TOTAL CONFIDENCE % % 99 91
98% Likely to recommend Colgate® after using Colgate Total® Active Prevention1
Felt a fresh, clean mouth after using Colgate Total® Active Prevention1
% 99 82% Want to keep using Colgate Total® Active Prevention1
‘Nice to try the new formulation it is the number one toothpaste I recommend’1
‘Fantastic toothpaste, makes your mouth feel fresh every time’1
‘Love the new toothpaste – excellent protection, reduces plaque/calculus build up’1
Giving you TOTAL CONFIDENCE to recommend NEW Colgate Total® 1. Data on file. Colgate Total ® Personal Use Mailer Dental Professional Feedback activity May 2025 (n=415).
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