Global Media Program 1
Global Media Program Contents Exclusive Partnerships, Superior Exposure
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Elevated Property Placement
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Architectural Digest
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Architectural Digest Germany
10
Architectural Digest Mexico
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BBC 14 Dwell 16 Financial Times
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Juwai 20 Mansion Global
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Nikkei 24 PropGoLuxury 26 South China Morning Post
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The New York Times
30
The Wall Street Journal
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Paid Social & Search Visibility
34
Programmatic Private Marketplace
35
Strategic Property Promotion
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Worldwide Property Syndication
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Exclusive Partnerships Superior Exposure The Global Media Program reflects how Sotheby’s International Realty approaches the presentation of a property — placing homes within trusted, high-impact media environments where affluent audiences already engage. Through a deliberate mix of brand advertising, strategic property placement, and broad digital visibility, these efforts build credibility, expand awareness, and support discovery across the platforms buyers rely on — elevating exceptional properties through quality, consistency, and reach. 5
Elevated Property Placement Sotheby’s International Realty invests in highimpact brand advertising across the world’s most respected news, design, culture, and luxury media platforms — placing the brand within trusted editorial environments where affluent audiences spend time. The brand appears across these publications often holding exclusive or category-defining positions such as homepage takeovers, dedicated real estate sections, and long-term sponsorships. This consistent presence across leading U.S. and global media reinforces credibility and trust, and elevates the way individual properties are perceived.
Architectural Digest (AD) is the essential resource for sophisticated design enthusiasts seeking inspiration and unrivaled access to the world’s most celebrated designers and architects. As the leading international design authority, they continue to spotlight the very best in home, luxury, innovation, and global destinations. The Sotheby’s International Realty® brand will leverage the power of architecturaldigest.com to build awareness and drive exposure opportunities to our global listings.
46% | 54%
3.5 Million
37
7.6 Million
$127.9K
2
male | female skew
average age
average HHI
unique monthly visits
page views/month
average pages/visitor
Architectural Digest
EXCLUSIVE
Ownership of Real Estate Landing Page In 2026, the Sotheby’s International Realty® brand has continued its exclusive ownership of a prominent placement on their website with a full-year buyout of the real estate landing page. U.S. Only.
EXCLUSIVE
The Architectural Digest Property of the Month series showcases a standout Sotheby’s International Realty listing in a high impact way. Each feature includes a richly visual editorial article complemented by targeted social promotion to maximize reach and engagement.
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Global Media
Property of the Month
When Condé Nast launched the German edition of AD Architectural Digest in 1997, the aim was to allow a domestic audience to feast on the world’s most beautiful homes and whet their appetite for more. Now we address a demanding audience, who are interested in design, as well as design professionals, like architects and real estate developers. They all are connected by a deep urge for sophistication, quality, and innovation.
50% | 50%
809K
53
1.9 Million
male | female skew
average age
€50.9K
average HHI (euros)
unique monthly visits
page views/month
Architectural Digest Germany
EXCLUSIVE
Property of the Month
Global Media
Building on the success of our Property of the Month series with AD, we’re expanding the concept to AD Germany. Over the course of the year, AD Germany will produce 12 high‑impact advertorials, each spotlighting a different listing through a rich, image‑driven article supported by coordinated social promotion.
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Architectural Digest is the international authority for design, interior design and architecture. It is the style guide where experts and lovers of the creative world are witness, before anyone else, the hottest trends, houses, places, objects and works of art of the moment. Exclusive, fresh and vibrant, that is the AD Universe.
55% | 45%
3.5 Million
25–34
1.5
male | female skew
average age
2.3 Million
unique monthly visits
page views/month
average pages/visitor
Architectural Digest Mexico
EXCLUSIVE
Design Section Sponsorship
Global Media
For the first week of each month, Sotheby’s International Realty® banners will take over AD Mexico’s Design Section web page with 100% share of voice.
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Founded over 101 years ago, the BBC upholds a legacy of trust akin to Sotheby’s threecentury history. BBC’s unmatched global reach engages both established and emerging audiences, delivering the news and stories they rely on. Through high-impact Takeovers, BBC and Sotheby’s International Realty will showcase the world’s most prestigious properties, united by a shared commitment to trust and excellence that resonates with affluent consumers across the globe.
60% | 40%
55 Million
43
34.2 Million
$330K
4.2
male | female skew
average age
average HHI
unique monthly visits
page views/month
average pages/visitor
BBC
Travel & Golf Section First Impression Takeover
Global Media
Sotheby’s International Realty will have 100% SOV of every first impression within the Travel section during key dates in 2026. In addition, the brand will execute seven premium Golf section takeovers aligned with the Masters Tournament in April, ensuring maximum visibility during one of the year’s most influential sporting events.
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Dwell’s mission is simple: We champion home design that improves people’s lives. From daily content on Dwell.com to our social media channels to our celebrated 26-year-old print magazine, we feature new ideas about what a home can and should be, offer expert advice for making your own space a better place to live, and provide a marketplace for the best-designed products available.
47% | 52%
3.9 Million
53
8.5 Million
$226K
9.6
male | female skew
average age
average HHI
unique monthly visits
page views/month
average pages/visitor
Dwell
EXCLUSIVE
Homes & Real Estate Channel Sponsorship
Global Media
Run-of-site banners and brand content will be used to sponsor Dwell’s Homes and Real Estate channels throughout the year, in addition to scheduled ad placements on the dwell.com homepage and article pages.
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The Financial Times (FT) is one of the world’s leading business news organizations, recognized internationally for its authority, integrity, and accuracy. Providing essential news, comment, data, and analysis for the global business community, the FT has a combined paid print and digital circulation of over 1.4M. Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world’s most desirable audience, with the largest purchasing power and highest net worth.
79% | 21%
62.5 Million
49
159 Million
$312K
7.3
male | female skew
average age
average HHI
unique monthly visits
page views/month
average pages/visitor
Financial Times
EXCLUSIVE
House & Home Accordion Ad Unit
Global Media
The House & Home Section takeover features a high-impact, custom accordion unit. This placement will highlight five listings each month and link directly to the corresponding property pages on sothebysrealty.com.
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Juwai.com is the leading Chinese international property portal and is the exclusive international property partner of Tencent, China’s internet giant and operator of WeChat. Juwai.com has 10 million monthly active users and showcases more than 6 million listings from over 111 countries. Juwai.com was named the top international real estate website in China by the country’s peak e-commerce body for two years running and is a winner of the prestigious Red Herring Global Top 100 Award for excellence in startups. To maintain reach in China, the Sotheby’s International Realty® brand will continue its syndication and advertising partnership with Juwai.com in 2026. This ensures greater visibility to Chinese consumers searching for homes worldwide.
56% | 44%
10 Million
35
6 Million
$865K
4.5
male | female skew
average age
average HHI
unique monthly visits
page views/month
average pages/visitor
Juwai
Listing Distribution & Brand Listing Page
Global Media
Juwai will provide 12 months of property syndication and promotion for all Sotheby’s International Realty® brand properties during 2026. The brand’s Chinese-translated company page on Juwai.com will also continue to be a staple in this year’s campaign.
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Launched in 2015, Mansion Global is the premier digital destination connecting the world’s most affluent real estate buyers with prestigious properties around the globe. Through relevant, timely listings and award-winning content, their multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news and entertaining stories — all to empower and inspire users to make informed real estate decisions.
70% | 30%
3.2 Million
43
4.3 Million
$257K
1.3
male | female skew
average age
average HHI
unique monthly visits
page views/month
average pages/visitor
Mansion Global
Homepage Hero The homepage hero carousel showcases the most exceptional properties listed with Sotheby’s International Realty in the most high-impact way. These listings have received 45 times more visits and 35 times more page views than listings featured anywhere else on Mansion Global.
Property Listing Syndication
Global Media
Sotheby’s International Realty® listings are listed and searchable across the following platforms: The Wall Street Journal, Mansion Global, Barron’s and Marketwatch, connecting exceptional properties to a high-net-worth audience.
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The Sotheby’s International Realty® brand continues its exclusive partnership with the Nikkei, the most influential news publication in Japan and one of the major media powerhouses in the world. This alliance enables the brand to generate Japanese buyer interest through Nikkei’s digital platform which reaches over 29 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of Nikkei, giving Japanese consumers access to residential real estate offerings in 86 countries and territories.
76% | 24%
38 Million
50
240 Million
¥8.24M
5.25
male | female skew
average age
average HHI (JPY)
unique monthly visits
page views/month
average pages/visitor
Nikkei
Brand Sponsorships Branded banner ad units and content will run across the Nikkei network, Nikkei Property Listings homepage and real estate channels. Sponsorship will also run in the Nikkei’s print newspaper which currently boasts the world’s largest circulation.
EXCLUSIVE
Property Listing Syndication Property listing details will be translated and syndicated to the Nikkei luxury property listing site. EXCLUSIVE
Brand editorial content that is fully translated and promoted on the Nikkei property listing site.
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Global Media
Editorial Promotion
Founded in 2006, PropGOLuxury remains the only US based online real estate company in Asia. PropGo delivers exceptional online real estate products and services to affluent English and Chinese reading consumers. It is the largest and fastest growing luxury property site in the China and Asia Pacific region and touches millions of elite consumers around the world.
56% | 44%
130K
41
181K
$318K
1.5
male | female skew
average age
average HHI
unique monthly visits
page views/month
average pages/visitor
PropGoLuxury
Homepage Featured Listing Carousel Sotheby’s International Realty selects five listings each month that will be displayed on PropGo’s Featured Listing Carousel — which is promoted on their homepage.
Featured Article Hand selected by Sotheby’s International Realty® editorial team, PropGo features 1x unique editorial each month on their Blog and News page. It’s then amplified on PropGo’s social platforms for added exposure.
Utilizing the feed, Sotheby’s International Realty listings are prominently displayed and promoted on PropGo’s web and social media platforms.
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Global Media
Premium Branded Listings
The Sotheby’s International Realty brand will own the South China Morning Post homepage during key dates in 2026. Interscrollers and Vertical Videos will be showcased throughout the year via consumer targeting campaigns, while App Interstitials will be included for the two big thematic bursts in March and September.
60% | 40%
15.4 Million
34
49.9 Million
$360K
3.2
male | female skew
average age
average HHI (HK)
unique monthly visits
page views/month
average pages/visitor
South China Morning Post
Homepage Takeover
Global Media
The Sotheby’s International Realty® brand will own the South China Morning Post homepage of SCMP.com during key dates in 2026. Throughout the full year, the GPS unit, brand banners and brand videos will also be showcased via consumer targeting campaigns.
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Since 1851, The New York Times has provided exceptional depth of quality news and information surrounding the most important issues on a local, national, and global level. Nominated for 2 Emmy® Awards, in addition to having won 132 Pulitzer Prizes, The New York Times has consistently set the bar among leading news brands. The New York Times is the most subscribed to digital media news organization in the world with over 10 million subscribers. NYTimes.com has successfully applied the same expectations and meticulous standards to the digital world as with print in more than 200 countries and territories.
48% | 52%
142 Million
39
1.9 Billion
$107K
3.1
male | female skew
average age
average HHI
unique monthly visits
page views/month
average pages/visitor
The New York Times
EXCLUSIVE
Real Estate & T Magazine Takeovers
Global Media
Sotheby’s International Realty will continue to have 100% SOV within the Real Estate Section Front on desktop and the Design & Interiors section on T Magazine.
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The Wall Street Journal is a global news organization that provides leading news, information, commentary, and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. For more than 130 years, building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 39 Pulitzer Prizes for outstanding journalism.
57% | 43%
33.5 Million
46
169 Million
$226K
12
male | female skew
average age
average HHI
unique monthly visits
page views/month
average pages/visitor
The Wall Street Journal
EXCLUSIVE
Real Estate Friday and Saturday Article Buyout
Global Media
Friday is one of the highly trafficked days where new global real estate coverage is being consumed online. Sotheby’s International Realty will have 100% ownership of Fridays and Saturdays globally (US, Europe and Asia), with fixed brand ad units on WSJ.com real estate article pages within the real estate section for those days in 2026.
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Paid Social & Search Visibility Sotheby’s International Realty uses targeted search and social advertising to ensure properties are visible at the moments buyers are actively exploring real estate. Across Google, listings appear when buyers search for homes, locations, and lifestyledriven terms — helping connect properties with motivated audiences already in a buying mindset. On social platforms such as Facebook and Instagram, paid campaigns extend visibility to affluent audiences who follow luxury, design, and real estate content, reinforcing awareness and driving interest back to sothebysrealty.com. Together, these efforts help ensure your home is discoverable across the digital channels buyers rely on most — from initial search to ongoing consideration.
Programmatic Private Marketplace Sotheby’s International Realty leverages The Trade Desk, the world’s leading programmatic platform, to deliver premium display advertising across an extensive global site list. To further expand our reach, the brand has established a series of Programmatic Private Marketplace (PMP) deals, enabling us to extend our presence onto additional high‑quality publishers that fall outside the scope of our direct partnership budget. These PMP agreements provide access to invite‑only, brand‑safe inventory at more efficient rates than traditional direct buys. They also give us the flexibility to hand‑select premium publishers without minimum spend requirements, optimize toward top‑performing placements, and dynamically shift investment to the sites that deliver the strongest results across markets.
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Strategic Property Promotion Through trusted media partnerships, Sotheby’s International Realty places properties within premium digital environments where affluent audiences engage with respected news, lifestyle, and design content. These placements introduce listings through natural discovery, reinforcing quality and credibility by association. Properties are displayed based on a viewer’s location, with added exposure in select feeder markets that commonly invest in our local market. When a buyer clicks on a property, they are directed to sothebysrealty.com to view full listing details.
Worldwide Property Syndication Once a property is listed with Sotheby’s International Realty, all property photography and videography is reviewed by an inhouse Quality Control team to ensure brand standards are met. This ensures each property is presented consistently and professionally across the digital environments where affluent buyers research and explore.
Rental Properties
Farm & Ranch Properties
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The listing is then showcased on sothebysrealty.com and syndicated to a curated network of authoritative news, luxury lifestyle, financial, and real estate websites, providing unparalleled exposure and worldwide reach.
By combining thoughtful presentation with targeted visibility, Sotheby’s International Realty applies an artful, considered approach to introducing your home — placing it within credible, high-quality contexts that invite discovery and engagement from affluent buyers.
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