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PRPEAK.COM
Thursday.January 30.2025
Vol.30 No.15
Canada Post Agreement 40069240
Restaurateur believes region has unique food YouTube channel highlights highs and lows of the business in a small community TANYA HILL thill@prpeak.com
Starting a successful restaurant, food truck or food-related business is not an easy task, especially in a smaller market such as the qathet region. But, restaurateur Victor Jasso believes the northern Sunshine Coast, from south of Powell River to Lund, should be celebrated for its unique foodie culture a little more enthusiastically. Jasso has created a YouTube channel called Talk About Food and Business, with the aim to celebrate the plethora of food options in qathet. He hopes it will also connect local chefs and restaurant owners in order to gain a better understanding of the ups and downs of being a food operator here, as well as provide tips for patrons of the food arts. 15+ ACRES
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Live in the quiet privacy of a mature forest setting Farming potential, backs onto Crown land 2 bdrm, 2 bath project home, septic and well
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Jasso has been in the food business for a while now, working on projects with the owner of Dragon House, then buying the business, splitting it in half and eventually creating Blue Agave Tequila Grill two years ago. The Jalisco-style Mexican restaurant specializes in quesabirria, a dish comprised of stew-style cooked beef, folded into a tortilla, with melted cheese. “I’m trying to project a little bit of our culture, art and food representing that area of Mexico,” said Jasso. “We’ve been collaborating with the qathet Art Centre doing painting nights and bringing in exhibitions.” Collaboration is the magic word for Jasso. He believes there is a good spirit between business people in the region, as opposed to a cut-throat competitive atmosphere found in some places. “We’re very spoiled in this little community,” said Jasso. “We have so many good [food] choices, and I was very impressed when I came to Power River. “ Although he was excited to see there were many food options as well as many small business entrepreneurs here, he was a little disappointed not to see more collab»2 NEW RANCHER
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WARREN BEHAN
PERSONAL REAL ESTATE CORPORATION
WARREN BEHAN
PERSONAL ESTATE CORPORATION Get the PeakREAL to Go iPhone app now available in the App Store or iTunes
WARREN BEHAN
WA
PERSONAL REAL ESTATE CORPORATION
PERS
WARREN BEHAN
FOOD FOCUS: Restaurateur Victor Jasso believes the qathet region is unique when it comes to food choices. His mission is to bring more collaboration and understanding between chefs, food PERSONAL REAL ESTATE CORPORATION businesses and patrons. TANYA HILL PHOTO
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warrenbehan.com 604.485.2324 WARREN BEHAN 604.483.8173 PERSONAL REAL ESTATE CORPORATION
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