of the sender's ideas and thoughts into a message
C) transmission of a message
D) receipt and comprehension of a message
E) deciphering and understanding of a message
Q2) Chick-fil-A uses cows as their mascot.The cows are sometimes dressed in funny costumes or involved in some kind of behavior that defies cow-like conduct.Always they message is to encourage people to eat chicken,not beef.Chick-fil-A is the _____ of the message in this communication process.
A) sender
B) decoder
C) channeler
D) receiver
E) communicator
Q3) The promotional mix is the combination of promotional tools used to reach the target market and fulfill the organization's overall goals.
A)True
B)False
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Chapter 17: Advertising and Public Relations
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186 Flashcards
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Sample Questions
Q1) Which of the following statements about the selection of media for advertising is true?
A) Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
B) The media selection is typically unrelated to the advertising objectives.
C) The appeal and executional style of the ad strongly affect the media selection.
D) Creative work is finished before the media are selected.
E) Media selection is the first step in developing an advertising campaign.
Q2) There are many snack foods for children,but only Nature's Path makes an organic snack designed for a child's palate.The product's unique selling proposition is that it is completely organic.
A)True
B)False
Q3) Name and briefly define the two major types of advertising.
Q4) Unlike other types of advertising,a comparative advertising campaign can be readily globalized.
A)True
B)False
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19
Chapter 18: Sales Promotion and Personal Selling
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179 Verified Questions
179 Flashcards
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Sample Questions
Q1) List the seven steps in the personal selling process.
Q2) _____ structures for sales force are gaining popularity in today's competitive selling environment for companies that emphasize relationship selling.
A) Geographic-based
B) Industry- or market-based
C) Product-based
D) Customer-based
E) Buying center-oriented
Q3) The set of steps a salesperson goes through to sell a particular product is called the:
A) (P-O-S) cycle
B) stimulus-response hierarchy
C) sales presentation
D) sales process
E) sales continuum
Q4) Point-of-purchase (P-O-P)promotions are another name for the Web pop-ups that try to lure potential customers to other sites.
A)True
B)False
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Chapter 19: Pricing Concepts
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Sample Questions
Q1) Many consumers,especially when faced with an uncertain purchase decision,think that a high price:
A) is a signal of quality
B) is an indication that consumers are being ripped off
C) will always lead to major price discounts to wholesalers and retailers that distribute it
D) is a sign of the company's overall market share
E) indicates that the brand was slipping into the decline stage of the product life cycle but has had a sudden resurgence of growth
Q2) Which of the following statements about the Internet is true?
A) The Internet has shifted all shopping power to consumers.
B) Consumer reviews tend to be equal in quality.
C) Business-to-business auctions on the Internet are likely to be more important than consumer auctions in the future.
D) Fraud is not a problem on the Internet.
E) Extranets are programs that search the Internet for the best price for a particular product.
Q3) Define price and discuss the two roles price plays in the evaluation of product alternatives.
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Chapter 20: Setting the Right Price
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183 Flashcards
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Sample Questions
Q1) Functional discounts,noncumulative quantity discounts,and promotional allowances are examples of rebates given to the trade customer.
A)True
B)False
Q2) Private golf courses charge members an initial membership fee and monthly green fees. This is an example of two-part pricing.
A)True
B)False
Q3) The Used Car Mall lets salespeople charge different customers different prices for essentially the same automobile depending on how good the customer is at negotiating price.It uses _____.
A) two-part pricing
B) an illegal pricing policy
C) flexible pricing
D) bait and switch practices
E) price maintenance
Q4) Distinguish between a cumulative and a noncumulative discount.
Q5) How do value-based pricing,unbundling,and bundling help marketers hold onto market share during a recession?
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Chapter 21: Customer Relationship Management (CRM)
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139 Verified Questions
139 Flashcards
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Sample Questions
Q1) When Ford Motor Company launched an online effort to market its F-Series trucks,it created a database.One potential problem with the use of this database is:
A) that customers may perceive it as an invasion of privacy
B) that the database may be used to generate unrepresentative focus groups
C) that media alternatives may be eliminated from promotional campaigns
D) that it may lead to more experimental research
E) the lack of adequate personal information on customers
Q2) Through the application of knowledge management,the Lands' End clothing catalog retailer would have learned that a substantial number of its customers would like Lands' End to offer a line of maternity wear.
A)True
B)False
Q3) To initiate the CRM cycle,a company must first:
A) establish marketing objectives
B) captures relevant customer data on interactions
C) identify customer relationships with the organization
D) understand the interactions the company has with current customers
E) Decides on a segmentation strategy
Q4) What is knowledge management? What type of companies use knowledge management?
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