Business Administration Exam Review
Course Introduction
Business Administration is an interdisciplinary course that provides students with a comprehensive understanding of how organizations operate and compete in the modern marketplace. The course covers key functional areas such as management, marketing, finance, operations, and human resources, emphasizing strategic decision-making and effective leadership. Students learn foundational business concepts, principles of organizational behavior, and analytical techniques for problem solving. Through case studies and real-world applications, the course prepares students to manage businesses ethically and efficiently in diverse and dynamic environments.
Recommended Textbook
Preface to Marketing Management 13th Edition by J. Paul Peter
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14 Chapters
1150 Verified Questions
1150 Flashcards
Source URL: https://quizplus.com/study-set/2035
Page 2
Chapter 1: Strategic Planning and the Marketing Management Process
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66 Verified Questions
66 Flashcards
Source URL: https://quizplus.com/quiz/40437
Sample Questions
Q1) Before divisional and departmental managers of a new company can start planning for their respective divisions or departments,the company must:
A) build trust among its customer base.
B) generate sufficient revenue from sales.
C) base its functioning solely on a selling orientation to maximize profits.
D) create strategic plans or blueprints for the entire organization.
Answer: D
Q2) When completed,an effective mission statement will be primarily focused on the: A) markets rather than its products.
B) internal problems of the organization.
C) needs of the marketing personnel.
D) narrow class of employee needs.
Answer: A
Q3) The mission statement of a company should primarily have a(n) _____.
A) product focus
B) external focus
C) internal focus
D) selling focus
Answer: B
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Chapter 2: Marketing Research: Process and Systems for Decision Making
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following is the final step of the research process?
A) Processing of research data
B) Data structuring and analysis
C) Preparation of the research report
D) Performance of the research
Answer: C
Q2) While conducting marketing research,one should remember that:
A) no marketing research study includes all of the factors that could influence the success of a strategy.
B) marketing research should be carried out such that it serves as substitute for decision-making.
C) marketing research should provide highly accurate predictions of consumer behavior.
D) because of its high degree of accuracy, it should be used to make final decisions. Answer: A
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Chapter 3: Consumer Behavior
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/40439
Sample Questions
Q1) Product knowledge influences:
A) how easily the product is available to the consumer.
B) how much time marketers spend on creating a marketing campaign.
C) how quickly a consumer goes through the decision-making process.
D) the relationship between cultural values and consumer decision-making process.
Answer: C
Q2) Jerri wanted to undertake some remodeling prior to moving into her new home after her marriage.She was convinced that she must first replace the carpeting because the previous owners smoked.She did not want to buy any available carpeting hastily because she knew that carpeting varied as per style and quality.Also,Jerri did she want to spend $3,000 for carpeting that had to be replaced in five years.For Jerri,the purchase of the carpeting most likely involved _____ decision making.
A) selective
B) limited
C) extensive
D) routine
Answer: C
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Chapter 4: Business, Government, and Institutional Buying
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79 Verified Questions
79 Flashcards
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Sample Questions
Q1) Identify the category of organizational buyers that includes hospitals,museums,universities,nursing homes,and churches.
A) Producers
B) Government agencies
C) Resellers
D) Institutions
Q2) Which of the following observations about the types of organizational purchases is true?
A) Straight rebuys and modified rebuys take an equal amount of time to transact.
B) More suppliers are involved in a modified rebuy than in a new task purchase.
C) Modified rebuys are always made for goods that require an automatic reorder.
D) The time frame for a new task purchase is much longer than that for a modified rebuy.
Q3) An organization's routine purchase changes when a supplier discontinues a product.In such a situation,which purchasing approach would the organizational buyer be most likely to use?
A) Straight rebuy
B) Modified rebuy
C) New task rebuy
D) Straight task buy
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Chapter 5: Market Segmentation
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79 Verified Questions
79 Flashcards
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Sample Questions
Q1) Which of the following steps would a company undertake after it has determined the basic segments of the market that could potentially be satisfied with its product?
A) Developing the product positioning plan
B) Deciding the segmentation strategy
C) Designing the marketing mix strategy
D) Determining the product mix
Q2) According to the VALS framework,the _____ are consumers who are change leaders and are most receptive to new ideas and technologies.
A) innovators
B) survivors
C) thinkers
D) believers
Q3) Thinkers,according to the VALS model,are motivated primarily by _____.
A) self-expression
B) ideals
C) achievement
D) image
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Page 7
Chapter 6: Product and Brand Strategy
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88 Verified Questions
88 Flashcards
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Sample Questions
Q1) What is diffusion of innovation?
A) It is the creation of an entirely new product for an unexplored market.
B) It refers to the number of similar products that are in the market.
C) It is the spread of a product through the population.
D) It is the degree of innovation that an organization possesses.
Q2) Which of the following best describes a horizontal market?
A) These markets offer only specialty goods so that consumers will make a special effort to buy them.
B) These markets offer certain products that have a limited number of buyers.
C) These markets offer goods that are purchased by all types of firms in many different industries.
D) These markets include only those convenience goods that are purchased frequently and with minimum effort.
Q3) The physical entity that is offered to the buyer is defined as a(n)_____.
A) extended product
B) value-added product
C) tangible product
D) generic product
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8
Chapter 7: New Product Planning and Development
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Which of the following denotes a growth direction through the increase in market share for present product markets?
A) Market penetration
B) Diversification
C) Product development
D) Benchmarking
Q2) Healthfood Inc.manufactures jelly,made out of gelatin (a colorless,edible protein)in various fruit flavors.However,the sale of its current line of flavored jelly has significantly fallen.The company discovers that women used powdered gelatin dissolved in acetylene (a liquid,organic compound)to strengthen their fingernails.It introduces a flavorless jelly as a nail-building agent in an attempt to boost profits.Identify the product category involved.
A) Additions to existing product lines
B) Improvements and revisions of existing products
C) Repositionings
D) New-to-the-firm products
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9
Chapter 8: Integrated Marketing Communications
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following is an example of a sales promotion activity aimed at middlemen?
A) Bonuses
B) Coupons
C) Displays
D) Price deals
Q2) Which of the following promotional tools is most likely to be successful in creating awareness among potential buyers?
A) Personal selling
B) Door-to-door selling
C) Public relations
D) Sales promotion
Q3) In which of the following types of consumer promotion are prizes available to consumers either through chance selection or games of skill?
A) Rebates and refunds
B) Coupons
C) Sweepstakes and contests
D) Premiums
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10
Chapter 9: Personal Selling, Relationship Building, and Sales Management
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) Which of the following actions falls under the persuasion objective of the sales force?
A) Delivery of the product or service that meets customer expectations
B) Immediate follow-up calls to address new concerns
C) Reassurance of product or service superiority through demonstrable actions
D) Sale of additional or complementary items to repeat customers
Q2) The distribution channel for a line of products for cleaning hazardous waste sites starts at the manufacturer,moves to the distributor,and stops at the end user.The manufacturer has _____ who call on distributors to offer suggestions on how they can better market the cleaning products and to train their sales force in product usage.
A) spotters
B) technical sales specialists
C) missionary agents
D) horizontal sales teams
Q3) Which of the following observations concerning salespeople is correct?
A) They dispense knowledge about products to manufacturers.
B) They act as a source of marketing intelligence for buyers.
C) They act as intermediaries between product providers and buyers.
D) They design and develop improved products for buyers.
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Chapter 10: Distribution Strategy
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85 Verified Questions
85 Flashcards
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Sample
Questions
Q1) A computer manufacturer sells computers through a variety of methods which include telemarketing,catalog selling,cable selling,and online selling.Which of the following channels is the manufacturer using?
A) Horizontal channel
B) Direct channel
C) Peer-to-peer marketing
D) Administered marketing
Q2) Which of the following is true about a contractual vertical marketing system?
A) It unites independent retailers for the purposes of pool buying to improve their competitive position.
B) It has a strong channel leader at or near the end of the channel.
C) It is exemplified by the Dunkin' donuts franchise system.
D) It involves single ownership of two or more levels of a channel.
Q3) _____ handle deep assortments in a limited number of product categories.
A) Specialty stores
B) Mass merchandisers
C) Convenience stores
D) Catalogs and direct mails
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Chapter 11: Pricing Strategy
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) The pricing strategy in which the seller charges a relatively high price on a new product is called _____.
A) price fixing
B) line pricing
C) penetration pricing
D) price skimming
Q2) Protectnow,Inc.is a company that sells insurance.Which of the following is an example of a psychological factor relevant to Protectnow's pricing decisions?
A) The position of its potential buyers
B) The expected number of insurances it will sell in the next fiscal year
C) The economic strength of its potential buyers
D) The prestige orientation of its potential buyers
Q3) Travel agencies offer vacation packages that include travel,accommodations,and entertainment at a single price to signify value and convenience for customers.This is an example of _____ pricing.
A) odd-even
B) prestige
C) bundle
D) rate of return
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Page 13
Chapter 12: The Marketing of Services
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) Which of the following is a reason for the lack of innovative marketing on the part of service marketers?
A) Strong competition
B) No obsolescence
C) Broad view of marketing
D) Excessive creative management
Q2) Which of the following is true of inseparable services?
A) Inseparable services can be distributed only by third-parties.
B) Service quality of inseparable services is completely standardized due to the ability to completely mechanize the service encounter.
C) Inseparable services cannot be produced and marketed simultaneously.
D) The main concern of the marketer of inseparable services is usually the creation of time and place utility.
Q3) Which of the following is true of the implications for service marketers?
A) Service marketers have been criticized for insufficient advertising.
B) Service marketers are traditionally associated with the solo practice, fee-for-service system.
C) Too many product and service offerings that confuse customers.
D) Service industries have been criticized for an overdependence on advertising.
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Page 14
Chapter 13: Global Marketing
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Autumn Wines Inc.,a French wine company located in France,is one of the most successful wine companies due to the abundant availability of excellent quality grapes.The company has the advantage of good:
A) demand conditions.
B) factor conditions.
C) related and supporting industries.
D) company strategy, structure and rivalry.
Q2) The people of Guinland,like to maintain a balance between work and personal life.They prefer not to be categorized as workaholics and like to spare time for personal needs.When Mark,a local,working for an American company based in Guinland,requested for a week's leave,his boss denied the leave request saying that there was too much work.Mark was extremely upset with the boss's response.This created,for the American company,a(n):
A) legal risk.
B) political uncertainty.
C) economic risk.
D) cultural misunderstanding.
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15
Chapter 14: Portfolio Models
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14 Verified Questions
14 Flashcards
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Sample Questions
Q1) According to the General Electric Portfolio Model,what should an organization do with its SBUs that fall into the yellow zone?
A) Hold share
B) Harvest
C) Divert
D) Divest
Q2) In the early 1990s,Dean & Summers,Inc.marketed three brands of toilet paper,Coral,White Springs,and Baldwin.The toilet paper industry is typically described as a low growth industry.In 1993,Dean & Summers spent $8.1 million to advertise Coral and was rewarded with sales of over $312 million.In that same year,it spent nearly $8 million marketing White Springs,but the toilet paper had disappointing sales of less than $63 million.Baldwin,with hardly any promotion at all,had $3.6 million in sales.According to the BCG Portfolio Model,which of the following statements about these three products best describes the situation in 1993?
A) Coral is a star, White Springs is a cash cow, and Baldwin is a dog.
B) Coral is a cash cow while White Springs and Baldwin are both question marks.
C) Coral and White Springs are cash cows and Baldwin is a dog.
D) Coral is a cash cow while White Springs and Baldwin are both dogs.
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Page 16