Business Administration Exam
Bank
Course Introduction
Business Administration is a multidisciplinary field that encompasses the planning, organization, direction, and control of business activities and resources. This course introduces students to core concepts such as management principles, finance, marketing, human resource management, operations, and strategic decision-making. Students will develop critical thinking and analytical skills to address real-world business challenges, while learning how effective leadership, communication, and ethical practices drive organizational success. The course prepares students for diverse roles in the business sector, equipping them with the foundational knowledge necessary for further specialization or advanced studies in business-related disciplines.
Recommended Textbook
MKTG 2nd Edition Canadian by Charles W. Lamb
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20 Chapters
3306 Verified Questions
3306 Flashcards
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Chapter 1: An Overview of Marketing
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138 Verified Questions
138 Flashcards
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Sample Questions
Q1) Many companies are improving plant tours and making store visits more exciting to increase customer loyalty.For example,at the Crayola Factory,kids watch how crayons are made and then play with their favourite colours in a 20,000 square-foot discovery centre.Employees circulate to ensure visitors have a wonderful time.What plays a key role in Crayola's implementation of the marketing concept?
A)customer-oriented personnel
B)a sales orientation
C)a societal marketing orientation
D)customer outreach
Answer: A
Q2) Taxi companies in many large metropolitan areas are requiring newly licensed taxi drivers to undergo a two-day training seminar during which they learn basic etiquette in addition to a familiarity with common landmarks and street names.What is the purpose of this training?
A)to improve customer service
B)to give higher education benefits to employees
C)to promote the company image by increasing public awareness
D)to improve employee satisfaction
Answer: A
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Chapter 2: The Marketing Environment, social Responsibility, and Ethics
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152 Verified Questions
152 Flashcards
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Sample Questions
Q1) Refer to Fireworks.What would be required to discover a way to produce grand fireworks displays with smaller amounts of explosives?
A)technological research
B)transactional research
C)applied research
D)synergistic research
Answer: C
Q2) Which of the following enables automated,seamless delivery of updated news content or marketing messages to blog sites or mobile phones?
A)Real Syndicated Signalling
B)Really Seamless Signalling
C)Readily Simple Signalling
D)Really Simple Syndication
Answer: D
Q3) Inflation is a measure of the decrease in the value of money,expressed as the percentage reduction in value since the previous year.
A)True
B)False
Answer: False
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Chapter 3: Strategic Planning for Competitive Advantage
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185 Verified Questions
185 Flashcards
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Sample Questions
Q1) Solitude Nurseries is a retailer that helps homeowners create backyard sanctuaries for pondering the wonders of nature.Its owner believes he maintains the loyalty of the store's customers by stocking only the highest quality merchandise and offering a customer satisfaction guarantee.With which element of the marketing mix is the manager most concerned?
A)price
B)distribution
C)product
D)promotion
Answer: C
Q2) What would an international company need to engage in to develop a way to compare its actual marketing results with planned results?
A)external market research
B)implementation
C)comparative analyses
D)control
Answer: D
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Page 5
Chapter 4: Decision Support Systems and Marketing Research
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189 Verified Questions
189 Flashcards
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Sample Questions
Q1) Refer to SEMA.If the result of the SEMA research was an imperfect representation of the overall population,then which type of error would have occurred?
A)random
B)framed
C)sampling
D)measurement
Q2) So far this season,the average combined attendance for the Washington Nationals and Baltimore Orioles ranks fourth of the five major league markets with more than one team.Research done by the Washington Post shows attendance in the Baltimore-Washington region trails Los Angeles,New York,and San Francisco-Oakland,but is slightly ahead of Chicago.Which type of data would Major League Baseball be using if it used this research to determine how competition affects attendance figures?
A)convenience
B)primary
C)observation
D)secondary
Q3) What is an experiment? What is a characteristic of a good experiment? Why is it impossible to conduct a perfect experiment?
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Chapter 5: Consumer Decision Making
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165 Verified Questions
165 Flashcards
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Sample Questions
Q1) Jackson has moved to a new community and can no longer attend his old church.He is currently visiting churches to make a decision about which one best serves his needs.In making his decision,which type of consumer decision making will Jackson engage in?
A)limited
B)extended
C)habitual
D)classical
Q2) How do marketers differentiate between beliefs and attitudes?
Q3) Assume you have gone to the corner convenience store to pick up a bar of your usual brand of deodorant soap.What type of decision making will take place? How would this differ from the decision making that would take place if the store was out of your regular brand?
Q4) What is another name for evoked set?
A)called array
B)reminder assortment
C)induced memory
D)consideration set
Q5) Name and briefly define the three types of selective perception.Use an example to illustrate your work.
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Chapter 6: Business Marketing
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183 Verified Questions
183 Flashcards
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Sample Questions
Q1) What is reciprocity? Is it illegal or unethical? Why or why not?
Q2) What would batteries for the flashlights be an example of?
A)major equipment
B)component parts
C)processed materials
D)supplies
Q3) Which of the following best describes the U.S.government?
A)not a business market segment.
B)the world's largest single customer.
C)an organization accounting for over 50 percent of the U.S.gross national product.
D)mainly a military equipment purchaser.
Q4) Which of the following are consumable,inexpensive,and often standardized items that do not become part of the final product?
A)processed materials
B)supplies
C)provisions
D)accessory equipment
Q5) Explain the four ways demand in business markets differs from demand in consumer markets.
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Chapter 7: Segmenting, targeting, and Positioning
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205 Verified Questions
205 Flashcards
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Sample Questions
Q1) Tall Paul's Tall Mall is the only furniture manufacturer that makes furniture to meet the needs of people who are over 6'6" tall.These people find furniture designed for average-sized people to be cramped and uncomfortable.Which type of segmentation does Tall Paul's use?
A)geodemographic
B)benefit
C)demographic
D)psychographic
Q2) What is the purpose of market segmentation?
A)reduce the market to a specific size that the firm can handle
B)divide the market into equal size and profit regions for sales territories
C)enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups
D)develop a generalized definition of the market as a whole
Q3) One reason marketers use market segmentation as a tool is that,once completed,the process need not be repeated.
A)True
B)False
Q4) The business market consists of four broad segments.What are these segments?
Q5) What are the four criteria necessary to define a market?
Page 9
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Chapter 8: Customer Relationship Management CRM
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Looking to build up its postpurchase relationships,General Motors recently launched a service whereby GM vehicle owners can sign up to get e-mail service reminders,access information about GM vehicles,and receive special promotions.What is General Motors using to enhance its customer relationships?
A)modelling
B)scoring
C)campaign management
D)data mining
Q2) Channel interactions are the relationships a manufacturer has with its distributors.
A)True
B)False
Q3) As a predictive tool,data mining has limited utility.
A)True
B)False
Q4) Customer relationship management describes organizations that organize around customer segments.
A)True
B)False
Q5) What is a data warehouse? How does it differ from a database?
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Chapter 9: Product Concepts
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169 Verified Questions
169 Flashcards
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Sample Questions
Q1) Rosa's husband Phil has a cold.Rosa went to the store to buy something that would help Phil sleep.Rosa purchased Breathe Right nasal strips embedded with Vicks mentholated vapour rub.The package showed both the Breathe Right and the Vicks brand names.Which type of branding is this an example of?
A)equity
B)ingredient
C)family
D)private
Q2) Refer to Claxton Fruitcakes.What type of consumer product is the Claxton fruitcake for people who believe it to be an integral part of a merry Christmas?
A)a shopping product
B)a specialty product
C)a unsought product
D)a component product
Q3) What is the term for the part of the brand that can be spoken?
A)brand equity
B)service mark
C)trademark
D)brand name
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Page 11
Chapter 10: Developing and Managing Products
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156 Verified Questions
156 Flashcards
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Sample Questions
Q1) Increasing competition,aggressive brand advertising,and healthy profits are all characteristics found in the introductory stage of the product life cycle.
A)True
B)False
Q2) Name and describe four categories of new products.
Q3) The maker of Kandoo has added Kandoo Baby Wipes to its product line.Is this a new product?
A)Yes,additions to the product line are new products.
B)No,it is only a product addition.
C)Yes,this is a discontinuous innovation.
D)No,this is not a product improvement.
Q4) Which tests evaluate new-product ideas usually before any prototype has been created?
A)concept tests
B)simulated market tests
C)market tests
D)user tests
Q5) When choosing a test market,managers need to consider many criteria for a good test market city.List six criteria.
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Chapter 11: Services and Nonprofit Organization Marketing
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194 Verified Questions
194 Flashcards
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Sample Questions
Q1) Promotion strategies for dealing with the unique features of services include all but one of the following.
A)using personal sources of information
B)stressing tangible cues
C)using post-purchase communication
D)satisfying patronage-oriented objectives
Q2) Refer to Science Centre Children's Exhibit.Which of the following is the exhibit an example of?
A)a nonprofit organization
B)an unprofitable transaction
C)a service-oriented firm
D)a social marketing company
Q3) Nonprofit organizations include a wide variety of entities ranging from the government to private,not-for-profit churches.Although nonprofit organizations differ substantially in size and purposes and operate in quite different environments,most perform common marketing activities.List four of these common activities.
Q4) The only marketing mix component nonprofit organizations do not use is price.
A)True
B)False
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Chapter 12: Marketing Channels and Supply Chain Management
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163 Verified Questions
163 Flashcards
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Sample Questions
Q1) Centigon is a manufacturer of customized armoured vehicles for military,private,presidential,and commercial uses.Each armoured vehicle is designed to deliver security on the road while also achieving optimum levels of performance and comfort.For distribution,what would you expect Centigon to use?
A)a horizontally integrated channel
B)a reciprocal system
C)a direct channel
D)a vertical marketing system
Q2) When Blockbuster decided to establish Radio Shack stores within its existing stores,it seemed like a "marriage made in heaven" between a DVD rental chain known for frequent,loyal shoppers and one of the most identifiable consumer electronics retail brands.What was this an example of?
A)an agent/broker-dominated alliance
B)multiplicative channels
C)a nontraditional channel
D)a strategic channel alliance
Q3) Airways are faster,cheaper,and more dependable than railways.
A)True
B)False
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Chapter 13: Retailing
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158 Verified Questions
158 Flashcards
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Sample Questions
Q1) Which of the following statements best describes a retailer's promotion strategy?
A)The design of the promotion strategy would be done separately from the creation of the retailing mix.
B)The goal of a retail store's promotion mix is to position the store in consumers' minds.
C)Most advertising for retailers is carried out at the national level.
D)Retail promotion strategy does not include public relations activities.
Q2) Refer to Wawa.Who buys most of the merchandise sold in the individual stores?
A)a franchisee
B)the home office
C)a store manager
D)a licensee
Q3) What is the buyer who heads a category in a department store responsible for?
A)the store's exchange and return policies
B)the store's credit policies
C)the merchandise mix in that section
D)the store's advertising program
Q4) What is the first task of developing a retail strategy? What is involved in this task?
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15
Chapter 14: Integrated Marketing Communication
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179 Verified Questions
179 Flashcards
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Sample Questions
Q1) One of the reasons for the growing popularity of integrated marketing communications is the proliferation of thousands of new media choices.
A)True
B)False
Q2) The promotional mix is the combination of promotional tools used to reach the target market and fulfill the organization's overall goals.
A)True
B)False
Q3) When Becca saw an ad,she was offended by the spokesperson and wondered why anyone would want to do business with a company that thought being obnoxious was a good business practice.In terms of the communication process,Becca did which of the following?
A)correctly encoded the message
B)created a longer than normal communication channel
C)improperly decoded the message
D)had no feedback
Q4) Several factors inherent to the product itself influence the promotional mix.Name and briefly describe three of these factors.
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Page 16
Chapter 15: Advertising, public Relations, and Direct Response
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174 Verified Questions
174 Flashcards
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Sample Questions
Q1) Knight's Dinner theatre runs ads in the entertainment section of the local newspaper every first weekend of each month.Which type of scheduling plan is this?
A)flighted
B)continuous
C)bursting
D)seasonal
Q2) Refer to Purgatory-Durango.The ad copy in the "Movie Star" print ad could be considered an example of which major type of advertising?
A)advocacy
B)comparative
C)institutional
D)pioneering
Q3) List and briefly describe four functions commonly performed by public relations departments.
Q4) How does advertising affect consumers?
A)It changes cultural practices and conventions.
B)It changes strongly held values.
C)It changes young people's views.
D)It changes negative attitudes to positive ones.
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Chapter 16: Social Media and Marketing
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) What is content that a company purchases to be placed online?
A)owned media
B)paid media
C)controlled media
D)earned media
Q2) What is the name for a publicly accessible Web page that functions as an interactive journal?
A)blog
B)profile
C)tweet
D)electronic diary
Q3) To leverage owned media,earned media,and paid media,marketers must follow three key guidelines.What are they?
Q4) What should brands,organizations,and nonprofits that use Facebook do?
A)use the platform to create traditional marketing campaigns
B)make their pages public and searchable
C)never use the Facebook Wall to communicate with consumers
D)use all of Facebook's privacy options to ensure that only the right people have access to company information
Q5) What is social media?
Page 18
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Chapter 17: Sales Promotion and Personal Selling
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151 Verified Questions
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Sample Questions
Q1) Rogers Cable mailed 15,000 small business owners in and around Toronto a CD called 100+ Essential Web Sites for Small Business Owners that lists and links the top websites on improving retail sales.All of the businesses are prospects for Roger's cable-based service.Rogers hopes that recipients of the CD will view this as just one of many useful services Rogers can provide them.What is this CD an example of?
A)a direct buyer program
B)a sampling
C)a pull product
D)a push product
Q2) Which of the following is a process of finding out about potential clients from friends,business contacts,coworkers,acquaintances,and fellow members in professional or civic organizations?
A)lead generation
B)networking
C)lead intermediation
D)looking for the golden parachute
Q3) What is sales promotion? What are the objectives of sales promotion?
Q4) Personal selling offers several advantages over other forms of promotion.List four of these advantages.
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Chapter 18: Pricing Concepts
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171 Flashcards
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Sample Questions
Q1) What occurs when consumers are sensitive to price changes?
A)inelastic demand
B)elastic demand
C)inelastic supply
D)elastic supply
Q2) Revenue
A)equals price minus costs.
B)equals return on investment.
C)equals profit.
D)equals price of goods times quantity sold.
Q3) Vortex oxygen water is a product that is in the introductory stage of its product life cycle.If the manufacturer of Vortex is typical,its pricing strategy will consider the elasticity of demand for oxygenated water.
A)True
B)False
Q4) Consumers use price as an indicator of the quality of a product,especially when consumers have a substantial degree of knowledge about the product.
A)True
B)False
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Chapter 19: Setting the Right Price
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Sample Questions
Q1) One disadvantage of using a penetration pricing policy is that the high unit profit margins will attract potential competitors into production of similar products.
A)True
B)False
Q2) This tactic allows different customers to pay different prices for essentially the same merchandise bought in equal quantities.It is often found in the sale of shopping goods,specialty merchandise,and most industrial goods except supply items.What is this tactic called?
A)zoning (or basing)pricing
B)price maintenance
C)psychological (or odd-even)pricing
D)flexible (or variable)pricing
Q3) Rag fibres for paper and cotton seeds for cottonseed oil are two byproducts of the cotton textile industry.Because these products are produced together,they are complementary products.
A)True
B)False
Q4) List in order the four steps used to set the right price for a product.
Q5) Distinguish between a cumulative and a noncumulative discount.
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Chapter 20: Developing a Global Vision
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Sample Questions
Q1) Basketball is played nearly everywhere in the world and is an easily understood sport.The National Basketball Association (NBA)finals reached more than 600 million televisions in 195 countries.From this information,what should you be able to infer about the NBA?
A)It is developing international selling schemes.
B)It is implementing standard international marketing.
C)It is practising global marketing.
D)It is supplementing its foreign vision.
Q2) Which of the following is generally defined as the sale of an exported product at a price lower than that charged for the same or a similar product in the home market of the exporter?
A)export re-engineering
B)crossdocking
C)boycotting
D)dumping
Q3) What is a limit on the amount of a specific product that can enter a country?
A)a quota
B)a tariff
C)a boycott
D)a transfer limit
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