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Attitudes and Social Behavior explores the psychological foundations and dynamics of human attitudes, including how they are formed, measured, and changed. The course examines the impact of attitudes on social behavior, delving into topics such as persuasion, conformity, prejudice, stereotypes, and group processes. Through theoretical frameworks and empirical research, students will analyze how individual beliefs and emotions influence interactions within various social contexts, and how social environments shape personal and collective attitudes. The course also addresses applications in real-world settings, such as marketing, politics, and intergroup relations, providing students with a comprehensive understanding of the reciprocal relationship between attitudes and social behavior.
Recommended Textbook
THINK Social Psychology 1st Canadian Edition by Kimberley Duff
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Sample Questions
Q1) According to your textbook, the false consensus effect is likely to increase under which of the following situations?
A) When the situation is very clear
B) When the situation permits differential construal
C) When everyone shares the same opinion
D) When the situation is very simple and straightforward
Answer: B
Q2) Based on research presented in your textbook, which of the following statements is most true concerning the study of attraction?
A) Married couples who have different personality traits are more likely to report that they are satisfied in their relationship compared with couples who have similar personality traits.
B) Married couples are likely to have different religious beliefs compared with randomly paired couples.
C) Opposites attract.
D) Married couples are more likely to be similar in terms of their values compared with randomly paired couples.
Answer: D
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Q1) An experimenter who decides not to tell participants whether they are receiving a treatment pill or a sugar pill is conducting a double-blind study.
A)True
B)False
Answer: False
Q2) If an experimenter seeks to learn the effects of music on anxiety and manipulates the type of music participants listen to, music is considered the independent variable.
A)True
B)False
Answer: True
Q3) If it is necessary for the integrity of a study, researchers are allowed to utilize deception.
A)True
B)False
Answer: True
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Sample Questions
Q1) Which part of the brain plays a role in higher-order thinking, including judgment, decision making, and evaluation?
A) The prefrontal cortex
B) The brain stem
C) The occipital lobe
D) The amygdala
Answer: A
Q2) Suppose you have developed a new weight loss drug which, on average, helps overweight and obese individuals lose up to 15% of their body weight. Using information about the framing heuristic, describe both an effective and ineffective way of marketing your new product and explain why one strategy is likely to be more successful over the other strategy.
Answer: not answered
Q3) When you estimate your risk of dying of cancer based on the number of people you know who have been diagnosed, you are using the availability heuristic.
A)True
B)False
Answer: True
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Sample Questions
Q1) Deciding who or what is responsible for the outcome of a situation is known as
A) a self-serving attribution
B) an attribution
C) self-knowledge
D) self-perception
Q2) Moskalenko and Heine (2003) manipulated the type of feedback individuals received about their level of intelligence. They found that individuals who received negative feedback about an IQ test subsequently:
A) consumed more alcohol.
B) spent more time watching TV.
C) ate more cookies.
D) improved their test scores.
Q3) Compare and contrast BIRGing and CORFing. When would you be more likely to engage in BIRGing and when would you be more likely to engage in CORFing?
Q4) Define the spotlight effect.
Q5) Briefly compare and contrast the influence of social evaluations (i.e., feedback that is accepting or rejecting) on self-esteem across genders.
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Q1) The___________ is a phenomenon wherein beautiful things are seen as good and thus activate positive things in our mind.
A) attractive effect
B) what is beautiful is good effect
C) what is ugly is bad effect
D) actor-observer effect
Q2) Pride and shame may be basic emotions because:
A) they are recognized by nonhuman animals.
B) they elicit action from observers.
C) they must be consciously expressed.
D) they are recognized cross-culturally.
Q3) Which of the following is NOT considered one of the six basic emotions that are conveyed with the same expression across different cultures?
A) Envy
B) Fear
C) Sadness
D) Anger
Q4) How would the primacy effect influence your impression of someone else?
Q5) Describe the correspondence inference theory.
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Sample Questions
Q1) The Implicit Associations Test is a measure used to assess explicit attitudes.
A)True
B)False
Q2) How can operant conditioning influence our attitudes?
A) Our attitudes are likely to become more positive if a behaviour is ignored.
B) Our attitudes are likely to become more negative if a behaviour is reinforced.
C) Our attitudes are likely to become more positive if a behaviour is punished.
D) Our attitudes are likely to become more negative if a behaviour is punished.
Q3) Emma is trying to decide if she wants to exercise. She thinks exercise is important and knows that her doctor, friends, and family think it's a good idea for her to exercise. However, she is not sure if she is too out of shape to initiate an exercise routine. The favourable attitude that her doctor, friends, and family hold regarding her exercise behaviour best represents which component of the theory of planned behaviour?
A) Attitudes
B) Perceived control
C) Social norms
D) Cultural norms
Q4) What is the name-letter effect? What impact might this effect have on your life?
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Q1) Linda is distracted by her kids while she is reading an article touting the benefits of a new fad diet. Describe how the length of the message will influence her susceptibility to the persuasive communication. If Linda were processing the message through the central route would the length of the message have the same impact? Why or why not?
Q2) You have designed a persuasive message to convince people to donate money to a charity for children's cancer. The message is designed to stir up thoughts of love and caring. Based on research presented in your textbook, this message will be more persuasive for:
A) older adults.
B) teenagers.
C) younger adults.
D) young men.
Q3) Compared to university-aged adults, middle-aged adults:
A) are more susceptible to attitude change. B) are less susceptible to attitude change.
C) exhibit the same amount of susceptibility to attitude change. D) are less likely to buy products advertised on television.
Q4) Describe how attitudes formed through the central route differ from attitudes formed through the peripheral route.
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Q1) Describe two of the six principles of compliance described in your textbook and explain how they can be used to induce compliance.
Q2) You see an advertisement for a new iPod which claims, "Buy now! Limited Supply." You decide to buy it because you want to be sure to have the latest iPod model before it sells out. This example illustrates:
A) the reciprocity principle.
B) the scarcity principle.
C) the commitment or consistency principle.
D) the friendship or liking principle.
Q3) Based on information presented in your textbook, you would predict that as Laurie gets older her conformity to her parents' behaviour will tend to __________, while conformity to her peers' behaviour will tend to__________.
A) decrease; increase
B) stay the same; increase
C) decrease; also decrease
D) stay the same; decrease
Q4) Symbolic social influence can prevent us from acting in ways that may harm us.
A)True
B)False
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Q1) Compare and contrast how men and women leaders are viewed by society. Describe research evidence presented in your textbook to support your answer.
Q2) Which of the following individuals would you predict is most susceptible to deindividuation?
A) Tom, who is dressed in a Halloween costume and on his way to a party
B) Dawn, who is walking down a street and can see her reflection in store windows
C) Jill, who is delivering a speech to a crowd of people
D) Todd, a store manager who is helping a customer
Q3) A(n) ________leader welcomes new approaches for problem solving and creates internal motivation among group members.
A) transactional
B) authoritarian
C) transformational
D) totalitarian
Q4) What is group polarization? Provide a real-world example. Be sure to describe the two causes of group polarization.
Q5) Name and describe the three factors that may lead to arousal.
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Q1) What appears to be one consequence of threatening a person's self-esteem?
A) It leads to increased understanding between members of different groups.
B) It decreases the tendency to stereotype.
C) It decreases the tendency to display prejudice.
D) It increases the tendency to stereotype.
Q2) Why are negative emotions, such as anger and fear, argued to increase the use of stereotyping?
A) Because negative emotions lead to central route processing
B) Because negative emotions lead to more controlled processing
C) Because negative emotions reduce the amount of cognitive resources available to people
D) Because negative emotions lead to central route processing and controlled processing
Q3) Define modern racism and provide an example.
Q4) The tendency to hold a hostile attitude toward an individual because of his or gender is termed___________.
A) hostile discrimination
B) discrimination
C) gender prejudice
D) gender stereotypes
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Q1) Which theory would predict that you are more likely to exhibit aggression just by being in the same room as a gun mounted on the wall?
A) Instinct theory
B) Social learning theory
C) Frustration aggression theory
D) Cognitive-neoassociation theory
Q2) Cultures of honour refer to which of the following?
A) Cultures where you honour other fellow citizens.
B) Cultures where strong norms suggest that aggression is an inappropriate response to insults or threats.
C) Cultures where strong norms suggest that aggression is an appropriate response to insults or threats.
D) Cultures where you honour the elderly.
Q3) Ben, an aggressive man, would likely show too much activity in the right temporal lobe if researchers looked at his brain with imaging technology.
A)True
B)False
Q4) Briefly name and describe two strategies for reducing aggression.
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Q1) Research suggests that we like people more if they reveal _____ about themselves in a conversation.
A) less
B) more
C) nothing
D) non-personal information
Q2) Which of the following attachment styles has been linked with eating disorders, such as anorexia?
A) Preoccupied
B) Fearful-avoidant
C) Secure
D) Dismissive
Q3) Describe Sternberg's triangular theory of love.
Q4) Attachment style refers to the degree of security experienced in interpersonal relationships.
A)True
B)False
Q5) Suppose you have just broken up with your fiancé of three years. Describe the three possible positive effects that can result and help you grow as a person.
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Q1) Research has shown that people will help under which of the following circumstances?
A) If helping will increase recognition from others
B) If helping will bring them rewards like money
C) If helping will improve their mood
D) If helping will bring them increased recognition, rewards, and improved mood
Q2) As the number of people present in a situation ________, responsibility to help ________.
A) is constant; decreases
B) increases; decreases
C) decreases; decreases
D) increases; increases
Q3) _______ and _______ developed a major theory called the decision model of bystander intervention.
A) Bibb Latane; Dan Batson
B) Robert Cialdini; Bibb Latane
C) Robert Cialdini; John Darley
D) Bibb Latane; John Darley
Q4) In what situations are men more likely to help compared to women?
Q5) Define prosocial behaviour. Provide an example.
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