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Vol.30 No.30
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Downtown boutique celebrates first year Anchor Apparel plans anniversary sale and food‑bank fundraiser
When owner Lillian Berghauser unlocked the doors of Anchor Apparel & Lifestyle one year ago, the longtime local resident felt equal parts excitement and nerves.
“I was grateful for the work my husband, and many others, did to make my vision come together,” recalls Berghauser. Twelve months later, the boutique at 4493‑B Marine Avenue has become a downtown des‑ tination for sustainable fashion and coast‑ al‑inspired lifestyle goods. To thank the com‑ munity that helped it flourish, Anchor Apparel will host a one‑year anniversary celebration on Saturday, May 24, featuring extended hours, prize draws and “pick‑your‑discount” savings of up to 40 per cent. From the moment doors open, shoppers will be treated to complimentary drinks, sweets and a chance to enter prize draws with every purchase. Customers who bring a nonperish‑ able food item for Powell River Action Centre Food Bank will earn an extra entry. The festivities continue after hours, from 4 to 7 pm, when Somerset Moss founder Sam Miles will offer mini‑facials using her botani‑ cal skincare line. “Please call or drop in to book so we can accommodate you,” says Berghauser. “There will be a $20 deposit to be used on your prod‑ uct purchase and to hold a spot.” While Anchor Apparel launched with a balanced mix of women’s and men’s pieces, Berghauser spent the past year fine-tuning her menswear selections. “The store is stocked with a full range of ev‑ erything you will need for the summer events
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you will attend.” The shop’s racks feature contemporary shirts, pants and casual wear from Canadian and Scandinavian labels that combine “mod‑ ern minimalism” with sustainable practices. Among the newest arrivals is Deus Ex Machina, the Australian brand known for bold graphics and its roots in surf, skate and motorcycling cultures. “I’m excited for men to discover Deus in the store,” adds Berghauser. “Their philosophy re‑ calls an era before fun pursuits were marketed into fundamentalist fashion, and now I get to bring this worldwide brand to Powell River.”
Also new is The Normal Brand, designed by a pair of Midwestern brothers in search of well‑fitting, everyday staples that suit west coast living. Another recent addition to the store is Finnish sneaker maker Karhu, which has been turning heads with colourful run‑ ners that marry vintage style and serious arch support. Whether she is buying men’s shirts or wom‑ en’s dresses, Berghauser places durability and environmental impact at the top of her checklist. “Many brands are cutting down on water use, harmful dyes and synthetic fibres,” she
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notes. “If you’re going to spend money on new clothes, they have to last. I don’t agree with fast fashion that ends up in landfills after one season.” That philosophy has resonated with cus‑ tomers from teenagers to retirees, many of whom discovered the store for the first time this spring. “Almost every someone Get day, the Peak to Gowalks in who iPhone app now hasn’t been here before.” available inwas the evident when Local enthusiasm App Store or iTunes Anchor Apparel earned nominations in two categories—New Business and Small Business—at the Powell River Chamber of Commerce Business Awards earlier this year. “It was a huge honour and a sign of commu‑ nity support.” PERSONAL REAL ESTATE CORPORATION Giving back is a core part of the business model. Over the winter, Anchor Apparel BEHAN joined a Women WARREN in Business fundraiser for PERSONAL ESTATE PeakREAL toGet Go theCORPORATION Peak to Go qathet SAFE,Get andthe routinely donates to local iPhone app now iPhone app now causes. The available May 24 anniversary in theavailableevent in thewill continue that tradition through the food App Store or iTunes App Store or iTunes WA bank collection. As Anchor Apparel enters its second year, PERSONAL CORPORATION Berghauser hopesREAL to ESTATE deepen the store’s PERS impact. “I’d like people to feel they can bring visi‑ tors here for a beautiful shopping experience, while we meet the fashion needs of our grow‑ ing community,” she says. “I thank each per‑ son who has come through the doors to browse or buy, and I can’t wait to see you again.” For more information, call 604.208.7288 or go to anchor-apparel.ca. Regular store hours PERSONAL ESTATE CORPORATION are 10 am to 5 pm MondayREAL to Saturday.
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