PURITY LIFE AUDIENCE DATA MARKETING
ARTWORK PREPARATION & TECHNICAL SPECS
THE BASICS
Advertise the features and benefits of your product lines to our extensive Grocery customer base in our electronic publications. Follow these simple steps to support your listings with advertising:
1. Read through the details of this guide.
2. Contact our Publishing department for general information or booking. Direct technical questions to Kelly Faraday, Publications Specialist.
3. Decide upon the preferred publication(s) and size of advertisement.
4. Complete and return our advertising agreement to book your space. Please be sure to review the Terms and Conditions section of this guide for further information regarding rights and responsibilities.
5. Arrange production of your ad materials.
6. Deliver ad materials in specified formats (see Technical Specifications) to Purity Life Grocery by the noted deadline date.
7. Please note that, without exception, advertising billings are processed as manufacturer claim backs (MCB) and debited from our payments.
CONTACT INFO
Please direct inquiries regarding advertising in our publications to our Publishing department. Artwork and booking forms should be sent to publishingburnaby@puritylife.com
TECHNICAL SPECS
DIGITAL AD QUALITY
Ad file formats and images must be CMYK or RGB, with a resolution of 240–300 dpi when saved at the required ad dimensions. For file formats other than PDF, PNG, or JPEG, images must be linked rather than embedded in the file and included with the package. All fonts must be embedded or converted to outlines (curves).
PLEASE NOTE
Advertisements will be placed as near to product listings as possible, but no guarantee can be given or assumed. If an ad contains products from different categories, a supplier may request placement in a specific section.
SUBMISSION
Submit files via Dropbox (invitation by request), cloud-based transfer service or email (10MB maximum).
BIMONTHLY CATALOGUES
Get into the hands of every retail buyer in Canada by advertising in our bimonthly catalogues, where your ad runs for two months near your product listings. These catalogues are digitally distributed to our entire customer base and are frequently the first request new accounts make. They are essential tools used daily by our Sales and Customer Care Teams. Our catalogues are sent by email to our retail and buying group customers in electronic format. Remember not to miss out on this important vehicle to promote your brand. Our distribution agreement includes annual participation in one of our bimonthly catalogues.
MONTHLY SPECIALS
These booklets are released monthly and reflect your distributor promotional discounts to our retailers. Ensure your brand stands out among competitors by highlighting your special deal with an ad. Our monthly specials books are sent by email to our customer base in electronic format. New Product Listings are subject to a New Product Editorial advertising fee as per your distributor agreement.
Full, Half and Quarter Page Ads
Option to upgrade to inside front, inside back, or back cover. Limited space available.
New Product Feature
Draw attention to your newly listed SKUs. This is mandatory for all new items/brands launched in a single specials.
Bimonthly Catalogue Advertising Deadline
April 2026 Wednesday, March 18, 2026
June 2026 Tuesday, May 19, 2026
August 2026 Tuesday, July 21, 2026
October 2026 Thursday, September 17, 2026
December 2026 Tuesday, November 17, 2026
March 2026
April 2026
February 9, 2026
March 11, 2026
May 2026 Friday, April 10, 2026
June 2026 Monday, May 11, 2026
July 2026 Wednesday, June 10, 2026
August 2026 Monday, July 13, 2026
September 2026 Tuesday, August 11, 2026
October 2026 Thursday, September 10, 2026
Front Cover Feature (Hero Image)
Our front cover hero image is an engaging product photograph from one of our Grocery suppliers. This element is a composed image featuring a logo and products we carry without any ad copy (a tagline is acceptable).
November 2026 Friday, October 9, 2026
December 2026 Tuesday, November 10, 2026
January 2027 Monday, December 14, 2026
CAMPAIGNS & PRE-BOOKS
Pair your deals with our advertising opportunities to maximize impact.
PRE-BOOKS
Contact our Supplier Relationship Management team to discuss running a pre-book sale on your shippers, casestacks or seasonal items.
Our pre-books are utilized by our Grocery Account Managers and distributed to our entire customer base. Your pre-booked items are aggressively priced to drive volume and encourage new product listings.
A supplier discount is required. Supplier MCBs must remain in effect for 30 days after the last ship date.
The Purity Life Grocery contribution to deals varies by item category.
Please note that competition for pre-book slots is high. Purity Life Grocery reserves the right to qualify pre-books at our discretion.
Please see page 9 for pre-book rates. For more information and to request a booking, please contact us at suppliersupportburnaby@puritylife.com
PURITY LIFE GROCERY TRADESHOWS
Each year, Purity Life reserves space at the largest Canadian tradeshow dedicated to organic natural grocery and wellness products hosted by CHFA (Canadian Health Food Association).
*Based on CHFA NOW Toronto 2024 Statistics
2026 Tradeshow Dates
CHFA NOW Vancouver February 21-22, 2026
CHFA NOW Toronto September 26-27, 2026
Participation from our supplier partners ensures exposure to thousands of retailers, suppliers, manufacturers, and brokers from across the country. Use this opportunity to grow your business, by showcasing your brand on the show floor or by participating in our other CHFA NOW exposure opportunities. Purity Life
Purity 10 X 10 Booth**
Purity 10 X 10 Premium Corner**
Purity 10 X 20 Booth**
Shelf Display
Product Sampling
Social Media Highlight Video
Smoothie Bar
Coffee Station
**Booth requests are surveyed 4 months prior to each tradeshow. All requests are confirmed on a first come, first serve basis within varying categories.
For more information and to request a booking, please contact us at eventsburnaby@puritylife.com
Shelf Display
Showcase your products all show long with categorized shelving that makes it easy for retailers to find what they need!
Product Sampling
Showcase and sample your products for 1.5 hour time allotments to CHFA attendees via our Purity Life Sampling Stations!
Social Media Highlight Video
Our team records your brand on the show floor, handles editing, and shares content across Instagram, TikTok, and Facebook.
Smoothie Bar
Have your product served! The Smoothie and Drinks Bar will feature distinctive brands and chef-curated blends.
Coffee Station
Have your product served by a barista! A FREE Coffee Station will be located in the Purity Village.
RATES & REQUIREMENTS
*Bundle
