POWER OF PVA
80th Anniversary Staff Toolkit
FILES TO DOWNLOAD
Download template documents and brand assets at: PVA.org/StaffResources
TEMPLATE DOCUMENTS
• Sample PSA social media posts
• Sample anniversary social media posts
BRAND ASSETS
• PVA National anniversary logo (three colors)
• PVA anniversary print ads
• PVA anniversary digital ads
• PVA social media graphics
• Historic images
PVA HISTORY
Eighty years ago, our founding members came home from World War II with spinal cord injuries and found they couldn’t fully access the country they had just defended. They couldn’t comfortably live in their homes. They couldn’t access public transportation. They found barriers to independence everywhere: from workplaces and sidewalks to stores and restaurants.
Refusing to be limited or defined by their injuries, these veterans banded together to form Paralyzed Veterans of America to improve accessibility for themselves, their fellow paralyzed veterans, and ALL people with disabilities.
PVA embodies that same heart of service today. While our mission still centers around accessibility, we have greatly expanded our efforts, reach, scope of programming, and influence.
INTRODUCTION
On March 2, 2026, PVA will officially kick off our 80th year. To mark the occasion, PVA will launch Power of PVA—our 80th anniversary public awareness campaign highlighting our longstanding impact.
The campaign will span six months and spotlight five key areas: PVA’s Power of… Partnership, Community, Advocacy, Opportunity, and Care. The campaign will also feature two public service announcements: Power of PVA, and Hard Work, which will showcase our adaptive sports programming and other critical PVA touchpoints.
Staff are encouraged to raise awareness about this campaign in hopes of generating a united front and longstanding buzz about PVA’s rich history.
This Anniversary toolkit was developed to help you amplify this message. Reaching out to supporters, connecting with stakeholders, and sharing milestones on your social media channels will help drive brand awareness of PVA, as well as secure donations that enable us to continue delivering life-changing programs and services for the next 80 years.
ANNIVERSARY GOALS
1. Build PVA brand awareness
2. Highlight PVA impact
3. Spotlight PVA’s programmatic efforts
4. Position PVA as a national leader in the disability space
TIMELINE AND INTEGRATED CAMPAIGNS
PVA has created a high-level marketing and communications calendar to help guide our messaging for the remainder of FY26 and the beginning of FY27. Our Marketing & Communications team will continue to provide materials for larger initiatives. Current resources can be found at PVA.org/StaffResources.
Over the next six months, this campaign will shine through our annual events and new opportunities. Each month will highlight a different area of PVA’s important work (i.e. Power of....) — from launching major partnerships and leading sessions at South by Southwest® to celebrating the 45th National Veterans Wheelchair Games and opening the new VA SCI/D Center in San Diego.
While the Power of PVA campaign continues through December, in September we’ll transition into our more forward-leaning One of One campaign, shifting the focus from PVA’s history to its future efforts.
FY2026
BRAND GUIDANCE
COMMEMORATIVE NATIONAL LOGOS
The 80th anniversary logo was created to commemorate and uplift PVA’s rich history. It follows the same look and feel of PVA’s 75th anniversary logo, introduced in 2021. We encourage you to utilize both the commemorative logo and the standard PVA logo to sustain the integrity of the brand and our copyright process.
Use this logo ONLY online and on digital products between March 1 and December 31, 2026.
* Disclaimer: Please do not reproduce tangible items (pop-ups, tents, building signs, flags, shirts, etc.) with the anniversary logo.
Download logos at: PVA.org/StaffResources
NATIONAL LOGO
BASIC LOGO RULES .
• PVA has three logos: a full-color logo, a navy blue logo, and a white logo (known as a reverse logo) for your varying marketing and communications needs.
• Maintain a clear space around the logo on all sides of at least the height of an upper case “P” as depicted on the right diagram. The logo should not be touching any other graphic elements or text.
• For letterhead, the logo should be flush left on the page.
Check the new PVA Style Sheet for more details and direction: PVA.org/StaffResources
LOGO COLORS
On white or light gray backgrounds, please use the four-color logo. On navy blue, red, and dark gray backgrounds, please use the white logo. The navy blue logo may be used on white or light gray backgrounds.
Full-color logo showing required clear space
White logo
Navy blue logo
TALKING POINTS
To ensure that everyone is speaking with a consistent voice, we have updated key messages and talking points. We ask that you utilize these talking points when answering questions you may receive from stakeholders, partners, and others outside of PVA.
POWER OF PVA CAMPAIGN
• The Power of Paralyzed Veterans of America is infinite. No other nonprofit organization matches PVA’s depth of expertise or influence.
» It surrounds our members and their families, as well as the disability community at large— following and supporting them in every aspect of their lives.
» It isn’t simply influence though—it’s IMPACT.
• The Power of PVA can be felt everywhere.
» It touches the lives of 1.3 billion people living with disabilities around the globe.
» It can be seen in every corner of the nation.
» It can even be experienced throughout every community.
• Since 1946, PVA has been member-led and member-run. That lived experience is the compass that guides everything we do.
» It’s why PVA shows up at the bedside and on Capitol Hill,
» Why we fight to fill VA staffing shortages and rewrite unjust policies,
» Why we advocate for accessible homes and meaningful careers,
» And why we won’t stop until EVERY person living with a disability has access to equitable treatment.
• PVA is a relentless ally, transforming challenges into change and driving REAL action.
• As we mark PVA’s 80th anniversary, we honor that impact by highlighting and celebrating PVA’s Power of… Care, Opportunity, Advocacy, Community, and Partnership.
• Everyone from our members and their families to our partners and staff have fueled the Power of PVA. We invite YOU to be a part of that power.
• Visit PVA.org today to learn more, get involved, and make a difference today! #PowerOfPVA
GENERAL
• Paralyzed Veterans of America is the only nonprofit solely dedicated to supporting veterans with spinal cord injuries and diseases, like MS and ALS, as well as ALL people with disabilities.
• For 80 years, PVA has been a lifeline for our nation’s heroes — fighting for the healthcare they need, the benefits they earned, the meaningful careers they want, and the accessible homes, vehicles, and communities they deserve.
• PVA has more than 70 offices and 33 Chapters across all 50 states, the District of Columbia, and Puerto Rico.
• PVA is committed to quality health care. We examine, monitor, and audit the quality of health care and related programs at all VA Spinal Cord Injury and Disorder centers and health facilities, and advocate for vital improvements.
• PVA connects veterans with our National Service Officers, who specialize in VA benefits claims and appeals for PVA members and any veteran, family member, or caregiver – not just individuals with spinal cord injury or disease.
• PVA provides career assistance and vocational counseling to transitioning service members, paralyzed veterans, military spouses, and caregivers across the country.
• PVA’s advocacy and legislation efforts focus on policy priorities that affect our members, as well as efforts to improve the lives of all individuals with disabilities.
• As the only VSO with on-staff architects, PVA provides free design assistance to veterans, businesses, and other architects to help ensure that public and private projects, facilities, and sports complexes are ADA compliant.
• PVA supports veterans around the country through adaptive sports, recreation, and wellness activities, including the National Veterans Wheelchair Games, virtual yoga classes, cycling, bass fishing, outdoor recreation, and wheelchair rugby.
MARKETING MATERIALS
HARD WORK PSA
For 80 years, Paralyzed Veterans of America has done the Hard Work most people never see to help veterans with spinal cord injuries, and diseases like ALS and MS, as well as all people with disabilities. Through lifechanging programs and services, PVA empowers people to build the strength, mobility, and confidence they need to live full lives.
Our new PSA, Hard Work, follows veterans/PVA members Justin, Amy, Rick, Nathan, and Jesse as they turn the skills gained from adaptive sports into everyday independence. PVA’s adaptive sports programs aren’t just about fitness — they’re a powerful tool for building flexibility, motor control, mental health, and community connections that matter. What looks like training is actually transformation, helping people with disabilities achieve milestones like preparing meals, working, caring for family, and more.
PSA Links:
PSA files available on PVA’s YouTube Channel in the following formats:
English :60-second :30-second :15-second
Spanish :60-second :30-second :15-second
POWER OF PVA PSA
For 80 years, Paralyzed Veterans of America has been a relentless ally for veterans with spinal cord injuries and diseases, like MS and ALS, and all people with disabilities. By combining lived experience with unmatched expertise, PVA delivers life-changing programs and services that transform challenges into change. That is the Power of PVA.
Today, 1.3 billion people worldwide live with a disability. PVA meets that reality with action, supporting them at every stage of life, both in their homes and throughout their communities. Our latest PSA, Power of PVA, showcases how PVA’s impact is infinite and can be seen everywhere.
PSA Links:
***PSA files available on PVA’s YouTube Channel on March 2, 2026, in the same formats (i.e. :60, :30; and :15 second spots).
See sample social media copy and graphics for both PSAs at PVA.org/StaffResources.
ADVERTISING TEMPLATES
PRINT ADS: FULL, HALF, AND QUARTER PAGE
HISTORICAL PHOTOS
Included in this toolkit are historic photos that illustrate PVA’s roots. Feel free to use them in your posts and marketing materials.
Download historical photos
SOCIAL MEDIA
TIPS AND BEST PRACTICES
• Keep things brief. Short posts with direct language and engaging call outs are more likely to get people to like, comment, and share.
• Tag people and stakeholders involved in your post—and use relevant hashtags (without going overboard). Not only does this boost the audience size of your post, but it’s also more likely to be directly uplifted by community members in your space.
• Whenever possible, include a graphic, photo, or video. Visuals grab people’s attention and help tell a story. It is okay to post the same image more than once but try to refresh the message it accompanies.
SOCIAL MEDIA GRAPHICS
X 1080 • FACEBOOK • LINKEDIN • X/TWITTER
