P bli hU
EDITIONTWO
IMPACT BANKER
Aneleventh-generationview fromthepartnersʼroom
THEBANKER WHOCHOSEIMPACT
Howdoesafamilybankprepareforthe21stcentury?Itdoublesdownon thepowerofrelationshipsandtryingtooptimiseforthegreatergood.
W e l c o m e t o
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Welcome to this edition of the PublishU Magazine, where we spotlight authors whose work reaches beyond the page and intoreal-worldimpact.
In this issue, we are delighted to feature Alexander Hoare, 11th-generation family member of the United Kingdomʼs oldest privately owned bank, and author of Impact Banker.Alexanderbringsararecombination of heritage, responsibility and forwardthinkingleadershiptoatimelyandimportant conversation.
Impact Banker challenges conventional thinking around finance, calling for a more purposeful, values-driven approach to wealth,stewardshipandlong-termimpact.
Thisisnotsimplyabookaboutbanking.Itis a perspective shaped by legacy, written for thefuture.
Weareproudtosharehisvoicewithyou.
MattBird FounderofPublishU
GOODBANKERS ANDGOODCITIZENS
Interview with Alexander Hoare, Partner at Hoares Bank and authorofImpactBanker.
You're part of the family that ownstheoldestbankintheUK?
Yes, my ancestor Sir Richard Hoare qualified as a goldsmith in 1672. And lots of goldsmithing businesses around that time morphed into banks, because they had safes and people could deposit safely. He was a very distinguishedmanofhistimeand
therefore trusted. He had no fewerthan17childrenbyhiswife Susanna, and Iʼm the first of the 11th generation working here of thatlot.
TellusaboutC.Hoare&Co.for thosepeoplewhodon'tknow.
We're a retail bank. We take deposits, we provide some payment services and we advance credit. It's really very, verysimple.
Now youʼve authored a book. wh
When did you first think you wantedtowriteabook?
The partners of the bank have delegated most operational functions. But we keep, as a role for ourselves, the corporate memory and transmission of it into culture. And one of the best ways to nurture the culture is to tell the stories. It dawned on me that if I retire, these stories of mine will vanish with me. So I better tell them. Having written thesestoriesdownmightalsobe of interest to colleagues, to customers, to counterparties and to anybody who wants to thrive without necessarily selling their soultocontemporarycapitalism.
The book is called Impact Banker. Why did you call it ImpactBanker?
Well, I'm not an investment banker, a private banker in the contemporary meaning of the word or a retail banker either because we're not dealing with the mass market. I did a word search of one of the sort of later draftsandfoundthewordimpact came up more than 50 times. And Iʼve been an impact investor for the last 20 years. So it's a play on impact investing and not being any other sort of banker. And the book is full of stories of ho
how I tried to not enrich myself so much, but create good outcomes for other people. My experience is if you do the right things, the money will follow afterwards.
Now it's published. How does thatmakeyoufeel?
It's a case of one door closing, another door opening. So I've done something I wanted to do here, for the bank. But the door which opens is to do some more communication,Ithink.
What is your highest hope for thebooktoachieveintheworld?
Oneofthemessagesofthebook isthatyoudon'thavetosuccumb to the unacceptable face of capitalism. You can love your neighbours as yourself, or in our language, we treat others as we wishtobetreated.
Ifyoudotheright things,themoneywill followafterwards.
AlexanderHoare AuthorofImpactBanker
YOUHAVEA BOOKINYOUTOO
There comes a moment for many people, sometimes quietly and sometimes persistently, when a thought begins to surface…Ihaveabookinme.
It may be a story you have lived, a lesson you have learned or a message you feel called to share, something that could encourage, guide or change the life of someoneelse.Andyet,formany,itremains unwritten, held back by doubt, uncertainty ornotknowingwheretobegin.
Thetruthisthis.Youdohaveabookinyou andyouaremorecapableofwritingitthan yourealise.
Writingabookiseasierthanyouthink,but onlywhenyouknowhow.
With the right structure, support and encouragement, what once felt overwhelming becomes achievable, even enjoyable.
That is why PublishU exists, to walk with you from idea to manuscript, from manuscript to book, and from book to opportunities.
“Writeabookin100days? Yes, it can be done with thisprogramandMattBird holding your hand and drivingyouontothefinish line. Thanks Matt you createdanauthor!ˮ
JojoBateman
“I have been told everybody has a book inside them to write. For 40+ years, I wondered if that was the case. However, Matt has managed to help me find that book inside me and guide me through the processuntilIcanseethe publishing date in the future.Atopcourse!ˮ
Phil
Williams
“Ihadabookidea,butno idea where to start and was actually thinking of working with a ghost writer. Iʼm so glad Matt encouragedmetofindmy own voice and guided me through this process. Beingpartofacommunity helped to make the experience even more enjoyable.ˮ
MeganBingham-Walker
