BRISBANE HEAT
WHO ARE WE
We are Queensland’s Big Bash League club who compete in the BBL & WBBL competitions
OUR VISION
To be a globally recognised sports brand bringing big ideas to life to deliver showstopping entertainment, experiences and performances that unite and delight
OUR PURPOSE
We bring families together
QUEENSLAND CRICKET
OUR PURPOSE
To promote and grow cricket ensuring all Queenslanders can play, participate and enjoy the game.
LEAGUE OVERVIEW
#1 SUMMER SPORTS APP in Australia
1.5 BILLION IMPRESSIONS on league social channels
2ND HIGHEST AVG ATTENDANCE of any Aus sports league
MOST WATCHED 2ND MOST WATCHED HIGHEST BBL CROWDS ↑5% AUDIENCE season under the current broadcast agreement WBBL season in history since 2019–20
most watched league on per‑game basis
MOST ATTENDED BBL SEASON IN SELLOUTS
156,605
30,028
Total Brisbane Heat Attendance BBL15 Per-game average At the Gabba
x3
DIGITAL & MEDIA
688M
MEDIA VIEWS
↑226% YOY
26.1M ENGAGEMENTS
↑126% YOY
2.8M FOLLOWERS
↑15% YOY
104K
96 VIEWSMILLION CONTENTWBBL
196K
DATABASE
↑76% YOY
YOUTUBE SUBSCRIBERS
FIRST AU SPORTS CLUB TO REACH 100K
HIGHEST VALUE OF DIGITAL ASSETS IN THE LEAGUE QI MEDIA VALUE
833K WEBSITE VIEWS
$4.5M DIGITAL VALUE GENERATED Most across the BBL 190M TOTAL MEDIA REACH
WORLD CLASS EVENT
BBL ON-FIELD PERFORMANCE
MOST RUNS SCORED IN A BBL MATCH (515)
HIGHEST TEAM TOTAL (2-258 VS SCORCHERS)
BIGGEST RUN CHASE
IN BBL HISTORY (2-258 VS SCORCHERS)
6X THRILLERS
GAMES DECIDED IN THE LAST 8 DELIVERIES
HIGHEST PARTNERSHIP
IN BBL HISTORY (RENSHAW & WILDERMUTH)
3X UNDERDOG WINS
HEAT’S WIN PROBABILITY DROPPED TO <6%
