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Thursday.May 7.2026
Vol.31 No.29
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Capone’s Cellar joins More Rewards program Partnership benefits existing customers and new shoppers
Capone’s Cellar says customers have a new way to earn rewards on purchases, with Capone’s joining the More Rewards Loyalty Program. Owner Ryan Formosa says the company targeted a May 1 launch date for the partnership, which allows shoppers to collect points by scanning their More Rewards card at checkout. Customers who are not already members can sign up for the program at any time. The decision was driven by a desire to offer customers a stronger rewards option, according to Formosa. “The More Rewards Loyalty Program is easily the largest rewards program in British Columbia,” he explains. “We figured, what better way to support our customers than to partner with a program that will get them the most opportunity.” The More Rewards program is already connected to two of Powell River’s major grocery stores, which Formosa says gives local shoppers more opportunities to build points balances faster. Points can be redeemed for a range of options, including groceries, ferry travel, vacations and vehicles through Jim Pattison dealerships, as well as other rewards. The partnership is expected to benefit both existing customers and new shoppers. “We implemented our previous program to reward our existing customers and allow them to gain money back to spend in store, but the More Rewards program offers so much more,” says Formosa. “We’re also hoping that this will give other customers, who haven’t shopped with us before, the incentive to see what we have to offer. RANCHER + SHOP
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“When faced with two or more similar options, most customers are going to go with the one that allows them to build their points totals toward more rewards options.” Formosa says joining a larger rewards network allows small businesses to offer more flexibility than many smaller in-house programs. While some customers may want small grocery discounts, may Get theothers Peak to Goprefer to save iPhone app now travel or charipoints for larger purchases, available in the table donations. App Store or iTunes Despite the new partnership, Formosa says Capone’s Cellar remains focused on supporting the local community. “Nothing else about our business has changed,” he adds. “We keep many local items in store, and REAL ESTATE CORPORATION we also supportPERSONAL many local groups, charities, sports teams, schools and more through donations and gift certificates.” WARREN BEHAN Capone’s may consider expanding the partPERSONAL REAL ESTATE CORPORATION Get the Peak to Go nership with other qathet region businesses coniPhone app now nected to Capone’s Cellar after the initial roll available in the out. For now,App Formosa says customers can exStore or iTunes WA pect the same service and selection heading into the busy summer season. PERSONAL REAL ESTATE CORPORATION “Well, summer is coming, so they can expect PERS a lot of the same: great service and a great selection at a great price.” Capone’s Cellar is located at 101-7010 Duncan Street in Powell River. The store is open from 9 am until 10 pm, Sunday - to Thursday, and 9 am until 11 pm on Fridays and Saturdays. For more information, call 604.485.9343, email info@caponescellar.ca, or go to caponescellar.ca.PERSONAL REAL ESTATE CORPORATION
WARREN BEHAN
WARREN BEHAN
Capone’s Cellar launched the More Rewards Loyalty Program on May 1, allowing customers in the qathet region to collect points in-store and redeem them for groceries, travel and other benefits. [From left]: Theresa Findlater, Ryan Formosa and Brenda Piccinin.
“Early reactions from customers who have heard about the change have been overwhelmingly positive.”
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Loyalty programs have become an important part of modern retail, helping businesses stand out in a competitive market, he adds.
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warrenbehan.com 604.485.2324 WARREN BEHAN 604.483.8173 PERSONAL REAL ESTATE CORPORATION
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WARREN BEHAN PERSONAL REAL ESTATE CORPORATION
WA
PERS