ISSUE 8 / APRIL-2021 BROUGHT TO YOU BY
April 6th & 7th 2022 Los Angeles Convention Center
ISSUE 8 / April 2021
Welcome to the April 2021 Edition of The Three Marketeers This e-magazine is jam packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling is done in the new digital era. The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place April 6th & 7th, 2022 at the Los Angeles Convention Center.
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ISSUE 8 / April 2021
Marketing Move of April
The Secrets Behind Effective Email Marketing By 2023, there are expected to be 4.3 billion global email users, meaning that over half of the world’s entire population use email. In 2020, approximately 306 billion emails were sent and received every day worldwide. Given these numbers and the massive potential reach, it is no wonder that email marketing is a massively impressive tool for marketers to capitalize on, especially when you consider the return on investment. According to Litmus, for every $1 you spend on email marketing, you can expect an average return of $42. Statistics even go as far to show that email marketing is the most effective marketing channel, beating out social media and SEO. Nevertheless, it is crucial to understand how to build a successful email marketing campaign in order to see the above mentioned results. Two of the most important elements to consider when establishing an email marketing campaign are 1. Building An Email List and 2. Designing Great Content. See Full Article
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ISSUE 8 / April 2021
Sales Tip for Keeps
“People do not buy goods and services. They buy relations, stories, and magic.”
- Seth Godin 4
ISSUE 8 / April 2021
Getting Sales & Marketing on the Same Page By Darryl Praill, CRO at VanillaSoft Why are marketing and sales teams so divided in many businesses? Both teams have the same end goal – to increase revenue by closing deals. The interaction between the two teams shouldn’t merely be a handoff of leads. It’s time to break down the silos and get on the same page with sales and marketing alignment. The traditional buyer journey has changed. Modern technology has altered expectations and added complexities we haven’t had to deal with in the past. So let’s review how to align your marketing and sales teams to improve the generation of qualified leads and ultimately increase sales. See Full Article
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ISSUE 8 / April 2021
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ISSUE 8 / April 2021
Marketing Solution of the Month Turbo Charged Lead Generation We at the B2B Marketing Expo are excited to announce Lead Forensics as event sponsors! They are experts in helping companies transform their sales funnel with their software for turbocharged lead generation. They report that 98% of the businesses visiting your website leave without actually contacting your team. With Lead Forensics, you are able to discover exactly who they were, what pages they visited and unlock amazing potential with the contact details of those key decision makers. With the Lead Forensics software, you can not only identify leads in real-time, but then focus on the hottest ones to maximize your sales and marketing ROI. The insights and information that you can unlock with Lead Forensics will give your business the competitive edge it needs to never miss a sales opportunity. See Full Article
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ISSUE 8 / April 2021
MEET THE PROS
Check out these highlights for the heroes of The Three Marketeers - March edition! Need help making your brand achieve greater recognition? These companies and people are at the forefront of providing those needs to the marketing community.
Lauren Schuler Verticurl Lauren has nearly two decades of experience consulting for B2B and B2C marketing and communications. Over her career, Lauren has worked with numerous Fortune 100 brands like GE, Intel, Lenovo, The Home Depot, Lowe’s Home Improvement, LinkedIn, Intel and Honeywell to name a few. She is highly experienced in successfully developing multi-channel demand generation strategy and managing both on and offline GTM strategies for her clients. Lauren’s specialties include, Demand Generation, User Experience, Research analysis, CRM, Marketing/Communications strategy development, Direct Marketing, Branding, Media/PR, and Sales. Lauren will be discussing the in’s and out’s of tech readiness at The B2B Marketing Expo during her seminar session, “Improving Digital Personalization: 4 Steps to Evaluate Your Technology Readiness”.
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ISSUE 8 / April 2021
MEET THE PROS Alex Leybovich Auden Digital Alex is the CEO of Auden Digital, an inbound marketing agency dedicated to automation and business growth. At Auden Digital, they take an AGILE approach to marketing, allowing the experts to work on the highest ROI tasks at any given time. Alex is a serial entrepreneur and enterprise digital strategist, helping global companies launch highly-performant digital marketing platforms. As an ADDY Award-winning developer with over 15 years of experience including custom solutions for enterprise and government applications, he designs easy-to-use digital applications for marketing growth, while answering difficult marketing problems with creative technical solutions that are easy to use for both the end-user and the client. Alex’s seminar session “7 High-ROI Marketing Automations You’re Probably Missing” at The B2B Marketing Expo is a can’t miss opportunity for marketers and top-performing business executives!
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ISSUE 8 / April 2021
MEET THE PROS
Larysa Zakirova INFUSEmedia As an Executive Director of INFUSEmedia’s Client Success Team, Larysa directs the strategy and operations of a department that serves 1,000+ B2B clients across 20+ industries. Larysa oversaw rapid company growth for the past several years increasing the number of employees from 5 to 300+, opening 6 offices globally, and expanding the client base by 1800%. Larysa will take a deep dive into the core principles and strategies underlying the building and expansion of a Client Success Team during her session “How to Build a Winning Client Success Team in a B2B Company” at The B2B Marketing Expo next April in Los Angeles!
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Looking to be included in an upcoming edition of The Three Marketeers? Contact Eddy Lawrance at eddy.lawrance@prysmgroup.co.uk for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!