Asian Markets Analysis
Exam Bank
Course Introduction
Asian Markets Analysis provides an in-depth exploration of the dynamic and diverse economies across Asia, examining both developed and emerging markets such as China, Japan, India, Southeast Asia, and more. The course covers key topics including regional economic growth drivers, trade and investment flows, political and regulatory environments, market entry strategies, consumer behavior, and the role of technology and innovation. Students will analyze major trends, opportunities, and challenges impacting Asian markets, using case studies and real-world data to understand business strategies and investment considerations in the region. The course equips students with the analytical tools and contextual knowledge necessary for successful engagement in Asias fast-evolving economic landscape.
Recommended Textbook
International Marketing An Asia Pacific Perspective 7th Edition by Richard Fletcher
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17 Chapters
1024 Verified Questions
1024 Flashcards
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Page 2
Chapter 1: Rationale for International Marketing
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60 Verified Questions
60 Flashcards
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Sample Questions
Q1) Exports in agricultural products, minerals and energy products are no longer the mainstay of Australia's export activity.
A)True
B)False
Answer: False
Q2) In 2014, which of the following nations was New Zealand's second largest two-way trading partner?
A) Thailand
B) Republic of Korea
C) India
D) Australia
E) China
Answer: D
Q3) In 2014, which country was a major supplier of Australian imports?
A) Singapore
B) United States
C) Japan
D) China
E) All of the above
Answer: E
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Chapter 2: Avoiding the Pitfalls of the International Political and Legal Environment
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60 Flashcards
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Sample Questions
Q1) Restrictions on foreign direct investment encourage foreign firms to invest in specific industries.
A)True
B)False
Answer: False
Q2) A government that dictates policy without reviewing its citizens' needs or seeking their opinions is a(n) ________ government.
A) democratically elected
B) Westminster-system
C) socialist
D) parliamentary
E) absolutist
Answer: E
Q3) Companies use the Delphi technique to determine political risk. The company brings a group of experts together in its offices and asks for their opinions.
A)True
B)False
Answer: False
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Chapter 4: Catering for the Social and Cultural Environment of International Marketing
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Sample Questions
Q1) Culture is the glue that binds groups together. Name four common characteristics of its many definitions. Which of these might give international marketers the most trouble?
Q2) The concept of adaptation in international marketing refers to:
A) the willingness of organisations to change their business practices to fit in with the legal requirements of the host country.
B) the degree to which organisations must change business practice to fit in with the cultural expectations of the host country.
C) the degree to which the organisation is prepared to adapt its marketing mix to suit the needs of the local market.
D) affirmative acceptance rather than just tolerance of another culture.
E) none of the above.
Q3) Social conventions include the time taken to eat a meal, the number of meals per day and the degree to which the meal is a social occasion.
A)True
B)False
Q4) Explain psychic distance. What role does it play in international marketing?
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Page 5
Chapter 5: Technology Change and International Marketing
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60 Flashcards
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Sample Questions
Q1) Explain why integration of online and offline communication strategies is critical for international marketers.
Q2) According to Chaffey and Ellis-Chadwick (2012), the characteristics of the online environment require the use of the 7Ps rather than the traditional 4Ps. Explain how each of the elements of the marketing mix is affected by introduction of the internet.
Q3) An international marketer must determine if the skill level and knowledge of the consumer supports the introduction of a high technology item.
A)True
B)False
Q4) Explain the external and internal factors that influence how consumers behave online.
Q5) Discuss the advantages for international marketers in focusing on lead users in the diffusion of a new technology?
Q6) E-marketing is defined as the continuous optimisation of a firm's activities through digital technology.
A)True
B)False
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Chapter 6: Contemporary Environmental Variables in International Marketing
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Sample Questions
Q1) Ethical issues that impact international marketing are to be found in:
A) gift giving and bestowing favours.
B) workplace conditions and employment practices.
C) breaching food and drug standards.
D) options A, B and C.
E) options A and C only.
Q2) In approaching environmental issues overseas, there are a number of options open to an organisation. The best way to deal with these issues is to:
A) leave the decisions to the company agent.
B) leave the decisions to the joint partner in the overseas country.
C) have the home organisation address the issue directly.
D) all of the above.
E) none of the above.
Q3) The 2009 multinational environmental conference was held in Kyoto.
A)True
B)False
Q4) What are the factors that have contributed to the growth of, interest in and concern for the environment? How does the importance of the environmental movement vary across different markets and economic systems?
Page 7
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Chapter 7: Research in International Markets
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62 Verified Questions
62 Flashcards
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Sample Questions
Q1) Managing international research requires two key elements: selecting a market research agency and coordinating the market research.
A)True
B)False
Q2) International market research is usually cheaper to conduct due to lower average labour costs in international markets.
A)True
B)False
Q3) The use of secondary data for research purposes will often present the user with a number of valid concerns. These concerns can include:
A) reliability of the data.
B) age of the data.
C) cost of the data.
D) all of the above.
E) options A and B only.
Q4) Explain how a firm might use international market research to determine the country-of-origin effect on its marketing success. Use a specific product and country to illustrate your answer.
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Page 8
Chapter 8: International Market Selection and Entry
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Sample Questions
Q1) List additional factors that need to be weighed when considering decisions requiring foreign direct investment (FDI).
Q2) Indirect exporting can include:
A) franchising.
B) cooperative exporting.
C) piggybacking.
D) licensing.
E) options B and C only.
Q3) A firm that wished to enter the export industry but had limited capital with which to do this would be best to use which of the following methods?
A) indirect exporting
B) franchising
C) licensing
D) direct exporting
E) establishing a sales office in the international market
Q4) Name the five stages of the progressive screening of the overseas market selection process.
Q5) List the approaches to international market selection. Describe advantages and disadvantages of each approach.
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Chapter 9: International Competitive Strategy
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Sample Questions
Q1) The location of upstream activities should usually be located in the country where the buyer is located.
A)True
B)False
Q2) Michael Porter (1980) suggested three basic competitive strategies that firms can pursue. These are overall:
A) price leadership, product differentiation and market focus.
B) product leadership, product standardisation and market focus.
C) comparative advantage, product specialisation and market focus.
D) price leadership, product standardisation and market focus.
E) cost leadership, product differentiation and market focus.
Q3) Value innovation involves creating significant leaps in value for both the company and customers.
A)True
B)False
Q4) Discuss the trade-offs between standardisation and adaptation.
Q5) An analysis of industry structure indicates that there are five forces at work that create rivalry among competitors. List and describe those forces.
Q6) Explain the STP approach and list its six steps.
10
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Chapter 10: Internationalization, Relationships and Networks
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60 Flashcards
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Sample Questions
Q1) Internationalisation can be classified into the following approaches:
A)Stages, commitment, experience, network
B)Stages, commitment, eclectic, network
C)Stages, contingency, network, financial
D)Stages, experience, contingency, global
E)Stages, learning, contingency, network, holistic
Q2) Drivers of guanxi include all of the following EXCEPT:
A)Lack of governance mechanisms
B)Infrastructure shortcomings
C)Collectivism
D)Elitism
E)Information access
Q3) CRM is designed to increase customer satisfaction and:
A)Optimise profit
B)Minimise customer defection
C)Maximise customer contact
D)Reduce customer dissatisfaction
E)Create brand loyalty
Q4) Explain the concept of guanxi and why it is important for the development of international marketing relations.
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Chapter 11: Globalization
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Sample Questions
Q1) Emerging multinationals are more risk-adverse and avoid being first mover.
A)True
B)False
Q2) Which of the following are risks that must be weighed by the company before entering a foreign market?
A)Can it offer competitively attractive products?
B)Can the company understand the preference and buyer behaviour of consumers in another country?
C)Will it be able to adapt to another country's business culture?
D)Will it be able to deal effectively with foreign nationals?
E)All of the above
Q3) Which of the following is NOT one of the four 'drivers' of globalisation?
A)Market
B)Supply
C)Cost
D)Competitive
E)Government
Q4) Outline the steps that need to be taken in developing a global strategy. Take a product or company of your choice and show how these steps are implemented in practice.
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Chapter 12: Planning for Effective International Marketing
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Sample Questions
Q1) Global market segmentation can be defined as selecting groups of potential customers with heterogeneous attributes.
A)True
B)False
Q2) Strategic market planning is the systematic and periodic process used by managers to examine the environments in which their company competes, the opportunities and threats they face, the goals and objectives to be achieved, and the products and services offered in order to maintain a viable fit between their company's capabilities and resources and the threats and opportunities that arise from a changing environment.
A)True
B)False
Q3) In addition to segmenting overseas markets on the more traditional bases of geography, economy and culture, it is possible for a firm to take a product diffusion approach to segmentation.
A)True
B)False
Q4) Discuss the difference between market-based and product-based approaches to marketing planning.
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Chapter 13: Modifying Products for International Markets
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Sample Questions
Q1) Gatekeepers are the individuals within a buying group that negotiate the terms of the sales.
A)True
B)False
Q2) A product that is offered to different international markets but which is adapted to suit the specific needs of each individual market is classified as a ________ product.
A) multinational
B) local
C) global
D) international
E) transnational
Q3) The phrase 'born global' is increasingly being used to describe firms that commence operations with a focus on their domestic market rather than on the global market.
A)True
B)False
Q4) Outline the stages to be followed in developing a new product for an international market. Illustrate using an example.
Q5) How might a firm redefine its business when entering international markets?
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Page 14
Chapter 14: International Pricing for Profit
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Sample Questions
Q1) Transfer pricing occurs only when a firm is able to take advantage of financial incentives offered by a host government.
A)True
B)False
Q2) Which of the following statements is true about the role culture plays in price setting?
A) Culture influences the style of goods, which in turn impact on the cost of production and therefore overall cost.
B) Culture influences the acceptability of practices including the loading of the price to cater for various pay-offs in order to get the business.
C) Culture determines social priorities and the relative value of different types of goods.
D) Culture dictates the acceptability of charging different prices to different market segments.
E) All of the above statements about culture and price setting are true.
Q3) Explain how a business firm can utilise transfer pricing to gain benefit, and highlight any outcomes that might produce a negative result for any parties affected by the transfer pricing process.
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15
Chapter 15: Promotion in International Marketing
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61 Flashcards
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Sample Questions
Q1) Social media is an important ________ tool for international marketing:
A)Personal selling
B)Direct marketing
C)Advertising
D)Publicity and public relations
E)All of the above
Q2) If an international marketer wanted to develop a corporate brand which indicates a firm that is trustworthy on a global scale, which colour is the most appropriate overall?
A)Blue
B)White
C)Black
D)Red
E)None of the above as the meaning of colour differs too much between countries for a single colour to have widespread meaning in marketing
Q3) Designing a media plan involves selecting particular themes for the promotion, or stressing a unique selling proposition.
A)True
B)False
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Chapter 16: Effective International Distribution
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Sample Questions
Q1) Why is the Daiso concept popular in Japan?
A) The company offers shoppers a very traditional shopping experiences.
B) The company concept includes charging a uniform price for all items in the store.
C) The company focuses on high prestige pricing.
D) The company offers unique products that are not used daily.
E) The company only focuses on the Japanese consumer.
Q2) Decisions on price setting in the international market involve establishing the minimum price the exporter is prepared to accept together with the maximum price the market is prepared to pay. What strategies could be used for determining this price?
Q3) Overseas agents generally do not take title to goods exported to their market.
A)True
B)False
Q4) In general, the more economically developed a country is the longer the distribution channel is.
A)True
B)False
Q5) Discuss in detail the available options (methods) for an organisation wishing to expand overseas.
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Chapter 17: Marketing Services and Projects Overseas
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Sample Questions
Q1) How does the marketing of business services overseas differ from that of consumer goods services? Use examples to explain your answer.
Q2) For international projects, the project life cycle will go through the following stages:
A)Pre-project planning, formal project bidding, detailed negotiation, implementation
B)Pre-project qualification, negotiation, winning the tender, implementation, evaluation
C)Identification, preparation, qualification, negotiation, implementation
D)Identification, preparation, appraisal, negotiation, implementation, evaluation
E)Pre-project planning, negotiation, tender submission, winning the tender, implementation
Q3) The rise of low contact service within the service sector can be attributed to:
A)Self service
B)Time constraints
C)Electronic delivery of services
D)All of the above
E)Options A and C only
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18
Chapter 18: International Marketing in the Decade Ahead
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Sample Questions
Q1) What is commonly identified as the main route or mechanism for becoming MOP?
A)Government assistance
B)Family connections
C)Employment type
D)Growing older
E)Education
Q2) Consumers in BOP markets prefer to shop in smaller stores with more limited selections.
A)True
B)False
Q3) Promotion activities and branding are important influencers of purchase, although their role is becoming less important in BOP markets.
A)True
B)False
Q4) Traditionally, the basis for international market segmentation has been cultural groupings.
A)True
B)False
Q5) What are the key product decisions a firm needs to make when entering a BOP market?
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