IMPROVED FORMULA 3
NEW PACK DESIGN
Creative representation of the mode of action
Instant and long-lasting pain relief 3 Now with enhanced acid resistance 1
2
References: 1. Vs baseline, Nathoo et al. J Clin Dent. 2009;20 (Spec Iss):123 –130 (when toothpaste is applied directly with a finger tip to each sensitive tooth for one minute.) 2. With continued use, Docimo et al. J Clin Dent. 2009;20 (Spec Iss):17– 22. 3. Vs previous formula, in vitro acid resistance after 5 brushings, report by Hines 2021, Data on File, Colgate-Palmolive Technology Center (2021).
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