Course Introduction
Business Administration
Final Exam Questions
Business Administration is a multidisciplinary course that introduces students to the foundational concepts, principles, and practices involved in managing an organization or enterprise. The course provides an overview of core business areas, including management, marketing, finance, operations, human resources, and strategic planning. Emphasis is placed on the development of analytical, leadership, and decision-making skills necessary for effective organizational performance in a dynamic, global business environment. Students are equipped with practical tools and theoretical frameworks to understand business functions, solve problems, and make informed decisions that contribute to organizational success.
Recommended Textbook
Canadian Advertising in Action 11th Edition by
Keith J. Tuckwell
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14 Chapters
1576 Verified Questions
1576 Flashcards
Source URL: https://quizplus.com/study-set/1405
Page 2
Chapter 1: Advertising in a Marketing Communications Environment
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127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/27940
Sample Questions
Q1) Assuming that consumers develop a favourable attitude toward a specific service or brand, advertising can be both
A) informative and multi-cultural
B) informative and segmented
C) persuasive and direct response
D) informative and persuasive
E) informative and negative
Answer: D
Q2) Bell Canada's "Let's Talk" program on Let's Talk Day donates 5 cents for every text or long distance call made by Bell customers. This is an example of A) consumer advertising
B) retail advertising
C) advocacy advertising
D) direct-response advertising
E) end-product advertising
Answer: C
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Page 3
Chapter 2: The Advertising Industry
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112 Verified Questions
112 Flashcards
Source URL: https://quizplus.com/quiz/27942
Sample Questions
Q1) Which type of advertising agency must offer integrated marketing communications solutions to its clients?
A) specialist agencies
B) boutique agencies
C) media-buying service agencies
D) full-service agencies
E) total-solution communications agencies
Answer: D
Q2) M2 Universal is an example of which type of specialist agency?
A) media-buying service
B) direct-response communications
C) broadcast media service
D) creative
E) interactive communications
Answer: A
Q3) From the viewpoint of the agency, the advertising manager is the person it must satisfy first.
A)True
B)False
Answer: True
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Chapter 3: Consumer Behaviour Concepts and Target Marketing
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111 Verified Questions
111 Flashcards
Source URL: https://quizplus.com/quiz/27944
Sample Questions
Q1) In some large cities, ethnic communities represent accessible market niches. For instance, it is estimated that in 2031 Toronto's visible minorities will reach ________% of the population.
A) 11 B) 18
C) 33
D) 63
E) 57
Answer: D
Q2) Explain why head-on positioning can be more risky than other positioning strategies?
Answer: This positioning strategy presents a brand as being equal or better than another brand. The message focuses on an attribute that is important to the target audience. Performance on that attribute is demonstrated in the advertising. Head-on positioning strategies can be risky and expensive since the brand leader could respond to the challenge. Legal suits between Coca-Cola and Pepsi-Cola are notorious (the Cola Wars).
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Chapter 4: Strategic Planning Concepts for Marketing Communications
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111 Verified Questions
111 Flashcards
Source URL: https://quizplus.com/quiz/27946
Sample Questions
Q1) The objectives, strategies, and action plans developed by the marketing department are generally designed to help achieve
A) higher revenues
B) a wider customer base
C) more sales
D) overall company objectives
E) less waste
Q2) "To refresh the world" is an example of a corporate strategy.
A)True
B)False
Q3) Who formulates the overall strategic direction for an organization?
A) external planning consultants
B) middle managers
C) senior managers
D) the media
E) stock holders
Q4) Distribution and market share trends are considered within the product analysis.
A)True
B)False
Q5) Explain the process of marketing control and evaluation.
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Chapter 5: Creative Planning Essentials
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111 Verified Questions
111 Flashcards
Source URL: https://quizplus.com/quiz/27939
Sample Questions
Q1) Comparative campaigns are often undertaken by
A) market leaders
B) brands with younger target audiences
C) a challenger brand
D) well-known brands
E) brands where lifestyle is a determining purchase factor
Q2) Wal Mart uses this production consideration in their ads when they feature a diversity of ethnic people making the point that Wal Mart offers the value their families need:
A) endorsements
B) product comparisons
C) product-as-hero
D) testimonials
E) demonstration
Q3) The key benefit statement is
A) the reason for using market research
B) the reason for a larger budget
C) the primary reason for buying the product over the competition
D) the main reason for using a particular agency
E) why certain media was used
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Chapter 6: Design, Layout, and Production
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112 Verified Questions
112 Flashcards
Source URL: https://quizplus.com/quiz/27948
Sample Questions
Q1) Few ads in magazines are bleeds.
A)True
B)False
Q2) Explain direct-response communications and name the more common types.
Q3) The Pine-Sol Television commercial in which the dog jumps off the kitchen table when his owners come home showed a good opening, middle and closing.
A)True
B)False
Q4) Recommend some copy and design considerations when producing a direct mail piece.
Q5) To ensure unity, a television commercial must
A) last 60 seconds
B) employ special effects
C) involve animation
D) integrate audio and video
E) flow logically
Q6) Explain the slice of life style of television commercial and provide an example.
Q7) What makes good copy and layout? Discuss some tried and true tips discussed in this chapter.
Page 8
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Chapter 7: Media Planning Essentials
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112 Verified Questions
112 Flashcards
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Sample Questions
Q1) Media objective statements should outline what the media plan should accomplish.
A)True
B)False
Q2) The total number of advertisements scheduled, multiplied by the total target audience potentially exposed to each occasion is referred to as the
A) continuity
B) number of impressions
C) frequency
D) gross rating points
E) reach
Q3) Pulsing refers to the grouping of advertisements in flight, at different weights and duration over the course of a year.
A)True
B)False
Q4) Media selection can be viewed as a "funnelling process" since the process involves moving from the specific types of media to a general medium.
A)True
B)False
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Page 9
Chapter 8: Print Media: Newspapers and Magazines
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112 Verified Questions
112 Flashcards
Source URL: https://quizplus.com/quiz/27943
Sample Questions
Q1) If an advertiser was trying to reach a business audience at the senior management level, a horizontal publication would be more appropriate than a vertical publication.
A)True
B)False
Q2) Newspapers serve a(n) ________ so they are attractive to local merchants.
A) older market
B) affluent market
C) well-defined geographic area
D) urban market
E) grassroots market
Q3) Since the circulations and costs of advertising (line rates) vary among newspapers, the advertiser must have a way of comparing the alternatives. To make this comparison, the advertiser may use a standard figure called the
A) position charges
B) multiple page charges
C) line rate
D) cost per thousand (CPM)
E) split runs
Q4) What are community newspapers and who typically advertises in them?
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Chapter 9: Broadcast Media: Television and Radio
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112 Verified Questions
112 Flashcards
Source URL: https://quizplus.com/quiz/27945
Sample Questions
Q1) Unlike digital audio, satellite radio offers audiences
A) CD quality sound
B) commercial-free programming
C) accessibility from any receiver
D) perfect sound within the station's coverage area
E) the placement of 15-second commercials in clusters
Q2) Adult contemporary stations play popular and easy-listening music, current and past, and generally appeal to
A) 25- to 54-year-old males
B) 45- to 65-year-olds
C) 18- to 34-year-olds
D) 25- to 54 year-olds
E) teens and tweens
Q3) Together, television and radio reach 98% of
A) men
B) Canadian households
C) women
D) adults 18 and over
E) French-language households
Q4) Outline the effect of internet and digital radio on traditional listening.
Page 11
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Chapter 10: Out Of Home Media
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111 Verified Questions
111 Flashcards
Source URL: https://quizplus.com/quiz/27950
Sample Questions
Q1) Discuss options for advertising in arenas and stadiums.
Q2) Transit rates and discounts are available for set periods of time, with the discount
A) set at a fixed amount
B) increasing with number of advertising cards
C) increasing with the time commitment
D) only available upon certain payment terms
E) depending on previous dealings with the advertiser
Q3) Describe the factors that are contributing to the popularity of outdoor advertising.
Q4) Outdoor advertising can reinforce the message of other media by
A) extending the total reach and frequency
B) being obtrusive
C) increasing target market selectivity
D) minimizing costs
E) increasing exposure to motorists
Q5) Wall banners cannot be removed and reused.
A)True
B)False
Q6) The costs of outdoor advertising are high in two areas. Explain.
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Chapter 11: Direct Response Media
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112 Verified Questions
112 Flashcards
Source URL: https://quizplus.com/quiz/27947
Sample Questions
Q1) Direct mail is a form of advertising communicated to prospects via A) statement stuffers
B) television
C) catalogues
D) telecommunications
E) the postal service
Q2) Describe three kinds of lists.
Q3) One element of a successful telemarketing is to
A) read the script verbatim
B) focus on new customers
C) establish rapport and gain attention quickly
D) use long sentences
E) treat all customers identically
Q4) Canada Post's research indicates that 89% of people will open a direct mail piece if it
A) comes from a local company
B) comes from a company they know
C) comes from a Fortune 500 Company
D) looks intriguing
E) has a stamp on it
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Chapter 12: Interactive Media
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112 Verified Questions
112 Flashcards
Source URL: https://quizplus.com/quiz/27949
Sample Questions
Q1) One of the most promising applications in online advertising is permission-based email. Why is its use among advertisers growing so quickly?
Q2) One of the primary benefits of online advertising is
A) advertiser control
B) low CPM
C) geographic flexibility
D) creative flexibility
E) targeting
Q3) Marketers are trying to figure out to what degree engagement with a brand results in
A) positive publicity
B) brand awareness
C) viral social media
D) liking a brand
E) consumer purchases
Q4) Email opens up an opportunity for viral marketing. Explain this statement.
Q5) Explain how companies can use sponsored posts in a newsfeed.
Q6) Search advertising is also known as pay-per-click advertising.
A)True
B)False
Page 14
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Chapter 13: Sales Promotion
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111 Verified Questions
111 Flashcards
Source URL: https://quizplus.com/quiz/27952
Sample Questions
Q1) According to statistics, 6.8 billion of these were distributed to Canadian households in 2012.
A) coupons
B) samples
C) contests
D) cash refunds
E) premiums
Q2) A company can implement a contest however they want.
A)True
B)False
Q3) Trade shows are organized each year by an industrial association to demonstrate the latest products of member manufacturers.
A)True
B)False
Q4) In a push strategy, the organization creates demand by directing promotional efforts at consumers or final users of the product.
A)True
B)False
Q5) Why are dealer premiums controversial?
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Chapter 14: Public Relations and Experiential Marketing
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) What is product placement? Provide an example.
Q2) Festivals are a worthwhile sponsorship investment because they A) are usually televised
B) receive a higher level of media coverage
C) have a lower CPM
D) reach a youth audience
E) reach a cross-section of adult target audiences
Q3) Describe what a company must do to ensure a successful sponsorship.
Q4) Nike's coordination of various marketing communications activities for road races in large urban markets is an example of A) institutional advertising
B) public relations
C) event marketing
D) sales promotion
E) corporate citizenship
Q5) In an era of social responsibility, explain how companies foster a good public image in the communities in which they operate.
Q6) Why is exclusivity important to event sponsors?
Q7) What is a borrowed-interest strategy? Give an example.
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