2026 Luxury Seller's Guide

PUREWEST CHRISTIE’S INTERNATIONAL REAL ESTATE

SELLER’S GUIDE

LISTING YOUR LUXURY PROPERTY WITH PUREWEST REAL ESTATE

Celebrating 54 years of building Relationships for Life.

I am honored to present to you a proposal for the sale of your property. PureWest Real Estate is built on a legacy of excellence and a longstanding commitment to relationships for life dating back to 1972. As the leading brokerage in Montana, with a strong, growing presence in Northern Idaho, PureWest has the reach and resources to give your home the exposure it deserves. Our localized expertise, combined with our multi-state connections, produces results.

As an exclusive affiliate of Christie’s International Real Estate and Leading Real Estate Companies of the World®, PureWest opens the door to a global audience of potential buyers by offering unparalleled exposure through our proprietary marketing services and quality industry connections that span the nation and the world.

Your property represents a unique opportunity within the real estate market. I recommend a number of extensive marketing approaches, which are detailed on the following pages.

I am extremely enthusiastic about the prospect of working with you, and am confident that the expertise and passion of my colleagues at PureWest Real Estate together with my proven track record, will make the sale process as seamless as possible and provide you with the greatest opportunity for success.

I look forward to discussing my ideas with you.

PureWest: The Authority on Real Estate

WHITEFISH COLUMBIA FALLS

PUREWEST LOCATIONS

u KALISPELL

17 1ST AVENUE EAST COMMERCIAL: 1204 1ST AVENUE EAST

v WHITEFISH

401 BAKER AVENUE 492 EAST 2ND STREET THE LODGE AT WHITEFISH LAKE

w COLUMBIA FALLS 494 ST. ANDREWS DRIVE x BIGFORK 420 ELECTRIC AVENUE

Montana's leading real estate brokerage, with a growing presence in Idaho, proudly serves clients from 19 locations across the northwest.

y LAKESIDE 115 BILLS ROAD z POLSON 50249 US HIGHWAY 93

11 BIG SKY 114 OUSEL FALLS ROAD

12 BOZEMAN 708 NORTH ROUSE AVENUE

{ MISSOULA 101 RAILROAD STREET WEST | HAMILTON 140 CHERRY STREET, #101 } ENNIS 222 E MAIN STREET, SUITE 1A ~ BELGRADE 29 WEST MAIN STREET

13 BILLINGS 525 HENRY CHAPPLE STREET, #1

14 RED LODGE 21 BROADWAY AVENUE NORTH

15 SANDPOINT 108 NORTH 3RD AVENUE 109 NORTH 1ST STREET, SUITE B 8

PureWest Real Estate: 270 Sales Associates | 19 Locations | $1.98B in Sales | 1,740 Transactions

Christie’s International Real Estate: 10,000 Sales Associates | 457 Brokerages | 50 Countries | $500B in Sales Last 5 Years

Leading Real Estate Companies of the World ® : 134,000 Sales Associates | 4,800 Offices | 70+ Countries | $272B in Sales

LUXURY IS IN THE DETAILS Service you deserve, at any price.

OUR STORY OF SUCCESS

When it comes to results, PureWest’s track record is unmatched. We have helped thousands of buyers and sellers achieve their goals, positioning us as the #1 brokerage in Montana, while rapidly expanding in Idaho. We experienced incredible success and remarkable growth in 2025 resulting in sustained record-setting performance.

Today’s real estate climate demands tailored strategies that keep pace with advancing technology and sophisticated homebuyer behavior. Our company can successfully market your home at the highest level and deliver motivated buyers while maintaining a commitment to the personalized service and respect that ensures a lasting relationship built on trust.

PureWest Real Estate understands what drives the unique, local real estate market. Our knowledge, proprietary tools, and proven strategies give our company, agents, and the clients we serve a definitive edge over the competition every time.

The First Choice in Real Estate

Consistent Performance

$1,977,072,922

2025 Year-End Statewide Market Breakdown: Competitor Analysis

$1,838,757,946

MONTANA’S MARKET LEADER

“Outperforming all Montana real estate brokerages for the 5th year in a row with $1.84 billion in closed sales volume in 2025.

When compared to our competition, there is simply no comparison!”

$1,023,567,412 Competitor 2

$830,349,766 Competitor 4 $1,064,564,886 Competitor 1

$880,166,831 Competitor 3

*Statistics compiled from 1/1/25-12/31/25 using PureWest Real Estate & SVN PureWest Commercial Real Estate in-house sales tracking for company sales in Montana. Competitor closed sales volume as reported in MRMLS, Billings MLS, and Big Sky Country MLS for the same time frame. All property types are included.

Exclusive Marketing Program: PURE Advantage

PURE Advantage

PureWest is committed to delivering the best service to our clients through our exclusive marketing program, PUREAdvantage:

• Innovative marketing practices

• Professional photography to build buyer emotion

• Beautifully produced print advertising

• State-of-the-art technology

• Strategic online exposure and lead capture

• Continuing education to further strengthen pricing analysis strategies, negotiating techniques, and buyer qualification procedures

• Community involvement

Building Buyer Emotion

Professional visual media is a key element in our world-class marketing plan. Quality imagery allows us to showcase your home at its best by:

• Capturing attention

• Creating an irresistible connection

• Presenting an unforgettable image

Studies show that properties with professional photos sell more quickly and for higher prices.

Exceeding Industry Standards

372,000+

USERS

IN 2025

Website Features

1,000,000+

PAGE VIEWS IN 2025

Live chat feature - visitors interact with a live PureWest representative

Mobile responsiveness optimizing your home for mobile users

Save your custom searches and favorite listings

Dynamic mapping feature

Explore properties by lifestyle

Access exclusive PureWest lifestyle magazine and market trend reports

New Website in 2026 – Same Exceptional Service.

Discover our suite of services from buying and selling to marketing and relocation

Connect with elite real estate professionals

Editorial-style blog highlighting our properties

Top Locations Where Users Originate

• New York, NY

• Denver, CO

• Ashburn, VA

• Chicago, IL

• Seattle, WA

• Phoenix, AZ

• Los Angeles, CA

• London, England

• Dublin, Ireland

• Salt Lake City, UT

Digital Marketing

Digital Marketing

Engaged Social Network

Exposure on Our Social Media Channels

Social media has become a powerful tool in real estate, transforming how properties are marketed. These platforms provide a dynamic space to showcase listings and engage with potential buyers, where PureWest has cultivated a presence known for the most exquisite properties.

The visual nature of social media allows for captivating property photos, virtual tours, and videos, giving prospective buyers a more immersive experience. Additionally, social media marketing enables us to target tailored audiences most likely to make a move. Overall, the power of social media in real estate lies in its ability to enhance visibility and broaden connections.

Results-driven social strategies designed to ENGAGE BUYERS locally and globally

There are 5.6 billion social media users worldwide Facebook is the most popular platform for real estate

71% of buyers say a strong social media presence influences who they choose to work with

Digital Listing Campaigns

Powered By

Highly successful digital advertising campaigns generating over 13 MILLION views in 2025!

Print Media

Attracting Qualified Buyers through Targeted Publications

PUREWEST Magazine

- PureWest exclusive

- 65,000 annual circulation

- 12,000 direct mail to affluent households in Montana & Idaho

- Digital version published online

Custom property brochures, flyers, and postcards

Homes and Land of Big Sky Country

- Distributed across Montana

- Online syndication

- Published 11x per year

- 20,000 circulation

Exposure in local newspapers

Regular advertisements in local news publications

Select placement in regional magazines

Properties can be showcased in numerous high-quality magazines across Montana and Idaho

Recognition Across North America: Prestigious Awards

PureWest Ranks Among Top Real Estate Companies in the Nation

The prestigious REALTrends Verified, RISMedia’s Power Broker, and T3 Sixty MEGA 1,000 reports all recognized PureWest as one of the nation’s top producing brokerages with $1.129 billion in residential sales volume and 1,047 residential transactions in 2024.

Where PureWest ranks:

• 271st among residential brokerage firms in the nation

• 154th among privately-owned independent brokerages

• 54th among the Leading Real Estate Companies of the World® affiliated brokerages

• 4th year making the esteemed Billionaires’ Club list

PureWest Recognized Internationally for Marketing and Branding

For six consecutive years, PureWest Real Estate has received Marketing Awards based on excellence in creativity, quality, and overall presentation and effectiveness. Our awards include 1st Place in the categories of Best Company Brand & Property Advertising, Best Brand Builder, and Best Internal Promotions. We’ve also been recognized for our Referral Marketing, Interactive Media (Social and Video), and Website Performance.

These prestigious awards are presented by Leading Real Estate Companies of the World®, an invitation-only global community of more than 550 independent real estate firms. To win in this arena, among the best agencies in the world, is a testament to our incredible marketing team and their ability to artfully promote our brand, company, agents, and the properties we represent.

PUREWEST GIVES BACK

At PureWest Real Estate, our core value is RELATIONSHIPS for LIFE. This extends beyond our agents and our clients: we also strive to build strong relationships between our company and the communities we serve. We’re personally invested in making the places we live and work the best they can be and are proud to give our time, money, and talents to the numerous nonprofits doing great work in Montana and Idaho. PureWest agents are deeply woven into their communities, and they meet needs wherever they see them, whether it’s coaching youth sports, serving on volunteer boards, or supporting charity work. We know that our towns and cities are strongest when we tend to those relationships in need of care. There are so many wonderful organizations that are tireless in their dedication to improving the places we call home and the lives of our fellow community members, and it’s our honor to support them.

GLOBAL AFFILIATIONS

Global Network: Leading Real Estate Companies of the World®

Strategic Partnerships, Endless Opportunities

We can assist you anywhere in the world. We have access to the highest caliber of real estate professionals in over 70 countries and across six continents. When buying or selling property outside of our local market, our world-class connections can help with real estate needs throughout our continent and to points around the globe. INDUSTRY-LEADING

As an affiliate of Leading Real Estate Companies of the World ®, our brokerage is a local and global market leader. LeadingRE’s world-class marketing resources and connections allow us to provide you with a truly exceptional real estate experience.

We bring you the power of our worldwide invitation-only network, a global organization connecting tens of thousands of buyers and sellers every year. Our network dominates in home sale units among the top 550 U.S. real estate firms and overall was responsible for over $272 billion in homes sales in 2024.

550 companies

70+ countries

4,800 offices

134,000 sales associates

$272 billion total annual home sales volume

Network Outperforms Competitors

The

Global Authority on Luxury Property

50 Countries 457 Brokerages

$500B+ In luxury property sales

VAST AND INFLUENTIAL

The Christie's International Real Estate network spans over 50 countries and territories on six continents. It is the unparalleled expertise of each affiliate brokerage that assures clients of the best representation in any given market. Through a common focus on luxury real estate, we connect buyers and sellers of the world’s preeminent homes.

Christie’s International Real Estate includes market-leading offices in key luxury markets around the world, from New York, L.A., and Toronto to London, Paris and Rome; from Bangkok to Dubai; the Mediterranean to the Caribbean; and from the Rocky Mountains to the Swiss Alps. No matter the locale or the luxury property you wish to sell or acquire, Christie’s International Real Estate is the solution to your high-end real estate needs.

The Christie’s brand is instantly recognized and immediately distinguishes your home from all others.

The Fine Art of Global Real Estate

Just as Christie’s curates great art sales, Christie’s International Real Estate assembles the world’s leading luxury real estate experts, trained and dedicated to providing the highest quality of personalized home buying and selling services. Properties listed with Christie’s International Real Estate’s network gain

unrivaled international exposure. Our campaigns achieve results across diverse venues and approaches, including traditional print and digital collateral and advertising, social media and press coverage, high-profile Christie’s and luxury lifestyle events, and market-leading industry research.

An Exclusive Affiliate Network: Leaders in Luxury Real Estate

13,000

Luxury Properties Represented Worldwide

$4.8M

Average Home Price on ChristiesRealEstate.com

INDEPENDENCE MATTERS

In the luxury real estate market, experience matters. Local knowledge and connections matter. And a willingness and ability to go above and beyond for each client matters. Independently owned brokerage firms tend to serve the luxury market better because they exhibit these qualities innately. That is why Christie's International Real Estate is exclusively comprised of the leading independent firms in each market, the best owner-operators with a true commitment to performing not for shareholders or a board of directors, but for clients like you.

Christie’s: The World’s Leading Art Business

PROVIDING A DISTINCTIVE SHOWCASE FOR THE UNIQUE AND THE BEAUTIFUL.

Christie’s is the world’s leading art auction house, having built its name on a foundation of expert, trusted advice and discreet service to its exclusive clientele. Founded in 1766,

The Christie’s brand is synonymous with tailored, trusted service. Our clients have come to depend on that service for over 250 years.

Christie’s has conducted the greatest and most celebrated auctions through the centuries. Today, it is the world’s premier art auction business, setting the standard for international art and luxury sales.

Maximum Visibility: Attracting Qualified Buyers to Your Home

A distinguished home requires a distinctive showcase. Properties listed with the Christie’s International Real Estate network gain unrivaled international exposure. Given the exclusive nature of the Christie’s affiliation, no other local real estate company can offer such direct exposure to qualified potential buyers. Our advertising and marketing strategies are designed to achieve maximum results across diverse platforms, including traditional print media, digital advertising, auction house exposure, social media, high-visibility luxury events, and public relations vehicles.

PRINT MEDIA

Advertising and Editorials

Targeted placement in world-leading publications, including The New York Times, The Wall Street Journal, Country Life, Modern Luxury, Financial Times, Equestrian Living, Ocean Home, House & Garden, Condé Nast Traveller, Tatler, and The Word of Interiors.

Christie’s International Real Estate Magazine

• Industry-leading biannual publication with a distribution of approximately 36,000 and estimated annual readership of 500,000

• Available at Christie’s salerooms, highprofile cultural events worldwide, five-star hotels, departure lounges, private member clubs, exclusive spas and salons, luxury apartments, and affiliate offices across the world

• The magazine is also promoted via digital channels such as Christie’s International Real Estate newsletters, a dedicated page on christiesrealestate.com, and Christie’s International Real Estate’s Facebook, Instagram, X, TikTok, and LinkedIn channels

Strategic Online Exposure

DIGITAL MEDIA

ChristiesRealEstate.com

Showcases the world’s finest property listings, many valued at more than $10 million, in 19 languages. Millions of qualified visitors, 60% of whom are outside of the U.S., are reached annually through sophisticated search engine marketing and inbound marketing campaigns. The site showcases properties through SEO-optimized content, virtual and 3D tours, and high-definition videos.

Website Syndication

To high-profile websites, including Financial Times, The Wall Street Journal, Mansion Global, PropGoLuxury, Country Life, Barron’s, James Edition, NIKKEI, and Market Watch, as well as global affiliate websites

Luxury Defined Blog

Editorial-style features highlight select properties from our global network alongside elegant editorial

Social Media

Engages with millions of users per month in a global community of 150 different countries spanning a variety of platforms such as Facebook, X, Instagram, LinkedIn, TikTok, and Pinterest

Digital Advertising

Reach high-net-worth audiences through a suite of advanced, targeted digital programs across JamesEdition, The New York Times, and social media platforms like Facebook and Instagram

16.5M

Views PureWest properties received across Christie’s social media channels in 2025

High-Profile Events and Public Relations: Reach Affluent Buyers

Christie’s International exciting opportunity to market for the Spring season

EVENTS

Transcending traditional luxury marketing venues, Christie’s International Real Estate showcases listings at Christie’s auction sales, as well as some of the most exclusive events around the globe. Marketing homes alongside one-of-a-kind items in art, jewelry, wine, and other collectibles, Christie’s International Real Estate reaches a rarefied audience while enhancing the desirability of clients properties.

• Events at Christie’s major art sales in London, Geneva, Moscow, Dubai, Shanghai, and Hong Kong

• Auction house banners and lobby displays, during important sales and year-round

• Placement in Christie’s catalogue advertisements

• Luxury lifestyle events such as the Royal Ascot and the Chelsea Flower Show

• Christie’s client communications opportunities, such as monthly real estate newsletter, inclusion in Christie’s global client newsletter and Chinese language client newsletter, and dedicated property emails to targeted Christie’s clients

• Wine tastings, jewelry appraisals, and fine art sale previews hosted at residences offered for sale

Highlight benefits of this

PureWest Real Estate is a vital part of the Christie’s International Real Estate global network of the world’s top brokerage firms. We can tailor our international marketing efforts to your property in combination with additional strategies to target your local market.

✓ Exposure for your top designed gallery space during client events

✓ Public relations opportunities newspapers/magazines.

✓ Prominent exposure annual Christie’s Dubai auctions, preview days,

✓ Print and digital marketing promotion, email marketing, of your top properties

Details to follow in January

Deadline to participate:

PUBLIC RELATIONS

For further information contact Zuzanna Rozalska zrozalska@christies.com.

Press strategies designed to maximize exposure for Affiliates and properties in acclaimed news outlets and to drive traffic to listings on christiesrealestate.com.

• Press releases for select high-profile listings for promotion in local and targeted regions and additional press opportunities

• Property features in influential publications and the news media as the subject of editorial features, lifestyle pieces, property roundups, travelogues, and business reports

Why PureWest Christie’s International Real Estate?

Trusted Advice • Local Expertise • Exceptional Service • Outstanding Results

Your broker is your window to the real estate world. Choose a brokerage firm and an agent with integrity, reach, and a history of trusted service.

PureWest Real Estate is a dominant luxury broker, chosen by Christie’s International Real Estate to represent you in your home territory.

PureWest leads the luxury market in Montana with the highest closing percentage of luxury sales, proudly bringing that level of success to Idaho.

PureWest has been bringing important properties to the global market since 1972.

Our buyers are global and are sourced via our own physical and online presence, our global network of affiliates, and Christie’s.

We represent exceptional properties. Our brands and customized marketing approach will help your fine property stand out in the marketplace.

PureWest Real Estate will market your property to our database of potential buyers both regionally and globally.

Our networking, negotiating, and marketing skills will get you the highest price for your property, while helping you to navigate the legal, logistical, and financial elements of transacting in luxury real estate.