Business Administration
Question Bank
Course Introduction
Business Administration is a comprehensive course that introduces students to the fundamental principles and practices of managing organizations. Covering key areas such as management, marketing, finance, human resources, and operations, the course explores how businesses operate in both domestic and global environments. Students will learn about strategic planning, organizational behavior, leadership, and decision-making processes, as well as ethical and legal considerations in business. Through case studies and practical applications, the course equips students with the analytical, communication, and problem-solving skills necessary for effective business management and prepares them for a variety of careers in the business world.
Recommended Textbook
Marketing An Introduction 5th Canadian Edition by Gary Armstrong
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14 Chapters
2319 Verified Questions
2319 Flashcards
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Chapter 1: Marketing: Creating and Capturing Customer Value
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164 Verified Questions
164 Flashcards
Source URL: https://quizplus.com/quiz/10107
Sample Questions
Q1) The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________. human welfare want satisfaction company profits short-run wants long-term needs
Answer: company profits
Q2) Delivering superior customer value and customer satisfaction are the two keys to building lasting customer relationships.
A)True
B)False
Answer: True
Q3) The major difference between customer-driving marketing and customer-driven marketing is that the customer-driving marketing considers only existing needs.
A)True
B)False
Answer: False
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Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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163 Verified Questions
163 Flashcards
Source URL: https://quizplus.com/quiz/10113
Sample Questions
Q1) Give a situation in which the suggested strategy for a dog might be to divest.
Answer: Consider a new technology that is being launched into a market. If managers of the dog expect that the new technology will replace the dog, divesting would be practical.
Q2) Define strategic planning.Discuss the steps involved. Answer: The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities is called strategic planning. At the outset, beginning at the corporate level, each company must define its overall purpose and mission. What is our business? Who is the customer? What do our customers value? Answers to these questions are crucial in writing a clear mission statement. Mission statements need to be carefully defined in terms of customer needs. Missions should be realistic, motivating, and fit the market environment. Missions then lead to setting business and marketing objectives/goals in the planning process. This is followed by decisions regarding what portfolio of businesses and products is best for the company and how much support to give each one. Next, each business and product develops detailed marketing and other functional strategies. In this step, plans are drawn at the business unit, product, and market levels in support of company-wide plans.
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Chapter 3: Sustainable Marketing: Social Responsibility and Ethics
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165 Verified Questions
165 Flashcards
Source URL: https://quizplus.com/quiz/10114
Sample Questions
Q1) Scenario
Donald Eagle acquired Benning's at a low point.The distributor of automotive parts and accessories had been criticized for a number of wrongdoings.Without fully realizing the extent of Benning's problems, Mr.Eagle purchased the distributorship in hopes of turning it around."But the harder I work," Mr.Eagle admitted, "the more Benning's earlier problems seem to unfold."
onald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward.
If Benning's, under its new owner, were to adopt a policy of environmental sustainability, on what would it focus?
Answer: Benning's could focus on pollution prevention, green marketing, product stewardship, DFE practices, and new environmental technologies.
Q2) What is the difference between salutary products and desirable products?
Answer: Salutary products have low appeal but may benefit consumers in the long run; desirable products give both high immediate satisfaction and high long-run benefits.
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Page 5
Chapter 4: Analyzing the Marketing Environment
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152 Verified Questions
152 Flashcards
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Sample Questions
Q1) A company or association's ________ is designed to help guide responses to complex social responsibility issues. code of ethics cause-related marketing discretion in enforcing regulations privacy policy core value system
Q2) Which of the following most accurately reflects the popularity of telecommuting? Almost all Canadian businesses are expected to offer telecommuting options within the next decade.
The majority of Canadian businesses currently offer telecommuting programs for their employees.
About 15% of Canadian households report having a home office. About 5% of Canadian businesses currently offer telecommuting programs for their employees.
The percentage of Canadian businesses offering telecommuting programs is expected to decline within the next decade.
Q3) Why should a company care about the macroenvironment?
Q4) Why is the technological environment such a dramatic force in today's market?
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Chapter 5: Managing Marketing Information to Gain Customer Insights
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165 Verified Questions
165 Flashcards
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Sample Questions
Q1) Four common sources of internal data supplied to internal databases include the accounting department, operations, the sales force, and the ________. owners stockholders marketing department competition Web
Q2) Of the following combinations, managers would be most likely to start with ________ research and later follow with ________ research. exploratory; causal descriptive; causal descriptive; exploratory causal; descriptive causal; exploratory
Q3) Data age quickly, so keeping the database current requires dedicated resources. A)True B)False
Q4) Briefly compare the three different types of research approaches for gathering primary data.
Page 7
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Chapter 6: Understanding Consumer and Business Buyer
Behaviour
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168 Verified Questions
168 Flashcards
Source URL: https://quizplus.com/quiz/10117
Sample Questions
Q1) After purchasing a product, the consumer will be satisfied or dissatisfied and will engage in ________. need recognition alternative evaluation postpurchase behaviour product expectations information searches
Q2) ________ is(are) the most basic cause(s) of a person's wants and behaviour. Culture
Brand personality
Cognitive dissonance
Social factors
Selective perception
Q3) A business marketer normally deals with far fewer buyers than the consumer marketer does.
A)True
B)False
Q4) What are the differences between innovators and early adopters?
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Q5) In what ways does selective retention prevent consumers from remembering everything about an advertisement?
Chapter 7: Segmentation, Targeting, and Positioning
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170 Verified Questions
170 Flashcards
Source URL: https://quizplus.com/quiz/10118
Sample Questions
Q1) Using concentrated marketing, the marketer goes after a ________ share of
small; a small market small; a large market large; one or a few niches large; the mass market moderate; the local market
Q2) Bob and Phyllis Cords own two retail stores, one in Nanaimo and one in Victoria.Though the cities are only 60 kilometers apart, the consumers at both stores are very different demographically.Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of
local marketing psychographic segmentation micromarketing demographic segmentation both A and C
Q3) If Kool-Aid promotes a year-round campaign that "Kool-Aid isn't just a summertime drink," what type of segmentation is being used?
Q4) When might be the best time for a marketer to use geographic segmentation?
Page 9
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Chapter 8: Developing and Managing Products and Services
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199 Verified Questions
199 Flashcards
Source URL: https://quizplus.com/quiz/10119
Sample Questions
Q1) When a product enters the maturity stage, the company should consider ________. harvesting the product modifying the product, market, or marketing mix divesting the product maintaining the product dropping the product
Q2) The creation of a successful new product depends on a company's understanding of its ________ and its ability to deliver ________ to customers. competitors, distributors, and employees; new styles customers, brands, products; product images customers, competitors, and markets; superior value product, marketing mix, and marketing strategy; functional features product life cycle, legal responsibilities, and social responsibilities; innovations
Q3) Blair Housewares wants to add new lines of products to its 46-store chain.Managers are correct in believing that the purpose of idea generation is to create a few ideas, and the purpose of succeeding stages is to increase that number.
A)True
B)False
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Chapter 9: Brand Strategy and Management
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136 Verified Questions
136 Flashcards
Source URL: https://quizplus.com/quiz/10120
Sample Questions
Q1) Retailers and wholesalers who have created their own brands-such as Walmart's Great Value beverages and food products-are participating in co-branding.
A)True
B)False
Q2) Even though hard economic times have forced national brand marketers to rethink their pitch to be more value focused, in the long run these national brand marketers should not abandon ________. the core proposition of their brand future customers shareholders researching new sales solutions profits
Q3) The text tells a story of a couple that designed their wedding around the Black & Decker's DeWalt brand.This is an extreme example of __________ .
Q4) Brand advocacy is critical to the job of the brand marketer.To create brand advocates professional experts suggest 5 main elements beginning with "Advocacy begins with trust".What are the other 4 suggestions?
Q5) Brand __________ is an important part of the ongoing management of a brand. To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Pricing: Understanding and Capturing
Customer Value
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170 Verified Questions
170 Flashcards
Source URL: https://quizplus.com/quiz/10108
Sample Questions
Q1) The fact that a hot dog costs five times more at Disneyland than at Costco is an example of ________.
allowance pricing captive-product pricing penetration pricing
segmented pricing promotional pricing
Q2) When General Motors provides payments or price reductions to its new car dealers as rewards for participating in advertising and sales support programs, it is granting a(n) ________.
trade discount
functional discount allowance
promotional allowance
trade credit
Q3) Describe what a demand curve is and explain how it helps businesses.
Q4) Which pricing mix strategy should be used in relation to saleable scrap materials, and how does this strategy function?
Q5) Give an example of a cash discount.
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Chapter 11: Marketing Channels
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171 Verified Questions
171 Flashcards
Source URL: https://quizplus.com/quiz/10109
Sample Questions
Q1) How do channel members add value?
Q2) Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them. time, place, and form place, possession, and form time, place, and possession place, time, and need place, need, and distribution
Q3) Explain how wholesalers add value for a producer.
Q4) A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and channel goals. added value chain complex behavioural system corporate marketing system vertical marketing system multichannel system
Q5) How can discount stores sell merchandise at lower prices?
Q6) How do channel members add value to a marketing system?
Page 13
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Chapter 12: Communicating Customer Value: Advertising and Public Relations
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169 Verified Questions
169 Flashcards
Source URL: https://quizplus.com/quiz/10110
Sample Questions
Q1) The media planner looks both at the total cost of using a medium and at the
cost per thousand persons reached cost of premium offers cost of the magazine it is using opportunity cost continuity cost
Q2) Slice of life, lifestyle, and personality symbol are all execution styles used in public relations.
A)True
B)False
Q3) Informative ads are used primarily in the growth stage of the product life cycle. A)True B)False
Q4) How has clutter in television and other ad media created an increasingly hostile advertising environment?
Q5) Explain a pull strategy.
Q6) Explain how seasonality affects media timing.
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Q7) Identify and describe the three characteristics advertising appeals should have.
Chapter 13: Personal Selling and Sales Promotion
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169 Verified Questions
169 Flashcards
Source URL: https://quizplus.com/quiz/10111
Sample Questions
Q1) Scenario
Reliable Tool Company manufactures hubs and axles for the trailer and heavy truck industry.Though the customer base is small, monthly sales at Reliable are approximately $1 million."You might say we have all of our eggs in one basket," says owner Arthur Deetz.Reliable Tool has captured "a small piece of the pie" but is the sole supplier of hub and axle components to its customers; therefore, it is critical that a competent sales force be maintained in order to nurture those few but large accounts.Ninety-five percent of Reliable's customers are located in Michigan, Ohio, and Indiana.Travel time to all customers is short but, given the nature of the industry, time spent with each customer is essential.
What are some factors that may be considered when qualifying customer prospects at Reliable Tool Company?
Q2) Complex sales force structures include those specialized by customer and territory, by product and territory, by product and customer, and by territory, product, and customer.
A)True
B)False
Q3) Explain how the workload approach helps companies set sales force size.
Q4) What type of sales promotion may benefit a political candidate the most?
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Chapter 14: Direct and Online Marketing
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158 Verified Questions
158 Flashcards
Source URL: https://quizplus.com/quiz/10112
Sample Questions
Q1) What types of services do B2B marketers offer online?
Q2) ________ are designed to supplement other sales channels, rather than to sell the company's products directly.
Marketing websites
Corporate websites
Small business websites
Community service websites
Design ads
Q3) Most companies that create print catalogs now also provide ________ catalogs. video email store
Web-based specialty
Q4) Database marketing requires minimal initial investment beyond training personnel to code and mine data.
A)True
B)False
Q5) List and briefly describe the four major online marketing domains.
Q6) How does online marketing provide flexibility for sellers?
Page 16
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