SPRING 2016
Snow
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The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation
2016 Eastern Membership Survey Results What you value, what you need and how you feel about your membership By Michael J. Mendrick, Executive Director
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irst and foremost, thank you to the more than 1,450 Eastern Division members that took the time to complete our sixth annual membership survey in April. The 47 questions covered everything from benefits to events to member services to dues value to recognition and rewards for snowsports instructors and you provided us with an awesome supply of both data and comments. In fact, more than 5,750 individual comments, suggestions and concerns were shared by members. These comments will be shared with all Eastern leadership and play an important role in helping us determine what to work on for you in the coming months in prep for next season. Overall survey demographics: • Total surveys completed – 1,455 • Surveys completed by age group: 16-29 (130, 9.8%); 30-39 (100, 7.5%); 40-49 (160, 12%); 50-74 (897, 67.4%); 75-plus (43, 3.3%). • Nearly half of surveys completed by members in their first 10 years of membership (45.3%). • 80.2% of surveys completed by members in the Alpine discipline • Nearly half of surveys (45.7%) completed by Level 1 members
Executive Observations: “Improvement in my teaching” is again far and away the highest rated value of PSIA-AASI membership by all levels of experience and all age groups. Also, it is clear that most members are not in it for “the stuff” (discounts, gear) – as much as they are in it for the experience, improvement and connections that membership provides. Indications: We should continue to focus on ways to improve the membership experience in terms of helping instructors become better teachers, skiers and riders while not discounting the value of social elements and tangible benefits and promotional tools to help improve the economic rewards as well as the personal. Overall I would rate the quality of member service I receive from division office staff as:
• 63% of respondents identify themselves as part-time instructors Below is a summary of some of the key questions and results along with observations and potential indications of those results. The entire survey and data results can be viewed at: http://www.psia-e.org/ms/2016survey/ The PRIMARY value I get from membership in PSIA-AASI is (please select the most valuable element):
Overall I would rate the quality of educational experience I receive from division education field staff as:
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