Business Administration
Practice Questions
Course Introduction
Business Administration is a comprehensive course designed to introduce students to the principles and practices essential for effectively managing and operating organizations in todays dynamic business environment. Covering key areas such as management, marketing, finance, human resources, and operations, this course equips students with analytical, strategic, and decision-making skills. Emphasis is placed on understanding organizational structure, leadership, ethics, and globalization, preparing students to tackle real-world business challenges and adapt to evolving markets. Through case studies, group projects, and practical exercises, students develop a holistic understanding of the functional areas of business and the interconnections necessary for organizational success.
Recommended Textbook
CB 2nd Canadian Edition by Murray Babin
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Page 2
Chapter 1: What Is CB, and Why Should I Care?
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Sample Questions
Q1) Which of the following represents a pair of common interpretive research orientations?
A) regression and cluster analysis
B) phenomenology and ethnography
C) primary and secondary
D) qualitative and quantitative
Answer: B
Q2) Which of the following involves the multitude of value-producing activities that facilitate exchanges between buyers and sellers?
A) consumer behaviour
B) marketing
C) psychology
D) economics
Answer: B
Q3) What are the two perspectives from which consumer behaviour can be defined?
A) primary and secondary
B) human thought and behaviour and as a field of study
C) social and psychological
D) based on needs and based on wants
Answer: B
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Chapter 2: Value and the Consumer Behaviour Value
Framework
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Sample Questions
Q1) Describe the Consumer Value Framework (CVF), including its basic components. Answer: The Consumer Value Framework (CVF) (see Exhibit 2.1) represents consumer behaviour theory illustrating factors that shape consumption-related behaviours and ultimately determine the value associated with consumption. Value is at the heart of experiencing and understanding consumer behaviour. Value then influences relationship quality, which reflects the connectedness between a consumer and a retailer, brand, or service provider. The consumption process can involve a great deal of decision making and thus represents a consumer decision making process. Many internal and external factors influence this process. Internal influences include consumer psychology (i.e., learning, perception, implicit memory, information processing, memory, categorization, and attitude) and the personality of the consumer (i.e., motivation, personal values, personality, lifestyles, emotional expressiveness). External influences include elements in the social environment (i.e., acculturation/enculturation, culture and cultural values, reference groups, social class, and family influence) and situational influences (i.e., atmospherics, time/timing, and conditions).
Q2) Consumers play a role in the creation of the value offered by marketers.
A)True
B)False
Answer: True
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Chapter 3: Consumer Learning Starts Here: Perception
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Sample Questions
Q1) With classical conditioning, behaviour is conditioned through reinforcement.
A)True
B)False
Answer: False
Q2) Learning can occur without even trying.
A)True
B)False
Answer: True
Q3) Which term refers to the removal of bad stimuli as a way of encouraging behaviour?
A) punisher
B) nonconditioner
C) negative reinforcement
D) extinguisher
Answer: C
Q4) Product placements involve branded products being shown or mentioned in movies or television shows.
A)True
B)False Answer: True
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Chapter 4: Comprehension, Memory, and Cognitive Learning
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Sample Questions
Q1) What is the mental path by which some thought becomes active?
A) memory trace
B) semantic code
C) retrieval path
D) response trace
Q2) Lori read an article in a health magazine that reported on a study that found exercisers who ate oatmeal for breakfast were able to work out twice as long as those who ate eggs for breakfast. Lori had eaten oatmeal that morning and noticed that she still had a lot of energy when she finished her workout that day. She also thought that she was more focused on her work as well and attributed it to eating oatmeal that day. Which type of thoughts is Lori having after being exposed to the article about the benefits of eating oatmeal on exercise performance?
A) congruent arguments
B) habituated thoughts
C) internalized thoughts
D) support arguments
Q3) Explain what a script is with respect to memory and describe a script for each of the following situations:??(a) Attending a banquet or awards ceremony?(b) Shopping for a computer?(c) Attending a sporting event?(d) Going on a first date
Page 6
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Chapter 5: Motivation and Emotion: Driving Consumer Behaviour
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Sample Questions
Q1) A consumer in a bad mood tends to judge things negatively. Which term best describes the situation when the value of a target, such as a product, is influenced in a consistent way by one's mood?
A) affect-based judgments
B) situation involvement
C) visceral responsiveness
D) mood-congruent judgments
Q2) Explain how utilitarian motivations differ from hedonic motivations and give an example of each.
Q3) Define aesthetic labour and explain why it is important. Apply it in the following types of businesses:
(a) Clothing store catering to teenagers
(b) Cosmetic counter in a department store
(c) Expensive imported car dealership
(d) Amusement park
Q4) In Maslow's hierarchy of needs, safety and security needs are basic needs for survival such as food and drink.
A)True
B)False
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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Sample Questions
Q1) The car brand Cadillac appeals to the esteem level needs of upscale car buyers.
A)True
B)False
Q2) Consumer lifestyles refer to the ways consumers live and spend their time and money.
A)True
B)False
Q3) Define personality and describe three distinct qualities exhibited by personality.
Q4) Symbolism refers to the extent to which material goods are important in a consumer's life.
A)True
B)False
Q5) Which trait refers to the degree to which consumers enjoy engaging in effortful factual information processing?
A) need for cognition
B) innovativeness
C) materialism
D) competitiveness
Q6) Explain self-congruency theory and its relevance to consumer behaviour.
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Chapter 7: Attitudes and Attitude Change
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Sample Questions
Q1) Which approach posits there are three components to attitudes: affect, behaviour, and cognitions?
A) ABC
B) tri-partite
C) functional
D) utilitarian
Q2) Which theory's basic premise is that consumers are motivated to maintain perceived consistency in the relations found in mental systems?
A) balance theory
B) consistency theory
C) congruency theory
D) theory of reasoned action
Q3) The behavioural intentions model is sometimes referred to as the ATO model.
A)True
B)False
Q4) Compare and contrast the four hierarchy of effects attitude approaches and give an example in which each approach explains how you formed an attitude toward something.
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Chapter 8: Consumer Culture
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Sample Questions
Q1) Which term refers to the degree to which consumers feel a sense of belonging to the culture of their ethnic origins?
A) ethnocentrism
B) ethnic roots
C) acculturation
D) ethnic identification
Q2) Which phenomenon associated with long-term orientation is the idea that when someone does a good deed for you, you are expected to return that good deed?
A) reciprocity
B) renquing
C) guanxi
D) tai chi
Q3) Children generally become acculturated more quickly than adults.
A)True
B)False
Q4) Core societal values (CSV) represent a commonly agreed upon consensus about the most preferable ways of living within a society.
A)True
B)False
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Chapter 9: Microcultures
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Sample Questions
Q1) Carl turned 55 years old in 2012. To which generational microculture does Carl belong?
A) the Greatest Generation
B) the Baby Boomers
C) Generation X
D) Generation Y
Q2) A cohort is a group of people who have lived the same major experiences in their life.
A)True
B)False
Q3) Media are often distinguished easily based on the proportion of male and female customers.
A)True
B)False
Q4) The "Baby Boomer" generation was born before 1945.
A)True
B)False
Q5) The majority of Canadians are Catholic.
A)True
B)False
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Chapter 10: Group and Interpersonal Influence
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Sample Questions
Q1) Rotary is an international organization which focuses on community service. The membership is made up of business and community leaders and all must abide by the Rotary Code of Conduct. Which type of group is Rotary?
A) primary
B) peer
C) associative
D) formal
Q2) Innovators are more often risk takers and financially well-off.
A)True
B)False
Q3) Refer to Wedding Scenario. It is obvious that Janice's family has considerable influence over her wedding. Which type of group best describes Janice's family?
A) nuclear
B) primary
C) formal
D) relative
Q4) The primary family consists of a mother, a father, and a set of siblings.
A)True
B)False
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Chapter 11: Consumers in Situations
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Sample Questions
Q1) Which factor refers to how consistent the elements of an environment are with each other?
A) fit
B) congruity
C) synergy
D) prestige
Q2) Which shopping activity is most likely to lead to high utilitarian value?
A) acquisitional
B) impulsive
C) experiential
D) end-state
Q3) The term antecedent conditions refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment.
A)True
B)False
Q4) Shopping is the set of value-producing consumer activities that directly increase the likelihood that something will be purchased.
A)True
B)False
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Chapter 12: Decision Making I: Need Recognition and Search
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Sample Questions
Q1) Frank only knows about five brands of cellphones. What does this set of brands represent for Frank?
A) consideration set
B) inert set
C) awareness set
D) likely set
Q2) Which type of decision-making approach is used by consumers who tend to search diligently for information that will help them reach a satisfactory decision?
A) rational
B) limited
C) extended
D) thorough
Q3) The behavioural influence decision-making perspective assumes that many decisions are actually learned responses to environmental influences.
A)True
B)False
Q4) In today's environment, finding information is a problem.
A)True
B)False
Page 14
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Chapter 13: Decision Making II: Alternative Evaluation and Choice
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Sample Questions
Q1) An advertisement with a Ford F-150 pick-up truck driving through a construction zone would appeal to a consumer using what kind of criteria when evaluating alternatives?
A) hedonic
B) utilitarian
C) affect-based
D) rational
Q2) Following the disjunctive rule, beginning with the most important feature, the consumer eliminates options that don't meet or surpass the cutoff point on this important feature. Then the consumer moves on to the next most important feature and repeats the process until only one option remains.
A)True
B)False
Q3) Absolute quality refers to the actual quality of a product that can be assessed through industry specification or expert rating.
A)True
B)False
Q4) Name and describe the four types of noncompensatory decision rules.
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Chapter 14: Consumption to Satisfaction
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Sample
Questions
Q1) Jake collects old watches. He's particularly interested in those from the 1920s because they have a history behind them. He's learned that some are fake, however, so he takes a watch to an appraiser to ensure it is genuine before he agrees to purchase it. What is Jake concerned with regarding this product?
A) transference
B) confirmation
C) stability
D) authenticity
Q2) Compare and contrast durable and non-durable goods and give three examples of each.
Q3) Self-attribution theory states that consumers are motivated to act in accordance with their attitudes and behaviours.
A)True
B)False
Q4) Cognitive dissonance refers to lingering doubts about a decision that has already been made.
A)True
B)False
Q5) Define expectations and name and describe the four types.
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Chapter 15: Consumer Relationships
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Sample Questions
Q1) Which of the following means consumers pass on negative information about a company from one person to another?
A) complaining behaviour
B) negative word-of-mouth
C) rancorous revenge
D) buzz marketing
Q2) Customer share represents a behavioural component that is indicative of customer loyalty.
A)True
B)False
Q3) Which statement best describes the competence characteristic of relationship quality?
A) Consumer views company and service providers as knowledgeable and capable.
B) Consumer and firm understand each other and "speak the same language."
C) Buyer treats the customer as an individual with unique desires and requirements.
D) Buyer and seller can depend on each other.
Q4) Customers have a lifetime value to the firm.
A)True B)False
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Chapter 16: Marketing Ethics and Consumer Misbehaviour
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Sample Questions
Q1) Which product category is education an example of?
A) desirable
B) salutary
C) pleasing
D) ethical
Q2) Retaliatory socialization is one motivation of consumer misbehaviour that states consumers may view misbehaviour as a way of getting revenge against big companies.
A)True
B)False
Q3) A consumer's moral beliefs are comprised of two components: norms and relativism.
A)True
B)False
Q4) Which term refers to products that have little to no potential to create value of any type?
A) obsolete
B) undesirable
C) deficient
D) liable
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