Business Administration
Exam Materials
Course Introduction
Business Administration is a multidisciplinary course that introduces students to the fundamental principles and practices essential to effectively managing and operating organizations. The course covers key areas such as management, marketing, finance, accounting, human resources, and organizational behavior, providing students with a broad understanding of how businesses function in both local and global contexts. Emphasis is placed on developing critical thinking, analytical, and decision-making skills, alongside fostering an understanding of ethical considerations and effective communication strategies in a corporate environment. Through a combination of theoretical concepts and practical case studies, students gain the knowledge and skills necessary for successful leadership and administration in various business settings.
Recommended Textbook
Marketing 2016 18th Edition by William M. Pride O. C. Ferrell
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20 Chapters
4072 Verified Questions
4072 Flashcards
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Chapter 1: An Overview of Strategic Marketing
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171 Verified Questions
171 Flashcards
Source URL: https://quizplus.com/quiz/70736
Sample Questions
Q1) Refer to Scenario 1.1. The customers of Greensprings Cemeteries are most likely choosing the Greensprings business because of its _______, which is evidence of a ______ _____.
A)Pricing; Sales orientation
B)Environmental consciousness; Market orientation
C)Novelty; Production orientation
D)Environmental consciousness; Business orientation
E)Pricing; Profit orientation
Answer: B
Q2) Refer to Scenario 1.2. Paws and Claws' target market is most likely to be which of the following?
A)The dogs and cats who stay there
B)Pet owners who go on vacation frequently
C)Families with small children and several pets
D)Suburban families with two-income households
E)Urban professionals who travel often
Answer: E
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Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies
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141 Verified Questions
141 Flashcards
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Sample Questions
Q1) The Boston Consulting Group's matrix is based on the
A)idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.
B)assumption that a firm's actions have a profitable impact on marketing strategy.
C)business position and market attractiveness of the firm.
D)philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.
E)idea that a product's market growth rate and market attractiveness determine the marketing strategy.
Answer: D
Q2) The Boston Consulting Group approach is based on a philosophy that a product's market growth rate and its market share relative to competition should be helpful in determining its marketing strategy.
A)True
B)False
Answer: True
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Page 4
Chapter 3: The Marketing Environment
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198 Verified Questions
198 Flashcards
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Sample Questions
Q1) Consumer confidence and willingness to spend begins to increase during periods of ____, and marketers must remain very flexible to make the necessary adjustments.
A)depression
B)prosperity
C)recovery
D)growth
E)recession
Answer: C
Q2) Discretionary income is associated with all of the following except A)automobiles.
B)education.
C)pets.
D)furniture.
E)food.
Answer: E
Q3) Firms always adopt and use new technology.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Social Responsibility and Ethics in Marketing
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172 Verified Questions
172 Flashcards
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Sample Questions
Q1) The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called A)marketing citizenship.
B)social responsibility.
C)stakeholders.
D)cause-related marketing.
E)strategic philanthropy.
Q2) As a media buyer for the Angelo Agency, Philip knows that no one ever checks to see if his phone calls are business related or personal. With regard to ethical behavior, this situation relates most closely to A)exposure.
B)individual factors.
C)desire.
D)opportunity.
E)organizational factors.
Q3) Discuss some of the important ethical issues in marketing.
Q4) How can a code of conduct encourage ethical behavior in an organization?
Q5) Discuss the difference between social responsibility, ethics, and sustainability in marketing.
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Chapter 5: Marketing Research and Information Systems
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189 Verified Questions
189 Flashcards
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Sample Questions
Q1) A survey question that requires a yes or no answer is called a
A)qualifier.
B)multiple-choice question.
C)50-50 question.
D)dichotomous question.
E)bimodal question.
Q2) A valid study
A)portrays the population being studied.
B)results in a causal relationship between the independent and dependent variables.
C)uses random sampling.
D)verifies expected results.
E)measures what it is supposed to.
Q3) Which of the following issues is an ethical issue in marketing research?
A)Using "Big Data" to sell products to consumers.
B)Rising cost of marketing research
C)Confidentiality issues in marketing research
D)Clogging consumers email and mail boxes with promotional materials.
E)Staffing the marketing research team appropriately.
Q4) How does marketing research differ when conducted in other countries?
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Chapter 6: Target Markets Segmentation and Evaluation
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206 Verified Questions
206 Flashcards
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Sample Questions
Q1) Demographic characteristics are commonly used to segment a market because they are closely related to consumers' product needs and purchasing behavior.
A)True
B)False
Q2) Estimating the cost of entering a market and focusing on a specific target segment is important because
A)cost estimates are crucial to estimating sales potential accurately.
B)higher costs will keep other potential competitors from entering that particular segment.
C)customers are more likely to be attracted to marketers that invest heavily in the target segment.
D)the organization's marketers need to know if they can reach the segment at costs equal to or below competitors' costs.
E)higher cost generally ensures long-term success.
Q3) One condition for effective segmentation is that at least one segment must have substantial profit potential.
A)True
B)False
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Chapter 7: Consumer Buying Behavior
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225 Verified Questions
225 Flashcards
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Sample Questions
Q1) Motives include knowledge and positive or negative feelings about an object.
A)True
B)False
Q2) Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?
A)Extended decision making
B)Limited decision making
C)Impulse buying
D)Routinized response behavior
E)Intensive response behavior
Q3) Monique reads through her emails containing advertisements for sweaters from H&M, purses from JC Penney, and tennis shoes from Foot Locker. Later while at the mall, she remembers only the shoe ad, thanks to the recent tear in her own Reeboks. Monique has engaged in selective
A)distortion.
B)exposure.
C)analysis.
D)retention.
E)organization.
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Page 9
Chapter 8: Business Markets and Buying Behavior
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175 Verified Questions
175 Flashcards
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Sample Questions
Q1) As the new sales representative for H & L Electronics, Sophie is responsible for calling on hospital management and selling electronic hospital equipment such as blood pressure cuffs, scales, and heart monitors. Sophie knows that she needs to be friendly with the administrative assistants in the management offices in order to make sure that H & L's information brochures and new product diagrams actually get to the management staff. In this situation, Sophie is exhibiting her knowledge that administrative assistants are often ________ in the buying decision process.
A)gatekeepers
B)users
C)influencers
D)buyers
E)controllers
Q2) Vendor analysis is a formal, systematic evaluation of current and potential vendors that focuses on a variety of dimensions including price, product quality, delivery service, product availability, and overall company reliability.
A)True
B)False
Q3) Describe the various stages of the business buying decision process.
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Chapter 9: Reaching Global Markets
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164 Verified Questions
164 Flashcards
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Sample Questions
Q1) Which of the following describes a company hiring a foreign firm to produce a designated volume of its product to specification?
A)Licensing
B)Contract manufacturing
C)Exporting
D)Importing
E)Direct investment
Q2) A subsidiary in a foreign country generally operates under
A)the laws of the parent company's home country.
B)foreign management in order to develop a local identity.
C)strict management control from the home country's executives.
D)the regulations set forth by the International Trade Agreement.
E)a team of managers from the distant parent company.
Q3) Media allocation, retail outlets, and price are among the easiest marketing mix variables to standardize.
A)True
B)False
Q4) How do globalized marketing strategies differ from customized marketing strategies? What are the implications of each for marketing managers?
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Chapter 10: Digital Marketing and Social Networking
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165 Verified Questions
165 Flashcards
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Sample Questions
Q1) One trend that has caused consumer-generated information to gain importance is A)the recession.
B)the globalization of companies.
C)the increase in store brands.
D)the increase of consumers using digital media to publicize their own product reviews.
E)the increase in consumer buying power.
Q2) Refer to Scenario 10.1. Visitors to the Disney website have the ability to regulate the information they view and the activities they participate in. This is an example of A)addressability.
B)interactivity.
C)accessibility.
D)connectivity.
E)control.
Q3) One of the fastest-growing areas in mobile technology is the creation of applications.
A)True
B)False
Q4) Describe the seven segments included in the Social Technographics Profile.
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Page 12
Chapter 11: Product Concepts, Branding and Packaging
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375 Verified Questions
375 Flashcards
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Sample Questions
Q1) While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.
A)non-adopters
B)laggards
C)innovators
D)late adopters
E)late majority
Q2) When a firm's packages are designed to appear to be quite similar, the firm is using family packaging.
A)True
B)False
Q3) A buyer becomes aware of the product during the evaluation phase of the product adoption process.
A)True
B)False
Q4) A product's classification can influence its price, distribution, and promotion.
A)True
B)False
Q5) What is co-branding? Explain what makes co-branding effective.
Page 13
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Chapter 12: Developing and Managing Products
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176 Verified Questions
176 Flashcards
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Sample Questions
Q1) The product development stage determines the technical feasibility of producing the new product.
A)True
B)False
Q2) A brand manager is a type of product manager.
A)True
B)False
Q3) Describe product positioning. List and explain the bases for positioning.
Q4) Refer to Scenario 12.2. Because some products are not doing well, Jonathan Moore thinks that the company should set up a procedure to evaluate each product so that management will know when and how a product should be discontinued. He is suggesting a
A)product-drop decision.
B)discontinuance procedure.
C)performance review.
D)closing system.
E)systematic review.
Q5) Quality modifications never seek to reduce product quality.
A)True
B)False
14
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Chapter 13: Services Marketing
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195 Verified Questions
195 Flashcards
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Sample Questions
Q1) The more ____ involved with delivering a service, the greater the degree of heterogeneity.
A)mechanical efforts
B)phone contact
C)perishability
D)tangibility
E)human labor
Q2) The education a student gets is an example of the intangibility of services.
A)True
B)False
Q3) You run a services business and you are constantly looking for ways to project an image of quality to your current and potential customers. You recognize there are very few tangible elements customers can view before making a services purchase. If you want to improve these elements of your business, then you should focus on improving
A)the search qualities of your services
B)the experience qualities of your services
C)the credence qualities of your services
D)your facilities and your employees
E)your prices and promotional activities
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Chapter 14: Marketing Channels and Supply-Chain Management
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264 Verified Questions
264 Flashcards
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Sample Questions
Q1) Order handling involves all of the following activities except that the A)credit department approves the purchase.
B)order is transmitted to the warehouse.
C)availability of product is verified.
D)warehouse is instructed to fill the order.
E)customer places a purchase order.
Q2) Eliminating a wholesaler from a marketing channel will A)cut costs and lower prices.
B)not eliminate the functions performed by that wholesaler.
C)eliminate the functions performed by that wholesaler.
D)lead to lower costs but higher prices.
E)reduce channel conflict.
Q3) Inventory decisions seldom have a strong impact on physical distribution costs and on the level of customer service provided.
A)True
B)False
Q4) Supply chain management combines two or more stages of the marketing channel under one management.
A)True B)False
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Chapter 15: Retailing, Direct Marketing and Wholesaling
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248 Verified Questions
248 Flashcards
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Sample Questions
Q1) Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time?
A)Location
B)Production depth
C)Product mix
D)Scrambled merchandising
E)Retail positioning
Q2) Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.
A)distribution
B)promotion
C)product
D)price
E)channel
Q3) An example of a nonstore retailer is a vending machine.
A)True
B)False
Q4) What wholesaling activities do selling agents and brokers perform?
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Chapter 16: Integrated Marketing Communications
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224 Verified Questions
224 Flashcards
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Sample Questions
Q1) Claire Nevsky is in charge of advertising for her company and has produced a 30-second television spot to promote one of the company's new products. One of her assistants just out of college believes that the commercial has too much visual and audio information packed into such a small amount of time. The assistant is specifically concerned about limits in the receiver's A)noise.
B)coding process.
C)encoding.
D)channel capacity.
E)feedback.
Q2) In what ways can promotion be used to reduce sales fluctuations?
Q3) Promotion can help keep prices lower because
A)demand for the product does not increase.
B)promotion of prices intensifies price competition.
C)promotion of prices leads to nonprice competition.
D)promotion tends to reduce consumers' price sensitivity.
E)promotion tends to stabilize a product's price elasticity of demand.
Q4) Discuss the impact that social media has had on the strategy for promotion.
Q5) Compared to advertising, what are the major advantages and limitations of personal selling?
Page 18
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Chapter 17: Advertising and Public Relations
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202 Verified Questions
202 Flashcards
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Sample Questions
Q1) What are the components of a print ad? What are the functions of each component?
Q2) A major way to reduce unfavorable public relations is to reduce the number of negative events.
A)True
B)False
Q3) After developing the budget for advertising the Kia Soul automobile, marketing managers at Kia then determined what proportion of that budget would be spent on television, radio, and magazine advertisements based on the cost effectiveness of each. This subsequent allocation of the budget is known as a(n) ____ plan.
A)advertisement-allocation
B)media
C)arbitrary allocation
D)objective-and-task
E)percent-of-sales
Q4) If a restaurant, known for its delicious food and fun entertainment, does not serve alcohol, it is displaying advocacy advertising.
A)True
B)False
Q5) What is an advertising platform? What is the best way to develop a platform?
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Chapter 18: Personal Selling and Sales Promotion
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208 Verified Questions
208 Flashcards
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Sample Questions
Q1) Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called
A)advertising.
B)sales promotion.
C)personal selling.
D)target marketing.
E)public relations.
Q2) Effective motivation of a sales force is best achieved through
A)annual retreats at resort locations open to families.
B)emphasizing sales force objectives and their connection to compensation.
C)an organized set of activities performed continuously.
D)motivation meetings when sales have declined.
E)daily pep talks before the sales force makes sales calls.
Q3) Discuss the major factors to consider when designing sales territories.
Q4) When determining the characteristics desirable in salespeople, the sales manager should analyze the characteristics of the successful and ineffective sales personnel within the firm.
A)True
B)False
Q5) Identify and describe several ways to motivate sales personnel.
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Chapter 19: Pricing Concepts
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201 Verified Questions
201 Flashcards
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Sample Questions
Q1) You are reading the quarterly financial report of one of your competitors. You expected to see their total sales revenue decline because they had a large price increase during the quarter. You were certain that the price increase would lead to an equivalently large decrease in their total sales revenue. To your surprise, their total sales revenue actually increased in the quarter.Based on this information, which of the following explanations could explain why the competitor's total sales revenue increased?
A)The demand for the company's products is inelastic, so total revenue declines when prices are raised.
B)The demand for the company's products is elastic, so total revenue declines when prices are raised.
C)The demand for the company's products is elastic, so unit sales increase when prices are raised.
D)The demand for the company's products is inelastic, so total sales revenue increases when prices are raised.
E)The demand for the company's products is elastic, so fixed costs increase when prices are raised.
Q2) What are the implications of a downward-sloping demand curve?
Q3) Explain what is meant by price elasticity of demand.
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Page 21
Chapter 20: Setting Prices
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173 Flashcards
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Sample Questions
Q1) What type of pricing objective would an organization use if it were in a favorable position and desired nothing more?
A)Return on investment
B)Cash flow
C)Profit
D)Status quo
E)Survival
Q2) Which of the following basis for pricing is most commonly used by retailers?
A)Negotiated pricing
B)Markup pricing
C)Demand-based pricing
D)Cost-plus pricing
E)Differential pricing
Q3) Some stores employ comparison shoppers to learn what prices their competitors are charging.
A)True
B)False
Q4) Describe the six steps of the process that marketers can use to establish prices.
Q5) Under what conditions would a marketer most likely use a price leader strategy?
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