Business Administration
Exam Answer Key
Course Introduction
Business Administration is an interdisciplinary course designed to introduce students to the key principles and practices involved in managing organizations effectively. Covering core topics such as management, marketing, accounting, finance, and organizational behavior, this course provides a broad overview of how businesses operate in various industries and environments. Students will develop a foundational understanding of strategic decision-making, leadership skills, and the analytical tools necessary to assess business performance, manage teams, and adapt to evolving market conditions. Through case studies, practical assignments, and collaborative projects, participants are prepared for further study in specialized business disciplines and future leadership roles.
Recommended Textbook
Global Marketing Contemporary Theory Practice and Cases 1st Edition by Ilan Alon
Available Study Resources on Quizplus 16 Chapters
620 Verified Questions
620 Flashcards
Source URL: https://quizplus.com/study-set/2862
Page 2
Chapter 1: Understanding Global Markets and Marketing
Available Study Resources on Quizplus for this Chatper
39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/57051
Sample Questions
Q1) The sequence of activities required to make a product or provide a service is known as a ______________.
A) chain of command
B) value chain
C) competitive advantage
D) modus operandi (M.O.)
Answer: B
Q2) Creating value by some form of company-customer interaction at the fabrication/assembly stage of the operations level to create customized products with production cost and monetary price similar to those of mass-produced products defines ___________ .
A) customer relationship marketing
B) mass customization
C) customized marketing
D) mass production
Answer: B
Q3) Most people around the world have positive attitudes toward globalization.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Assessing the Global Marketing Environmentthe
Global Economy and Technology
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/57050
Sample Questions
Q1) A global aggregate of individual communities meeting the needs of its citizens through responsible local production and exchange of goods and services defines
A) the European Union
B) NAFTA
C) the green economy
D) globalization
Answer: C
Q2) The trade activities of the world's transnational corporations occur with other small,single-market firms.
A)True
B)False
Answer: False
Q3) Bio-Med Devices is one example of a large,multinational company that exports a large majority of its total production output.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Evaluating Cultural and Social Environments
Available Study Resources on Quizplus for this Chatper
43 Verified Questions
43 Flashcards
Source URL: https://quizplus.com/quiz/57049
Sample Questions
Q1) Individualism is more pronounced in _____________________________.
A) developed and Western nations
B) developing countries
C) Asian nations
D) Latin American countries
Answer: A
Q2) In Hong Kong,children are raised to be obedient and to honor their parents.In the corporate world here,subordinates rarely confront or contradict their superiors.This profile suggests that Hong Kong has a ____________ culture.
A) low power distance
B) masculine
C) high power distance
D) low uncertainty avoidance
Answer: C
Q3) Cultural diversity is a phenomenon that only exists between nations.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Analyzing Political and Legal Environments
Available Study Resources on Quizplus for this Chatper
44 Verified Questions
44 Flashcards
Source URL: https://quizplus.com/quiz/57048
Sample Questions
Q1) Parallel importing occurs when _________________________________.
A) identical products are sold without authorization of the owner of the brand or trademark
B) products are imported by several global markets simultaneously
C) identical products are sold under many different brands and trademarks
D) global distribution is limited to markets that are geographically contiguous
Q2) If Lenovo registers its new trademark for its line of computers,that trademark is also protected for other dissimilar Lenovo products.
A)True
B)False
Q3) When expert analysts in the field of political risk employ Delphi-techniques to assess markets,they are implementing qualitative political risk.
A)True
B)False
Q4) Trade secrets are protected by intellectual property law much as trademarks and patents.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
6
Chapter 5: Integrating Global, Regional, and National Markets
Available Study Resources on Quizplus for this Chatper
21 Verified Questions
21 Flashcards
Source URL: https://quizplus.com/quiz/57047
Sample Questions
Q1) The fact that EFTA does not operate with a common currency has put its member nations at a comparative economic disadvantage to the nations of the European Union.
A)True
B)False
Q2) Common markets ____________________________.
A) offer free movement of people, but not capital
B) have a common established currency
C) include all the provisions of a customs union plus the free movement of people and capital
D) include all the provisions of free-trade areas plus the free movement of people and capital
Q3) The economic crisis of 2008/2009 resulted in negative growth for most developed nations.
A)True B)False
Q4) Foreign trade flows are concentrated in the developing countries.
A)True B)False
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Conducting Marketing Research
Available Study Resources on Quizplus for this Chatper
41 Verified Questions
41 Flashcards
Source URL: https://quizplus.com/quiz/57046
Sample Questions
Q1) The etic research approach assumes that research developed in one culture can be translated for use in another cultural context without a change in meaning.
A)True
B)False
Q2) Lower costs,faster project cycles and easy access are all benefits to the process of __________________ research.
A) online marketing
B) global marketing
C) focus group
D) traditional
Q3) Primary data refers to ______________________________.
A) data collected from original, first-hand responses from research participants
B) the first data collected in a research study
C) previously collected data
D) currently available data
Q4) In 2008,the highest growth rates in the field of global market research field continued to be in emerging markets.
A)True B)False
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Selecting International Markets
Available Study Resources on Quizplus for this Chatper
41 Verified Questions
41 Flashcards
Source URL: https://quizplus.com/quiz/57045
Sample Questions
Q1) When Glove-Tex,a producer of protective rubber gloves,purchases a rubber plantation in Malaysia,it exhibits a ______________-seeking motive for internationalization.
A) strategic resource
B) distribution
C) resource
D) market
Q2) Efficiency-seekers are usually firms that have been already established abroad.
A)True
B)False
Q3) Roto-molder Inpack Corporation purchased Innovate Technologies,holder of a patent for a quick-change mold adapter. Through its acquisition,Inpack is seeking
A) new markets
B) strategic resources
C) resources
D) raw materials
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Entering Global Markets
Available Study Resources on Quizplus for this Chatper
42 Verified Questions
42 Flashcards
Source URL: https://quizplus.com/quiz/57044
Sample Questions
Q1) When ServiceWrap,a major blow molder of consumer food service films and wraps,cooperates with Alumall,metal processors making food service foils and stainless steel tableware,to tap the hospitality market in Russia,the firms have formed a
A) vertical strategic alliance
B) horizontal strategic alliance
C) turnkey operation
D) diagonal strategic alliance
Q2) Exporting is limited to actual physical products that are produced outside the target country market.
A)True
B)False
Q3) Contract manufacturing has become a controversial issue due to its
A) decreasing popularity
B) ability to improve employee compensation
C) inherent trend to move production jobs across borders
D) ability to generate large savings
To view all questions and flashcards with answers, click on the resource link above.
10
Chapter 9: Segmenting, Targeting, and Positioning for Global Markets
Available Study Resources on Quizplus for this Chatper
41 Verified Questions
41 Flashcards
Source URL: https://quizplus.com/quiz/57043
Sample Questions
Q1) Jeanine is director of marketing for Swan bicycles in the U.S.Research has determined that her line of mid-priced bikes can be successfully marketed in China,but a new advertising tag line and accessories collection will be required to speak to the needs of Chinese bicyclists.Her target market strategy must exhibit a(n)_________________ approach.
A) differentiated
B) standardized
C) undifferentiated
D) unsegmented
Q2) Investment in global market segmentation is worthwhile in part because once completed,segments tend to remain stable and consistent.
A)True
B)False
Q3) Strong,long-term emotional ties to the brand for the consumer is one of the key goals of _______________.
A) positioning
B) segmentation
C) concentration
D) standardization
Page 11
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Developing Global Products and Brands
Available Study Resources on Quizplus for this Chatper
45 Verified Questions
45 Flashcards
Source URL: https://quizplus.com/quiz/57042
Sample Questions
Q1) In the majority of cases,products manufactured in a foreign country have perceived risk.
A)True
B)False
Q2) The level of product knowledge that consumers in a particular market exhibit is an important criterion in defining marketing strategy.
A)True
B)False
Q3) If standardization is applied,development costs are often difficult to reabsorb due to the number of adaptations of the product's commercialization and promotion on an international level.
A)True
B)False
Q4) Industrial products typically satisfy specific needs that don't vary too much from country to country.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Setting Global Prices
Available Study Resources on Quizplus for this Chatper
51 Verified Questions
51 Flashcards
Source URL: https://quizplus.com/quiz/57041
Sample Questions
Q1) One benefit of a weakening domestic currency is ___________________________________.
A) an increase in exports to foreign markets
B) the increased price of exports to foreign markets
C) greater stability in foreign currency transactions
D) the increased value of domestic assets
Q2) Centralized decision-making in international pricing leads to higher control of final prices and of their coordination across different countries.
A)True
B)False
Q3) The existence of differences in transportation costs and local economic and financial conditions and increasing globalization are factors that favor decentralized price decision-making.
A)True
B)False
Q4) If a company is selling a commodity-type of product or service,then quality will be the driving factor determining sales.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Global Placement and Distribution Channels
Available Study Resources on Quizplus for this Chatper
39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/57040
Sample Questions
Q1) If Wendy is assessing her distribution network on the basis of the types of retailers to whom she sells; for example,convenience stores,department stores,and discount outlets,she is analyzing channel ________________.
A) width
B) length
C) directness
D) standardization
Q2) Strategic alliances and franchising agreements allow constant monitoring of sales activities abroad.
A)True
B)False
Q3) Procter and Gamble's venture into rural Chinese consumer products distribution has not produced satisfactory results for the firm.
A)True
B)False
Q4) The intimacy of distributor relationships is more intense as the complexity of the product increases.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Launching Global Communication and Advertising
Available Study Resources on Quizplus for this Chatper
36 Verified Questions
36 Flashcards
Source URL: https://quizplus.com/quiz/57039
Sample Questions
Q1) Samsung's significant gains in market shares and global brand value resulted from _______________________.
A) a significant increase in global advertising expenditures for each of its markets
B) reallocation of advertising budgets among global markets
C) a reapportionment of global media that focused exclusively on the Internet
D) reducing the number of product categories advertised
Q2) Cost-effectiveness,market knowledge and superior creative work are some of the advantages associated with ____________________________.
A) doing business in a single global market
B) in-house development of global campaigns
C) the use of the Internet for global marketing campaigns
D) the use of advertising agencies for global marketing.
Q3) According to Marieke De Mooij,the advertising styles found in both France and Japan share the importance of ________________.
A) humor
B) sensuality
C) symbolism
D) logic
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Using Social Media for Global Marketing
Available Study Resources on Quizplus for this Chatper
26 Verified Questions
26 Flashcards
Source URL: https://quizplus.com/quiz/57038
Sample Questions
Q1) The main motivation for social media usage in Brazil is to _____________________.
A) search for work
B) stay up to date on news
C) stay in touch with friends
D) find products to buy
Q2) Groups of Internet-based applications that build on the ideological and technological foundations of Web 2.0 are referred to as __________________.
A) blogs
B) Facebook networks
C) MySpace networks
D) social marketing networks
Q3) The design,implementation,and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning,pricing,communication,distribution,and marketing research is referred to as
A) social advertising
B) social marketing
C) Internet marketing
D) global marketing
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Designing and Controlling Global Marketing Systems
Available Study Resources on Quizplus for this Chatper
39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/57037
Sample Questions
Q1) Marketing's value to the global organization is apparent regardless of impact metrics and performance measurements.
A)True
B)False
Q2) Starbucks' revamped organizational strategy was ___________ based.
A) product
B) region
C) function
D) matrix
Q3) Location is another important factor in eSys strategy.
A)True
B)False
Q4) Because of the success of matrix organizations in managing global marketing,most MNCs continue to operate using this structure.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 17
Chapter 16: Defining Ethics and Corporate Social
Responsibility in the International Marketplace
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/57036
Sample Questions
Q1) Some of the adoption of CSR activities in non-developed countries is attributed to NGO organizations.
A)True
B)False
Q2) A study of Corporate Revealed Ethics and Corporate Applied Ethics in the UK determined that ____________________.
A) accounting measures are less influenced by business ethics than by market factors
B) neither Corporate Revealed Ethics codes nor Corporate Applied Ethics (ethical training) had an impact on firm performance
C) in the long run, firms that specifically provided training on their code of ethics to their employees, thus implementing CAE, financially outperformed those with codes but no training
D) firms that specifically provided training on their code of ethics to their employees, thus implementing CAE, achieved greater financial performance from both short and long-term perspectives as compared to those who had not
To view all questions and flashcards with answers, click on the resource link above. Page 18