REAL ESTATE BY RELATIONSHIPS
INNOVATIVE MARKETING
ADVANCED TECHNOLOGY
SIGNATURE SERVICE
REGIONAL CONNECTIONS
GLOBAL AFFILIATIONS
COMMUNITY
ENGAGEMENT
OUR STORY
PureWest Real Estate is the largest, locally-owned independent brokerage in Montana. Our leadership recognizes the power and possibilities of taking a regional approach to real estate. In 2024, we extended our success with an expansion into North Idaho, serving clients from 19 locations across the northwest. PureWest is comprised of more than 270 industry experts committed to providing a level of service that is unmatched in today’s real estate climate. We offer focused local expertise, a strong professional network, and extensive global connections, creating incredible brand awareness and referral opportunities. Our owners are top performers actively engaged in selling real estate every day, so they understand what it takes to succeed.
Building RELATIONSHIPS for LIFE
since 1972.
PureWest agents are ambassadors of a way of life and a place to live it. We are selling a unique lifestyle only offered here, in Montana and Idaho. We have a broad sense of commitment to our agents, our clients, and our communities. The following key values define our brand, who we are, and what we do.
• Lead with dedication, professionalism, and ethical standards
• Uphold our core value of integrity in every interaction
• Make a meaningful impact in the communities we serve
Our culture is healthy, nurturing, and innovative: together we are heading into a bold, bright future!
Serving buyers and sellers from 15 cities and 19 locations across the northwest.
ALIGN WITH THE BEST
2025 Year-End Statewide Market Breakdown: Competitor Analysis
$1,838,757,946 | PureWest Real Estate
MONTANA’S MARKET LEADER
“Outperforming all Montana real estate brokerages for the 5th year in a row with $1.84 billion in closed sales volume in 2025.
When compared to our competition, there is simply no comparison!”
$1,023,567,412 Competitor 2 $880,166,831 Competitor 3 $830,349,766 Competitor 4 $1,064,564,886 Competitor 1
*Statistics compiled from 1/1/25-12/31/25 using PureWest Real Estate & SVN PureWest Commercial Real Estate in-house sales tracking for company sales in Montana. Competitor closed sales volume as reported in MRMLS, Billings MLS, and Big Sky Country MLS for the same time frame. All property types are included.
LEADERS IN LUXURY
The World’s Most Exclusive Real Estate Network
50 Countries 457 Brokerages
$500B+ In luxury property sales
Christie’s International Real Estate represents the vanguard of luxury real estate, the ultimate in high-end homes and estates. This exclusive invitation-only network includes the world’s premier luxury brokerage firms and the industry’s most accomplished real estate professionals. Across the globe, discerning luxury buyers and sellers trust Christie’s International Real Estate to deliver tailored service and exceptional results.
The Christie’s International Real Estate network spans nearly 50 countries and territories on six continents. It is the unparalleled expertise of each independently owned brokerage like PureWest that truly assures clients of the best representation in any given market. Through a common focus on luxury real estate, strong local ownership, exclusive marketing and technology tools, and a dynamic, collaborative network, Christie’s International Real Estate connects buyers and sellers of the world’s most preeminent homes.
• Elite global brand for luxury properties
• PureWest is the exclusive Montana and North Idaho affiliate
• World-class print marketing
• Targeted digital advertising
• Highly engaged social media following
• Industry-leading tech solutions
• High-net-worth buyer and seller pools
• Aligned with Christie’s Auction House
• ChristiesRealEstate.com - 1M monthly page views
The Christie’s brand is instantly recognized and immediately distinguishes YOU from all other real estate agents.
ARTFULLY ALIGNED
Real Estate + Art = Remarkable Synergy
Christie’s is synonymous with the world’s most coveted art and luxury items, and Christie’s International Real Estate leverages the connection to the iconic auction house to benefit our clients in a number of ways.
Since 1766, Christie’s world-renowned auctions and private sales have captivated a global audience of luxury collectors and aficionados. Today, the venerable institution has a physical presence in 46 countries with flagship international sales hubs in New York, London, Hong Kong, Paris, and Geneva. In recent years, Christie’s has achieved the world record price for an artwork at auction, a single collection sale, a work by a living artist, and an NFT sale. Christie’s International Real Estate maintains a close partnership with Christie’s, creating unique marketing opportunities and synergies between the worlds of high-end real estate, art, and luxury goods.
The Local and Global Market Leader
70 Countries
4,800 Offices
$272B+ In sales volume
As a member of Leading Real Estate Companies of the World®, PureWest has the power of a worldwide, invitation-only network, an organization of top-performing independent firms. Through the Leading RE network, you can assist your clients anywhere in the world, bringing them value unlike any of your competitors. We have access to the highest caliber of real estate professionals in over 70 countries and across six continents. When working with buyers and sellers outside of our local market, our elite connections allow you to help clients with real estate needs throughout the country and to points around the globe. Incoming leads, outgoing referrals, and a dedicated coordinator equals more opportunity and income for you!
INDUSTRY- LEADING TECH
1 I t ’s Fully In te g ra te d
Unlike other brokerage technology, pl@tform™ tools are built on the same system and designed to work together. The result is one dashboard, one login, and one place for agents to go to seamlessly manage their business
The Industry’s Premier Brokerage-Tech Solution
2 I t ’s B uilt By Re al E sta te Expe r ts pl@tform™ was built in-house with direct input from industry professionals, meaning it is designed around brokerage workflows. And because it is proprietary, updates get to market faster, and agents never have to worry about the software being sold out from under them.
pl@tform™ is Christie’s International Real Estate’s award-winning technology suite. With a variety of proprietary tools, pl@tform™ allows agents to digitally manage all aspects of the real estate transaction and client relationship in one fully integrated system. The result? A more seamless experience for agents and clients alike.
3 I t ’s Ea sy To U se, Fun c t io n al and Reliabl e pl@tform™ is easy to use, and it works According to a recent survey, 97% of pl@tform™ users say the system functions and looks better than any other brokerage technology they have used, and 95% say it’s more reliable
DIGITAL BUYER PRESENTATION (DBP)
The Digital Buyer Presentation empowers agents to demonstrate their abilities and o erings to prospective clients. The DBP assists in conveying the buying process, showcasing expertise in the local real estate market, and highlighting a distinctive value proposition in a clear and concise manner.
D IGI T A L L I S TIN G
PR E S E N T A T IO N ( D L P )
With the ability to incorporate video, an interactive CMA , customized marketing plans, and agent branding, the Digital Listing Presentation revolutionizes the way agents present their services and demonstrate their value to win more business
e C AM P A IG N
eCampaign is an email marketing
stay in touch with their entire database or specific groups within their CRM. Agents can promote listings, open houses, recent sales, and custom content such as videos
Technology Can’t Replace
C R M
The ultimate tool for fostering client relationships, the CRM allows agents to set and track their goals, sort and qualif y their database, and receive tasks to meet their outreach objectives. The CRM’s automation features take busywork out of agents’ hands so they have more time to focus on selling homes and building important client relationships
C R E A T IV E S T UDI O
Creative Studio is a design hub where agents can easily create eye-catching marketing materials with an array of customizable themes. From brochures to flyers to postcards, Creative Studio helps agents elevate their marketing and stand out from the crowd.
TH E A C A DEM Y
With a full curriculum of proprietary educational resources, The Academy
on-demand courses in one place This exclusive coaching and training program supports agents at every stage of their career
a Great Agent
DIGI T A L C M A
C ONTEN T HU B
Content Hub provides access to a full library of professionally designed social media assets that can be shared in an instant. Agents can post content directly to their Facebook and LinkedIn channels or download for Instagram.
The Digital CMA is a dynamic property report that uses real-time MLS data to zero in on the most relevant comps for a subject property. The interactive tool allows for easy collaboration between agent and client, so both parties can get on the same page when it comes to comps @ OPE N S
register and follow up with open house attendees via custom digital sign-in forms that interact with other tools in pl@tform™, including the CRM and eCampaign.
But it goes a long way in enhancing your value proposition and creating a better overall experience for the consumer. With pl@tform™, you only have one place to go for everything you need to run your business. It’s intuitive, it’s innovative, and it’s always evolving to keep you and your clients ahead of the curve.
DIGITAL MARKETING
Marketing our agents and their listings 24 HOURS A DAY, 7 DAYS A WEEK
PureWest Real Estate employs a comprehensive digital marketing strategy to stay at the forefront of the real estate industry. At the core of our online presence is a custom brokerage website, purewestrealestate. com . We provide agents with personalized websites , enhancing your individual online reach. Search engine optimization ensures that our properties are easily discoverable. We also invest in online advertising on Google and social platforms to target potential clients effectively. Our editorial-style blog offers valuable insights, while a live chat feature ensures immediate responses to inquiries. With the help of tools like AdWerx , we maximize our digital efforts. Furthermore, we syndicate listings on prominent real estate websites like Realtor.com, Zillow.com, Homes.com, Trulia.com, Listhub.com, LeadingRE.com, and ChristiesRealEstate.com. To keep clients informed and engaged, PureWest Real Estate sends out a personalized monthly client e-newsletter , helping you maintain a strong connection with your clientele.
SOCIAL MEDIA
Elevate Your Social Game and Gain More Business While Saving Time!
Follow Along on Social
Results-driven social strategies designed to ENGAGE BUYERS locally and globally
It’s no secret that social media is a powerful marketing tool. That’s why PureWest has an active and engaged presence on all social channels with a broad following. It’s also why we create custom content for our agents . We have a variety of templates for newly listed properties, open houses, price changes, recent sales, testimonials, and more. We also have several tools where agents can create personalized content, including Creative Studio in pl@tform TM and the C-Social app, both included in our exlusive tech stack through Christie’s. In addition, our marketing team can assist you with launching paid advertising on social channels to increase your exposure for properties and grow your social connections and opportunities.
PRINT MARKETING
Stand Out From The Crowd
PureWest’s nationally recognized award-winning marketing team has curated a bold and strategic array of resources. From professional photography to beautiful signage and artfully designed flyers and brochures, PureWest gives properties the best visibility in the marketplace. We are well-represented in local newspapers, magazines, and real estate publications. We are known for our exclusive lifestyle publication, PureWest Magazine, a true cornerstone to our brand, highlighting Western communities and fine homes. PureWest curates attractive brand campaigns that agents can utilize to promote themselves, as well as other customizable items like listing presentations, market trend reports, buyer guides, and direct mail - to name a few.
PureWest Lifestyle
Magazine:
- PureWest exclusive
- Regional distribution
- 65,000 annual circulation
- 12,000 direct mail to affluent households in Montana and Idaho
- Digital version published online
Homes and Land
- Distributed across Montana
- Online syndication
- Published 11x per year
- 20,000 circulation
Select placement in regional magazines
- Properties are showcased in high-quality area magazines
Exposure in local newspapers
- Advertising in local news publications throughout our service areas
Custom property brochures, flyers, and postcards
PREMIER SERVICE
We love what we do, and it shows!
We believe that the support you need to run your business starts with great people. That’s why we have a rockstar team throughout the state to help you save time and work more productively.
• Full-time office staff | Office Manager and Managing Broker for each location. We are a team: no question goes unanswered.
• Full-time marketing staff | digital, print, social, PR, brand management
• Team of Personal Marketing Assistants | available for hire to assist with custom projects
• Team dedicated to Training, Education, Coaching and Mentorship
• Relocation Department | lead/referral generation and management
• Beautiful, State-of-the-Art Office Buildings |
19 premier locations statewide
Additional services provided by office:
• Risk management and file review
• Set-up showings and send feedback forms (varies by office)
• Review listing input in MLS
• Schedule sign installation (varies by office)
• Review closed sales
• Digital document storage
• Access to new office equipment
Professional, dedicated and friendly staff support is available company-wide:
Ashley Grassa: Vice President of Operations
Erin Duval: Vice President of Marketing
Keri Werning: Director of Agent Development (training, education, and coaching)
Jennifer Williams: Creative Director
Alyssa Hammel: Christie’s Luxury Specialist
Abby Boothe: Information Technology Director
Lindsey Peters: Agent Integration and Referral Coordinator
COMMUNITY ENGAGEMENT PUREWEST GIVES BACK
At PureWest Real Estate, our core value is RELATIONSHIPS FOR LIFE This extends beyond our agents and our clients: we also strive to build strong relationships between our company and the communities we serve. We’re personally invested in making the places we live and work the best they can be and are proud to give our time, money, and talents to the numerous nonprofits doing great work in Montana and Idaho. PureWest agents are deeply woven into their communities, and they meet need wherever they see it, whether it’s coaching youth sports, serving on volunteer boards, or supporting charity work. We know that our towns and cities are strongest when we tend to those relationships in need of care. There are so many wonderful organizations that are tireless in their dedication to improving the places we call home and the lives of our fellow community members, and it’s our honor to support them.
PURE SUCCESS
Committed To Your Growth Through Training, Education & Coaching
BUILDING A SUCCESSFUL REAL ESTATE BUSINESS can be a personally, professionally and financially rewarding endeavor. But it won’t happen by accident and it won’t happen easily. The most important component to success is you and your willingness to work hard and build relationships. The second most important factor is the kind of education and training you can take advantage of to learn the ropes. Our CONNECT program features content from the sales side (how to prospect, show a house, use successful dialogues, etc.) as well as the functional pieces of real estate contracts to create solid transactions. Our commitment comes from the understanding that we’re only successful when you are. Whether you’re brand new or an experienced agent, we can help you build a successful business that will take your career to the next level. Your success is our success!
In-House Staff Support
PureWest has full-time staff members responsible for training agents on our marketing and technology platforms as well as coaching and mentoring available to help take your business to the next level.
PureWest Institute is an educational platform designed to deliver top-notch education to help agents build successful businesses for the life-cycle of their career. Classes are taught live and virtually by local instructors with real-world experience. The main areas of focus are on sales and prospecting, marketing, using systems and tools, technology and business development.
PURE
Success Summit
Annually, PureWest hosts a multiday, company-wide training summit and marketing road show that showcases our commitment to continuing education by introducing new tools and techniques. Previous Summits have featured top-producer panels, speakers from Christie’s and Leading RE, legal updates, and more.
Pl@tform & The Academy Christie’s proprietary technology suite, pl@tform, features tools to help agents manage all aspects of their business, including an intuitive CRM, Creative Studio, eCampaign, Digital CMA and Listing Presentation, and more. The Academy offers a full curriculum of coaching and training classes to help agents grow their business through live and on-demand courses.
Institute - Education by LeadingRE
PureWest agents have access to an award-winning, elite education platform offering hundreds of courses with succinct, relevant content agents can use to build or enhance skills, increase production, and improve effectiveness. These courses, along with exclusive educational webinars, are available ondemand via LRE’s education portal.
AGENT FEES
What Does It All Cost?
Life, like real estate, is complicated enough and our goal is to keep things as simple as possible, so there are only three sales-based fees:
• 5% marketing & branding fee: taken from the top, this fee helps to pay for all of our marketing services including our affiliation with Christie’s and Leading RE. It also helps to cover the costs of our extensive co-op programs, including professional photography, PureWest Magazine, newspaper and magazine print ads, flyers/brochures, Adwerx, and other digital tools.
• Agent splits: we offer several program options tailored to an individual agent, partnership, or team based on our unique “Rolling 365” system that encourages you to build your business and grow with no anniversary rollback, so the more you sell, the more you earn.
• E&O insurance: we charge between $30 and $150 for E&O insurance on a per-transaction basis, so you don’t pay monthly for coverage you’re not using.
• The only monthly cost is the $125 affiliation fee that covers your access to our technology platforms, staff, and offices. There are no other separate technology fees, file storage fees, or other “special fees”.
• Professional fees: Like anywhere else you are responsible for paying your own MLS fees, local, state, and national association fees, any dues to other professional organizations/designations (CRS, CRB, GRI, CCIM, etc.), and state license fees.
