Advertising and Society Exam Practice Tests
Course Introduction
Advertising and Society explores the complex relationship between advertising and the social, cultural, and economic contexts in which it operates. The course examines how advertising influences and is influenced by societal values, trends, institutions, and identities, including issues related to gender, race, class, and consumerism. Through analysis of case studies, current campaigns, and historical developments, students will critically assess the ethical, psychological, and social impacts of advertising on individuals and communities, and consider the responsibilities and power advertising professionals hold in shaping public discourse and behavior.
Recommended Textbook
Canadian Advertising in Action 10th Edition by Keith
Available Study Resources on Quizplus
14 Chapters
1537 Verified Questions
1537 Flashcards
Source URL: https://quizplus.com/study-set/2073
Page 2
J. Tuckwell
Chapter 1: Advertising in a Marketing Communications Environment
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/41243
Sample Questions
Q1) Discuss the challenges that new technologies are posing for television advertisers today.
Answer: The increasing penetration of satellite dishes,cable television,and the availability of so many stations have changed the way that people view television.Audiences will continue to be chopped into increasingly smaller sizes,a phenomenon referred to as audience fragmentation.In addition,consumers are increasingly taking control of their television viewing by using their remote controls or PVRs.Online delivery of many television shows and sporting events has led to on-demand viewing.
Q2) A grocery store using coupons,cash refunds and contests is using
A) public relations
B) pricing strategy
C) sales promotion
D) advertising
E) personal selling
Answer: C
Q3) The biggest problem with experiential marketing is that it is impersonal.
A)True
B)False
Answer: False
Page 3
To view all questions and flashcards with answers, click on the resource link above.
Chapter 2: The Advertising Industry
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/41244
Sample Questions
Q1) Typically,full-service agencies attract
A) small local businesses
B) not for profit companies
C) media planning companies
D) international head offices
E) large national advertisers
Answer: E
Q2) Agencies will accept assignments from a large advertiser,even if that client is in direct competition with a current client.
A)True
B)False
Answer: False
Q3) From the viewpoint of the agency,the advertising manager is the person it must satisfy first.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: Consumer Behaviour Concepts and Target Marketing
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41245
Sample Questions
Q1) Honda's advertisement delivering a message of protection and security to new parents focuses on which type of needs?
A) maternal needs
B) social needs
C) safety needs
D) esteem needs
E) self-actualization needs
Answer: C
Q2) The 4D- rule applies to
A) loyalty-response
B) psychographic segmentation
C) developing a positioning statement
D) behavioural segmentation
E) developing advertising
Answer: C
Q3) Smartphones are used in locating individual customers for receiving special deals.
A)True
B)False
Answer: True
Page 5
To view all questions and flashcards with answers, click on the resource link above.
Chapter 4: Strategic Planning Concepts for Marketing Communications
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41246
Sample Questions
Q1) There are various methods to developing a marketing communications budget,one of which is based on
A) past sales
B) intuition
C) resources available
D) on future sales
E) economic trends
Q2) List and describe the online and interactive advertising opportunities available to advertisers.
Q3) Telemarketing,direct mail and direct response television are good examples of
A) integrated communications
B) public-relations techniques
C) internal communications
D) interactive advertising
E) direct-response techniques
Q4) A company's mission statement is the foundation of the marketing communications plan.
A)True
B)False
Q5) Explain Alexander Keith's strategy to achieve growth.
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Creative Planning Essentials
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/41247
Sample Questions
Q1) A Starch readership test is a post-test recognition procedure applied to both newspaper and magazine advertisements.The objective is to
A) measure how many readers have seen the ad
B) measure the cost of a specific media
C) assess the ads of the competition
D) directly measure the appeal of the creative
E) increase subscribers
Q2) Provide an example of how an advertiser could use factual appeals in its advertising to communicate a product improvement.
Q3) Advertisements using a lifestyle appeal are based on
A) psychographic data
B) geographic data
C) family income
D) data on visible minorities
E) demographic data
Q4) Advertising agencies commonly have copywriters and art directors work together as a creative team.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Design,layout,and Production
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41248
Sample Questions
Q1) Should you limit the use of graphics on a webpage? Why or why not?
Q2) Testimonials in commercials can come from a variety of sources,including A) celebrities
B) animated characters like the Pillsbury Doughboy
C) products
D) hit music
E) famous athletes
Q3) Web design is a combination of design features and A) emotional experiences
B) formal writing styles
C) the web browser
D) banner ads
E) traditional communications
Q4) Copy is more convincing when
A) customers don't understand what makes a well-designed ad
B) readers prefer newspapers more than the internet
C) the design of an ad has little effect on purchasing decisions
D) readers have a hard time recalling ads
E) it is written in short words and sentences
Q5) Why is the length of body copy a key issue,and is long copy "dead"?
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Media Planning Essentials
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41249
Sample Questions
Q1) When time and space are purchased in urban markets that have been identified as priorities,the media plan is referred to as
A) a rifle strategy
B) a concentrated strategy
C) a roadblock
D) a key market plan
E) a selective coverage plan
Q2) A system known as EDI is used in the industry for all four stages of a media buy.EDI stands for
A) educated data incorporation
B) early detection of inaccuracies
C) electronic data interchange
D) email direct interface
E) efficient distribution over the Internet
Q3) The media model "recency" suggests that
A) reach is always more important that frequency
B) reach and frequency are less important than GRPs
C) frequency is the most important variable
D) reach and frequency must be balanced delicately
E) advertising works best when consumers are ready to buy
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Print Media: Newspapers and Magazines
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41250
Sample Questions
Q1) Circulation is defined as the average number of copies per issue of a publication that are sold by subscription only.
A)True
B)False
Q2) The circulation of magazines and newspapers in Canada is audited by ABC.
A)True
B)False
Q3) Advertisers can partially overcome the problem of clutter in magazines by
A) using spot colour
B) placing several ads in the same publication
C) purchasing left side pages
D) using bold stroke cartoons
E) ordering preferred positions
Q4) Supermarkets,department stores and shopping malls often purchase double-page spreads,which are also known as a
A) flexform ad
B) continuous ad
C) ROP
D) free-standing insert
E) double truck
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Broadcast Media: Television and Radio
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41251
Sample Questions
Q1) Stations such as HGTV (home and garden)are attractive to advertisers wanting to A) reach pay-TV audiences
B) increase reach
C) reach specific demographic and lifestyle targets
D) reach smaller audiences
E) cut costs
Q2) When buying television time,the advertiser has several options,one of which is A) split runs
B) co-op advertising
C) selective-spot advertising
D) four-week blocks
E) seasonal purchases
Q3) Studies show that early adopters of personal video recorders (PVRs)watch 60% of their televisions viewing from their computers,and skip ____% of the ads in these programs.
A) 50%
B) 20%
C) 90%
D) 75%
E) 35%
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Out-Of-Home Media
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41252
Sample Questions
Q1) Outdoor posters are often referred to as billboards.
A)True
B)False
Q2) Advertisers can purchase outdoor poster space either as single panels or as a(n)
A) internet banner
B) magazine ad
C) newspaper ad
D) television commercial
E) showing
Q3) Out-of-home media is always located outdoors.
A)True
B)False
Q4) Posters located on the subway wall opposite waiting riders are called
A) subway backlits
B) triples
C) platform posters
D) murals
E) interior posters
Q5) Explain how transit advertising is purchased.
Q6) What is meant by the term "display shipper"?
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Direct-Response Media
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41253
Sample Questions
Q1) Co-operative direct mailing has proven to be on of the most effective forms of print media for generating trial purchase.
A)True
B)False
Q2) Name and briefly describe at least three major forms of direct response advertising.
Q3) Infomercials can last for up to 90 minutes..
A)True
B)False
Q4) A response list is a list of
A) magazine subscribers
B) current customers
C) publication information
D) proven mail-order buyers
E) brokers
Q5) Circulation lists are prepared from government,census,telephone,warranty,and other publication information.
A)True
B)False
Q6) Explain the advantages and disadvantages of a solo direct mail strategy.
Page 13
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Interactive Communications
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41254
Sample Questions
Q1) The Interactive Advertising Bureau is actively promoting a new set of four terms to measure social media efforts.Name and briefly describe each of the terms.
Q2) Sponsorships of contests on a website are more likely to use this type of fee system.
A) flat fee
B) microsite
C) cost per thousand rate
D) sponsorship
E) pay-per-performance
Q3) Advergaming refers to the placement of ads in commercially sold games or in games played online.
A)True
B)False
Q4) What is daypart targeting?
Q5) Research shows that gamers hate the presence of ads.
A)True
B)False
Q6) What is search advertising?
Q7) What is crowdsourcing?
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Sales Promotion
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41255
Sample Questions
Q1) Describe the various methods of sample distribution.
Q2) If 1000 coupons are distributed and 75 are returned,then the redemption rate is
A) 75%
B) 15%
C) 7.5%
D) 0.75%
E) 10%
Q3) Of the 5.7 billion coupons distributed by the packaged goods industry annually,how many are redeemed?
A) 1.1 billion
B) 650 million
C) 330 million
D) 225 million
E) 95 million
Q4) Explain the difference between consumer promotions and trade promotions.
Q5) Explain experiential marketing and provide an example.
Q6) Promotion strategy is the battle plan that outlines the means of achieving the objectives.Explain the two basic types of promotion strategy: push and pull.
Q7) Provide two examples of a game contest.
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Public Relations and Experiential Marketing
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41256
Sample Questions
Q1) Companies that use this strategy believe that products that are featured in shows have more credibility with viewers.What is the strategy?
A) reputation management
B) product placement
C) press release
D) corporate advertising
E) advocacy advertising
Q2) The partnership between a company like CIBC and a non-profit entity such as the Canadian Breast Cancer Foundation is referred to as
A) cause marketing
B) public relations
C) venue marketing
D) product placement
E) sponsorship
Q3) What is a blog and how can it affect an organization?
Q4) What is a borrowed-interest strategy? Give an example.
Q5) The PR arsenal includes web sites,infomercials and rich media.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 16