Applied Marketing Question Bank
Course Introduction
Applied Marketing explores the practical implementation of marketing principles and strategies in real-world business contexts. The course focuses on the development and execution of marketing plans, including market analysis, segmentation, targeting, positioning, and the marketing mix (product, price, place, and promotion). Students engage in case studies and projects that emphasize data-driven decision-making and creative problem-solving, preparing them to tackle contemporary marketing challenges across various industries and markets.
Recommended Textbook
Preface to Marketing Management 13th Edition by J. Paul Peter
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14 Chapters
1150 Verified Questions
1150 Flashcards
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Chapter 1: Strategic Planning and the Marketing Management Process
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66 Verified Questions
66 Flashcards
Source URL: https://quizplus.com/quiz/40437
Sample Questions
Q1) In determining its mission statement,an organization must _____.
A) incorporate only the favorable aspects of the organizational history, while foregoing the mistakes and shortcomings.
B) ensure that the name of the product or service it is producing is an essential part of the organization's name.
C) reflect a market-driven approach by targeting a broad class of needs and segmented target markets
D) invest a maximum of four to six months of time in determining the mission statement as it is a superfluous activity.
Answer: C
Q2) Which of the following is the first step that an organization must take in the strategic planning process?
A) Setting organizational objectives
B) Creating organizational strategies
C) Creating a mission statement
D) Creating an organizational portfolio plan
Answer: C
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Chapter 2: Marketing Research: Process and Systems for Decision Making
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/40438
Sample Questions
Q1) Test marketing study results can be invalidated if:
A) test marketing areas are representative of and proportionate to the market in general.
B) pretest measurements of competitive brand sales are created.
C) test stores provide complete support to the study.
D) test-market products are advertised beyond a profitable level for the market in general.
Answer: D
Q2) A disadvantage of mail surveys is that:
A) it has a limited depth of response.
B) it has a limited geographic reach.
C) it is difficult to administer to respondents.
D) it is a time-consuming method of data collection.
Answer: A
Q3) A disadvantage of mall intercepts is that:
A) interviewer supervision is difficult.
B) collection of data takes a very long time.
C) response rates are very low.
D) it has low flexibility in collecting data.
Answer: A
Page 4
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Chapter 3: Consumer Behavior
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/40439
Sample Questions
Q1) Which of the following statements about product involvement is true?
A) Product knowledge is unrelated to product involvement.
B) A consumer is just as likely to develop the same level of product involvement with a product requiring routine decision making as with a product requiring extensive decision making.
C) Product involvement is independent of the group, marketing, and situational influences operating upon a potential consumer.
D) A consumer's level of product involvement will determine how quickly the purchase is made.
Answer: D
Q2) _____ constitutes moderate consumer behavior,but still involves time and effort searching for and comparing alternatives.
A) Limited decision making
B) High-involvement decision making
C) Routine decision making
D) Extensive decision making
Answer: A
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Chapter 4: Business, Government, and Institutional Buying
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79 Verified Questions
79 Flashcards
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Sample Questions
Q1) Organizational buyers are engaging in sole sourcing because they are more concerned with _____ than buying only on the basis of price.
A) exclusive distribution
B) nonstore selling options
C) quality and timely deliveries
D) new task purchases
Q2) Shanghai is a Chinese restaurant in New York that recently changed its supplier for ingredients.The owner trusted the previous supplier to deliver authentic and fresh ingredients on short notice and completely avoided stocking up ingredients.However,the previous supplier defaulted in terms of quality and provided adulterated ingredients.Shanghai was concerned about losing its customers if the news of the adulterated ingredients spread and changed its supplier after a survey of potential suppliers to retain its credibility.Which of the following statements is true with regard to this scenario?
A) Shanghai did not practice just-in-time inventory to avoid supply shortages.
B) Shanghai followed a new task purchase system with the previous supplier.
C) Shanghai followed a modified rebuy system in moving to its new supplier.
D) Shanghai did not consider any alternative suppliers before moving to its new supplier.
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Chapter 5: Market Segmentation
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79 Verified Questions
79 Flashcards
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Sample Questions
Q1) A new variant of tea that is higher in antioxidant content is being targeted at consumers who are health conscious and seek organic food products by retailing them in stores that sell organic food products only. This is an example of the _____ segmentation approach.
A) a priori
B) a posteriori
C) post hoc
D) de facto
Q2) According to the VALS framework,the _____ are consumers who are change leaders and are most receptive to new ideas and technologies.
A) innovators
B) survivors
C) thinkers
D) believers
Q3) A meaningful segment is one that:
A) is large enough to offer long-run profits for the firm.
B) has a well-defined geodemographic profile.
C) can be reached and served by direct marketers in an efficient manner.
D) is driven by the desire for instant gratification.
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Page 7
Chapter 6: Product and Brand Strategy
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88 Verified Questions
88 Flashcards
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Sample Questions
Q1) Value refers to the:
A) tangible aspects of a firm's products or services.
B) physical traits such as serviceability and reliability of a product.
C) full set of physical products offered for sale by the organization.
D) returns the customer gets in exchange for what the customer pays.
Q2) The diffusion of innovation is:
A) used to describe an audit task.
B) described using five adopter categories.
C) applied to products at the introductory stage of the product life-cycle.
D) used to describe the ability of an organization to create entirely new products.
Q3) Which of the following observations is true?
A) Generic products are known as commodities or unbranded goods.
B) A generic product is defined as the tangible product along with the whole cluster of services that accompany it.
C) An extended product is only the physical entity or service that is offered to the buyer.
D) Executives who are guilty of "marketing myopia" define their company's product too narrowly.
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Page 8
Chapter 7: New Product Planning and Development
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/40443
Sample Questions
Q1) A current product of a company has been enhanced to better serve consumer needs.The new product would fall into which of the following categories?
A) New-to-the-world products
B) New-to-the-firm products
C) Additions to existing product lines
D) Improvements and revisions of existing products
Q2) Which of the following denotes a growth direction through the increase in market share for present product markets?
A) Market penetration
B) Diversification
C) Product development
D) Benchmarking
Q3) Which of the following growth strategies either increase frequency of consumption or increase the number of customers using the firm's product(s)?
A) Diversification and market penetration
B) Product development and diversification
C) Market development and diversification
D) Market development and market penetration
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9
Chapter 8: Integrated Marketing Communications
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following is an ethical and legal concern associated with public relations?
A) Failure to disclose product limitations or safety concerns
B) Using unauthorized mailing lists to reach consumers
C) Reinforcing ethnic and racial stereotypes
D) Paying lip service to worthwhile causes
Q2) Sun Products markets Snug fabric softener.It uses the image of a soft bear named Snug in television and print ads for the fabric softener.The bear,which is used as a sales promotion device,also appears on T-shirts,and is extensively used on Sun Products' Web site.Sun Products is focusing on:
A) mass marketing and customer acquisition.
B) public relations exclusively to promote its product.
C) monitoring spending habits of customers.
D) presenting a consistency on brand messages.
Q3) Which of the following is a procedure for evaluating specific advertisement objectives?
A) Recognition
B) Theater test
C) Opinion test
D) Attitude
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Chapter 9: Personal Selling, Relationship Building, and Sales Management
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/40445
Sample Questions
Q1) Identify the important task of a salesperson in providing an after-sale service.
A) Immediate follow-up calls and visits to address unresolved or new concerns
B) Clearly differentiate features of the firm's products or services from those of competitors
C) Sell additional items to repeat customers
D) Convert undecided customers into first-time buyers
Q2) In which of the following situations would an organization most likely use a technical sales specialist?
A) To sell a printing press that requires the seller to provide training for optimal user experience
B) To convince pharmacies to promote a new cold remedy
C) To implement an ad campaign for a local used car dealer who claims to sell at least 50 cars in a month and at a good profit margin
D) To replace a couple of computers in a university computer laboratory
Q3) The process of locating potential customers is called:
A) database building.
B) approaching.
C) customer sourcing.
D) prospecting.
Page 11
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Chapter 10: Distribution Strategy
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following is true of administered vertical marketing systems?
A) They involve a parent company and an independent firm entering into a contractual relationship to set up and operate a business in a particular way.
B) They involve a group of independent retailers uniting and agreeing to pool buying and managerial resources to improve competitive position.
C) They involve a wholesaler contracting with a number of retailers performing channel functions for it.
D) They involve a high degree of interorganizational planning and management and depend on the presence of a channel leader.
Q2) A corporate vertical marketing system is exemplified by:
A) a florist shop that buys from a wholesale plant nursery.
B) a coffee producer who owns a chain of coffee shops.
C) the relationship of Walmart with its suppliers.
D) the Subway sandwich shop franchise system.
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Chapter 11: Pricing Strategy
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) General Electric Company and De Beers Centenary AG were charged for conspiring to keep the end-user price for industrial diamonds artificially high.In other words,the two companies were charged for _____.
A) price discrimination
B) price fixing
C) predatory pricing
D) deceptive pricing
Q2) Terrie went to the hardware store this morning to purchase a gallon of Roundup Weed-and-Grass killer for which she expected to pay about $15.She found a gallon of Roundup packaged with a quart of Weed-B-Gone,a new product claiming to kill weeds without destroying grass.Together they were priced at $17.This example would best describe _____ pricing.
A) odd-even
B) prestige
C) bundle
D) cost-plus
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13
Chapter 12: The Marketing of Services
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93 Verified Questions
93 Flashcards
Source URL: https://quizplus.com/quiz/40448
Sample Questions
Q1) Which of the following statements concerning the health care industry is true?
A) Inseparability element presents more of a handicap in health care delivery than in other services.
B) The only means of distribution of health care is through direct channels.
C) There is little innovation in the health care industry.
D) The health care industry is not market oriented.
Q2) Which of the following is visible in an energetic follow-through process?
A) Managers providing training which focuses on specific social techniques, such as eye contact, smiling, tone of voice, and standards of dress.
B) Managers providing training, support, and incentives necessary to give the employees the capability and willingness to provide quality service.
C) Managers demonstrating the behavior that they intend to reward employees for performing.
D) Managers clearly defining the skills the service person must bring to the job.
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14
Chapter 13: Global Marketing
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following refer to environmental factors?
A) Homogeneous market needs, global customers, shorter product life cycles, transferable brands and advertising, and the ability to globalize distribution channels
B) Worldwide economies of scale in manufacturing and distribution, steep learning curves, and worldwide sourcing efficiencies
C) Improving communications, favorable government policies, and the increasing speed of technological change
D) Competitive interdependencies among countries, global moves of competitors, and opportunities to preempt a competitor's global moves
Q2) Which of the following is the most common strategy for small and medium-size companies to enter a global market?
A) Exporting
B) Importing
C) Licensing
D) Franchising
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15
Chapter 14: Portfolio Models
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14 Verified Questions
14 Flashcards
Source URL: https://quizplus.com/quiz/40436
Sample Questions
Q1) The biotechnology industry has experienced rapid growth in recent years.One of the companies at the forefront of research on disease and insect-resistant seeds is Biotex's biotech division.The success of this division has led to many economists call it one of the leading firms in the market.In terms of the BCG Portfolio Model,Biotex's biotech division is a _____.
A) dog
B) cash cow
C) question mark
D) star
Q2) Which of the following observations is true of the "build share" objective?
A) It sacrifices immediate earnings to improve market share and is the appropriate strategy for question marks.
B) It increases the product's short-term cash flow without concern for the long-run impact.
C) It involves selling or divesting the SBU because better investment opportunities exist elsewhere.
D) It is very appropriate for dogs and those question marks the firm cannot afford to finance for growth.
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