Chapter 10: Alternative Marketing
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200 Verified Questions
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Sample Questions
Q1) The use of branded entertainment increased sharply with the rise of reality television shows.
A)True
B)False
Q2) Studies and sales data show that women are more likely to play:
A) fitness and beauty games
B) sports-related games
C) handheld casual games
D) violent shooting games
Q3) The biggest surge in the popularity of product placements occurred:
A) in 1982 when Reese's Pieces were used to lure E.T. out of hiding
B) in the 1930s when Buick had a 10-picture deal with Warner Brothers for placement of cars in each of the movies
C) in 2007 when Tyson Foods sponsored ABC's Extreme Makeover
D) when Colgate sponsored the Colgate Comedy Hour in the 1950s
Q4) POP stands for:
A) print-offer proposal
B) publicity over protocol
C) point-of-purchase
D) place of publication
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Chapter 14: Regulations and Ethical Concerns
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200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/21444
Sample Questions
Q1) The practice of restricting advertising of alcohol and tobacco products raises the questions of free speech and the freedom for a business to advertise its products, regardless of what those products are.
A)True
B)False
Q2) Of the following taglines or slogans, which would most likely trigger an investigation by the Federal Trade Commission or National Advertising Division?
A) For the finest Asian food come to China Garden
B) Eat at Wendy's, the best hamburgers in town
C) Tree Top apple juice is twice as good
D) For better looking skin, use Avon
Q3) In terms of foundations and frameworks for guiding human behavior, legal systems are designed to tell people what they can and cannot do.
A)True
B)False
Q4) Identify the primary industry agencies that assist in regulating the marketing and advertising industry, and explain the primary function of each.
Q5) Identify the primary concerns and criticisms of advertising.
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