ELEVATE YOUR 2027 BRAND IMPACT
MARKETING OPPORTUNITIES GROCERY DIVISION WWW.PURIT YLIFE.COM
PURITY LIFE AUDIENCE DATA
10K+
Retailer Email Subscribers
13K+ Followers on Social Media
Purity Life Grocery is Canada’s leading organic + natural food and household products distributor with 3 distribution centres.
MARKETING Let our experienced Marketing team help you create a plan to give your brand the attention it deserves.
TABLE OF CONTENTS Promotions & Pre-Books
pg. 3
Purity Harvest Monthly Publication & Wholesale Catalogue
pg. 4
Digital Marketing Web & Social Media
pg. 6
Purity Life Tradeshows
pg. 8
Calendar
pg. 10
Rates & Requirements
pg. 11
Package
pg. 12
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Find the latest Vendor and Broker Resources here plic.puritylife.com
BURNABY, BC
HEAD OFFICE, Formerly Horizon Grocery + Wellness
VICTORIA, BC Formerly PSC
2
MISSISSAUGA, ON Formerly ONFC
Rates and requirements are indicated on page 11.
Be sure to submit your CHFA deals before the deadline!
PROMOTIONS & PRE-BOOKS Connect with your Category Specialist for more information on PLIC Promotions and Pre-Books. Pair your deals with our advertising opportunities to maximize impact. PLIC Deal Deadline
Deal Period
Ship Date
Secondary Ship Date
Oct 15, 2026
Dec 10, 2026–Feb 04, 2027
Mar 01, 2027
N/A
Nov 23, 2026
Jan 12–14, 2027
Jan 29, 2027
Feb 18, 2027
Summer Essentials Pre-book
Dec 10, 2026
Feb 04– Mar25, 2027
May 03, 2027
Jun 07, 2027
CHFA Vancouver May 1– 2
Feb 23, 2027
Apr 19–May 12, 2027
May 05–Jun 11, 2027
Jun 18, 2027
Holiday Season Pre-book
Apr 15, 2027
Jun 10–Aug 12, 2027
Oct 01, 2027
Nov 01, 2027
May 17, 2027
Jul 06–08, 2027
Jul 23, 2027
Aug 12, 2027
Jul 20, 2027
Sep 13–Oct 06, 2027
Sep 27–Oct 05, 2027
Nov 08, 2027
Oct 05, 2027
Nov 23–25, 2027
Dec 09, 2027
N/A
Easter / Spring Pre-Book Pre-book New Year Savings Event 3 Day Sale Minimum 15% Contribution
Summer Splash 3 Day Sale Minimum 15% Contribution
CHFA Toronto Sep 25–26 Pre-Boxing Day Blowout 3 Day Sale Minimum 15% Contribution
If you are looking to participate in our promotions and pre-books, new products and product updates must be submitted a minimum of 4 weeks prior to the PLIC deal deadline.
Contact our Category Management team to discuss running a pre-book sale. Our pre-books are utilized by our Grocery Account Managers and distributed to our entire customer base. Your pre-booked items are aggressively priced to drive volume and encourage new product listings. For more information and to request a booking, please contact us at suppliersupportburnaby@puritylife.com
ay Baki ng
PRE-BOOK
BOB’S RED MILL Almond & 1to1 Flou
25% Order Dates: July
09–August 06, 2026
with Pre-orders must ship
Purity Code 92065 92064
r Shippers
OFF
PRE-BOOKS
Stoc k up for Holid
Ship Dates: September
a regular Grocery order
| No other discoun
Size Description UPC 24/453g ree) Flour Shipper (gluten-f 00039978005625 Almond Super Fine (gluten-free/NGM) Almonds, Blanched r, Contains: 24 x Almond Meal/Flou 24/624g Shipper Free 1-To-1 Baking Flour 00039978005632 Gluten Flour, 1-To-1 (gluten-free/NGM) Contains: 24 x GF Baking
From Your Purity Life
Contact Name
25% OFF
QTY
10.89ea • 261.36 4.89ea • 117.36
Requested Ship Dates Ship with next regular when product arrives
Grocery (Burnaby) Contact
Store Name | Location
21–October 16, 2026
ts apply (net/net)
order
Customer Code
Order Now
Sales Representative Purity Life Grocery order through your This is especially true Please place your itylife.com change without notice. . dersburnaby@pur prices are subject to unless notified otherwise or by emailing specialor prices however all s of price changes to honour our stated will fill orders regardles will do our utmost changing tariffs. We on, Purity Life Grocery exchange rates and recipient(s). Distributi d. currency volatile of use of the intended during times is strictly prohibite provided only for the of Purity Life Grocery Life Grocery and is Purity consent to ry specific the proprieta information or trademarks without This report contains of this data, its format copying or tion dissemina #085_2026
Scan or click to sign up Space is limited, don’t miss out!
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PURITY HARVEST & CATALOGUE PURITY HARVEST MONTHLY PUBLICATION Get into the hands of every retail buyer in Canada by advertising in our Purity Harvest Monthly Publication! This publication showcases monthly discounts, new product listings, new brands, and more! We distribute our Purity Harvest digitally to our retailers via social media, email marketing, our CustomerLink online ordering platform, and PurityLife.com. Stand out in the eyes of retailers with one of our many advertising options in this monthly publication!
WHOLESALE CATALOGUE Wholesale catalogues in Excel format are provided to retailers via email marketing. However, our advertising opportunities are directed through Purity Harvest Monthly Publication!
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Rates and requirements are indicated on page 11.
Full, Half and Quarter Page Ads Option to upgrade to inside front, inside back, or back cover. Limited space available.
j New Product Listing Draw attention to your newly listed SKUs.
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Purity Harvest Monthly Publication 2027
Advertising Deadline
January
Monday, December 14, 2026
February
Wednesday, January 13, 2027
March
Monday, February 15, 2027
April
Wednesday, March 17, 2027
May
Wednesday, April 14, 2027
June
Wednesday, May 12, 2027
July
Wednesday, June 16, 2027
August
Wednesday, July 14, 2027
September
Wednesday, August 18, 2027
October
Wednesday, September 15, 2027
November
Wednesday, October 13, 2027
December
Wednesday, November 17, 2027
Front Cover Feature (Hero Image) Our front cover hero image is an engaging product photograph from one of our Grocery suppliers. This element is a composed image featuring a logo and products we carry without any ad copy (a tagline is acceptable).
Scan or click to sign up Space is limited, don’t miss out!
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DIGITAL MARKETING WEB & SOCIAL MEDIA
47K+ Active Users on puritylife.com
168K+ Brand Page Views on puritylife.com
j Puritylife.com Homepage Banner Spotlight your brand or product with a custom banner on the puritylife.com homepage for a 2–4 week period.
13K+
Homepage Views on puritylife.com
10K+
Retail Email Subscribers
829
Multi-Brand Purity Life Promotions Click Rate
6
Rates and requirements are indicated on page 11.
E-Blast Opportunities Participate in one of our bilingual E-Blast opportunities. • Individual Brand E-Blast • Curated Themed E-Blast January – Share the Love February – Spring Refresh March – Earth Friendly Living April – Hyper-Local May – Celebrating Pride June – Canadian Brands
July – Outdoor Adventures August – Organic Month September – Halloweentown October – Immune Care November – Tea Time December – Healthy Beginnings
13K+
Social Media Followers Social Post and Story Reach over 13,000+ Purity Life Instagram, Facebook and TikTok followers with your option of static or video content.
200K+ Annual Social Media Impressions
j CustomerLink Sticky Square Spotlight your brand or product using our carousel ‘sticky square’ feature by linking your image directly to your brand listing. Remain in view no matter where the retailer navigates on the site. Reserve for a 2–4 week period.
CWENCH-HalfPage-DigitalAd-6595-v4.pdf
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24K+
Average Monthly CustomerLink Sessions
30K+ Annual Ad Clicks
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j CustomerLink Homepage Banner Maximize exposure on CustomerLink by linking your image directly to your brand listing. Reserve for a 2–4 week period.
530K+ Total Annual Ad Clicks
CustomerLink is Now Available for Burnaby Grocery Retailers! Coming Soon: CustomerLink launches in Mississauga in January 2027 and Victoria in Spring 2027.
Scan or click to sign up Space is limited, don’t miss out!
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PURITY LIFE TRADESHOWS
1,000+ Exhibitors*
7,300+
Industry Professionals*
1,700+
Retail + Healthcare Attendees* An increase of 6% vs 2025 *Based on CHFA NOW Vancouver 2026 Statistics
2027 Tradeshow Dates CHFA NOW Vancouver
May 1–2, 2027
CHFA NOW Toronto
September 25–26, 2027
Each year, Purity Life reserves space at the largest Canadian tradeshow dedicated to organic, natural grocery and wellness products hosted by CHFA (Canadian Health Food Association). Participation from our supplier partners ensures exposure to thousands of retailers, suppliers, manufacturers, and brokers from across the country. Use this opportunity to grow your business by showcasing your brand on the show floor or by participating in our other CHFA NOW exposure opportunities.
Purity Life Exposure Opportunities Purity 10 X 10 Booth** Purity 10 X 10 Premium Corner** Purity 10 X 20 Booth** Product Sampling Digital Preshow Guide Full Page Ad Digital Preshow Guide Product Highlight Coffee/Smoothie Station Sponsor Planogram Showcase Social Media Highlight Video
**Booth requests are surveyed 4 months prior to each tradeshow. All requests are confirmed on a first come, first served basis within varying categories.
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Rates and requirements are indicated on page 11.
Smoothie Bar Have your product served! A FREE Smoothie Bar will feature distinctive brands and chef-curated blends.
SO MANY AMAZING OATLYS! Shoppers want them all! We checked.
Ready-todrink matcha!
The one that made us famous.
New!
New!
Also new!
Complete with highly descriptive bullet points:
Planogram Showcase Showcase your products for the entirety of the CHFA NOW Tradeshow! Categorized shelving units make it easy for retailers to find products that cater to them!
Innovative Oatly oat drinks are now in Canada! Totally plant-based and cool for vegans. No nuts, no soy, no dairy, no way!
- Made from quality ingredients. - Cartons widely recyclable & sourced from sustainable forests (FSC certified).
Digital Preshow Guide Full Page Ad Feature your Full Page Ad in our Digital Preshow Guide. Emailed to over 10,000 retailer subscribers, shared via CustomerLink and social media!
Product Sampling Digital Preshow Guide Product Showcase
Showcase and sample your products for 1.5-hour time allotments to CHFA attendees via our Purity Life Sampling Stations! Sampling brands will be promoted across our social media platforms and our Digital Preshow Guide.
Highlight 2-3 SKUs in our Digital Preshow Guide. Emailed to over 10,000 retailer subscribers, shared via CustomerLink and social media!
Coffee Station Sponsorship
Social Media Highlight Video
Have your product served by a professional barista! A FREE Coffee Station will be located in the Purity City.
Our team will record content of you and your brand on the show floor & take care of the entire editing process! Shared across Instagram, TikTok, & Facebook as a collaborative post.
Scan or click to sign up Space is limited, don’t miss out!
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PURITY LIFE 2027 BRANDED CALENDAR Be one of twelve featured brands in our first annual Purity Life calendar! • • • • •
Mailed to Grocery retailers across Canada Creative freedom to showcase your brand, for an entire month Option to add elements of seasonality Coincide with Purity Life promotions and pre-books for optimal retailer value Month Request: First come, first served
Your brand here!
Please keep in mind, graphics should reflect that this is a calendar and not a full page ad.
MARKETING TIPS & TRICKS CustomerLink Homepage Banner Pair your ad with a promotion Talk to your Category Specialist for additional support on promotional options such as monthly discounts, case stack deals, and more
Don’t ‘crowd’ your graphic with too much copy
Give a clear call to action Using phrases such as ‘Order today’ or ‘Click here to view all products’ will encourage retailers to act on your ad
Offer brand recognition
Provide a sense of urgency Setting a time restraint such as ‘Offer ends January 20th’ encourages retailers to act in the moment Gear your ad towards retailers We are marketing towards retailers, not consumers. Your verbiage should reflect this. Consumers and retailers are not looking for the same benefit Highlight the benefit they will receive What is the benefit you’re offering?
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CustomerLink Sticky Square/Social Post
Rates and requirements are indicated on page 11.
When deciding on colour, recognize that your graphic will be next to a dark blue banner
Give a ‘call to action’
RATES & REQUIREMENTS Purity Harvest Monthly Publication
Rate
Requirements
Full Page Ad
$750
8.5” × 11” + .25” bleed margin
Half Page Ad
$500
8.5” × 5” + .25” bleed margin
Quarter Page Ad
$375
8.5” × 2.5” + .25” bleed margin
Hero Image (Half page front cover)
$1000
8.5” × 3.75”
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*Our graphic designer will create this graphic using images and brand description available in PLIC.
New Product Listing Image
Graphics submitted for the Purity Harvest Monthly Publication will be showcased nationally or regionally based on brand availability across warehouses.
Pre-Books $250
contact suppliersupportburnaby@puritylife.com
Social Post
$275
1080px × 1350px (image), 1080px × 1920px (video), caption
Social Story
$150
1080px × 1920px
Individual Brand E-Blast
$1,400
contact marketing@puritylife.com
Themed E-Blasts
$400
1080px × 540px, copy max 50 words ENG, FRE or BIL copy and graphics
Social Media
Email Marketing
CustomerLink Retail Ordering Platform 2 Week CustomerLink Homepage Banner
$500
4 Week CustomerLink Homepage Banner
$750
2 Week CustomerLink Sticky Square
$450
4 Week CustomerLink Sticky Square
$700
960px × 480px ENG, FRE or BIL graphics 200px × 200px ENG, FRE or BIL graphics
Puritylife.com 2 Week Homepage Banner
$300
4 Week Homepage Banner
$500
960px × 480px ENG, FRE or BIL graphics
Purity Life Grocery Calendar Brand Feature
$1,500
Logo 300 dpi, Lifestyle image showcasing your brand: 11” × 8.5” (landscape), .125” bleed, 300 dpi.
Specs: File types accepted are PDF, EPS, PSD, JPG or PNG saved at 300 dpi. Working files - all fonts converted to outlines and images are embedded. Convert any RGB or Pantone colours to CMYK. Submit files via email to marketing@puritylife.com See special package pricing on pg 12–13. Note: Billing will be charged by individual ads as they are finalized and completed via MCB.
Scan or click to sign up Space is limited, don’t miss out!
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MARKETING PACKAGES Make the most of your 2027 by leveraging our pre-designed marketing packages! New Brand Launch Package Gold – 50% Off
Silver – 40% Off*
Purity Harvest Monthly Publication Full Page Ad
1
*New Product Listing Image
1
1
1
1
1
1
1
1
*2 Week Feature Product Banner
1
1
4 Week CustomerLink Banner
1
4 Week CustomerLink Sticky Square
1
Social Media New Brand Reel/Post
Email Marketing *Newsletter Addition
Puritylife.com *2 Week Homepage Banner
CustomerLink Retail Ordering Platform
Sales Team Training New Brand Team Training
1
1
Please note: our Marketing team will create graphics denoted with an *
Total Value:
$3,670
$1,670
Package Total:
$1,835
$1,000
*As a new brand to Purity Life, it is required that you purchase the minimum Silver New Brand Launch Package.
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Rates and requirements are indicated on page 11.
New Listing – Line Extension Package 25% off Purity Harvest Monthly Publication Full Page Ad
1
*New Product Listing Image
1
Email Marketing *Newsletter Addition
1
Puritylife.com *2 Week Homepage Banner
1
CustomerLink Retail Ordering Platform *2 Week Feature Product Banner
1
Please note: our Marketing team will create graphics denoted with an *
Total Value:
$1,895
Package Total:
$1,421
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Can’t find a package that fits your needs? Contact marketing@puritylife.com with your “wishlist” and we will provide a customized quote, tailored to your goals and target market. All packages must be used by the end of 2027. Advertising due dates will be provided from our marketing team upon package submissions. Note: Billing will be charged by individual ads as they are finalized and completed via MCB.
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READY TO BUILD YOUR 2027 MARKETING PLAN?
#EasyToDoBusinessWith marketing@puritylife.com