Pure Life - vol.3

When a city no longer needs comparison

By Javier Nieto, CEO of Pure Living Properties

For years, Marbella has been compared with destinations such as Dubai and Miami— places that have each come to define contemporary luxury in their own way. But there comes a moment when a destination no longer needs external references and instead establishes its own position. Marbella has reached that point.

This evolution is not only reflected in market figures or landmark real estate transactions. It is rooted in a way of life and an identity that has matured over time, earning international recognition on its own merits.

In a global climate marked by uncertainty, Marbella is increasingly valued for its stability, security and consistency. Within the high-end market, these qualities have become essential. Here, luxury is not driven by trends, but by enduring strengths: an exceptional climate, quality of life, legal certainty and a sophisticated network of services.

Together, these factors continue to attract a discerning international clientele seeking more than a property—seeking a place to belong. Perhaps that is why Marbella no longer needs comparison. Its true value lies in its ability to define itself from within.

Legal deposit: DL MA 1732-2024

Contact: Carmen Durán Comunicación comunicacion@purelivingproperties.com

T. (+34) 696 929 745

Javier Nieto CEO

24. PURE TALKS

34. COLLECTOR’S WATCHES

50. TIMELESS ICONS

MERCEDES G - CLASS

The Exceptional Few

From the people shaping Marbella’s future to collectors’ treasures and homes that never reach the market, these pages celebrate a world defined by rarity, character and distinction.

JAVIER NIETO

“I grew up in Puente Romano; knowing Marbella from the inside makes all the difference”

Speaking with Javier Nieto, CEO of Pure Living Properties, is in many ways like speaking with Marbella itself. Born and raised in the city, he witnessed first-hand the transformation of Marbella into one of the Mediterranean’s leading luxury destinations. That deep understanding of its character, lifestyle and people has become one of the defining strengths of Pure Living Properties, the agency he founded in 2008 during the financial crisis, at a time when many others were retreating from the market.

We meet him at the company’s new office in central Marbella, a bright and contemporary space that complements its established headquarters in Puente Romano and reflects the steady growth of the business. Usually the one asking the questions, Javier now shares his perspective on the evolution of a city he knows—and values—better than most.

Pure Living Properties was founded nearly two decades ago, back in 2008. Looking back means revisiting a particularly challenging time for the sector. If you close your eyes and think of those early days, how do you remember them? And what drove you to start a business in such circumstances?

I remember a period of uncertainty, but also one that reinforced my belief in Marbella. While many professionals were leaving in search of opportunities

elsewhere, I felt that Marbella would remain a safe haven thanks to its lifestyle, international appeal and enduring quality of life. I opened Pure Living Properties in a small office in Puente Romano, convinced that even during a crisis, people would continue to be drawn here.

What was Marbella like at that time? What made you think there was room for an agency with a different vision?

The city was facing difficult times, but it was already showing its remarkable resilience. Marbella has a unique ability to recover quickly, supported by its climate, safety, gastronomy, culture and international atmosphere. I believed there was room for an agency built on honesty, local knowledge and a genuinely personal approach—and that proved to be the right decision.

On a personal level, what core values did you want to preserve from those early days until now?

Closeness and honesty have always been fundamental. Our focus has never been on the quickest transaction, but on finding the right property for each client. Building long-term trust remains the foundation of everything we do.

Over these years, has there been a particular moment or decision that marked a turning point for the company?

The opening of our new Marbella office stands out as a symbolic milestone. Seeing the business grow from a one-person operation into an international company with multiple departments and offices is incredibly rewarding and reflects years of dedication.

Puente Romano is, in many ways, part of the agency’s identity. Beyond being your first office, it clearly holds personal meaning for you. What does this place represent?

Puente Romano is home. I grew up there, and many of my earliest memories are tied to its gardens, tennis courts and unique atmosphere. Today it remains one of Marbella’s most iconic destinations and a place that continues to inspire me.

Speaking of your childhood… how did Marbella feel through the eyes of that child wandering through Puente Romano, unaware it would one day become your workplace?

It felt like freedom and happiness. Growing up in such an international environment broadened my perspective from an early age, and even now I feel that Marbella has managed to preserve its essence despite its growth.

What makes Pure Living Properties different?

Our greatest strength is our deep local knowledge. I know Marbella from the inside— its history, neighbourhoods and professional network. These relationships, built over a

lifetime, allow us to guide clients with a level of insight and trust that cannot be acquired overnight.

Pure Living Properties has an international team that still retains a strong local sensibility. How do you achieve that balance?

By bringing together talented people who share our values. Today our team represents more than ten nationalities and speaks over fifteen languages, combining international expertise with a strong connection to Marbella.

How does that personalised attention translate into the client experience?

Through time, dedication and commitment. Whether the search takes weeks or months, the priority is always finding what is genuinely best for the client. That approach creates trust, and trust creates lasting relationships.

In the premium segment, clients are highly demanding. How do you manage to understand their expectations so well?

Experience plays a role, but so does sensitivity. Luxury buyers are looking for privacy, quality, design and lifestyle. Our multicultural team helps us understand different cultures and expectations, allowing us to provide highly personalised advice.

Beyond buying and selling, you offer rentals, property management, interior design and renovations. Why was it important to build a 360° service?

Because true luxury is about peace of mind. Our clients want to enjoy Marbella without worrying about the practical aspects of property ownership, and we aim to take care of everything for them.

If you had to define your value proposition in one sentence, what would it be?

We are our clients’ trusted partner in Spain— their support, guidance and peace of mind.

Marbella is experiencing strong international momentum. From your perspective, what makes it so special for high-end buyers?

Its exceptional quality of life. Marbella combines climate, safety, gastronomy, sport, culture and connectivity in a way few destinations can match. People arrive here and immediately feel at home.

How do you see the market evolving in the coming years, particularly in the luxury segment?

Very positively. Demand remains strong, the quality of new developments continues to improve, and more international brands are choosing Marbella. The city is growing in sophistication and reinforcing its position at the top end of the market.

Looking ahead, what excites Javier Nieto most right now within Pure Living Properties?

The continued growth of the company, new projects and expansion into other key destinations. On a personal level, I’m especially proud to see my children showing an interest in the business and the possibility of continuing it as a family legacy.

Finally, if you had to describe in one sentence what living in Marbella means to you, what would it be?

WATCH INTERVIEW:

Happiness. Marbella has given me everything, and no matter how far I travel, it is always the place I want to come back to.

And one last question… does Javier Nieto have a secret spot in Marbella he goes to when he wants to switch off completely?

(Laughs) Yes, I do. But some places are best kept secret. Perhaps I’ll share it in the next interview.

Casa Orquídea

Architecture

Shaped by the Landscape

The road leading to Casa Orquídea passes through one of Benahavís’ most exclusive residential enclaves. Designed by Ames Arquitectos within the gated community of El Herrojo Alto, the residence has been carefully integrated into the hillside, orientating every space towards sweeping views of the Mediterranean, the mountains and the surrounding landscape.

Floor-to-ceiling windows, expansive terraces and open living areas create a seamless connection between indoors and outdoors, allowing natural light and the landscape to shape the experience of the home. Inspired by Mediterranean architecture, the design emphasises continuity, comfort and a close relationship with its surroundings.

The main floor brings together the living, dining and kitchen areas in a fluid layout that extends effortlessly towards a spectacular outdoor kitchen and entertaining space. Two guest suites are also located on this level. Upstairs, three en-suite bedrooms enjoy privileged views, including a principal suite of over seventy square metres with a dressing room, spa-inspired bathroom and private terrace with jacuzzi.

The lower level is dedicated to wellness and leisure, offering almost eight hundred square metres of amenities including a cinema, gym, games room, lounge areas and a private spa with heated pool and jacuzzi. Additional features include a private office, garage for eight vehicles and three further en-suite bedrooms, one with independent access for guests or staff.

Part of the Pure Collection, Casa Orquídea reflects a contemporary vision of Mediterranean living, where architecture, light and landscape come together in perfect harmony.

PURE TALKS

Nine perspectives to understand the new Marbella

Some cities can be explained through numbers. Marbella cannot. More than a destination, Marbella—and the wider Golden Triangle—has developed its own identity, shaped not only by luxury or iconic properties, but by the people driving its evolution.

In recent years, the conversation around Marbella has moved beyond traditional notions of luxury towards broader questions: how a city competes internationally while preserving its character, how ambition and tradition coexist, and what it means to invest, create and grow in a place where opportunity is matched by vision.

Through Pure Talks, Javier Nieto, CEO of Pure Living Properties, brings together many of the voices behind this transformation. Architects, developers, entrepreneurs and industry experts share their perspectives, offering a deeper understanding of the forces shaping Marbella today.

Together, these conversations create a revealing portrait of the city— not through what is immediately visible, but through the ideas, people and values that continue to define its future.

Some people come to Marbella for work. Others stay for reasons that are harder to define. Zazou Belounis belongs to the latter. His journey—from modest beginnings to leading one of the city’s most influential hospitality groups—reflects not only personal success, but also the unique opportunities Marbella offers.

His perspective is shaped less by real estate or development than by experience: the moments lived around a table, by the sea, through music, atmosphere and the distinctive rhythm of life that defines the city.

“I call it the Marbella dream.”

For Zazou, it is not simply an idea, but something tangible—built through hard work, opportunity and a different approach to everyday living. His story is a reminder that Marbella is more than a place that is built; it is a place that is truly lived.

ZAZOU BELOUNIS

Chief Executive & founder of the Casanis Group

The city as it is lived

A city best understood by listening

Taken individually, these conversations explore architecture, investment, development, law and lifestyle. Together, however, they reveal something greater: a city that has matured, become more ambitious and learned to attract talent and investment while preserving its identity.

Above all, they capture a defining moment in Marbella’s evolution—one where the city no longer needs to explain itself, but deserves to be understood.

That is why these conversations matter. They do not simply describe Marbella; they reveal the people, ideas and decisions shaping its future.

FULL INTERVIEW:

CARLOS RODRÍGUEZ

CEO of Sierra Blanca Estates

When Marbella steps into another league

FULL INTERVIEW:

Few people have witnessed Marbella’s transformation as closely as Carlos Rodríguez. Raised in the city and now leading one of its most influential development companies, his journey reflects Marbella’s own evolution from a local destination to an international benchmark.

For Rodríguez, branded residences have played a key role in that shift. More than a real estate concept, they offer what today’s international buyers value most: exclusivity, consistency and trust.

“A branded residence is, above all, a guarantee.”

This model has helped position Marbella among the world’s leading luxury destinations, allowing it to stand confidently on its own stage.

ANA FRANCIA

CEO and founder of Matterhorn Estates

The

real level of the market

According to Ana Francia, Marbella has evolved from a market driven by opportunity to one defined by expertise, precision and transparency. Today’s buyers arrive well informed, comparing locations, materials and construction quality, which has significantly raised expectations across the sector.

“In Marbella’s prime market, there are no longer any bargains.”

Success now depends on making the right decisions—from selecting the location to assembling the right team and delivering exceptional quality. Behind every luxury villa lies a complex process involving constant decisions, investment and a level of responsibility rarely visible from the outside.

FULL INTERVIEW:

MIGUEL MANZANARES

CEO and founder of Manzanares lawyers

What lies beneath the surface.

In Marbella, a property purchase involves far more than choosing a home. As Miguel Manzanares explains, understanding the legal, planning and tax framework is essential, particularly for international buyers unfamiliar with the Spanish system.

“Buying a property in Marbella without a lawyer is imprudent.”

The real complexity often lies in the details: due diligence, tax implications, hidden liabilities and legal procedures that can significantly affect a transaction. In an increasingly sophisticated market, expert legal guidance has become one of the most valuable parts of the process.

FULL INTERVIEW:

RODOLFO AMIEVA

Architect and founding partner of González & Jacobson

Three decades of architecture shaping the city.

Rodolfo Amieva’s perspective on Marbella begins long before a project is built. Over more than three decades, he has witnessed the city evolve into an international destination while maintaining the importance of creating architecture that belongs to its surroundings.

“Architecture here is not just about aesthetics. It is a way of life.”

For Amieva, successful architecture is shaped by its relationship with light, climate, landscape and lifestyle. In Marbella, understanding that balance is what transforms a project from something merely functional into something lasting.

FULL INTERVIEW:

“It was my mother who told me: find something where you don’t have bosses.”

ISMAEL MÉRIDA

Architect and CEO of Ismael Mérida Architects

The luxury of designing in harmony

Ismael Mérida never planned to become an architect, yet nearly three decades later he is one of the most recognised names in Marbella’s Golden Triangle. As the city has evolved, so too has his approach to architecture, always guided by the belief that a home should offer far more than visual appeal.

“For me, luxury is harmony. Everything being exactly where it should be.”

FULL INTERVIEW:

In an era shaped by renders and social media, Mérida continues to champion architecture designed to be lived in, while emphasising the importance of preserving the Mediterranean character that has always defined Marbella.

PEDRO PEÑA

FULL INTERVIEW:

Creating emotion through design

To speak about interior design in Marbella is often to speak about Pedro Peña, whose career has been closely linked to the city’s aesthetic evolution. What began with a passion for painting gradually developed into an internationally recognised interior design studio, while remaining deeply connected to the Costa del Sol.

“For me, true luxury is living naturally.”

That philosophy has shaped Pedro Peña’s approach for decades, creating elegant and timeless spaces designed to be lived in. Today, together with his son Felipe Peña, the studio continues to grow internationally while preserving the Mediterranean essence that defines its identity.

“The key is evolving without losing your soul.”

A principle that continues to guide one of Marbella’s most respected design firms.

COUNT RUDI

One of the founders of the Marbella Club

The story of Marbella’s golden years

To speak about Marbella Club’s golden era is to speak about Count Rudi. For more than sixty years, Rudolf Schönburg-Glauchau has witnessed Marbella’s transformation from a small Andalusian village into an internationally renowned luxury destination.

Invited by Prince Alfonso von Hohenlohe to help create Marbella Club, Rudi immediately fell in love with the place and recognised its unique appeal long before the world discovered it.

“Marbella is much more than jewellery and diamonds. It is a true miracle.”

Throughout the decades, he welcomed royalty, artists and entrepreneurs while remaining faithful to a simple philosophy: warmth, authenticity and natural elegance. A spirit that continues to define Marbella Club and its timeless approach to luxury.

FULL INTERVIEW:

PABLO VILLARROEL

Villarroel Architecture

Preserving the legacy of Mediterranean architecture

To speak about Puente Romano and Marbella’s distinctive Mediterranean architecture is to speak about Melvin Villarroel and the vision he created—one that his son Pablo continues today.

“Trees should always be taller than the buildings.”

This simple philosophy shaped a different approach to development on the Costa del Sol, favouring architecture integrated with nature, abundant vegetation and spaces inspired by traditional Andalusian design.

FULL INTERVIEW:

“My father understood Marbella before anyone else.”

Through projects such as Puente Romano, Melvin helped define a model of Mediterranean luxury that remains highly relevant today. As Pablo explains, while architecture continues to evolve, the essence remains unchanged: creating places that live in harmony with their surroundings rather than dominate them.

Collector’s

WATCHES

Pieces the public will never see

In its highest expression, haute horlogerie exists beyond trends and immediacy. These are watches rarely seen, created not for visibility but for permanence.

The Vagabondage III by F.P. Journe embodies that philosophy. The final chapter of a trilogy that began with a charity-auction piece presented without a signature on the dial, it is limited to 69 pieces in platinum and 68 in red gold. Featuring a digital display of hours and seconds, a calibre developed exclusively for the series and a remontoir d’égalité regulating the energy of each jump, it represents a remarkable exercise in technical precision. Housed in a distinctive Tortue case, it became an object of desire without ever relying on conventional promotion.

At the same discreet end of haute horlogerie sits the Hand Made 1 by Greubel Forsey. Each watch requires more than 5,000 hours of manual work using traditional tools, reflecting a commitment to craftsmanship that places time, skill and precision above industrial efficiency.

Both pieces represent a rare philosophy: creating watches not to follow the market, but to uphold standards of excellence that only a handful of makers still pursue.

A similar spirit defines the Chronomètre Contemporain II by Akrivia, signed by Rexhep Rexhepi. Beneath its restrained, almost understated appearance lies a completely rethought architecture: double barrel, double gear train and an independent jumping seconds mechanism that introduces a different relationship with the measurement of time.

It is not a watch that seeks to impose itself at first glance. It is a watch that reveals itself. One that requires time to be understood. And perhaps for that very reason, it has found its place among those who look for something beyond an exceptional piece — they look for a way of understanding the craft itself.

In a more radical language, Richard Mille approaches the same idea from a different angle. Its sapphire tourbillons — transparent, suspended, almost improbable — take watchmaking into a territory where technique becomes form.

Here, tradition is not expressed through familiar aesthetics, but through the level of technical demand. In material research, in structural innovation and in the determination to go beyond expectations without compromising rigour.

And then there are watches that exist only once. No second editions, no replicas, no reinterpretations. The unique pieces created by Patek Philippe for the Only Watch auction sit outside any conventional collection logic. They are never repeated. They never return.

References such as the 6301A-010, with its enamel dial and an execution that borders on obsessive, or the 5208T-010, crafted in titanium with an unusual combination of complications, exist beyond any catalogue. Yet some pieces go even further. The Grandmaster Chime 6300A-010, created for Only Watch 2019 and the only version ever produced in stainless steel, introduced a rare exception within the manufacture’s own logic and was sold for 31 million Swiss francs, setting an unprecedented record for a wristwatch at auction.

In the end, they all share something that is difficult to define and easy to recognise when encountered. It is not only about mechanics or rarity. It is the sense of standing before something that was never made for the present.

Over time, these pieces find their place in a different way. Sometimes within a private collection, sometimes at auction — always in that space where value is no longer just a number, but something far harder to define.

Perhaps that is why they are so rarely seen. And when they do appear, they do not seek attention. They remain.

FROM LAKE COMO TO THE FRENCH RIVIERA

A journey through iconic off-market mansions

Some mansions never need introductions.

Hidden among the landscapes of Lake Como, the French Riviera or Spain’s northern coast, they exist beyond the rhythms of the property market, quietly defining the places they inhabit.

Over time, aristocrats, collectors, artists and explorers have passed through their rooms, transforming these residences into far more than homes. Some became sanctuaries, others cultural landmarks, but all reflect a distinctive way of life.

This is a journey through some of the world’s most remarkable properties—not for their size or value, but for the history, character and legacy that have made them enduring icons of their destinations.

Villa del Balbianello: where life becomes memory

Our journey begins on the shores of Lake Como, where Villa del Balbianello occupies one of the most spectacular settings in northern Italy. Built on the remains of a Franciscan monastery, the villa acquired its distinctive character in the 20th century under the ownership of Guido Monzino—explorer and the first Italian to summit Everest.

Filled with maps, artefacts and memories from his expeditions, the villa became a reflection of his life rather than a showcase of wealth. Following Monzino’s death, it was entrusted to the Italian National Trust (FAI), placing it beyond the traditional property market.

Later immortalised by films such as Star Wars and Casino Royale, Villa del Balbianello became a global icon. Today, it remains one of Lake Como’s most celebrated residences, preserved by the FAI and open to visitors, while retaining a timeless atmosphere that no camera fully captures.

Villa Ephrussi: a grand house of imagination

On the French Riviera, where luxury is often associated with the present moment, one mansion tells a very different story.

Villa Ephrussi de Rothschild was never conceived as a conventional residence. Béatrice Ephrussi, heiress to one of Europe’s great families, created something closer to a living collection than a home. Each of its seven gardens — Italian, Japanese, Provençal — reflects a different world, as if the property itself were a journey suspended between cultures.

It is said that the Baroness designed this architectural jewel, reminiscent of a delicate doll’s house or an elaborate wedding cake, to house her collections of art, jewellery, dresses and objets d’art. For years, she hosted receptions where every detail was carefully orchestrated — music, movement, even the way guests experienced the space.

Nothing was accidental.

Upon her death, the villa was donated to the French state and has since become part of the Riviera’s cultural heritage, widely regarded as one of its most distinctive landmarks.

Classified as a historic monument since 1996 and now a venue for opera events, Ephrussi is not simply a house removed from the market. It is a carefully composed world — one that was never meant to belong entirely to the present.

Villa Cimbrone: a place to disappear

Our journey returns to Italy, to Ravello on the Amalfi Coast, where Villa Cimbrone overlooks the sea from one of Europe’s most spectacular settings. Known for its iconic Terrace of Infinity, the estate offers far more than a famous view.

In the early 20th century, British aristocrat Ernest William Beckett transformed the property into a remarkable garden where different styles and influences coexist. Over the years, it attracted writers, artists and public figures seeking privacy and tranquillity, among them Greta Garbo.

Today, Villa Cimbrone operates as a hotel, allowing guests to experience its historic rooms, gardens and panoramic views. Yet despite this evolution, it remains what it has always been: a place of retreat, silence and timeless beauty.

El Capricho by Gaudí: a house that was never meant to be one

Our journey ends in Comillas, northern Spain, with El Capricho, one of Antoni Gaudí’s earliest and most distinctive works. Built between 1883 and 1885 for Máximo Díaz de Quijano, the house was conceived around two central themes: light and music.

Its façade is covered with more than 6,000 ceramic sunflower tiles that follow the path of the sun, while the interiors are designed to capture changing light throughout the day.

Musical references appear throughout the building, transforming it into something closer to an artistic expression than a conventional residence.

Remarkably, Gaudí never visited the house himself. Conceived more as an idea than a property, El Capricho has evolved over time—from private residence to restaurant and, today, a cultural landmark that continues to inspire visitors.

Palacio Arriluce: when a house evolves

The final stop takes us to Getxo, on Spain’s Cantabrian coast, where Palacio Arriluce overlooks the sea as a reminder of another era. Built in 1912 for Bilbao’s high society, its neo-Gothic architecture with British influences reflected a time when homes were symbols of status and prestige.

For almost a century, it remained the residence of Fernando María de Ybarra, the first Marquis of Arriluce, and his family. Today, transformed into a hotel, the palace has preserved its identity: guests still walk across the original parquet floors, while former family spaces have been carefully reimagined for a new purpose.

When a house becomes a symbol

Despite their differences, all these residences share something difficult to replicate.

It is not only their architecture, their location or their stories. It is the moment when they stop being private properties and become part of the place itself.

They shape landscapes. They transform territories. They become so embedded in the identity of a city that imagining that place without them becomes impossible.

And at that point, the market no longer matters.

Because they no longer belong to anyone.

Rather than being repeatedly reinvented, Palacio Arriluce has simply evolved, maintaining the character and legacy that made it one of northern Spain’s most remarkable residences.

They belong to where they are.

RECOMMENDS

Contemporary living on the Golden Mile

Set within one of Marbella’s most desirable residential enclaves, this elegant contemporary villa combines sophisticated architecture with exceptional lifestyle amenities. A private cinema, gym, sauna and bar lounge complement bright open-plan interiors, while landscaped gardens and generous terraces create the perfect setting for Mediterranean living.

UNO

a new way of living by the Mediterranean

Situated within one of Marbella’s most exclusive new developments, UNO Marbella enjoys a privileged beachfront location just moments from Puente Romano. Contemporary design, generous living spaces and expansive terraces overlooking the Mediterranean define a residential experience created to enjoy the Costa del Sol throughout the year.

bulthaup Marbella

Avda. Cánovas del Castillo 10 29601 Marbella

+34 952 857 962 bulthaup@aol.es bulthaup.es

Cumbres del Rodeo: Mediterranean views in Nueva Andalucía

Recently renovated and filled with natural light, this apartment in Cumbres del Rodeo enjoys panoramic views of the Mediterranean and surrounding mountains. Contemporary interiors, a spacious terrace and a privileged location close to Puerto Banús define a relaxed lifestyle in the heart of Nueva Andalucía.

RECOMMENDS

La Trinidad: timeless elegance on Marbella’s Golden Mile

Set within the prestigious gated community of La Trinidad, this refined apartment combines generous living spaces, elegant interiors and open views across Marbella’s Golden Mile. Surrounded by landscaped gardens and exceptional leisure facilities, it offers a lifestyle defined by comfort, privacy and effortless Mediterranean living.

Timeless Icons

Some places, creations and experiences transcend trends and generations. Defined by character, craftsmanship and a lasting sense of purpose, they continue to shape the way we live, travel and appreciate the world around us.

Cortijo Los Aguilares

Ronda’s new golden era of wine

Ronda has shared a deep connection with wine since Roman times, when nearby Acinipo was known as the “land of wine”. After centuries of prosperity, the region’s vineyards were devastated by phylloxera in the late 19th century, causing winemaking to disappear from the landscape for generations.

Today, Ronda is enjoying a second golden age of wine, with around 130 wineries helping revive this historic tradition. Among them, Cortijo Los Aguilares stands as one of the clearest symbols of the region’s rebirth.

Located just five kilometres from Ronda, this 800-hectare estate sits at more than 900 metres above sea level, benefiting from a unique microclimate, clay-limestone soils and significant temperature contrasts. Pinot Noir, Petit Verdot, Syrah, Tempranillo, Garnacha and Graciano are cultivated exclusively on the estate’s organically certified vineyards, with much of the work still carried out by hand.

At Cortijo Los Aguilares, the focus is on precision and respect for the vineyard. Grapes are hand-harvested, carefully preserved and vinified to express the identity of each variety before ageing in French oak barrels or clay amphorae. The result is a collection of wines that have helped position Ronda as one of Spain’s most exciting emerging wine regions.

You arrive. Everything else is already taken care of.

Marbella, effortlessly PURE CONCIERGE

PURE LIVING PROPERTIES

There is a different way to arrive

in Marbella.

There is a different way to experience Marbella—one where everything is arranged before you arrive. That is the essence of Pure Concierge by Pure Living Properties: effortless living, tailored around you.

From the moment you land at Málaga airport, every detail is already in place. A private transfer awaits, your villa is perfectly prepared, and your preferences have been anticipated long before your arrival. The result is a seamless experience where comfort feels entirely natural.

Days unfold at your own pace: breakfast prepared by a private chef, a massage by the pool, yoga outdoors, a yacht waiting in Puerto Banús, or access to Marbella’s most sought-after restaurants and beach clubs. Whether it is golf, private shopping, a helicopter journey to the wineries of Ronda or simply time to relax, every experience is carefully arranged behind the scenes.

Everything flows because someone has made sure that it does.

Because true luxury is not having everything— it is never having to think about it. With Pure Concierge and Pure Living Rentals, Marbella becomes an experience designed entirely around you.

Marbella, from the inside

Knowledge built over a lifetime

Some markets can be learned. Others must be lived. Born and raised in Marbella, Pure Living Properties CEO Javier Nieto has witnessed the evolution of the area first-hand, growing up alongside many of the people who helped shape the destination it is today. That local knowledge is complemented by a young, international and multidisciplinary team, speaking over ten languages, bringing together global perspective and deep local expertise. Because understanding Marbella has never been just about property. It is about knowing the people, the places and the stories behind every address.

REAL ESTATE MARKET

THE GOLDEN TRIANGLE 2026

Key insights & Trends

The new map of luxury: stability, security and rising prices

Marbella no longer needs explaining. The Golden Triangle — Marbella, Estepona and Benahavís — has evolved beyond a conventional property cycle into one of Europe’s most stable luxury real estate markets.

By 2026, demand remains strong, sustained by international buyers and an increasingly selective product.

A market that plays by its own rules

The Golden Triangle no longer behaves like the rest of the Spanish property market. Its evolution depends more on global dynamics than domestic ones, helping explain why demand continues to strengthen despite international uncertainty.

The Costa del Sol has consolidated its position as one of Europe’s safest luxury real estate destinations.

“Marbella has always had this particular behaviour. It’s a microeconomy deeply connected to the international client,” says Javier Nieto, CEO of Pure Living Properties.

The new buyer: less impulsive, more strategic

The market remains fundamentally international, led by buyers from the UK, Germany, the Netherlands and France, alongside growing demand from the United States and the Middle East.

Purchasing decisions are increasingly strategic, with security and stability carrying more weight than ever before.

“Today, clients analyse, compare and know exactly what they want. Marbella offers a sense of normality and control that has been lost in other destinations,” explains Nieto.

Prices at their peak and a more selective market

Marbella currently averages around €5,000 per square metre, while prime locations such as Puente Romano can exceed €30,000 per square metre.

Beyond pricing, the defining characteristic of the market today is selectivity. Exceptional properties continue to perform strongly, while average product struggles to compete.

The product: less volume, greater precision

Demand continues to focus on AAA locations such as the Golden Mile, Sierra Blanca, La Zagaleta and El Madroñal, particularly properties combining contemporary architecture with top-tier finishes.

“Not everything works anymore. Clients clearly distinguish between quality and the lack of it,” says the CEO of Pure Living Properties.

Turnkey homes have become the preferred option for international buyers.

Time as the new luxury

Today’s client has little interest in lengthy refurbishments or complex development processes. Immediacy has become a luxury in itself.

“Time is the new luxury. Clients want to arrive and start enjoying from day one,” says Nieto.

This trend continues to reshape both supply and development across the prime market.

A shortage of prime product

The supply of truly exceptional properties remains limited. Scarcity of land in consolidated prime locations and lengthy development processes continue to sustain price pressure at the top of the market.

Renovation as a value strategy

Another key trend is the acquisition of older villas for complete refurbishment or redevelopment, aligning them with current market expectations.

“Today’s client understands much more about what they are buying,” notes Nieto.

More than a market, a way of life

Beyond the numbers, the strength of the Golden Triangle continues to be driven by lifestyle: climate, safety, gastronomy, sport, nature and an established international community.

“Marbella offers something increasingly rare today: normality,” concludes Nieto. “And for the international client, that has enormous value.”

THE GOLDEN TRIANGLE 2026

• International buyers dominate

“The market has become more refined. Truly exceptional properties maintain their value”

JAVIER NIETO CEO Pure Living Properties

• Rising demand from USA & Middle East

• Safe-haven destination

• Stability & security

• Selective luxury market

• Turnkey properties lead demand

• Limited prime supply

• Time is the new luxury

BEYOND THE GOLDEN MILE

three key areas to invest in 2026

For decades, speaking about property investment on the Costa del Sol meant speaking about Marbella. And within Marbella, about very specific locations. Today, the map is broader. The market still has its centre, but opportunity is no longer concentrated in a single point. It is spreading. And, above all, it follows different dynamics depending on the area.

At Pure Living Properties, we are focusing on three key locations you should keep firmly on your radar if you are considering investing in 2026–2027. Marbella East, Estepona and Sotogrande do not compete with one another. They operate as three distinct markets, each with its own client profile, product and growth potential. Understanding these differences is essential to reading the current landscape.

Marbella East: rare opportunities

Marbella East has never been defined by large-scale development, and that exclusivity is precisely its strength. Frontline beach locations, generous plots and low-density planning are increasingly rare, making supply naturally limited and difficult to replicate.

This creates a different investment dynamic. Rather than choosing from numerous options, buyers must be ready when the right opportunity appears.

“In Marbella East, we don’t talk about developments, we talk about opportunities. Every property that comes onto the market is one that shouldn’t be missed,” says Javier Nieto, CEO of Pure Living Properties.

A recent example is Villa Marea in Los Monteros, a frontline beach villa designed by González & Jacobson and marketed in co-exclusivity by Pure Living Properties. Properties of this calibre reflect the area’s defining characteristic: scarcity. Opportunities are rare, and when they appear, they rarely remain available for long.

Estepona: the

new hub of luxury living

If Marbella East is defined by scarcity, Estepona is defined by transformation. In little more than a decade, it has evolved from a secondary market into one of the Costa del Sol’s most dynamic destinations. What makes this growth remarkable is not only its scale, but the way it has been achieved.

Luxury is no longer limited to developments on the outskirts; it has become part of the town itself. Estepona has successfully embraced an international, cosmopolitan identity while preserving the Andalusian character that has earned it the title of “The Garden of the Costa del Sol” and one of the region’s most attractive historic centres.

Projects such as Ikkil Bay and Tyrian, both positioned within the prime and ultra-prime segments, illustrate this evolution. The arrival of Sierra Blanca Estates with Sierra Blanca by the Sea further confirms Estepona’s maturity as a market and its growing relevance within the luxury residential sector.

With average prices around €3,200–€3,400 per square metre, Estepona still offers room for growth compared to Marbella. However, it is no longer perceived as a more affordable alternative, but as a destination with its own identity—one that is increasingly attracting major investors and international capital.

Sotogrande: the

benchmark for silent luxury

Sotogrande has always followed its own path. Rather than seeking visibility or rapid growth, it has built its reputation on privacy, low density and an exceptional lifestyle centred around golf, polo and nature.

Today, its evolution is defined by a more sophisticated development model. In La Reserva and The Seven, buyers acquire not only a plot but a fully conceived architectural project, allowing construction to begin immediately after purchase while ensuring exceptional design standards.

Villa Nara embodies this vision. Developed by Sotogrande S.A. and designed by ARK Architects, the €24 million residence redefines luxury through longevity, wellbeing and sustainability.

Rather than competing with Marbella or Estepona, Sotogrande offers something different: greater privacy, timeless quality and a more considered way of living. Pure Living Properties is here to help you find the right investment.

La Hacienda

the elegance of a grand family villa

In the heart of Nueva Andalucía, surrounded by some of Marbella’s most prestigious golf courses, La Hacienda offers a contemporary interpretation of family living. Designed by Puroform, the residence combines elegant architecture with thoughtfully designed spaces created for comfort, privacy and everyday enjoyment.

Subtle influences of French Provençal architecture can be found throughout the property, reflected in its proportions, natural materials and generous covered terraces that connect the house with its landscaped gardens. Inside, bright open-plan living areas are enhanced by high ceilings and warm finishes, creating an atmosphere that feels both sophisticated and welcoming.

The main living spaces flow seamlessly towards the outdoors, where the gardens and swimming pool provide the perfect setting for enjoying Marbella’s climate throughout the year. Every element has been designed to encourage a relaxed indoor-outdoor lifestyle, making the most of the property’s privileged surroundings.

La Hacienda also incorporates dedicated spaces for wellbeing and productivity, including a private gymnasium, spa and home office. Combined with its location close to international schools, Puerto Banús and some of the Costa del Sol’s finest sporting facilities, it offers a lifestyle that balances tranquillity, convenience and connection.

RECOMMENDS

Villa Inaya: Andalusian elegance on Marbella’s Golden Mile

Set within the exclusive Marbella Hill Club, Villa Inaya combines the timeless character of Andalusian architecture with the comfort of contemporary living. Panoramic views of the Mediterranean and the mountains, mature gardens and beautifully appointed interiors create a private retreat in one of the most sought-after addresses on Marbella’s Golden Mile.

For those in the know

Drivercars

Opens Its New Showroom in Marbella, Strengthening Its Presence in Spain’s Premium Automotive Market

Drivercars, the Spanish dealership specialising in luxury and high-end vehicles, has opened a new 600 m² showroom on Marbella’s Golden Mile, marking a major milestone in its 20-year history.

Founded in Barcelona in 2006, the company has built a strong reputation for offering exclusive new vehicles, personalised advice and a seamless customer experience. The move to Marbella strengthens its presence in one of Europe’s leading luxury destinations and an important market for premium automotive brands.

The opening event welcomed more than 360 guests from Spain and abroad, with a showcase of exceptional vehicles from marques including Ferrari, Bentley and Aston Martin.

Operating under its “Curated Dreams” concept, Drivercars combines the sale of exclusive vehicles with a tailored VIP after-sales service. With more than 20,000 vehicles sold, the company continues to consolidate its position as a trusted name in the luxury automotive sector.

RECOMMENDS

Villa Buba: an Andalusian retreat for unforgettable stays

Set in a peaceful area of Benahavís, Villa Buba combines traditional finca charm with modern comfort. With a main house, tower house and guest house, seven bedrooms, generous gardens, a large pool, gym and games room, it offers the perfect family-friendly retreat just minutes from San Pedro, the beach and Puerto Banús.

MERCEDES G-CLASS

FROM MILITARY VEHICLE to GLOBAL STYLE

ICON

Few cars have changed so little and, at the same time, so much as the Mercedes G-Class. Its silhouette remains remarkably close to the one that first appeared in 1979: sharp lines, oversized wheels, solid doors and that unmistakable metallic click recognised by enthusiasts around the world. Yet what began as a vehicle designed to conquer mountains, mud and military terrain has become one of the defining symbols of modern luxury.

The story of the G-Class began in the early 1970s, when Mercedes-Benz and SteyrDaimler-Puch set out to develop a rugged, virtually indestructible off-roader originally intended for military use. Tested in some of the harshest environments on earth, from the Sahara Desert to the Arctic, it was engineered with durability and capability above all else in mind. When the model launched in 1979, few could have imagined that this boxy, utilitarian vehicle would one day become an object of desire for celebrities, athletes and high-net-worth individuals across the globe.

For decades, the model remained largely unchanged. While the automotive industry embraced increasingly aerodynamic designs, Mercedes preserved the essence of the G-Class: permanent four-wheel drive, three differential locks, a ladder-frame chassis and iconic details such as the external spare wheel and bonnet-mounted indicators. Over time, what once seemed purely functional began to feel authentic, and authenticity became one of luxury’s most valued qualities.

The real turning point arrived in the 1990s with AMG. Powerful engines, handcrafted interiors and premium materials transformed the G-Class from a capable off-roader into a genuine status symbol. The G-Wagon phenomenon had officially begun, and the model soon became a familiar sight in destinations such as Marbella, Dubai and Beverly Hills, embraced by figures including Arnold Schwarzenegger, Kim Kardashian, Cristiano Ronaldo and Lewis Hamilton.

With thanks to Drivercars Marbella for their collaboration and contribution to this feature.

Part of its enduring appeal lies in its unique contradiction: there is probably no other vehicle that feels equally at home on a military base, outside a villa in La Zagaleta or parked beside a private jet. Brands such as Brabus later pushed the concept even further, creating ultra-exclusive, high-performance versions that reinforced the G-Class as one of the most desirable luxury vehicles in the world.

RENTALS

The Marbella we know

Tailor-made stays, thoughtfully designed

The perfect holiday begins long before arrival. It starts with understanding each guest, their preferences, their pace and the experiences they would like to enjoy during their time in Marbella. At Pure Living Rentals, every stay is carefully tailored from start to finish. From private chefs and yacht charters to restaurant reservations and exclusive experiences, every detail is arranged with care. Most importantly, we love sharing the Marbella we know: the hidden places, favourite local spots and authentic experiences that rarely appear in guidebooks, but make every stay truly unforgettable.

Located within the iconic Puente Romano resort, this beautifully refurbished apartment combines contemporary comfort with one of Marbella’s most sought-after beachfront settings. Bright interiors, elegant finishes and a private terrace overlooking the Mediterranean create the perfect base for enjoying the Golden Mile lifestyle, just steps from renowned restaurants, boutiques and the beach.

PURE LIVING PROPERTIES│RENTALS

Front-row views of the Mediterranean

Set directly on the beachfront, this elegant apartment enjoys uninterrupted views of the Mediterranean from its bright living spaces and generous terrace. Surrounded by beautifully maintained gardens and just moments from Marbella’s finest restaurants and boutiques, it offers an exceptional setting for a stay by the sea.

Surrounded by golf courses and green landscapes, this newly built villa combines contemporary design with subtle Andalusian character. Bright interiors, generous terraces and open views across the valley create a welcoming family home in one of Benahavís’ most established residential areas.

A World Beyond

Some places and creations occupy a category of their own. Defined by character, vision and an uncompromising commitment to excellence, they continue to capture the imagination across generations.

TARIFA UNHURRIED:

hidden flavours, timeless corners and sunsets

beyond Instagram

It is impossible to truly discover Tarifa in a weekend. This southern paradise holds far more than the viral videos that turn a picturesque corner into the destination of the moment before moving on to the next trend. The real magic of Tarifa lies elsewhere: in small details, in plans that need no explanation, and in places known only to those who have spent years surrendering to the rhythm of the wind — because here, the wind is what truly sets the pace.

The journey begins in the historic centre

Tarifa reveals itself through cobbled streets, whitewashed façades and the ever-present Levante wind. Breakfast at Bonjour Tarifa sets the tone for the day, while a stop at Panadería El Molino introduces visitors to Pan Macho, the town’s traditional bread, still made using organic flour, natural sourdough and slow fermentation.

A sanctuary where time stands still

Just outside the town centre, the Ermita de la Virgen de la Luz offers a quieter side of Tarifa. Surrounded by nature and local history, this peaceful sanctuary remains one of the area’s most cherished places, where time seems to slow among flower-filled courtyards and centuries of tradition.

Photography courtesy of www.cadizturismo.com

The route then continues to Betis and Tesoro Experience, a unique gastronomic retreat overlooking Punta Paloma. With its vineyard terrace, local cuisine and relaxed atmosphere, it perfectly captures the spirit of the region.

Almadraba bluefin tuna: the jewel of the Atlantic

No visit to Tarifa is complete without discovering almadraba bluefin tuna, one of the defining treasures of the Cádiz coastline. At JC Mackintosh, visitors can explore this exceptional product alongside local wines and delicacies, and even witness a traditional ronqueo, the art of tuna cutting.

As the day draws to a close, El Mirlo in Valdevaqueros offers the perfect ending: cocktails by the sea, barefoot dining and spectacular sunsets. A reminder that Tarifa’s greatest luxury may simply be its slower pace of life.

Atalaya de Río Verde: Mediterranean style with Ibiza influences

Tucked away in the prestigious residential enclave of Atalaya de Río Verde, this beautifully renovated villa combines contemporary Mediterranean design with subtle Boho Chic influences inspired by Ibiza. Warm natural materials, elegant interiors and generous outdoor living spaces create a relaxed and sophisticated atmosphere, just minutes from Puerto Banús, renowned golf courses and some of Marbella’s finest beaches.

Starred Bites:

MARBELLA’S MOST EXQUISITE MICHELIN JOURNEY

“Because Marbella is no longer just a place to dine well. It is a place to sit at the table and experience something unforgettable”

Over the past decade, gastronomy has become one of Marbella’s main attractions. In 2026, the city retains its five Michelin stars, confirming its position as one of Andalusia’s leading culinary destinations. Four restaurants, five stars and four distinct approaches to fine dining define the scene: the Andalusian elegance of Skina, the Japanese precision of Nintai, the Mediterranean creativity of Messina and the contemporary spirit of Back.

Skina

(** Michelin): Andalusia at its most refined

Located in an elegant Andalusian cortijo on the Golden Mile, Skina has earned two Michelin stars through a cuisine rooted in flavour, product and tradition. Seasonal tasting menus showcase exceptional ingredients such as Motril prawns and BALFEGÓ bluefin tuna, served within an intimate atmosphere where every detail is carefully considered.

Nintai

(* Michelin): the quiet perfection of omakase

Andalusia’s only Michelin-starred Japanese restaurant offers one of Spain’s most exclusive dining experiences. Led by Marcos Granda, Nintai presents an omakase menu centred on precision, balance and exceptional ingredients, where every detail— from the rice to the service—forms part of a carefully choreographed experience.

Messina

(* Michelin): twenty years of quiet consistency

For more than two decades, Messina has remained one of Marbella’s most respected restaurants. Mauricio Giovanini’s cuisine combines Mediterranean ingredients, technical precision and subtle creativity, creating dishes that are sophisticated, balanced and consistently relevant.

Back

(* Michelin): creativity without rules

Chef David Olivas approaches fine dining from a more playful perspective, blending Andalusian influences with international flavours and unexpected combinations. Supported by an outstanding wine programme, Back delivers an experience that is dynamic, contemporary and full of personality.

Together, these restaurants demonstrate why Marbella is no longer simply a place to dine well, but a destination where gastronomy has become an experience in itself.

MALTESE FALCON

There are spectacular superyachts. And then there is the Maltese Falcon.

Few names command as much respect in the yachting world as this 88-metre sailing yacht built by Perini Navi, which since her launch in 2006 has become one of the great icons of contemporary luxury. More than a yacht, the Maltese Falcon is a futuristic feat of engineering that achieved something extraordinarily rare in the world of luxury: it became a legend.

Her silhouette is unmistakable. Three enormous carbon-fibre masts rising above the sea as though they belong more to the world of science fiction than traditional sailing. Even today, almost two decades after her debut, she still looks like a vessel far ahead of her time.

The story began in 2000, when Silicon Valley entrepreneur and venture capitalist Tom Perkins set out to create the ultimate sailing yacht. He did not want a bigger yacht. Nor a more expensive one. He wanted something the world had never seen before.

And he succeeded. The Maltese Falcon transformed the industry thanks to her revolutionary DynaRig system, a technology inspired by a German concept from the 1960s that replaced traditional rigging with three free-standing rotating masts and 15 automated sails capable of deploying in just six minutes. A true technical masterpiece that allowed the yacht to achieve levels of speed and efficiency never before seen in a vessel of this scale.

Watching the Maltese Falcon unfurl more than 2,400 square metres of sail remains one of the great spectacles of the open sea.

But the Maltese Falcon’s legend was not built on engineering alone. From the very beginning, the yacht became a symbol of international glamour. For years, stories circulated about the exclusive parties hosted on board by Perkins, where celebrities, tech billionaires, European aristocrats and global elites gathered off the coasts of Saint-Tropez, Capri and Monaco.

Over time, names such as Tom Hanks, Hugh Jackman and Heidi Klum became associated with private voyages aboard the yacht, further fuelling the aura of mystery and sophistication that has always surrounded the vessel.

Because the Maltese Falcon belongs to that rare category of objects that transcend their original purpose. Much like certain historic villas or legendary automobiles, it ceased to be simply a luxury asset and became part of the visual culture of modern luxury itself.

Today, almost twenty years after revolutionising the sailing world, the Maltese Falcon is entering a new era thanks to its partnership with Jumeirah Privé — the ultra-exclusive charter and private experiences division of Jumeirah, the Dubai-born luxury hospitality group behind iconic properties such as Burj Al Arab and Madinat Jumeirah — together with an extraordinary full refit completed between 2022 and 2023. The result is an even more refined and exclusive version of the original icon.

One of the world’s most exclusive charter experiences

The yacht is now available as one of the most exclusive charter experiences on the planet, marketed through Royal Yacht International. Rates to experience this floating legend start from approximately €490,000 per week, plus expenses, placing it firmly among the world’s most elite charter yachts.

On board, the experience feels closer to a floating six-star hotel than a traditional charter yacht. A dramatic threedeck atrium spirals around the main mast like a futuristic sculpture.

There is a private spa, gym, a full-beam master suite, an independent VIP deck and one of the most spectacular outdoor cinemas at sea, projected directly onto one of the yacht’s sails.

The service itself has also been entirely reimagined under Jumeirah’s hospitality standards. The private chef works under the guidance of Michelin-trained masters from the group, while wellness takes centre stage through personalised treatments, onboard spa experiences and a philosophy designed to enjoy the sea with an almost unmatched level of privacy.

And yet, the most fascinating thing about the Maltese Falcon remains something far more difficult to explain. It is not simply the size. Nor the technology. Nor even the exclusivity. It is the feeling of standing before something truly irreplaceable.

RECOMMENDS

Villa Auréline: beachfront living on Marbella’s Golden Mile

Set directly on the beachfront in Los Verdiales, Villa Auréline offers an exceptional holiday experience just moments from Puente Romano and Marbella Club. Panoramic sea views, elegant interiors, private beach access and beautifully landscaped gardens create an exclusive retreat in one of Marbella’s most coveted seaside locations.

RECOMMENDS

Villa Las Tortugas: three homes, one extraordinary estate

Just steps from the Mediterranean in the exclusive community of Los Monteros, Villa Las Tortugas is a rare beachfront estate comprising a main residence and two independent guest houses. Tropical gardens, elegant Andalusian architecture and exceptional privacy create a unique setting for unforgettable stays on Marbella’s eastern coastline.

THE STORY OF A

DESIRE CALLED BIRKIN

A chance encounter at 30,000 feet. A simple conversation about practicity. Four decades later, the Birkin remains the most coveted handbag in the world.

It all began in 1984 on a flight between Paris and London, when Jane Birkin complained to fellow passenger Jean-Louis Dumas, then chairman of Hermès, that she could never find a bag practical enough for travel. Their conversation inspired a design that Dumas reportedly sketched on an airline sick bag and that would soon become the Birkin.

BEFORE THE BAG

1837

Thierry Hermès founds the maison in París.

1984

Jane Birkin meets Jean-Louis Dumas on a flight from Paris to London.

To understand its significance, however, one must look back to Hermès’ origins.

Founded in Paris in 1837 as a maker of fine equestrian equipment, the house built its reputation on exceptional craftsmanship. That heritage remains visible in every Birkin, whose construction, proportions and saddle-stitched details are rooted in traditional saddlery rather than fashion trends.

THE HOLY GRAIL

The Himalaya Birkin is considered one of the rarest and most desirable handbags ever produced.

15-25 HOURS

Spent in the hands of a single artisan.

$10 MILLION

Auction price achieved by the original Birkin in 2025

Little has changed since the bag’s creation. Each Birkin is still handmade by a single artisan, requiring between 15 and 25 hours of work. Limited production, exceptional craftsmanship and scarce availability transformed it from a handbag into a collector’s piece, cultural icon and, for many, an investment. Rare examples such as the Himalaya Birkin have achieved prices comparable to works of art.

Ironically, Jane Birkin herself treated her bags as practical everyday objects, filling them with personal belongings and carrying them until they showed signs of wear. Meanwhile, figures such as Victoria Beckham, Jennifer Lopez, Kim Kardashian and Cardi B helped cement its status as one of the world’s most coveted luxury items.

MORE THAN A HANDBAG

Yet the enduring fascination of the Birkin lies in the simplicity of its origin. It was never created as a status symbol or investment piece, but as a solution to an everyday problem. Four decades later, that spontaneous conversation continues to shape one of the most desirable objects in modern luxury.

The original Birkin, owned by Jane Birkin, sold at Sotheby’s in 2025

On display at Sotheby’s before its historic sale.

“It was never created to represent luxury. It was never designed to become a status symbol. It was simply created to solve an everyday problem on a flight between Paris and London.”

PARIS - LONDON, 1984

Coral Beach: front-row living on Marbella’s coastline

Set directly on the beachfront within the exclusive Coral Beach community, this elegant apartment enjoys uninterrupted views of the Mediterranean and Marbella’s coastline. Bright interiors, a spacious terrace and a privileged location between Puente Romano and Puerto Banús create an exceptional setting for seaside living.

SUAREZ

Introduction & Heritage

Since 1943, Suarez has brought exceptional artisanal jewellery to life, accompanying its clients through their most meaningful moments. Founded by Emiliano Suárez Faffián in Bilbao, the house has remained family-led for three generations, upholding the highest standards of excellence from sourcing the finest gemstones at origin to presenting each creation in its boutiques. This enduring commitment has established Suarez as one of the leading names in contemporary Spanish luxury.

“Our story is not only about jewellery, but about everything that endures through time.”

Raw Materials & Artisanal Craftsmanship

At Suarez, jewellery is understood as a balance between exceptional materials, craftsmanship and time. Each creation is the result of a deeply artisanal process where technical expertise and aesthetic sensitivity have evolved over more than eighty years.

The journey begins with the meticulous selection of precious stones and raw materials. From the earliest sketches, every design is studied in terms of volume, proportion and balance before entering the workshop, where modelling, casting, polishing and stone setting are carried out by master jewellers.

Time remains an essential component of this process. Every piece requires hours of manual work, combining precision, experience and inherited savoir-faire. From the construction of each setting to the final placement of every stone, every stage reflects an unwavering dedication to excellence.

This approach also defines the aesthetic language of Suarez: refined lines, organic volumes and architectural geometries combine to create pieces that unite tradition and modernity. Beyond their beauty, each jewel celebrates craftsmanship, enduring value and the timeless power of exceptional design.

Our Big Three Universe

For more than eight decades, the pursuit of extraordinary gemstones has been central to the identity of Suarez. Alongside diamonds, the house’s Big Three universe is built around three iconic stones: ruby, sapphire and emerald.

Their intense colours are paired with exceptional gold settings, sculptural volumes and contemporary compositions that reinterpret classic jewellery codes. Conceived to transcend trends, these creations express a vision of luxury rooted in permanence and craftsmanship.

Whether through the Big Three collections or diamond creations, the artisanal process remains at the heart of every Suarez jewel.

RECOMMENDS

Villa Coralie: timeless elegance beneath La Concha

Set within the exclusive hillside enclave of Marbella Hill Club, Villa Coralie combines colonial architecture, expansive gardens and panoramic Mediterranean views. Generous living spaces, elegant interiors and a peaceful setting at the foot of La Concha create an exceptional retreat for family holidays and extended stays in Marbella.

RECOMMENDS

Villa Azara: a landmark residence in La Zagaleta

Located within Europe’s most exclusive private estate, Villa Azara offers an exceptional retreat surrounded by the natural beauty of Benahavís. Renowned for its spectacular swimming pool, the villa combines elegant contemporary design, outstanding leisure facilities and complete privacy in one of Marbella’s most prestigious addresses.

A Sense of Place

From sunrise rituals in Puente Romano to the legacy of Puerto Banús, style here is more than fashion — it’s a way of living.

Timeless destinations, laid-back elegance, and heritage that still inspires. Pure Life captures the spirit of Marbella through the places and moments that define its most authentic luxury.

INSIDE MARBELLA’S most talked-about new openings

Marbella has always known how to reinvent itself. But this year, the city has accelerated the pace with a wave of new openings confirming its position as one of the Mediterranean’s leading lifestyle destinations. Reinvented spaces, internationally renowned names and concepts where gastronomy, cocktails and social life blend effortlessly together are shaping a new way of experiencing Marbella.

SIPS

And, once again, everything seems to begin at Puente Romano.

The resort continues to strengthen its position as Marbella’s social and culinary epicentre, and this summer it does so with a particularly remarkable arrival: SIPS, officially named World’s Best Bar by The World’s 50 Best Bars. The acclaimed Barcelona project by Marc Álvarez and Simone Caporale takes over Bar La Plaza with an exclusive residency that firmly places Marbella on the global map of contemporary cocktail culture.

The evenings here move at a different rhythm. The bar becomes the centre of everything as signature cocktails such as the Bubble Pornstar Martini and Maple Wood Old Fashioned are served alongside small bites created by Nobu Marbella, all within an atmosphere that feels closer to London or New York than the traditional idea of a beach destination.

Puente Romano is also continuing to expand its lifestyle universe. The arrival of La Petite Maison brings its unmistakable Riviera spirit to the resort, while DB Group introduces its refined art de vivre — a way of experiencing dining built around freshness, subtlety and understated sophistication that has already become synonymous with destinations such as Nice, Palm Beach and Cannes. Nearby, New Sea Grill presents a fresher, more refined interpretation of Mediterranean seafood cuisine, perfectly aligned with Marbella’s increasingly international profile.

Meanwhile, Nobu Beach continues to reinvent beachfront luxury through a far more contemporary and elevated approach.

LA PETITE MAISON

FROU FROU

But Marbella’s new energy does not end on the Golden Mile.

In the heart of Puerto Banús, Frou Frou — which celebrated its soft opening at the end of last year — has quickly become one of the season’s key meeting points. A place where aesthetics, music and gastronomy come together naturally, reflecting the far more cosmopolitan Marbella emerging in recent years.

Something similar is happening at Marbella by Lucía, the “sister concept” to the iconic Nikki Beach and already one of the summer’s most talked-about destinations.

Colourful, chic and effortlessly sophisticated, it evolves throughout the day, from relaxed beachfront breakfasts and long Mediterranean lunches to elegant afternoons and an energetic beach club atmosphere at sunset. Inspired by the glamorous spirit currently defining Cannes, it combines exceptional gastronomy, curated music and refined hospitality in a setting designed for both relaxation and celebration. More than simply another beach club, Marbella by Lucía reflects the growing demand for lifestyle destinations where design, atmosphere and social experiences are as important as the cuisine itself, bringing a fresh and contemporary energy to Marbella’s coastline.

MARBELLA BY LUCÍA

MANERO

And then there is Manero

The iconic Alicante-born brand has arrived in Marbella by transforming the Andalusian courtyard of the newly renovated Hotel Don Carlos into the Marbella home of Campari Bar Manero. Designed by Lázaro Rosa-Violán, the space blends the culture of the Italian aperitivo with the sociable character of Spain in an atmosphere created for long afternoons and signature cocktails. Marble, velvet, warm lighting and a carefully theatrical aesthetic turn every evening into something almost cinematic.

We finish this journey at Serafina Marbella, the celebrated Manhattan institution that has chosen the Costa del Sol for its latest chapter. Bringing with it the effortless charm of New York’s dining scene, the restaurant combines authentic Italian cuisine, lively atmosphere and timeless style in a setting designed for long lunches and even longer evenings. More than just a new opening, Serafina adds another international name to Marbella’s ever-evolving culinary landscape, reinforcing the city’s position as one of the Mediterranean’s most exciting lifestyle destinations.

SERAFINA

PUENTE ROMANO SPECIALISTS

Inspired by the elegance of the Italian Riviera

Set within one of Marbella’s most exclusive beachfront communities, this remarkable villa combines classical Italian influences with generous living spaces and direct beach access. Grand proportions, landscaped gardens, a heated saltwater pool and glimpses of the Mediterranean create an exceptional residence designed for refined coastal living.

PURE LIVING PROPERTIES│SALES RECOMMENDS

PUENTE ROMANO SPECIALISTS

PLP08892

PLP01114

Overlooking Puente Romano’s Japanese gardens

Recently renovated to impeccable standards, this elegant residence combines contemporary design, generous living spaces and a magnificent private terrace overlooking the iconic Japanese gardens of Puente Romano. Partial sea views, refined finishes and direct access to one of Europe’s most sought-after resort lifestyles create an exceptional home on Marbella’s Golden Mile.

PLP08930

Above the rooftops, facing the sea

Occupying a privileged position on the upper floors, this elegant duplex penthouse enjoys expansive terraces and far-reaching views across the Mediterranean. Bright interiors, generous living spaces and a seamless connection to the outdoors create a sophisticated residence designed to make the most of Marbella’s coastal lifestyle.

Elevated living above the Mediterranean

This exceptional contemporary villa combines panoramic sea views, refined interiors and generous outdoor spaces across four beautifully designed levels. A private pool, wellness facilities and an entire floor dedicated to the principal suite create a sophisticated Mediterranean retreat defined by privacy, comfort and effortless indoor-outdoor living.

Set within lush landscaped surroundings, this beautifully redesigned apartment blends contemporary Mediterranean style with a sense of calm and privacy. Elegant interiors, natural materials and views across tropical gardens and the resort-style pool create a refined retreat designed for effortless year-round living. Among the Andalusian Gardens PLP04464

PLP00951

Designed for long Mediterranean afternoons

Located within Marina Puente Romano, this beautifully appointed apartment combines refined interiors, generous living spaces and a spacious terrace designed for outdoor living. Thoughtfully curated furnishings and a sleek contemporary kitchen create a sophisticated yet relaxed home in one of Marbella’s most desirable beachfront settings.

View all our properties in Puente Romano.

MORE THAN A CENTURY OF GOLF

The sport that transformed the Costa del Sol

One of the earliest golf matches played on the Costa del Sol, long before the region became Europe’s leading golf destination.

The modern version of the sport began to take shape there during the 15th century

Golf arrived on the Costa del Sol in 1925 with the opening of Real Club de Campo de Málaga, but it was during the 1960s and 70s that Marbella transformed it into a lifestyle, giving rise to the famous “Costa del Golf”. Developments such as Nueva Andalucía grew around iconic courses including Las Brisas, Aloha and Los Naranjos, creating a new model of luxury living centred on golf, privacy and year-round outdoor life.

This connection between golf and real estate reached a new level with La Zagaleta, whose private courses and exclusive setting helped establish golf as a cornerstone of luxury property on the Costa del Sol.

Today, Andalucía is one of Europe’s leading golf destinations, with more than 100 courses. Beyond tourism, golf has become a powerful driver of real estate investment: while 5.7% of conventional tourists purchase property in Spain, that figure rises to 27% among golf tourists. More than 382,000 foreign golfers now own property in Spain, representing an estimated investment of over €82 billion.

Sotogrande and the rise of luxury golf

If Marbella turned golf into a lifestyle, Sotogrande transformed it into a global destination. Home to Real Club Valderrama—host of the historic 1997 Ryder Cup and one of Europe’s most prestigious courses—it has become synonymous with world-class golf.

Yet Sotogrande’s appeal extends beyond the fairways. Privacy, nature and low-density living define its character, while communities such as La Reserva and The Seven combine golf, wellness and exceptional architecture to create some of Europe’s most exclusive residential experiences.

Finca Cortesín and the new generation of golf

More recently, Finca Cortesín has reinforced golf’s role in shaping luxury on the Costa del Sol. Its acclaimed course, designed by Cabell B. Robinson, gained international recognition by hosting the 2023 Solheim Cup, one of the most important events in women’s golf.

Today, Finca Cortesín reflects a broader vision in which golf, wellness, hospitality and lifestyle come together, helping make the Costa del Sol one of Europe’s most desirable places to live and invest.

CLOSE TO GOLF PROPERTIES SPECIALISTS

Finca Cortesín: where architecture meets the landscape

Designed by Vicens & Ramos, this exceptional villa enjoys a privileged position overlooking the fairways of Finca Cortesín and the Mediterranean beyond. Inspired by traditional Andalusian architecture, its elegant courtyards, water features and panoramic terraces create a refined retreat within one of Southern Europe’s most prestigious golf.

PURE LIVING PROPERTIES│SALES RECOMMENDS

CLOSE TO GOLF PROPERTIES SPECIALISTS

PLP05917

PLP05995

Nueva Andalucía: at the heart of Marbella’s Golf Valley

Located in the sought-after community of La Rinconada, this beautifully refurbished townhouse enjoys a privileged setting surrounded by some of Marbella’s most renowned golf courses. Bright interiors, mountain views and inviting outdoor spaces combine with easy access to restaurants, amenities and the fairways that have made Nueva Andalucía one of the Costa del Sol’s most desirable residential destinations.

PLP05922

Lomas del Marqués: Panoramic living above the coast

Set within the exclusive gated community of Lomas del Marqués, this elegant duplex penthouse enjoys sweeping views of the Mediterranean, surrounding golf courses and La Concha mountain. Bright contemporary interiors and expansive terraces create an exceptional setting for enjoying the Costa del Sol lifestyle throughout the year

Aloha: contemporary elegance among Marbella’s fairways

Located in one of Aloha’s most sought-after residential areas, this beautifully presented apartment enjoys a privileged setting close to some of Marbella’s most renowned golf courses. Warm natural finishes, spacious interiors and scenic views combine to create a stylish residence designed for year-round Mediterranean living.

PLP08935

La Quinta: elevated above the fairways

Positioned in a privileged frontline golf setting, The Ridge combines striking contemporary architecture with panoramic views stretching from the fairways to the Mediterranean. Sophisticated interiors, expansive terraces and exceptional wellness and entertainment spaces create a residence designed to embrace the lifestyle for which La Quinta is renowned.

View all our close to golf properties

Much More Than a Real Estate Agency

For many years, luxury real estate followed a simple formula: list a property, promote it and wait for the right buyer. Today, particularly in Marbella’s high-end market, that approach is no longer enough.

Not as Listings. As Marketing Projects.

Buyers discover a home long before they visit it. Through social media, video content, magazines, specialised media and digital campaigns, the first viewing now happens online.

At Pure Living Properties, we recognised this shift early. After more than 16 years in Marbella, we have built our business around a different philosophy: every property should be treated not simply as a listing, but as a marketing project.

That philosophy is reflected in four key areas of our work.

The first is content creation and storytelling. Through professional video production, editorial features, interviews and our own lifestyle magazine, we create narratives that extend beyond the properties themselves.

The second is digital strategy. Targeted campaigns, virtual tours and advanced marketing tools help maximise visibility and connect each property with the right audience.

The third is public relations and exclusive experiences. Conceptual open houses, private events, strategic collaborations and media exposure help generate awareness and demand.

And finally, there is the client experience. Personalised service, continuous training and bespoke concierge support ensure that every client receives guidance well beyond the transaction itself.

Because in Marbella’s competitive market, success is no longer defined solely by the quality of a property.

It is defined by the ability to tell its story, create demand and place it in front of the right audience.

INVISIBLE TECHNOLOGY

ABSOLUTE COMFORT

Climate Control | Electricity | Water Management Home – Innovative and efficient solutions

For those in the know

PURE LIVING PROPERTIES│SALES

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Rocío de Nagüeles: Designed around light and landscape

Designed by Tobal Arquitectos, Villa Celestia combines striking contemporary architecture with beautifully landscaped gardens, expansive terraces and panoramic views of the Mediterranean and surrounding mountains. Clean lines, generous proportions and an abundance of natural light define a sophisticated residence created for modern living on Marbella’s Golden Mile.

Marbella Buyer’s Guide

The Marbella I Know by Javier Nieto

Javier Nieto was born in Marbella. He grew up between the gardens of Puente Romano and Marbella Club as both were beginning to establish themselves as internationally recognised icons of luxury. This is where he built his career, raised his family and watched the city evolve into one of Europe’s most sought-after destinations.

As CEO of Pure Living Properties, he knows Marbella’s prime property market better than most. He grew up alongside many of the people who now lead the industry, listening to the stories of those who helped shape the Marbella we know today. Yet beyond real estate, Javier’s connection to the city is deeply personal.

He has travelled extensively, experienced some of the world’s most exclusive destinations and, despite all of that, remains convinced that there is something about Marbella that cannot be found anywhere else.

So we asked him to share some of his favourite places and rituals. Some of them, at least. The very best secrets deserve to remain just that.

His perfect day usually begins at Rachel’s Eco Love.

“A good coffee, a relaxed atmosphere and the feeling that the day can start without any rush,” he says. A philosophy that, in many ways, reflects Marbella itself.

And if someone is visiting the city for the first time, he never hesitates when deciding where to take them.

“Puente Romano. I think it perfectly captures the Marbella lifestyle: great food, beautiful gardens, the beach and an energy that’s difficult to find anywhere else.”

To talk about Marbella is also to talk about sunsets, and Javier has several favourite spots.

“Marbella Club beach by the pier, Victor’s Beach or, if I’m lucky enough to be out at sea, from a boat. There are very few sunsets like those in Marbella.”

When it comes to dining, some places never lose their appeal.

“The Grill at Marbella Club. It’s one of those restaurants that never disappoints and has managed to preserve its essence over the years.”

Golf also plays an important role in his life. Among the many courses he could choose from, he always finds himself returning to Aloha Golf Club. And especially to the 7th hole.

“The views of La Concha from there are simply spectacular.”

If there is one place that still captures the spirit of Marbella at its most authentic, in his opinion, it is the Old Town.

“Many of its streets still feel magical and bring back memories of my youth.”

For a memorable Marbella evening, choosing a single venue is not easy. After all, the city is home to some of the finest dining experiences in the Mediterranean.

“From the vibrant atmosphere of Puente Romano to El Patio at Marbella Club, Cipriani, Gaia and Le Petite Maison, Marbella offers an exceptional choice of venues for a truly memorable evening.”

Addresses That Defined a Year

A SELECTION OF SALES

Every property sale tells a story. Taken together, they offer a fascinating insight into the evolution of one of Europe’s most exclusive residential markets. During 2025, Pure Living Properties completed around thirty transactions with a combined value exceeding €75 million, achieving an average sale price of close to €3 million per property.

The year’s sales also reflect the firm’s strong position within some of Marbella’s most sought-after locations. Close to 40% of the value generated by its most significant transactions was concentrated in and around Puente Romano, reinforcing Pure Living Properties’ reputation as a leading specialist in this exclusive corner of the Golden Mile. Sales in other prime locations such as La Cerquilla, Nueva Andalucía, Los Monteros, Río Real and Benahavís further highlight the continued strength of demand across the most desirable addresses of the Golden Triangle.

The transactions completed throughout 2025 reveal some of the defining trends shaping today’s market: turnkey homes, architecture with a strong identity, established locations, and an increasing focus on privacy, quality and lifestyle among international buyers.

Villa Majorelle

La Cerquilla

€14,500,000

The most significant transaction of the year, both for Pure Living Properties and for Marbella’s residential market as a whole, was Villa Majorelle, an extraordinary residence located in La Cerquilla, one of Nueva Andalucía’s most prestigious addresses. Developed by Matterhorn Estates and featuring interiors by Pedro Peña, this exceptional property combines contemporary architecture, extensive wellness and entertainment areas, and a carefully curated selection of materials and finishes.

Villa Las Tortugas

. Los Monteros Playa. €10,850,000

Villa Las Tortugas was one of Pure Living Properties of 2025. Marketed on a co-exclusive basis, the exceptional estate in Los Monteros Playa sold in less than four months. Previously managed by the firm as an exclusive holiday rental, the property had become one of Marbella’s most recognisable luxury residences. Following the sale, the new owners retained Pure Living Properties for its rental management, ensuring Villa Las Tortugas remains part of the company’s exclusive rentals collection.

Apartment

Japanese Gardens, Marina Puente

Romano

€6,950,000

Fully renovated and occupying a privileged position within the prestigious Japanese Gardens, this ground-floor apartment combines contemporary design, generous terraces and direct beach access. A property that perfectly illustrates the enduring strength of demand within Puente Romano.

Duplex Apartment

Marina Puente Romano

€4,690,000

This exclusive corner duplex apartment, arranged over two levels and featuring expansive terraces, once again confirmed the appeal of Marina Puente Romano among international buyers seeking a unique combination of location, privacy and lifestyle.

Contemporary Villa. Altos de Puente Romano

€3,995,000

With panoramic sea views, a heated saltwater swimming pool, rooftop jacuzzi and extensive leisure facilities, this villa reflects the growing demand for contemporary turnkey homes in Marbella’s most desirable residential locations.

Apartment Persian Gardens, Marina Puente Romano

€3,950,000

Located within the prestigious Persian Gardens of Marina Puente Romano, this beautifully renovated three-bedroom apartment combines contemporary comfort with one of Marbella’s most sought-after beachfront locations. Spacious interiors, sea views and elegant outdoor living spaces make it a perfect example of the enduring appeal of Puente Romano among international buyers.

Apartment. Les Belvédères, Nueva Andalucía €

2,648,000

Set within the exclusive Les Belvédères community in Nueva Andalucía, this beautifully renovated four-bedroom apartment combines contemporary design, generous living spaces and panoramic views. Featuring two elegant principal suites and high-quality finishes throughout, it perfectly reflects the growing demand for turnkey homes in Marbella’s most established residential locations.