P O RT FO L I O The Caribbean & Latin America
LO O K BOOK
Real Living Productions creates world-class, high-impact marketing campaigns for the luxury real estate, hospitality and tourism industries. We deliver qualified U.S. and Canadian leads through effective marketing strategy, stunning visuals, smart technology and sharp analysis. We have worked on hundreds of marketing projects for developers and brands at destinations throughout the Caribbean, Latin America and the United States, leading to billions in sales. Our success is driven by three key factors:
· Market Knowledge and Strategy · Targeted Lead Generation Tactics · Real Estate and Travel Industry Expertise
A marketing agency unlike the rest.
We know
THE MARKET We have built successful campaigns for resorts and real estate brands in The Bahamas, Costa Rica, Mexico, Panama, the Caribbean and others.
Targeted
Proven Industry
To find the best leads, we use proven paid media keyword research to put your digital ads in front of the right audience.
Our team has deep knowledge of luxury real estate and hospitality because they have worked in the industry for years. We understand your challenges and goals.
U.S. MEDIA PLANS
EXPERTISE
Here’s how we do it.
1
MARKET KNOWLEDGE & STRATEGY Because of our experience marketing around the world, we know how to engage United States and Canadian luxury buyers that are eager to purchase in Latin America and the Caribbean. We also carefully consider a development’s unique position in a destination, its potential and specific audience to identify the best
2
TA RGET ED LE A D G E N E RAT ION We integrate digital and print marketing
1. GENERATION Online, print and next-level marketing services aimed at generating qualified leads
2. CAPTURE Assurances that new leads go into the client’s CRM with alerts to sales teams of new prospects
reach and engage U.S. and Canadian buyers. We use the latest technology— interactive media, content management, mobile applications, analytics—to deliver the precise mix of marketing initiatives to capture qualified leads that convert to sales.
3. NURTURE A steady series of targeted campaigns are activated that directly appeal to lead’s requests
4. SALES Provide sales assistance at any level of necessity, helping with FAQs, documentation & advising in sales releases up to closings
ways to raise awareness and increase sales. In addition to helping define project goals and scale, we identify
5. REPORT
opportunities, analyze key audience insights and devise effective ways for our clients to stand out.
Regular reporting showing how lead generation results are connected to sales
3
I ND USTRY EXP ERTI S E & NE T WOR K Bilingual, with Latin American and Caribbean market expertise, Real Living Productions is a dream team of the best marketing strategists, copywriters, graphic designers and web developers in the real estate, hospitality and tourism industry. Partnering with developers, real estate sales directors and project leadership, the team creates a strategy built to elevate your project, achieving your unique lead generation goals through strategy, design and technology.
Peter Dayot M A N AGI N G DI R ECTO R Over the past two decades, Peter has been among a select group of experts in resort real estate marketing. His strength comes in putting cohesive, industry-specific teams together that have driven success in extremely diverse and complex markets. Peter has worked with hundreds of notable high-profile projects in the U.S., Latin America, and the Caribbean, helping clients generate billions in sales revenue. Prior to Real Living Productions, Peter served as a Senior Marketing Manager for IMI Worldwide Properties.
We’re experts at crafting world class lead generation marketing, creative and copy to help our clients communicate with buyers in the most effective ways. 47 Time Recipient of the American Advertising Federation’s Addy Award 2025 Best In Show American Advertising Federation 2 Time Recipient of HSMAI Global Inspire Award $3 Billion in Generated Revenue for Clients
OUR TEAM The Real Living Productions team is built for your success. Our experience spans digital, mobile, social, identity, print, environment and beyond.
MANAGING DIRECTOR
Peter Dayot
CLIENT PARTNERSHIP DIRECTOR
Oscar Alfaro
ACCOUNTING MANAGER
Ramon Van Dijk
CLIENT PARTNERSHIP DIRECTOR
DIRECTOR OF OPERATIONS
Chris Collins
Sarah Marchbanks
CONTENT STRATEGIST
DIRECTOR OF MARKETING
Robin Bennefield
MEDIA DIRECTOR
Rich Abernethy
Rebeca Ortega
CREATIVE DIRECTOR
Emily Forsberg
SOCIAL MEDIA MANAGER
ACCOUNT MANAGER
CREATIVE DIRECTOR
Jack DelGado
CREATIVE DIRECTOR
Joe Gilman
Josie Borsch
Clayton Collins
SENIOR COPY EDITOR
SENIOR COPY WRITER
Michele Marin
Tricia Mirchandani
Ian Paraventi
CREATIVE DIRECTOR
ACCOUNT MANAGER
CRM MANAGER
WEB STRATEGIST
Ashley Maready
Dena Rutter
Jasmin Rojas
COPYWRITER
Naomi Valentin
JUNIOR DEVELOPER
Jen Vanderputten
SENIOR WEB DEVELOPER
Travis Goodwin
SENIOR WRITER/STRATEGIST
Charles Richardson
OUR CLIENTS
OUR CLIENTS: CASE STUDY
For decades, Real Living Productions has worked with real
Four Seasons Anguilla
estate and hospitality brands at destinations throughout
Anguilla, British West Indies
Latin America, the Caribbean and the United States.
DESCRIPTION: Real Living Productions capitalized on an opportunity to create a personal connection to the island of Anguilla, its natural beauty, its people and its way of life through immersive storytelling. This was accomplished through a series of videos: “The Belonger Series,” Owner Testimonials, and “A Love Letter to Anguilla.”
RESULTS: Complete sellout of the residences
PROJECT: ∙ Website ∙ VIP Purchaser’s Portal ∙ Photo & Video Shoots ∙ Banner Ads ∙ Print Ads
∙ Lead Generation Emails ∙ Custom Landing Pages ∙ Interactive Inventory Map ∙ Database Nurturing Campaign
OUR CLIENTS: CASE STUDY
OUR CLIENTS: CASE STUDY
Latitude International Margaritaville
The Residences at St. Regis Cap Cana
Lake Chapala, Mexico
Cap Cana, Dominican Republic
DESCRIPTION:
DESCRIPTION:
Serving as the Agency of Record for Latitude Margaritaville’s first international 55 and better community, Real Living Productions launched a lead generation campaign to identify qualified prospects in the U.S. and Canada and nurture them through the
Like many campaigns at Real Living Productions, the marketing strategy and execution began during the construction of the residences. Our aim was to market
buying process.
RESULTS: 1,600 new leads
RESULTS:
An average of 200 qualified leads per month, one of our most successful online advertising campaigns
PROJECT: ∙ Online Lead Generation ∙ Website ∙ Lead Generation Landing Page
the residences during the initial Phase 1 pre-sale.
∙ Banner Ads ∙ Direct Mail ∙ Database Nurturing
95% Sold
$100MM in Residential Sales
∙ Website ∙ Branding ∙ Renderings ∙ Database Email Campaign
∙ Video ∙ Banner Ads ∙ Map ∙ Lead Generation Landing Pages & Forms
PROJECT:
O U R APP ROAC H & P RO C ES S With a proven track record of high returns on investment, we offer a range of services through the evolution of your project—from pre-development, during launch and through re-sale phases. We approach each deliverable with care.
1 creative direction with the client. We discuss project goals and
2 and market research.
We conduct extensive audience
3 and creative approach.
We combine client goals with our research to develop a strategy A We study past market success to create a plan to make your project a success. B Upon concept approval, we begin copy and creative development. C We provide a project timeline and facilitate client reviews. D Client feedback is shared with the creative team for any revisions. E Upon creative approval and sign-off, assets are launched or deployed for lead generation.
Let’s start a conversation. RealLivingProductions.com
REAL STRATEGY. REAL RESULTS.