Applied Marketing Exam Practice Tests
Course Introduction
Applied Marketing explores the practical implementation of marketing theories and strategies within real-world business environments. The course covers essential topics such as market research, consumer behavior analysis, product development, branding, pricing strategies, digital marketing, and the use of data analytics in decision-making. Through case studies, group projects, and hands-on activities, students will develop the skills needed to design effective marketing campaigns, solve marketing challenges, and adapt to dynamic market trends. The course aims to bridge the gap between marketing concepts and their practical application, preparing students for professional roles in the marketing field.
Recommended Textbook
Marketing Real People Real Choices 3rd Edition by Michael Solomon
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14 Chapters
1765 Verified Questions
1765 Flashcards
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Chapter 1: Welcome to the World of Marketing: Creating and Delivering Value
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152 Verified Questions
152 Flashcards
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Sample Questions
Q1) The second step in developing a competitive advantage is to turn a distinctive competency into a ________,one that is ________ to customers.
A)service; important
B)differential benefit; important
C)need; differential
D)popular culture; salient
E)demand; significant
Answer: B
Q2) ________ refer(s)to the tangible and ________ benefits a customer receives from buying a product or service.
A)Utility; monetary
B)Exchange; intangible
C)Needs; consumer
D)Value; intangible
E)Consumer orientation; intangible
Answer: D
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Chapter 2: Strategic Market Planning: Taking the Big Picture
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164 Verified Questions
164 Flashcards
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Sample Questions
Q1) Supreme Performance Apparel has developed five new product lines to keep athletes substantially cooler or warmer,not to mention two to three kilos lighter than the cotton standard.In expanding the product line,what marketing strategy is Supreme Performance Apparel following?
Answer: Product development strategies create growth by selling new products in existing markets.Product development may mean that the firm improves a product's performance,or it may mean extending the firm's product line by developing new variations of the item.
Q2) A business plan ________.
A)is a set of managerial guidelines used only to match resources and needs
B)is sometimes called a tactical plan
C)includes the decisions that guide the entire organisation or its business units
D)is a document that describes the marketing environment
E)is another name for a SWOT analysis
Answer: C
Q3) Marketers use demographics to predict the size of markets.
A)True
B)False
Answer: True
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Page 4
Chapter 3: Thriving in the Marketing Environment: The
World Is Flat
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158 Verified Questions
158 Flashcards
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Sample Questions
Q1) A company has developed a new virtual reality game consisting of a headset for both audio and video and a range of different games for different levels of players.It has been quite successful in its home market and they now want to enter a range of foreign markets.Advise the company relative to its marketing mix.
Answer: The company needs to decide whether to adopt a standardised or localised strategy (or a combination)for each host market.In terms of the marketing mix,it should consider whether or not changes would be needed for the product (a straight extension or product adaptation such as language),promotion (types of messages will depend on whether there are unique cultural factors that influence the purchase),pricing (considering issues such as tariffs,exchange rates,transport costs,grey markets and dumping)and distribution (what distribution infrastructure is available to get their products to end consumers).
Q2) Why would language barriers be potential obstacles for marketers who are seeking to break into a foreign market? Explain your answer.
Answer: Potential language barriers affect product labelling and usage instructions,advertising,and personal selling.It is vital for marketers to work with local people who understand the subtleties of language to avoid the confusion that may result.
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Chapter 4: Marketing Research: Gathering,analysing and Using Information
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165 Verified Questions
165 Flashcards
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Sample Questions
Q1) Which one of the following statements about the marketing research process is true?
A)The first step is to define the research problem.
B)The research design should be determined before the problem is defined.
C)The sample must be designed after the data is collected.
D)The data collection method is selected before the researcher has determined the research design.
E)The last step is to analyse and interpret the data.
Q2) A researcher standing at the food court in a shopping centre watching consumers as they make their choices is using ________.
A)covert observation
B)obtrusive observation
C)overt observation
D)personal observation
E)mechanical observation
Q3) Primary data is information collected directly from respondents to specifically address the question at hand.
A)True
B)False
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Chapter 5: Consumer Behaviour: How and Why We Buy
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) A consumer who is considering purchasing a chocolate bar would likely use
A)conformity decision making
B)concurrent decision making
C)habitual decision making
D)extended problem solving
E)limited problem solving
Q2) A company that sells fruit flavoured cordials decided to offer a line of vegetable flavoured cordials such as tomato,celery and carrot.
A)sociocultural influences
B)selective retention
C)attitudinal cognition
D)perceptual interpretation
E)self-actualisation needs
Q3) Think of an item you purchased recently using habitual decision-making and another item where you used extended problem solving.What was involved in each process?
Q4) A consumer is defined as the ultimate purchaser of goods and services.
A)True
B)False
Page 7
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Chapter 6: Business-To-Business Markets: How and Why
Organisations Buy
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60 Verified Questions
60 Flashcards
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Sample Questions
Q1) Suppliers are more likely to stay price competitive when the purchasing company uses single-source rather than multiple sourcing.
A)True
B)False
Q2) Business buyers often develop ________ -written descriptions of the quality,size,weight,colour,features,quantity,training,warranty,service terms,and delivery requirements for the purchase.
A)product specifications
B)FAB lists
C)value analyses
D)product maps
E)vendor analyses
Q3) Organisational buyers only engage in limited postpurchase evaluation,as the products are not for their own use.
A)True
B)False
Q4) Explain how business-to-business demand differs from consumer demand.Illustrate using examples.
Q5) Why is the demand in business-to-business markets mostly inelastic?
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Chapter 7: Sharpening the Focus: Target Marketing
Strategies and Customer Relationship Management
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160 Verified Questions
160 Flashcards
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Sample Questions
Q1) A viable target market should ________.
A)be large enough to be profitable now and in the future
B)have homogeneous wants and needs that differ from those of other segments
C)be reachable through marketing communications
D)be measurable
E)All of the above
Q2) Concentrated target marketing strategies are the same as customised marketing strategies.
A)True
B)False
Q3) On what does the success of one-to-one marketing depend?
Q4) CRM stands for ________.
A)customer relationship marketing
B)consumer relationship marketing
C)consumer relationship management
D)customer relations marketing
E)customer relationship management
Q5) Your company sells hair styling products and has identified metrosexual males as an appropriate market segment.Advise the company on the steps they should follow in devising its marketing mix.
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Chapter 8: Creating and Managing Products
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142 Verified Questions
142 Flashcards
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Sample Questions
Q1) A manufacturer of a product in the decline stage of its product life cycle has what strategic option?
A)It can phase out production of the product.
B)It can produce fewer variations of the product.
C)It can drop the product immediately.
D)It can reduce or eliminate its advertising budget for the product.
E)All of the above
Q2) Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavoured soda,is an example of a ________.
A)dynamically continuous innovation
B)nonradical innovation
C)competitive innovation
D)continuous innovation
E)discontinuous innovation
Q3) Explain cannibalisation.How does a line extension strategy increase the risk of cannibalisation?
Q4) Why might a product be classified as a dynamically continuous innovation? Relate this concept to music audio equipment over the last few decades.
Q5) What are two reasons an organisation would adopt business-to-business products?
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Chapter 9: Services and Other Intangibles: Marketing a
Product That Isnt There
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116 Verified Questions
116 Flashcards
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Sample Questions
Q1) Agents who work hard to get their celebrity clients exposure on TV or perhaps a starring role in a movie are practicing ________.
A)people marketing
B)perishability marketing
C)search qualities marketing
D)idea marketing
E)place marketing
Q2) Many visitors to a local amusement park complain about long,slow-moving lines,and park employees letting their friends break in line.This equipment-based service provider is having trouble with ________ factors.
A)operational
B)cross-docking
C)educational
D)locational
E)functional
Q3) Provide examples of core and augmented services for a dance studio.
Q4) The most important part of the service encounter is the service provider,not the customer.Discuss.
Q5) How are not-for-profit organisations making use of marketing concepts?
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Chapter 10: Pricing the Product
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137 Verified Questions
137 Flashcards
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Sample Questions
Q1) Discuss the different channel discounts and why marketers might offer each.
Q2) Consumers base their perception of price on what they perceive to be the value proposition price.
A)True
B)False
Q3) When Joe's Java Cafe raised the price of latté,Joe noticed a substantial change in how many cups of latté he sold daily.When he reduced the price of a cup of latté,his sales of lattés increased.From this information,you can assume the demand for cups of latté is ________.
A)inelastic
B)static
C)supply-driven
D)synergistic
E)elastic
Q4) When demand is inelastic,________.
A)the demand curve is more horizontal
B)revenue is unaffected by price changes
C)price and revenue change in the same direction
D)revenues decrease when price increases
E)quantity demanded decreases when price increases
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Chapter 11: One-To-Many: Advertising,consumer Sales
Promotion and Public Relations
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144 Verified Questions
144 Flashcards
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Sample Questions
Q1) Reach is the ________.
A)number of times a person in the target group will be exposed to an ad
B)total number of people who will be exposed to an ad placed in one media vehicle
C)percentage of people who will be exposed to the media vehicle at least once
D)percentage of people who will be exposed to an ad more than once
E)total number of ads in one advertising campaign
Q2) To compare the relative cost-effectiveness of different television programs,media planners use ________.
A)average reach
B)average frequency
C)cost per thousand (CPM)
D)cost per medium (CPM)
E)gross rating points (GRPs)
Q3) What promotional efforts might a company undertake if their communications objective was knowledge or desire?
Q4) Outline the different types of advertising and provide an example of each.
Q5) How might a company advertising a new sports drink evaluate their ad campaign?
Page 13
Q6) Explain the difference between a contest and a sweepstakes.Which do you prefer?
Q7) Discuss,with examples,the different advertising appeals available.
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Chapter
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79 Verified Questions
79 Flashcards
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Sample Questions
Q1) Discuss the different approaches a sales person can use to close a sale.Provide an example of what a sales person might say for each approach.
Q2) Infomercials ________.
A)are intended to sell something
B)may resemble a talk show
C)are half-hour or hour long commercials
D)A and C
E)A,B,and C
Q3) A company is less likely to use personal selling in which of the following situations?
A)If the product is very expensive
B)If a push strategy is used
C)If negotiations are required
D)If there are many small customers
E)A,B,and C
Q4) Asking 'Are you ready to order?' is an example of a standing-room-only close.
A)True
B)False
Q5) What is the final step in the creative selling process and why is it important?
Q6) Explain what occurs in the first two steps of the creative selling process.
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Chapter 13: Many-To-Many: Online Marketing
Communication and New Media
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56 Verified Questions
56 Flashcards
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Sample Questions
Q1) Loyal customers recruited to communicate and be salespeople for the brand are called ________.
A)buzz marketers
B)brand advocates
C)astute consumers
D)brand buzzers
E)viral advocates
Q2) Discuss the advantages online marketing has compared to traditional media when it comes to measuring performance.
Q3) Which of the following statements is not true?
A)The basics of building buzz are to create unfavourable word-of-mouth.
B)Technology has a magnifying effect on the reach of buzz.
C)Word-of mouth-communication has become more influential in consumers' buying behaviour.
D)Consumers have become more disenchanted with traditional advertising.
E)Over 85% of the top 1000 marketing firms use word-of-mouth strategies.
Q4) The majority of Facebook users disclose personal information.How can marketers use this information?
Page 15
Q5) Discuss three positive word-of-mouth strategies.
Q6) What advantages would new media provide to marketers of a new energy drink?
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Page 16
Chapter 14: Delivering Value Through Supply Chains and Logistics
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113 Verified Questions
113 Flashcards
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Sample Questions
Q1) Beth went shopping at her local K-Mart to buy a birthday gift for her niece in the $15 to $20 price range.She located a Beach Party Barbie doll that seemed to be an appropriate gift,but the item was not priced.She went to a convenient UPC scanner where she scanned the doll,and found it was priced at $15.99.This is one way that ________ has changed how people shop.
A)culture
B)inflation
C)demographics
D)technology
E)socioeconomic growth
Q2) ________ is the process of designing,managing,and improving,the movement of products through the supply chain.
A)Inventory management
B)Distribution strategy
C)Materials handling
D)Logistics
E)Warehousing
Q3) Explain the difference between conventional,vertical,horizontal and hybrid marketing systems and why marketers might adopt each.
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