PURITY LIFE AUDIENCE DATA
THE BASICS
CONTACT INFO & TECHNICAL SPECS TECHNICAL SPECS
Advertise the features and benefits of your product lines to our extensive Grocery customer base in our electronic publications. Follow these simple steps to support your listings with advertising:
1. Read through the details of this guide.
2. Contact our Marketing department for any questions: marketing@puritylife.com
3. Decide upon the preferred publication(s) and size of advertisement.
4. Use the QR code to fill out the required booking form.
5. Arrange production of your ad materials.
6. Deliver ad materials in specific formats (see Technical Specifications on pg. 9) to Purity Life Grocery at marketing@puritylife.com Artwork deadlines are prescribed on pg. 5.
7. Please note that, without exception, advertising billings are processed as manufacturer claim backs (MCB) and debited from our payments.
DIGITAL AD QUALITY
Ad file formats and images must be CMYK or RGB, with a resolution of 240–300 dpi when saved at the required ad dimensions. For file formats other than PDF, PNG, or JPEG, images must be linked rather than embedded in the file and included with the package. All fonts must be embedded or converted to outlines (curves).
PLEASE NOTE
Advertisements will be placed as near to product listings as possible, but no guarantee can be given or assumed. If an ad contains products from different categories, a supplier may request placement in a specific section.
BIMONTHLY CATALOGUES
Get into the hands of every retail buyer in Canada by advertising in our bimonthly catalogues, where your ad runs for two months near your product listings. These catalogues are digitally distributed to our entire customer base and are frequently the first request new accounts make. They are essential tools used daily by our Sales and Customer Care Teams. Our catalogues are sent by email to our retail and buying group customers in electronic format. Remember not to miss out on this important vehicle to promote your brand.
Our distribution agreement includes annual participation in one of our bimonthly catalogues.
Please note: Our Victoria location does not offer a Bimonthly Catalogue. Victoria offers a (1) New Product Guide Publication and a (2) Monthly Special Showcase.
MONTHLY SPECIALS
These booklets are released monthly and reflect your distributor promotional discounts to our retailers. Ensure your brand stands out among competitors by highlighting your special deal with an ad. Our monthly specials books are sent by email to our customer base in electronic format.
Full, Half and Quarter Page Ads
Option to upgrade to inside front, inside back, or back cover. Limited space available.
New Product Listing
Draw attention to your newly listed SKUs. This is mandatory for all new items/brands launched.
NEW PRODUCT LISTINGS
Your New Product Listings are included in the Bimonthly Catalogue for three issues (covering a total of six months), which includes New Products Guide content, and are featured in the Monthly Special in the month listed. This promotion is subject to an advertising fee as per your distributor agreement.
June 2026
May 19, 2026
August 2026 Tuesday, July 21, 2026
October 2026 Thursday, September 17, 2026
December 2026 Tuesday, November 17, 2026
2026
April 10, 2026 June 2026 Monday, May 11, 2026
July 2026 Wednesday, June 10, 2026
August 2026 Monday, July 13, 2026
September 2026 Tuesday, August 11, 2026
Front Cover Feature (Hero Image)
Our front cover hero image is an engaging product photograph from one of our Grocery suppliers. This element is a composed image featuring a logo and products we carry without any ad copy (a tagline is acceptable).
October 2026 Thursday, September 10, 2026
November 2026 Friday, October 9, 2026
December 2026 Tuesday, November 10, 2026
January 2027 Monday, December 14, 2026
CAMPAIGNS & PRE-BOOKS
If you are looking to participate in our promotions and pre-books, new products and product updates must be submitted a minimum of 4 weeks prior to the deal deadline.
Contact our Supplier Relationship Management team to discuss running a prebook sale.
Our pre-books are utilized by our Grocery Account Managers and distributed to our entire customer base. Your pre-booked items are aggressively priced to drive volume and encourage new product listings.
For more information and to request a booking, please contact us at suppliersupportburnaby@puritylife.com
DIGITAL MARKETING WEB & SOCIAL MEDIA
Puritylife.com Homepage Banner
Spotlight your brand product with a custom banner on the puritylife.com homepage for a 2-4 week period.
E-Blast Opportunities
Participate in one of our three bilingual E-Blast opportunities. • Individual Brand E-Blast • Currated Themed E-Blast
Social Post and Story
Reach over 13,000+ Purity Life Instagram, Facebook and TikTok followers with your option of static or video content.
Active Users on puritylife.com 47K+
Retail Email Subscribers 10K+
13K+
Social Media Followers
Annual Social Media Impressions
CustomerLink Sticky Square
Spotlight your brand product using our carousel ‘sticky square’ feature by linking your image directly to your brand listing.
Remain in view no matter where the retailer navigates on the site. Reserve for a 2-4 week period.
200K+ j j
CustomerLink Homepage Banner
Maximize exposure on CustomerLink by linking your image directly to your brand listing. Reserve for a 2-4 week period.
PURITY LIFE GROCERY TRADESHOWS
Each year, Purity Life reserves space at the largest Canadian tradeshow dedicated to organic natural grocery and wellness products hosted by CHFA (Canadian Health Food Association).
Participation from our supplier partners ensures exposure to thousands of retailers, suppliers, manufacturers, and brokers from across the country. Use this opportunity to grow your business, by showcasing your brand on the show floor or by participating in our other CHFA NOW exposure opportunities.
*Based on CHFA NOW Toronto 2024 Statistics 2026 Tradeshow Dates
CHFA NOW Vancouver February 21-22, 2026
Shelf Display
Showcase your products all show long with categorized shelving that makes it easy for retailers to find what they need!
Purity 10 X 10 Booth**
Purity 10 X 10 Premium Corner**
Purity 10 X 20 Booth**
Shelf Display
Product Sampling
Social Media Highlight Video
Smoothie Bar
Coffee Station
**Booth requests are surveyed 4 months prior to each tradeshow.
All requests are confirmed on a first come, first serve basis within varying categories.
For more information and to request a booking, please contact us at marketing@puritylife.com
Product Sampling
Showcase and sample your products for 1.5 hour time allotments to CHFA attendees via our Purity Life Sampling Stations!
Social Media Highlight Video
Our team records your brand on the show floor, handles editing, and shares content across Instagram, TikTok, and Facebook.
Smoothie Bar
Have your product served! The Smoothie and Drinks Bar will feature distinctive brands and chef-curated blends.
Coffee Station
Have your product served by a barista! A FREE Coffee Station will be located in the Purity City.
RATES & REQUIREMENTS
