Business Administration
Test Bank
Course Introduction
Business Administration is an interdisciplinary course that explores the principles, practices, and processes essential to managing organizations effectively. Students will develop foundational knowledge in areas such as management, finance, marketing, human resources, and operations. The course emphasizes critical thinking, communication, and problem-solving skills necessary for effective decision-making in a dynamic business environment. Through case studies, group projects, and real-world examples, students gain a comprehensive understanding of how businesses operate and how managers can drive organizational success.
Recommended Textbook
Principles of Marketing 17th Edition by Philip
T. Kotler
Available Study Resources on Quizplus
20 Chapters
3307 Verified Questions
3307 Flashcards
Source URL: https://quizplus.com/study-set/238
Page 2
Chapter 1: Marketing: Creating Customer Value and Engagement
Available Study Resources on Quizplus for this Chatper
152 Verified Questions
152 Flashcards
Source URL: https://quizplus.com/quiz/3683
Sample Questions
Q1) Discuss the challenges and advantages of new communication technologies for marketers as they work to build relationships with their customers. Answer: Through the Internet and related technologies, people can now interact in direct and surprisingly personal ways with large groups of others, from neighbors within a local community to people across the world. With communication technologies such as e-mail, blogs, Web sites, online communities, and online social networks, today's marketers incorporate interactive approaches that help build targeted, two-way customer relationships. Marketers can create deeper consumer involvement and a sense of community surrounding a brand, making a brand a meaningful part of consumers' conversations and lives. However, while new communication tools create relationship-building opportunities for marketers, they also create challenges. They give consumers a greater voice, and therefore greater power and control in the marketplace. In fact, the marketing world is beginning to embrace customer-managed relationships. Today's consumers have more information about brands than ever before, and they have a wealth of platforms for airing and sharing their brand views with other consumers. This benefits companies when views of its products are positive, but can be damaging when customers share stories of negative experiences with a company's products.
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: Company and Marketing Strategy: Partnering to
Build Customer Engagement, Value, and Relationships
Available Study Resources on Quizplus for this Chatper
169 Verified Questions
169 Flashcards
Source URL: https://quizplus.com/quiz/3684
Sample Questions
Q1) According to the Boston Consulting Group approach, ________ serves as a measure of company strength in the market.
A) relative market share
B) product development
C) market diversification
D) product attribute
E) market segmentation
Answer: A
Q2) Which of the following is an element of the marketing mix?
A) place
B) education
C) needs
D) wants
E) esteem
Answer: A
Q3) A product's position is the place it occupies relative to competitors' products in consumers' minds.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Analyzing the Marketing Environment
Available Study Resources on Quizplus for this Chatper
162 Verified Questions
162 Flashcards
Source URL: https://quizplus.com/quiz/3685
Sample Questions
Q1) Workers, managers, and members of the board are examples of ________ publics.
A) general
B) internal
C) local
D) citizen-action
E) media
Answer: B
Q2) Millennials comprise the most financially affluent group in America today.
A)True
B)False
Answer: False
Q3) In the 1950s, Americans made a massive exit ________.
A) from the South to the Northeast
B) from the West to the Midwest
C) to foreign countries
D) from the cities to the suburbs
E) from the coastal towns to the cities
Answer: D
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Managing Marketing Information to Gain Customer Insights
Available Study Resources on Quizplus for this Chatper
160 Verified Questions
160 Flashcards
Source URL: https://quizplus.com/quiz/3686
Sample Questions
Q1) Which of the following is most likely true about international research?
A) The availability of good secondary data makes international research rewarding.
B) The costs of conducting international research are much higher than the benefits offered.
C) Technology enables customer responses to be translated quickly and accurately.
D) Costly international research is necessary if firms want to succeed in foreign markets.
E) Interpretations of data are fairly consistent among different countries.
Q2) Experimental research is best suited for gathering ________ information.
A) exploratory
B) causal
C) random
D) unstructured
E) descriptive
Q3) An obvious disadvantage of using customer relationship management is its ineffectiveness in pinpointing high-value customers.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 6
Chapter 5: Consumer Markets and Buyer Behavior
Available Study Resources on Quizplus for this Chatper
169 Verified Questions
169 Flashcards
Source URL: https://quizplus.com/quiz/3687
Sample Questions
Q1) ________ is a person's pattern of living as expressed in his/her psychographics, and it includes the individual's activities, interests, and opinions.
A) Personality
B) Culture
C) Lifestyle
D) Motive
E) Social class
Q2) Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities-that is, "we are what we consume." According to this premise, consumers ________.
A) buy products to support their self-image
B) rarely identify with brand personalities
C) are affected by opinion leaders
D) compare product brands
E) conduct primary research
Q3) A person's occupation has no effect on the goods and services that she buys.
A)True
B)False
Q4) In what way might a marketer rely on opinion leaders?
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Business Markets and Business Buyer Behavior
Available Study Resources on Quizplus for this Chatper
169 Verified Questions
169 Flashcards
Source URL: https://quizplus.com/quiz/3688
Sample Questions
Q1) In the general needs description of the buying process, the buyer describes the characteristics and quantity of the needed item.
A)True
B)False
Q2) In a straight rebuy, the buyer wants to alter product specifications, prices, terms, or suppliers.
A)True
B)False
Q3) Product value analysis is an approach to enhancing productivity.
A)True
B)False
Q4) Which of the following can help a company create direct procurement accounts with suppliers, through which company buyers can purchase equipment, materials, and supplies directly?
A) backsourcing
B) extranet
C) company blog
D) reverse auction
E) trade exchange
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Customer Value-Driven Marketing Strategy:
Creating Value for Target Customers
Available Study Resources on Quizplus for this Chatper
169 Verified Questions
169 Flashcards
Source URL: https://quizplus.com/quiz/3689
Sample Questions
Q1) A company selling child-care products ran a television ad depicting women as being primarily responsible for childcare. Many women viewers considered this regressive, alleging that the ad failed to recognize the much more diversified role of women in today's world. This is an example of ________.
A) cause marketing
B) stereotyping
C) niche marketing
D) scapegoating
E) positioning
Q2) Which of the following is true about the concentrated marketing strategy?
A) Companies that rely on a few segments for all of their business will suffer if a segment turns sour.
B) Concentrated marketing is not profitable for most firms.
C) Niche marketing involves few risks for most firms.
D) Concentrated marketing involves going after a small share of a large market.
E) The Internet has limited the use and benefits of niche marketing.
Q3) What are the major structural factors affecting long-run segment attractiveness?
Q4) Distinguish between undifferentiated and differentiated marketing strategies.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Q5) What is product position? What functions do perceptual positioning maps serve?
Chapter 8: Products, Services, and Brands: Building Customer Value
Available Study Resources on Quizplus for this Chatper
170 Verified Questions
170 Flashcards
Source URL: https://quizplus.com/quiz/3690
Sample Questions
Q1) Market offering includes everything from pure tangible goods to pure services, as well as combinations of goods and services. Which of the following is NOT a product or service?
A) breakfast cereal
B) rental car
C) free concert
D) shoes
E) haircut
Q2) Convenience products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.
A)True
B)False
Q3) A company should strive to build a brand name that becomes identified with the product category, as Scotch Tape did.
A)True
B)False
Q4) Name some common convenience products.
Q5) How do consumers perceive products?
Q6) What is a private brand?
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Developing New Products and Managing the Product Life Cycle
Available Study Resources on Quizplus for this Chatper
159 Verified Questions
159 Flashcards
Source URL: https://quizplus.com/quiz/3691
Sample Questions
Q1) Which of the following involves costs that most likely occur during the commercialization stage of new product development?
A) building or renting a manufacturing facility
B) paying target customers for product feedback
C) determining the product's planned distribution
D) developing a prototype of the product
E) identifying target markets
Q2) For concept test, companies will frequently present customers with ________ of the concept for a reliable concept test.
A) a verbal description
B) a PowerPoint slide
C) a picture
D) a physical presentation
E) a printed paragraph
Q3) Briefly describe the steps in the new product development process.
Q4) The business analysis stage represents the first large jump in financial investment in the new product development process.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Pricing: Understanding and Capturing
Customer Value
Available Study Resources on Quizplus for this Chatper
162 Verified Questions
162 Flashcards
Source URL: https://quizplus.com/quiz/3692
Sample Questions
Q1) Price is important to managers ________.
A) because prices cannot be changed quickly, so must be correctly determined
B) because a small percentage improvement in price can generate a large percentage increase in profitability
C) but other marketing mix elements create customer value and build relationships
D) but product features can be changed more quickly
E) but has little impact on a firm's market share
Q2) Explain the concept of the price floor.
Q3) If demand hardly changes with a small change in price, the demand is ________.
A) variable
B) inelastic
C) highly elastic
D) derived
E) negative
Q4) Briefly discuss monopolistic competition.
Q5) What is competition-based pricing?
Q6) Variable costs change directly with the level of production.
A)True B)False
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Pricing Strategies: Additional Considerations
Available Study Resources on Quizplus for this Chatper
168 Verified Questions
168 Flashcards
Source URL: https://quizplus.com/quiz/3693
Sample Questions
Q1) How might a consumer view a price cut?
Q2) If used infrequently, price promotions create "deal-prone" customers who wait until brands go on sale before buying them.
A)True
B)False
Q3) A market-skimming pricing strategy should NOT be used for a new product when
A) the product's quality and image support its higher price
B) enough buyers want the products at that price
C) competitors are unable to enter the market
D) competitors can undercut prices easily
E) producing a smaller number of goods is feasible
Q4) Casual Comfort sells its catalog items using FOB-origin pricing. Who pays the freight charges?
Q5) For what types of products might marketers use market-skimming pricing?
Q6) Pricing strategies tend to change and evolve as the average product passes through its life cycle.
A)True
B)False
Q7) Differentiate between dynamic and fixed pricing.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Marketing Channels: Delivering Customer Value
Available Study Resources on Quizplus for this Chatper
168 Verified Questions
168 Flashcards
Source URL: https://quizplus.com/quiz/3694
Sample Questions
Q1) Which of the following is true of using trucks as a transportation mode?
A) Transportation via trucks is costlier than by rail or air.
B) Trucks are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets.
C) Trucks provide in-transit services such as the diversion of shipped goods to other destinations en route.
D) Trucks are highly flexible in their routing and time schedules.
E) Trucks are the slowest mode of transportation and most affected by the weather.
Q2) Which of the following involves the producer agreeing not to sell to other dealers in a given area, or the buyer agreeing to sell only in its own region?
A) closed loop marketing
B) uniform-delivery pricing
C) exclusive territorial agreement
D) cross merchandising
E) nationalized marketing
Q3) Vertical conflict occurs among firms at the same level of the channel.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Retailing and Wholesaling
Available Study Resources on Quizplus for this Chatper
168 Verified Questions
168 Flashcards
Source URL: https://quizplus.com/quiz/3695
Sample Questions
Q1) What elements comprise a store's atmosphere?
Q2) Cabela's stores are as much natural history museums for outdoor enthusiasts as they are retail outlets. This information indicates that Cabela's is practicing ________.
A) wholesaling
B) nonstore retailing
C) shopper marketing
D) experiential retailing
E) showrooming
Q3) A ________ is a wholesaler-sponsored group of independent retailers that engages in group buying and common merchandising.
A) voluntary chain
B) retailer cooperative
C) franchise
D) wholesale club
E) warehouse club
Q4) Identify and describe the different types of retailers, based on their product lines. Provide an example of each type of retailer.
Q5) How can wholesalers improve their use of promotions?
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Engaging Consumers and Communicating
Customer Value: Integrated Marketing Communications Strategy
Available Study Resources on Quizplus for this Chatper
166 Verified Questions
166 Flashcards
Source URL: https://quizplus.com/quiz/3696
Sample Questions
Q1) Which buyer-readiness stage are consumers in when they are feeling favorable about the product?
A) preference
B) conviction
C) knowledge
D) purchasing
E) liking
Q2) The integrated marketing concept ties together all of the company's messages and images.
A)True
B)False
Q3) Explain the concept of integrated marketing communications (IMC).
Q4) In most cases, what is the most expensive promotion tool?
A) advertising
B) personal selling
C) mass media
D) public relations
E) publicity
Q5) Why do marketers value opinion leaders? Page 16
Q6) Why is the consumer's field of experience important to a marketer?
To view all questions and flashcards with answers, click on the resource link above.
Page 17
Chapter 15: Advertising and Public Relations
Available Study Resources on Quizplus for this Chatper
166 Verified Questions
166 Flashcards
Source URL: https://quizplus.com/quiz/3697
Sample Questions
Q1) The main block of text in a print ad is referred to as the ________.
A) copy
B) testimonial evidence
C) headline
D) slogan
E) message strategy statement
Q2) In an endorsement style of execution, the endorsers can be characters that represent the product.
A)True
B)False
Q3) Which of the following promotion tools involves building up a positive corporate image and handling unfavorable stories and events?
A) sales promotion
B) personal selling
C) direct marketing
D) public relations
E) advertising
Q4) When would a marketer most likely use a comparative ad?
Q5) Describe the three characteristics that advertising appeals should have?
Q6) Discuss the advantages of using the services of an advertising agency.
Page 18
To view all questions and flashcards with answers, click on the resource link above.
Chapter 16: Personal Selling and Sales Promotion
Available Study Resources on Quizplus for this Chatper
166 Verified Questions
166 Flashcards
Source URL: https://quizplus.com/quiz/3698
Sample Questions
Q1) All of the following are traits that buyers dislike in salespeople EXCEPT ________.
A) disorganization
B) tardiness
C) empathy
D) being overly talkative
E) deceit
Q2) Which of the following is NOT likely to improve coordination between marketing and sales?
A) appointing a high-level marketing executive to oversee both marketing and sales
B) arranging joint meetings and spelling out communications channels
C) creating rewards systems that put marketing and sales in competition with each other
D) including brand managers in sales calls
E) adding marketing-sales liaisons to coordinate programs and efforts
Q3) Sales force management refers to hiring and training the sales force.
A)True
B)False
Q4) What does a call plan show?
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 17: Direct, Online, Social Media, and Mobile Marketing
Available Study Resources on Quizplus for this Chatper
158 Verified Questions
158 Flashcards
Source URL: https://quizplus.com/quiz/3699
Sample Questions
Q1) Which of the following types of marketing involves sending out letters, brochures, samples, and DVDs to consumers' addresses?
A) direct-response marketing
B) direct-mail marketing
C) direct digital marketing
D) kiosk marketing
E) online marketing
Q2) Which kind of social media networks are smaller communities likely to join or create?
A) blog
B) niche
C) Internet
D) video
E) commercial
Q3) Why is the use of direct-response television growing in popularity?
Q4) Explain integrated social media marketing.
Q5) Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the number one online marketing concern?
Page 20
Q6) Provide an example of how a marketer uses kiosk marketing.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 18: Creating Competitive Advantage
Available Study Resources on Quizplus for this Chatper
165 Verified Questions
165 Flashcards
Source URL: https://quizplus.com/quiz/3700
Sample Questions
Q1) At the narrowest level, a company can define its competitors as other companies offering similar products and services to the same customers at similar prices.
A)True
B)False
Q2) Marketing managers need a deep understanding of a given competitor's mentality if they want to anticipate how the competitor will act or react. Discuss the different ways competitors act or react. Why do they do so? Use examples to support your thoughts.
Q3) A market research firm conducts a survey of soft-drink consumers to assess Pepsi's and Coke's strengths and weaknesses in attributes valued by both company's target customers. The market research firm is using a ________.
A) customer lifetime value estimation
B) global marketing strategy
C) competitive marketing strategy
D) customer value analysis
E) blue ocean strategy
Q4) Market challengers can grow by further increasing their market shares.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
21
Chapter 19: The Global Marketplace
Available Study Resources on Quizplus for this Chatper
171 Verified Questions
171 Flashcards
Source URL: https://quizplus.com/quiz/3701
Sample Questions
Q1) Compare and contrast a tariff and a quota.
Q2) Growing Green, a U.S. company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, wants to expand the business internationally. Growing Green managers are currently examining the rules imposed by the WTO and the agreements made by NAFTA and the EU. In which stage of the international marketing process is Growing Green?
A) deciding on the global pricing strategies
B) deciding which markets to enter
C) deciding how to enter the market
D) deciding on the global marketing program
E) looking at the global marketing environment
Q3) The EU acts as an umbrella organization that oversees GATT and mediates global disputes.
A)True
B)False
Q4) Describe the factors that might draw a company into the international arena.
Q5) Explain why some critics worry that American multinationals are causing countries around the globe to lose their individual identities. Give an example of the "Americanizing" of the world's cultures.
To view all questions and flashcards with answers, click on the resource link above. Page 22
Chapter 20: Sustainable Marketing: Social Responsibility and Ethics
Available Study Resources on Quizplus for this Chatper
170 Verified Questions
170 Flashcards
Source URL: https://quizplus.com/quiz/3702
Sample Questions
Q1) Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants, consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.
A)True
B)False
Q2) A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interest is said to be practicing consumer-oriented marketing.
A)True
B)False
Q3) The overselling of private goods results in ________ as they require more public services that may not be available.
A) cultural pollution
B) misdirected funding
C) social costs
D) materialism
E) opportunity expenses
Q4) What is involved in pollution prevention? Give at least one example.
Page 23
To view all questions and flashcards with answers, click on the resource link above.