2017 OFFICIAL VISITORS PRODUCTS MEDIA KIT
TEMPE TOURISM OFFICE is the official tourism marketing representative for the City of Tempe. The purpose is to promote Tempe as a leisure, sports, conference and business travel destination. Tempe Tourism offers advertisers an opportunity to reach visitors who look to Tempe Tourism Office as a trusted resource. Some of the advertising opportunities are featured in this Media Kit and include:
OFFICIAL VISITORS GUIDE
TEMPETOURISM.COM
eNEWSLETTERS
$37,644,546 Total combined economic impact from the Tempe Tourism Office (includes group and sports bookings, requests for info, NCAA champ game, etc.) 20 17 T E M PE M E DIA K IT
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THE POWER OF VISITORS GUIDES
Recent studies* show that the official Tempe Visitors Guide will influence 2017 travel plans and spending decisions.
WHEN ASKED “DID READING THE GUIDE INFLUENCE OR CHANGE THE FOLLOWING ASPECTS OF YOUR TRIP?”*, VISITORS RESPONDED YES TO:
Of undecided travelers, more than 80% were influenced to choose a destination after reviewing a visitors guide. More than 50% of respondents used a visitors guide to plan their trip. Nearly 40% used a visitors guide both prior to and during their visit. 45% spent more than 45 minutes reading a visitors guide. Another 53% spent between 15 and 45 minutes reading a visitors guide.
17%
50%
45%
25%
I STAYED LONGER
I ADDED ATTRACTIONS
I ADDED ACTIVITIES
I SPENT MORE MONEY
*WACVB study conducted by Destination Analysts, March 2014 and Visitor Guide study conducted by National Laboratory for Tourism & Ecommerce, Temple University March 2014 20 17 T E M PE M E DIA K IT
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TARGETED PRINT DISTRIBUTION
Offering advertisers unmatched distribution to visitors who spend their research time with the most trusted resources available via the Tempe Tourism organization.
THE EXCLUSIVE FULFILLMENT PUBLICATION FOR TEMPE TOURISM OFFICE tempetourism.com CONTENT Comprehensive Tempe information, including accommodations, dining, nightlife, shopping, sports and recreation and attractions, plus detailed listings about Tempe Tourism Office partners. MARKET Distributed free of charge to tourists, travel agents, tour operators, convention groups and incoming ASU students and their parents in a convenient pocket-sized 4” by 9” booklet, perfect for those on the go. DISTRIBUTION 25,000 ARE DISTRIBUTED PRE-ARRIVAL in response to inquiries generated by advertising, PR efforts, trade shows and the Internet. It is mailed upon request at no charge to consumers and the travel industry; 68% of these recipients visit Tempe within 12 months. 25,000 DISTRIBUTED AT RESORTS & ATTRACTIONS through Certified Folder. 25,000 DISTRIBUTED AT VISITOR INFORMATION CENTERS: Tempe Tourism Office, Tempe Chamber of Commerce, Arizona Mills, Arizona State University, and Descubre Phoenix (a visitor information center in Hermosillo, Sonora). CIRCULATION
READERSHIP
75,000 print copies 187,500 readership 17,798 - Fiscal Year 15/16, # of requests for info (visitor’s guides) 20 17 T E M PE M E DIA K IT
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DIGITAL VISITORS GUIDE Your print ad appears in all digital editions, directly hot-linked to your website!
The official Tempe Visitors Guide has highly effective and strategic digital distribution channels, with immediate access on-the-go.
Online viewing at tempetourism.com
Optimized for mobile devices including tablets and smartphones
344,171 is the # of unique visitors the Tempe Tourism Office website attracted in fiscal year 15/16. 20 17 T E M PE M E DIA K IT
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2017 OFFICIAL VISITORS GUIDE
RATES
PACKAGE OPTIONS = SAVINGS!
PRINT NET RATES
Rio Salado - $3,600 ($400 savings) • 1/2 page ad in Official Tempe Visitor’s Guide - $2,300 • One (1) quarterly Meeting Planner E-Newsletter sponsorship spot - $300 • One (1) quarterly Consumer E-Newsletter sponsorship spot (3 E-Newsletters/quarter) - $200 • Featured Listing on TempeTourism.com for one full year - $1,200
Size
Hayden - $6,120 ($1,080 savings) • Full page ad in Official Tempe Visitor’s Guide - $4,000 • Four (4) quarterly Meeting Planner E-Newsletter sponsorship spots - $1,200 1/3 PAGE • Four (4) quarterly Consumer E-Newsletter sponsorship spots (3 E-Newsletters/quarter) - $800 • Featured Listing on 1/2 TempeTourism.com for PAGE one full year - $1,200
Rate
Quarter $675 Page
Width x Height 3.25”w x 2”h (Dining & Retail Only)
Third Page $1,500 3.25”w x 2.625”h Half Page
$2,300 3.25”w x 4”h
Full Page
$4,000 4”w x 9”h trim size
$5,200 Back Cover (includes addt'l distribution on overrun of 5,000 Maps) Bleed size add .125” on all four sides. 3.25”w x 8.25”h live
SPACE DEADLINE: FULL PAGE
September 15, 2016 MATERIALS DEADLINE:
1/4 PAGE
September 22, 2016
* see digital pricing on next two pages
Offering advertisers unmatched distribution to visitors who spend their research time with the most trusted resources available via the Tempe Tourism organization. 20 17 T E M PE M E DIA K IT
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CONNECT WITH VISITORS ONLINE
Tempe Tourism Office's website, tempetourism.com is the definitive online travel source for Tempe, Arizona! Total visits in fiscal year 15/16: 344,171
Online visitors experience the spirit of Tempe as they actively seek information and plan their Valley and Sonoran Desert getaway. Partners can showcase their business with a Featured Listing on the accommodations, dining, attractions, meeting planner, transportation or shopping pages. Located on the left side of the page, only four (4) listings will be featured per quarter in each section to offer maximum exposure for participating partners. Note - Only two (2) listings show at a time and will rotate each time a page is refreshed. ADVERTISING RATES $250/Quarter. Quarters begin in January, April, July & October FEATURED LISTING SPECS & SHIPPING The featured listings contain a photo, web link and a description of up to 40 words. JPEG or PNG files are acceptable for the photo. Send all components 3 weeks prior to sofia@tempetourism.com.
Sample Website Featured Listing
28,680
Average monthly sessions
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TEMPE eNEWSLETTERS
Tempe Tourism Office continues to expand the visitor experience by delivering ongoing fresh content via eNewsletters to leisure travelers and meeting planners.
SUBSCRIBERS*
3,400 Consumers
3,100 Meeting Planners
(includes tour operators, travel agents, airlines and other B2B channels.) *Approximate numbers as of August 2016
CONSUMER eNEWSLETTERS are delivered monthly with a focus on travel trends, upcoming Tempe events and visitor tips. $200/Quarter (3 issues/quarter)
All e-news recipients are opt-in subscribers, saving you from risking your ad spend landing in junk mail. Average open rate is close to 30%.
MEETING PLANNER eNEWSLETTERS are sent quarterly with updates pertinent to the trade. $300/Quarter (Jan, Apr, Jul, Oct)
Banner ads will be designed by Tempe. Provide a description of up to 25 words, a photo or logo, a URL, address and phone number. JPEG or PNG files are acceptable for the photo or logo. Send all components to sofia@tempetourism.com.
* Space priority is given to Package sponsors. Any remaining availability will be on a first come basis.
Ad space is limited to two sponsors per quarter.
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contact
LAURA HENNEN
Advertising Director, Hennen Publishing & Marketing Group 3645 N. Marshall Way, Suite 1, Scottsdale, AZ 85251 P: 480.664.0541 F: 480.664.0591 E: laura@hennenpmg.com
contact
SOFIA PRESTON
Partnership/Services Manager, Tempe Tourism Office 222 South Mill Avenue, #120, Tempe, AZ 85281 P: 480-894-8158 E: sofia@tempetourism.com